International Lake Constance tourism

What International Lake Constance tourism does

Internationale Bodensee Tourismus GmbH (IBT) is the official regional destination marketing organization for the four-country Lake Constance (Bodensee) region spanning Germany, Austria, Switzerland, and Liechtenstein. Founded in 1997 and headquartered at Hafenstraße 6 in Konstanz, Germany, IBT operates a core team of approximately ten staff led by Managing Director Nina Hanstein, with functional coverage across travel business relations, communications, product management, finances, press, and online marketing. The organization's stated mission is to position Lake Constance as a year-round destination (365 days per year) for active holidaymakers, culture enthusiasts, culinary tourists, families, and sustainability-conscious travelers across seven sub-regions and key cities including Bregenz, Friedrichshafen, Konstanz, Lindau, St. Gallen, and Überlingen.

The product portfolio centers on the Bodensee Card PLUS, an experience card providing free or discounted admission to more than 160 attractions with bundled scheduled boat cruises (valid 3 or 7 freely selectable days within one year), and the Bodensee Ticket mobility pass for unlimited bus, train, and ferry travel across the four-country region (1 or 3 consecutive days). Supporting products include regional guest cards (Echt Bodensee Card, BODENSEECARD WEST, OSKAR, WELCOME Erlebnispass Liechtenstein, Mobility-Ticket St. Gallen-Lake Constance), experience cards (vor.you Erlebniskarte, vor.you Sommerkarte, ALL INCLUSIVE Erlebnispass Liechtenstein), a digital Bodensee Erlebnisplaner catalog, a weather service, and a brochure-ordering service. The technology platform is a multilingual (German, English, Italian, Dutch, French) web portal (bodensee.eu) with integrated booking webshop (shop.bodensee.eu), built in partnership with valantic Austria and operated with feratel Card Systems for card issuance, Google services for analytics and mapping, rapidmail for newsletters, and HRworks for applicant management.

IBT's commercial model combines pay-as-you-go product sales (Bodensee Card PLUS, Bodensee Ticket, regional experience cards) with member-municipality funding across the four jurisdictions. Distribution spans a global online webshop and a regional network of more than 100 points of sale, over 50 tourist information offices, railway station counters, ferry operators (including Bodensee-Schiffsbetriebe / White Fleet), and partner accommodation providers issuing guest cards. Marketing is conducted through the multilingual website, active social profiles on Facebook, Instagram, Pinterest, LinkedIn, and YouTube, email newsletters, Google Analytics-driven optimization, and free brochure distribution via Bodensee-Prospekt-Service. Strategic partnerships with seven sub-regional tourism organizations (Echt Bodensee, Bodensee-Vorarlberg, Bodensee West, Schaffhauserland, St. Gallen-Bodensee, Thurgau Bodensee, Liechtenstein Tourismus) and regional transport networks (bodo, VHB, OSTWIND) underpin the cross-border coordination that defines the organization's value proposition.

Name

International Lake Constance tourism

Legal name

Internationale Bodensee Tourismus GmbH

Website

https://bodensee.eu

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Internationale Bodensee Tourismus GmbH (IBT) is the official four-country destination marketing organization for Lake Constance, covering Germany, Austria, Switzerland, and Liechtenstein. It sells the Bodensee Card PLUS (160+ attractions) and Bodensee Ticket mobility pass, distributing via a multilingual web platform, webshop, and 100+ regional points of sale.

Ownership category

akta.pro rank

Headquarters

HQ city

Niederburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Bodensee Card PLUS Sales: Sale of experience cards (Bodensee Card PLUS) providing access to attractions, boat cruises, and experiences across the four-country Lake Constance region. Available for 3 or 7 days of use within one year.
2. Bodensee Ticket Sales: Sale of mobility passes for unlimited travel by bus and train in the Lake Constance region. Available for 1 or 3 consecutive days.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

International Lake Constance tourism operates the official cross-border Destination Marketing Organization for the four-country Lake Constance region (Germany, Austria, Switzerland, Liechtenstein). It sells the Bodensee Card PLUS experience card and the Bodensee Ticket cross-border mobility pass, and coordinates the marketing of regional attractions, activities, and accommodations across the area.

Product overview

Internationale Bodensee Tourismus GmbH (IBT) operates a unified digital tourism platform centered on the Bodensee Card PLUS and Bodensee Ticket, complemented by multiple regional guest cards and experience cards covering the four-country Lake Constance region. The Bodensee Card PLUS is the flagship all-inclusive experience card offering free admission to 160+ attractions with optional boat cruises, while the Bodensee Ticket provides regional mobility via public transport. Supporting services include weather information, brochure ordering, and multi-language content in German, English, Italian, Dutch, and French. Regional variants such as the Echt Bodensee Card (German northern shore), BODENSEECARD WEST (Western region), OSKAR (Eastern Switzerland), and Liechtenstein experience cards extend coverage across the cross-border destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Bodensee Card PLUS

Quantifiable outcome

• Access to 160+ attractions with Bodensee Card PLUS
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Google Ireland Ltd.coreTechnology or IntegrationGoogle provides various services for the bodensee.eu website including Google Analytics for web analytics with Demographics feature, Google Maps for interactive maps, Google Fonts for typography, Google Tag Manager for tag management, and DoubleClick for online marketing. Data processing agreements are in place in accordance with GDPR requirements.
• feratel media technologies AGcoreTechnology or Integrationferatel serves as the technical system provider for issuing and using the Bodensee Card PLUS. A commissioned data processing agreement is in place. feratel is prohibited from using data for purposes other than processing the BodenseeErlebniskarte / Bodensee Card PLUS.
• rapidmail GmbHcoreTechnology or Integrationrapidmail is the newsletter software provider used to send the email newsletter. rapidmail is prohibited from using data for purposes other than delivering the newsletter and cannot disclose or sell data. rapidmail is a German, certified newsletter software provider selected in accordance with GDPR and BDSG requirements.
• Ferry Operators and White Fleet (Bodensee-Schiffsbetriebe)coreChannel Partner/ Reseller/ DistributorBodensee-Schiffsbetriebe and other ferry operators sell Bodensee Ticket and serve as points of sale for Bodensee Card PLUS. Ferry services between Friedrichshafen and Romanshorn are included in the Bodensee Ticket.
• Regional Transport Authorities (bodo, VHB, OSTWIND)coreStrategic or Co-development PartnerPartnership with regional public transport networks including bodo (German shore), VHB (Western Lake Constance), and OSTWIND (St. Gallen) for guest card integration with public transport benefits.
• Regional Tourism OrganizationscoreStrategic or Co-development PartnerPartnership with regional tourism organizations including Echt Bodensee (German Shore), Bodensee-Vorarlberg (Austria), Bodensee West (Western Lake Constance), Schaffhauserland, St. Gallen-Bodensee, Thurgau Bodensee (Switzerland), and Liechtenstein Tourismus for coordinated regional tourism marketing and guest card programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Go City: Global multi-destination tourist pass operator (sightseeing pass products). Closest commercial peer to the Bodensee Card PLUS business model of bundling attractions into a paid experience card.
• Tirol Werbung: Regional tourism board for Tyrol, Austria. Same structure as IBT — sub-national DMO promoting an Austrian tourism region with attraction cards and partner networks.
• visitBerlin: Official Berlin tourism marketing organization. Comparable municipal/DMO structure, sells the Berlin Welcome Card integrating attractions and public transport, and operates a multilingual destination platform — a strong functional parallel to IBT.
• Switzerland Tourism (MySwitzerland): National destination marketing organization for Switzerland, one of the four countries in IBT's Lake Constance region. Operates a similar model promoting multi-language content, regional passes, and partner attraction networks.
• Österreich Werbung (Austrian National Tourist Office): Austria's national tourism marketing organization, promoting the Austrian (Vorarlberg) portion of Lake Constance. Closest national-DMO peer given overlapping country territory and shared four-country coordination.
• Tourismus Salzburg: Official tourism organization for the Salzburg region, operating the SalzburgCard attraction bundle and multilingual digital platform — structurally analogous to IBT's Bodensee Card PLUS.
• Turbopass: European tourist pass aggregator offering city and regional cards across multiple countries. Directly comparable as a multi-attraction experience-card operator competing for the same traveler booking channel.
• Liechtenstein Marketing: Tourism organization for the Principality of Liechtenstein — the smallest of IBT's four member countries and an active co-partner on the WELCOME Erlebnispass Liechtenstein.
• Zürich Tourism: Official tourism organization for Zurich, one of the key Swiss gateway cities to Lake Constance. Operates the Zürich Card bundling attractions and public transport — closest Swiss-city peer.
• Deutsche Zentrale für Tourismus (DZT / German National Tourist Board): Germany's national DMO, the umbrella counterpart at national level for IBT's work promoting the German share of the Lake Constance region. Comparable mission, funding model, and multi-language digital strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bodensee.eu
• LinkedInlinkedin.com/company/internationale-bodensee-tourismus-gmbh
• Instagraminstagram.com/bodensee.eu
• Pinterestpinterest.de/bodenseecard

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Lake Constance tourism