Choice Granite and Marble

What Choice Granite and Marble does

Choice Granite and Marble is a family-owned stone fabrication and installation business founded in 2011 and headquartered at 803 Geyer Rd in Pittsburgh, Pennsylvania. The company sells and installs countertops, cabinetry, tile, sinks, and related kitchen and bath accessories to residential homeowners, with a secondary emphasis on serving design professionals, contractors, and builders in the Greater Pittsburgh area. Core operations span inventory holding, in-house design consultation, custom fabrication, on-site templating, and professional installation, all delivered from a single integrated showroom and manufacturing facility without subcontracting fabrication or installation work.

The underlying operation is built around on-site inventory of hundreds of full-size natural stone slabs (granite, marble, quartzite) and engineered quartz from authorized brands including Daltile, Wolf Home Products, Legacy Cabinets, MSI, Caesarstone, LG Viatera, and Hanstone. Custom fabrication is performed in-house using what the company describes as Pittsburgh's most sophisticated machining equipment, supporting multiple edge profiles, cutouts, and finishing options. The offering is positioned as a one-stop shop, with customers able to view full slabs, select cabinetry and tile samples, consult with on-staff designers, and have the same in-house team template, fabricate, and install the project.

The business model is project-based and primarily direct-to-consumer, with quote-driven pricing and pay-as-you-go billing. Average installed transactions cluster in the $2,500–$3,650 range for a 40 sq ft countertop package, with adders for additional square footage, cutouts, edge upgrades, and removal/disposal. Revenue streams include stone countertop sales and installation, cabinetry sales, tile distribution, custom fabrication services, design services, and kitchen/bath accessories. Distribution is single-site showroom plus phone and field sales, supported by digital marketing across the company website, blog, Facebook, Instagram, LinkedIn, and Houzz, and reinforced by professional referrals. The company is privately held by the Griffith Family with 1–10 employees and no external funding, and in January 2026 expanded its showroom and launched a premium cabinet collection to deepen the one-stop shop positioning.

Name

Choice Granite and Marble

Legal name

Choice Granite & Marble

Website

https://choicegraniteandmarble.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Choice Granite and Marble is a family-owned Pittsburgh fabricator and installer of granite, marble, quartz, and quartzite countertops, plus cabinetry, tile, and sinks, serving residential homeowners and local design professionals from a single integrated showroom and manufacturing facility.

Ownership category

akta.pro rank

Product category

Stone Countertops & Kitchen/Bath Remodeling Surfaces

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Kitchen Countertops & Backsplash Installation (HSAPAAAC)

akta.pro secondary industries

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE), Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms (CRAIAFAF)

Keywords

• Stone countertop fabrication
• Natural stone supply
• Kitchen remodeling services
• Custom cabinet installation
• Tile and flooring sales

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Stone Countertop Sales and Installation: Primary revenue stream from fabricating and installing granite, marble, quartz, quartzite, and other natural stone countertops. Revenue is generated on a per-project basis with pricing based on square footage and material selection. Includes complimentary sealant application.
2. Cabinetry Sales: Sale of kitchen, bathroom, and other cabinets from partnered manufacturers including Wolf and Legacy Cabinets. Cabinets are sourced from US-based manufacturers and sold as custom, semi-custom, or quick-ship options.
3. Tile Sales: Distribution and sale of ceramic, porcelain, marble, granite, travertine, and glass tile from suppliers including Daltile, Wolf Accents, TileBar, Soho Studios, and IWT.
4. Fabrication Services: Custom stone fabrication including cutting, polishing, and edging customization performed at their manufacturing facility for countertops, vanities, and fireplace surrounds.
5. Design Services: On-staff designer provides professional design assistance for remodels and new construction drawings to help customers reimagine kitchen, bathroom, or other areas.
6. Kitchen and Bath Accessories: Sale of sinks, drains, grids, cabinet hardware, and marble window sills as complementary products to their main countertop and cabinet offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Choice Granite and Marble fabricates and installs natural stone countertops — including granite, marble, quartz, and quartzite — at its in-house Pittsburgh manufacturing facility, and complements them with cabinetry, tile, sinks, and accessory products for kitchen and bath remodeling projects. The company also provides on-staff design consultation, custom stone fabrication, professional installation, and bundled promotional packages for standard countertop projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Granite Countertops Custom-fabricated granite countertops selected from on-site inventory, cut, polished, edged, and installed in customers' kitchens, bathrooms, and other rooms by Choice Granite and Marble's in-house team. Includes complimentary sealant application and a 12-month limited warranty.
• Quartz Countertops Engineered quartz countertops sourced from brands such as MSI Quartz, LG Viatera, Caesarstone, and Hanstone Quartz, fabricated in-house and professionally installed. Sold as standard 40-square-foot promotional packages or per-slab inventory specials.
• Marble Countertops Custom marble countertops and marble window sills selected from in-house slabs, custom-fabricated and installed for kitchens, bathrooms, fireplace surrounds, and other applications.
• Quartzite Countertops Natural quartzite countertops fabricated and installed in-house, available in a range of on-site inventory slabs for kitchen, bath, and other surface applications.
• Cabinetry Kitchen, bathroom, and other cabinets from US-based manufacturers Wolf Home Products and Legacy Cabinets, plus a new premium cabinet line launched in 2026, offered as custom, semi-custom, or quick-ship options.
• Tile Ceramic, porcelain, marble, granite, travertine, and glass tile from suppliers including Daltile, Wolf Accents, TileBar, Soho Studios, and IWT, sold for backsplashes, floors, and other applications.
• Kitchen and Bath Accessories Sinks, drains, grids, cabinet hardware, and marble window sills sold as complementary products to the company's countertop and cabinet offerings.
• Design Services Professional design assistance provided by an on-staff designer for remodels and new construction drawings, helping customers reimagine kitchens, bathrooms, and other areas.
• Custom Stone Fabrication and Installation End-to-end custom stone fabrication (cutting, polishing, edging) at the company's Pittsburgh manufacturing facility, followed by on-site templating and professional installation by company employees (no subcontractors).

Quantifiable outcome

• 12-month limited warranty on granite and quartz countertops
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• DaltilecoreChannel Partner/ Reseller/ DistributorDaltile is the largest tile manufacturer in the U.S. and a subsidiary of Mohawk Industries. Choice Granite & Marble distributes Daltile products including Memoir, Cascading Water, Acacia Valley, Caprice, Quartetto, Idyllic Blends, and Brickwork tile collections. Daltile products are manufactured in the USA at 9 U.S. locations.
• Wolf Home ProductscoreChannel Partner/ Reseller/ DistributorWolf Home Products is a cabinetry and tile supplier. Choice offers Wolf Classic, Wolf Designer, Wolf Endurance, and Wolf Signature cabinet lines, as well as Wolf Accents tile products. Wolf cabinetry is manufactured in the USA.
• Legacy CabinetscoreChannel Partner/ Reseller/ DistributorChoice Granite & Marble offers Legacy American Framed and Legacy Euro Frameless cabinet options. Legacy Cabinets is a US-based cabinet manufacturer.
• MSI QuartzminorChannel Partner/ Reseller/ DistributorMSI Quartz is one of several quartz brands offered by Choice. MSI offers over 100 quartz colors and patterns.
• LG ViateraminorChannel Partner/ Reseller/ DistributorLG Viatera is an engineered quartz surface brand from LX Hausys. Choice is an authorized dealer offering Viatera quartz products.
• CaesarstoneminorChannel Partner/ Reseller/ DistributorInternational quartz surface manufacturer. Choice offers Caesarstone quartz products as part of their countertop selection.
• Hanstone QuartzminorChannel Partner/ Reseller/ DistributorHanstone Quartz is a brand of Hyundai LNC USA. Choice offers Hanstone Quartz as part of their product lineup.
• TileBarminorChannel Partner/ Reseller/ DistributorTile supplier partner for ceramic, porcelain, natural stone, concrete, glass, and metal tile products.
• Soho StudiosminorChannel Partner/ Reseller/ DistributorTile supplier partner offering unique tile collections for residential and commercial projects.
• IWT (International Wholesale Tile)minorChannel Partner/ Reseller/ DistributorTile supplier partner providing additional tile options for customer projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lowe's: National home improvement retailer with countertop installation services and a strong kitchen/bath merchandising program. Competes with Choice Granite for value-oriented homeowners in the Greater Pittsburgh market.
• Bedrosians Tile & Stone: National tile and stone manufacturer-distributor with design showrooms offering slabs, tile, and surfacing products to homeowners and trade professionals. Comparable go-to-market model with showroom + fabrication referrals for residential kitchen/bath projects.
• Daltile (Mohawk Industries): Largest US tile manufacturer and a Mohawk Industries subsidiary, distributing tile, stone, and countertops through a national dealer network. Functions both as a Choice Granite supplier and as a broader industry incumbent selling surfacing to homeowners and the trade.
• The Home Depot: National home improvement retailer offering granite, quartz, and laminate countertop installation services across all US markets. Competes with Choice Granite on commodity countertop pricing and serves overlapping residential remodeling customers in Pittsburgh.
• MSI (M S International): One of the largest US distributors of countertops, flooring, wall tile, and hardscaping products, operating showroom-style distribution centers nationally. Overlaps with Choice Granite as a competing retail/contractor surface supplier and is also one of Choice's quartz suppliers.

Emerging players

• Cambria: US-based quartz surface manufacturer selling through an exclusive showroom and trade partner network for kitchen and bath remodels. Comparable as a competing premium quartz brand with a showroom-and-trade distribution model similar to Choice's.
• Caesarstone: Global engineered quartz manufacturer selling through authorized dealers and kitchen/bath showrooms in the US. Comparable as a premium quartz surface brand that Choice Granite carries, with a partially overlapping premium countertop dealer model.

Others

• Wolf Home Products: US cabinetry and tile supplier whose Wolf Classic, Wolf Designer, and Wolf Endurance lines are distributed by Choice Granite. Comparable as a supply-side channel partner and as a competing cabinet brand available through other dealers.

Direct peers

• Marble & Granite Inc: Multi-location US stone fabricator and installer serving residential and commercial customers with natural stone, quartz, and engineered surfaces. Directly comparable to Choice Granite on fabrication, slab inventory, and one-stop shop model.
• Arizona Tile: US-based slab and tile distributor with showrooms across multiple states, supplying natural stone, quartz, porcelain, and tile for residential and commercial projects. Closely comparable on product mix and trade/retail showroom model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/choicegraniteandmarblepittsburgh
• LinkedInlinkedin.com/company/choice-granite-and-marble
• Instagraminstagram.com/choicegranitemarble
• Xx.com/PGHGranite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice Granite and Marble