Linum Towels
Linum Towels is a U.S.-based specialty e-commerce retailer of 100% Turkish cotton bathrobes, towels, pestemals, and home textiles, serving individual consumers via DTC and hotels, spas, retailers, and corporate clients via a wholesale program and in-house custom embroidery.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Linum Towels does
Linum Towels is a privately held U.S. specialty retailer and e-commerce operator focused on premium Turkish cotton bath and home textiles. Founded in 2008 and headquartered in Ridgefield, New Jersey (with a New York mailing reference), the company sells bathrobes, towels, pestemals, embellished towels, decorative pillows, chaise lounge covers, bedding, and a Kids Collection through its DTC storefront at linumtowels.com. All products are positioned around a 100% Turkish cotton composition and traditional craftsmanship, including hand-loomed pestemals woven in Turkey. The catalog is segmented into branded sub-lines — Embellish, Scallop, Khalpera seasonal hand towels, and Hotel Collection — supported by an active promotional posture with tiered discounts (50–70% off at $75/$125/$200 thresholds) and free U.S. shipping over $75.
The business operates a hybrid go-to-market model. The DTC channel drives direct consumer sales globally (excluding Russia, China, and Venezuela) with a standard Magento-style storefront, an email newsletter, and an organic presence on Facebook, Twitter, Pinterest, and Instagram. A separate B2B Wholesale Program serves hotels, spas, casinos, fitness centers, real estate staging firms, retailers, and Airbnb hosts, offering resale-tax exemptions, sample swatches, dedicated sales support, and claimed 25+ years of category experience. A third monetization layer is in-house Custom Embroidery Services using a 36-head Barudan embroidery machine for monogramming, branding, and personalized designs — used by corporate gifting and hospitality segments.
The company employs 11–50 people across a single U.S. office, with no disclosed external funding, no parent company, no subsidiaries, and no M&A history. There are no reported certifications, patents, trademarks, or awards in the available record, and revenue is not publicly disclosed. Operating cadence suggests a stable, founder-/family-managed niche retailer extending its assortment incrementally into adjacent home-textile categories rather than pursuing aggressive scaling.
Linum Towels firmographics
Firmographics- Name
- Linum Towels
- Legal name
- Linum Towels
- Website
- https://linumtowels.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Linum Towels is a U.S.-based specialty e-commerce retailer of 100% Turkish cotton bathrobes, towels, pestemals, and home textiles, serving individual consumers via DTC and hotels, spas, retailers, and corporate clients via a wholesale program and in-house custom embroidery.
- Ownership category
- akta.pro rank
Linum Towels industry classification
Industry- Product category
- Home Textiles & Bath Linens
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)
Keywords
Where Linum Towels is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Linum Towels business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct-to-consumer online sales of Turkish cotton bathrobes, towels, pestemals, and home textile products through their e-commerce website. Products are sold as one-time purchases with various size and quantity options.
- Wholesale B2B Sales: B2B wholesale program targeting hotels, spas, casinos, fitness centers, real estate staging companies, and retail businesses. Offers tax exemptions for resellers with valid certificates and sample swatches.
- Custom Embroidery Services: In-house custom embroidery and monogramming services using a 36-head Barudan embroidery machine. Offers monogramming, branding, and personalized designs for corporate gifting, hospitality, and retail. Includes fulfillment and packaging solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product purchases ranging from budget to luxury tiers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Linum Towels product offering
Product offeringCore offering
Linum Towels manufactures and sells luxury bath and beach linens made from 100% Turkish cotton, including bathrobes, towels (bath, hand, fingertip, washcloths, bath sheets), traditional hand-loomed pestemals, embellished and seasonal embroidered towel collections, kids bath products, and home textiles (decorative pillow covers, chaise lounge covers). The company sells directly to consumers online and operates a B2B wholesale program for hotels, spas, and retailers, with in-house custom embroidery services for personalization and corporate branding.
Product overview
Linum Towels is a direct-to-consumer and B2B e-commerce platform specializing in luxury Turkish cotton bath and beach linens. The core product portfolio centers on Bathrobes and Towels as foundational offerings, supplemented by traditional Pestemals (beach towels) and a Kids Collection. The company differentiates through branded sub-lines including the Embellish Collection (embroidery-themed towels in Traditional, Geometric, Coastal, Animal, and Floral styles), Scallop Collection (scalloped-edge towels), and Seasonal Hand Towels (Spring, Summer, Autumn, Winter, Holidays, Novelty, Sports themes). The Home Decor line extends the brand into Decorative Pillow Covers and Chaise Lounge Covers. A Hotel Collection serves commercial buyers. Services include a Wholesale Program with tax-exempt business purchasing and Custom Embroidery Services utilizing a 36-head Barudan embroidery machine for personalization. All core textile products share 100% Turkish Cotton composition and traditional Turkish craftsmanship.
Differentiator
Problem solved
Functional benefit
Brands
- Khalpera: Seasonal hand towels collection featuring seasonal designs including spring, summer, autumn, winter, holidays, novelty, and sports themed embroidered towels.
- Scallop
- Embellish
- Hotel Collection
Products and services
- Bathrobes Luxury Turkish cotton bathrobes available in styles including Waffle Terry, Waffle Weave, Terry, Herringbone, Velour, Super Plush, and Muslin, with personalization options for individual consumers.
- Towels Premium Turkish cotton towels including bath towels, bath sheets, hand towels, fingertip towels, and washcloths in various collections and patterns.
- Pestemals Traditional Turkish Peshtemal beach towels hand-woven from 100% Turkish Cotton, featuring diamond weave patterns, lightweight, eco-friendly, and fast-drying properties.
- Embellish Collection Embellished towels with decorative embroidery designs available in Traditional, Geometric, Coastal, Animal, and Floral themes for personalized bathroom styling.
- Scallop Collection Stylish cotton towels with scalloped edges and modern patterns designed for bathrooms and beach use, made from premium Turkish cotton.
- Seasonal Hand Towels Themed hand towel collections including Spring, Summer, Autumn, Winter, Holidays, Novelty, and Sports designs with embroidered patterns.
- Home Decor Home textile products including Decorative Pillow Covers (Lumbar and Square styles) and Chaise Lounge Covers made from Turkish Cotton.
- Hotel Collection Professional-grade bath linens designed for hotels and hospitality businesses, offering bulk purchasing options with coordinated towel and bath mat sets.
- Kids Collection Children's bath products including hooded bathrobes, bath and beach wraps, and embroidered towels with themed designs like boats, bows, dinosaurs, and sharks.
- Chaise Lounge Covers Custom-fitted Turkish Cotton Terry Covers designed to protect outdoor chaise lounge cushions from sun damage and wear, measuring 32 inches wide by 102 inches long.
- Wholesale Program B2B wholesale service offering tax-exempt purchasing, sample swatches, exclusive pricing, and personalized customer support for hotels, spas, casinos, and retail businesses.
- Custom Embroidery Services In-house custom embroidery using a 36-head Barudan embroidery machine for monogramming, branding, and personalized designs on towels, bathrobes, and home textiles with fast turnaround times.
Quantifiable outcome
- Products recommended to wash before use to maximize absorbency and softness
Companies that use Linum Towels
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Linum Towels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Linum Towels partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Linum Towels competitors and assessment
Company assessmentDirect peers
- Parachute Home: Premium DTC home brand offering towels, bedding, robes, and bath essentials with a European craftsmanship narrative. Directly overlaps with Linum's premium bath and home textile positioning.
- Cozy Earth: Premium DTC home textile brand selling bamboo and cotton sheets, towels, robes, and loungewear. Overlaps directly with Linum on premium bathrobes, towels, and DTC positioning.
- Brooklinen: Premium DTC home textile brand selling sheets, towels, robes, and bedding. Directly comparable to Linum Towels on premium positioning, DTC-led go-to-market, and Turkish cotton–adjacent material narrative.
- Boll & Branch: Premium DTC home textile brand focused on ethically sourced sheets, towels, and bedding. Comparable to Linum in DTC premium positioning and quality-material narrative.
- Crane & Canopy: Premium DTC bedding and towels brand. Comparable to Linum in DTC premium positioning across bath and bedroom textiles.
- Turkish Towel Collection: Specialty DTC retailer focused specifically on Turkish towels, pestemals, and bath linens. The most direct head-to-head competitor given shared Turkish cotton heritage and pestemal focus.
Emerging players
- Luxome: DTC premium home textile brand selling sheets, towels, weighted blankets, and loungewear. Emerging peer with comparable premium positioning and DTC focus to Linum.
Broad incumbents
- Frette: Established luxury Italian textile brand serving five-star hotels and high-end consumers globally. Comparable to Linum's Hotel Collection and luxury bath linen positioning, though at a much higher price tier and broader portfolio.
- Standard Textile: Large B2B textile supplier to hotels, hospitals, and hospitality. Directly comparable to Linum's wholesale channel serving hotels, spas, and casinos, though at significantly larger scale and broader product range.
- Amazon Basics: Mass-market private-label bath linen and towel offering through Amazon's marketplace. Relevant as the broad low-cost competitor that defines pricing pressure across the category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Linum Towels social profiles
Digital presenceLinum Towels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linum Towels leadership team
Management profileNumber of profiles
Linum Towels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linum Towels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linum Towels
What does Linum Towels do?
Linum Towels manufactures and sells luxury bath and beach linens made from 100% Turkish cotton, including bathrobes, towels (bath, hand, fingertip, washcloths, bath sheets), traditional hand-loomed pestemals, embellished and seasonal embroidered towel collections, kids bath products, and home textiles (decorative pillow covers, chaise lounge covers). The company sells directly to consumers online and operates a B2B wholesale program for hotels, spas, and retailers, with in-house custom embroidery services for personalization and corporate branding.
Is Linum Towels a public or private company?
Linum Towels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Linum Towels founded?
Linum Towels was founded in 2008. It employs 11 to 50 people.
Where is Linum Towels based?
Linum Towels is headquartered in New York, United States, in the North America region.
How does Linum Towels make money?
Three revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are wholesale B2B Sales and custom Embroidery Services.
Who are Linum Towels's main competitors?
Direct peers on record are Parachute Home, Cozy Earth, Brooklinen, Boll & Branch, Crane & Canopy and Turkish Towel Collection. Luxome is listed as an emerging player. Broad incumbents are Frette, Standard Textile and Amazon Basics.
Does Linum Towels have an API?
No public API is recorded for Linum Towels.
What industry is Linum Towels in?
Linum Towels's product category is Home Textiles & Bath Linens. Its primary akta.pro industry code is IMAOAKAB, Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels). Its SIC code is 2300.