Pro Doma

What Pro Doma does

PRO-DOMA (also operating as Stavebniny PRO-DOMA) is a Czech Republic-based building materials retailer operating a multi-channel platform that combines 110+ physical retail branches across the country with a full e-commerce storefront and countrywide delivery. The company serves two primary end-customer segments — individual homeowners and DIY builders undertaking construction or renovation projects, and professional contractors and tradespeople requiring bulk materials, custom fabrication, and equipment access — together with a third B2B channel supplying other building material retailers through a partner store wholesale network.

The product portfolio spans six core categories: building materials (masonry, cement, lime, aggregates, insulation systems, dry construction, waterproofing, doors, and fasteners), steel materials (structural profiles, reinforcement, meshes, pipes, and sheets), roofing systems (coverings, flat roof membranes, accessories), tools and electrical materials, construction machinery, and a rental service (Půjčovna) covering concrete pumps, mini cranes, rendering machines, scaffolding, and measuring equipment. The underlying platform architecture is a conventional e-commerce storefront layered on the physical branch network, with branch-level value-added services including on-site façade plaster mixing (míchání fasádních omítek), custom steel reinforcement fabrication at the Liberec armovna facility, roof measurement (zaměření střechy), and delivery logistics. Marketing leverages content (how-to guides), SEO, paid search, Facebook/YouTube, email, and listings on Czech comparison platforms Heureka and Zbozi.cz.

Revenue is generated primarily through one-time unit-priced product sales to retail customers and wholesale partners, supplemented by usage-based income from equipment rentals and professional service fees for custom fabrication and delivery. The PRO-BONUS loyalty program operates across both physical and digital channels. The company pursues a horizontal segmentation strategy, addressing consumer, professional, and B2B partner store segments from a single integrated platform.

Name

Pro Doma

Legal name

PRO-DOMA

Website

https://pro-doma.cz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PRO-DOMA is a Czech Republic-based building materials retailer operating 110+ physical branches and an e-commerce platform serving DIY homeowners, professional contractors, and wholesale partner stores across the country.

Ownership category

akta.pro rank

Headquarters

HQ city

Mukarov

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Building materials retail sales: Core revenue from selling construction materials including bricks, cement, insulation, roofing, tools, and steel products through physical stores and e-commerce. Products range from basic commodities (cement bags, bricks) to specialized items (thermal insulation, structural steel).
2. Equipment rental: Rental of construction equipment including concrete pumps, rendering machines, vibrating plates, lifts, scaffolding, mini-cranes (JEKKO), and measuring equipment. Serves contractors who need equipment for specific projects without purchasing.
3. Delivery and logistics services: Goods delivery across Czech Republic, vehicle rental, and cart lending services.
4. Wholesale to partner stores: B2B wholesale supply to partner building material stores throughout Czech Republic.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pro Doma is a Czech construction materials retailer selling building materials, steel products, roofing, tools, insulation, dry construction, plumbing/heating supplies, fasteners, wood, waterproofing, and doors through an e-commerce platform and over 100 physical branches. The company also rents construction equipment, performs custom fabrication (steel cutting, façade plaster mixing, roof measurement), and supplies partner building material stores on a wholesale basis.

Product overview

Pro Doma is a Czech construction materials supplier offering a comprehensive e-commerce platform and physical store network. The product portfolio consists of six core product categories: (1) Stavebniny (Building Materials) covering rough construction, house and garden, insulation systems, thermal insulation, dry construction, sewerage/water/heating, construction chemistry, fasteners, wood, waterproofing, and doors/locks/frames; (2) Hutní materiál (Steel Materials) including structural steel profiles, reinforcement, meshes, pipes, and sheets; (3) Střechy (Roofs) with roofing coverings, flat roof systems, and accessories; (4) Nářadí a elektromateriál (Tools and Electrical Materials) for hand/power tools, safety equipment, and photovoltaics; (5) Stavební stroje a technika (Construction Machinery) including concrete pumps, mixers, and compaction equipment; and (6) Půjčovna (Rental Service) for construction equipment. The company also provides additional services such as facade plaster mixing, roof measurement, steel reinforcement cutting, and delivery.

Differentiator

Problem solved

Functional benefit

Brands

• PRO-BONUS: Loyalty/reward program for customers

Products and services

• Stavebniny (Building Materials)
• Hutní materiál (Steel Materials)
• Střechy (Roofs)
• Nářadí a elektromateriál (Tools and Electrical Materials)
• Stavební stroje a technika (Construction Machinery and Equipment)
• Půjčovna (Equipment Rental Service)
• Dům a zahrada (House and Garden)
• Zateplovací systémy (Insulation Systems)
• Tepelná izolace (Thermal Insulation)
• Suchá výstavba (Dry Construction)
• Kanalizace, voda a topení (Sewerage, Water and Heating)
• Stavební chemie, barvy (Construction Chemistry, Paints)
• Spojovací materiál (Fasteners)
• Dřevo (Wood)
• Hydroizolace (Waterproofing)
• Dveře, zámky a zárubně (Doors, Locks and Frames)
• On-site Façade Plaster Mixing Service
• Custom Steel Fabrication (Armovna Liberec)
• Wholesale Supply to Partner Stores
• Delivery and Logistics Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• DITONminorOthersSupplier of concrete paving products including interlocking pavers, garden edgings, and retaining walls sold through Pro Doma stores.
• BESTminorOthersSupplier of garden and landscape products including paving, edgings, and decorative elements sold through Pro Doma.
• CS-BETONminorOthersSupplier of concrete products including paving blocks, garden edgings, and specialized concrete elements.
• CellfastminorOthersNew brand added to portfolio - supplier of garden hoses, irrigation systems, and water management products.
• TERRAN (Terran Novabrik)minorOthersSupplier of concrete roof tiles with long tradition, featured in promotional campaigns for roof renovation projects.
• Putzmeister and BrinkmannminorOthersConcrete pump brands offered through rental service - Putzmeister and Brinkmann pumping equipment available in rental fleet.
• JEKKOminorOthersMini crane manufacturer - JEKKO mini cranes available through equipment rental program.
• HeurekaminorGTM or Marketing PartnerCzech price comparison platform for product visibility and customer acquisition. Active conversion tracking.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stavebniny DEK: Largest Czech specialist in building materials wholesale and retail with an extensive branch network across the Czech Republic. Directly comparable to PRO-DOMA on geography, customer base (trade + DIY), and product range spanning masonry, insulation, roofing, and steel.
• Hornbach: Pan-European DIY chain with stores in the Czech Republic. Overlaps directly with PRO-DOMA in building materials, tools, and renovation products for both trade professionals and DIY customers; comparable constant-low-price positioning.
• Leroy Merlin: European home improvement retailer (Adeo group) with Czech Republic operations. Directly comparable omnichannel home improvement, building materials, and renovation assortment targeting both DIY and trade segments.
• Bauhaus: European DIY and building materials chain with operating stores in the Czech Republic. Competes head-on with PRO-DOMA in trade and DIY segments across tools, construction materials, and garden products.

Regional players

• Wickes: UK building materials retailer serving both trade professionals and DIY customers through branches and online. Closely comparable omnichannel model to PRO-DOMA with similar trade-and-DIY customer segmentation.
• Travis Perkins: UK's largest building materials merchant with a trade-focused branch network and tool hire (Hire-it / Toolstation). Highly comparable business model — multi-format branch footprint, trade + DIY, e-commerce, and equipment hire — but operating in a different geography.
• Mr. Bricolage: European DIY and home improvement chain with a franchise-led model focused on France and adjacent markets. Comparable product range in building materials, tools, and renovation; serves a similar trade + DIY customer base but in a different geography.
• Hagebau: German cooperative of building materials and DIY retailers serving both trade and consumer customers. Highly comparable multi-format model combining trade supply, DIY retail, and broad assortment; operates in a different geography but similar business structure.

Broad incumbents

• Saint-Gobain Distribution: Distribution arm of global building materials group Saint-Gobain (Point.P, etc.) serving trade customers across Europe. Comparable broad-line building materials distribution model, though operating at much greater scale and in different geographies.
• Kingfisher: Pan-European home improvement group operating B&Q, Castorama, and Screwfix. Larger incumbent with broader geographic footprint and assortment; comparable in serving trade and DIY customers across building materials, tools, and renovation categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PRODOMAStavebniny
• Facebookfacebook.com/prodoma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Doma