Plan 9
Plan 9 is an independent London-based web development agency specializing in Umbraco CMS builds, offering full-service design, development, and ongoing website management. Founded in 2000, it serves UK and international clients across wine, government, retail, and B2B marketing sectors.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Plan 9 does
Plan 9 Ltd. is an independent London-based web development agency founded in 2000 by Dan Evans, formerly technical director at Ogilvy Interactive. The company delivers full-service web projects spanning strategy, design, build, testing, deployment, and ongoing day-to-day website management, and also offers a coworking space (Unit Z) at its South London headquarters in Vincent's Yard, Alphabet Mews. The firm operates as a private limited company with 1-10 employees and leverages a distributed network of coders, designers, SEO specialists, and marketeers across the UK, Greece, the USA, and India to extend delivery capacity.
The company's core technology stack centers on the Umbraco CMS platform, in continuous use for 15+ years, augmented by the uSkinned Site Builder framework, ASP.NET, and AWS for dedicated hosting. Its productized offering is a white-label Umbraco-based site builder providing modular component-based editing, multilingual support (including right-to-left rendering for Arabic, Hebrew, Pashto, Persian, Urdu, and Sindhi), and flexible layout options. Plan 9 also builds on Shopify, Shopwired, and Squarespace when appropriate, and integrates with Salesforce (CRM-driven directories, Web-to-Case automation), HubSpot and LinkedIn (B2B marketing automation), and Stripe and PayPal (e-commerce checkout) for client-specific functionality.
Plan 9's revenue derives primarily from project-based professional services engagements, complemented by recurring revenue from website hosting and maintenance subscriptions and licensing income from white-label sitebuilder templates. Pricing is quote-based and not publicly disclosed. Named clients include Alliance Wine (wine retail), the Boat Safety Scheme (government safety), Simmons & Schmid (marketing), and Kiss Me Kwik (retail e-commerce), spanning enterprise, government, and SMB segments. The company has no disclosed funding rounds, no parent organization, no M&A history, and no awards or certifications on record, operating as a self-funded, founder-led independent entity.
Plan 9 firmographics
Firmographics- Name
- Plan 9
- Legal name
- Plan 9 Ltd.
- Website
- https://plan9.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plan 9 is an independent London-based web development agency specializing in Umbraco CMS builds, offering full-service design, development, and ongoing website management. Founded in 2000, it serves UK and international clients across wine, government, retail, and B2B marketing sectors.
- Ownership category
- akta.pro rank
Plan 9 industry classification
Industry- Product category
- Web Development Services
- NAICS
- Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Low-Code/No-Code Integration Builders (BPAMAOAL)
- akta.pro secondary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Plan 9 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Plan 9 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Web Development & Design Services: Full-service spanning strategy, design, build, testing, and deployment of websites. Services include Umbraco CMS development, Shopify/Shopwired/Squarespace e-commerce builds, mobile-first responsive designs, accessible standards-compliant code, SEO, and ongoing maintenance and support.
- HubSpot and LinkedIn B2B Marketing Services: Integration services for HubSpot email and LinkedIn, including campaign creation, workflow automation, lead nurturing, and data-driven optimization for B2B businesses.
- Day-to-Day Website Management: Ongoing maintenance, support, and management of deployed websites on their dedicated hosting platform with AWS.
- White-label Sitebuilder Templates: White-label Umbraco site templates sold or licensed to other agencies and businesses for website creation.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Plan 9 product offering
Product offeringCore offering
Plan 9 is an independent web development agency providing full-service Umbraco CMS website design, build, and ongoing management, alongside a white-label uSkinned-based site builder for agencies and businesses. They deliver e-commerce builds on Shopify, Shopwired, and Squarespace, plus HubSpot and LinkedIn B2B marketing integration services, all backed by dedicated AWS hosting and ongoing maintenance.
Product overview
Plan 9 is an independent web development agency offering a white-label Umbraco CMS-based sitebuilder built on the uSkinned Site Builder framework. Their core product is a template-based website platform providing flexible layouts and modular components that enable non-technical users to build and manage pages. Alongside the core CMS platform, they provide complementary services including Umbraco website development, HubSpot & LinkedIn B2B marketing integration, SEO, responsive design, and ongoing website maintenance and support. The platform supports multilingual websites and integrates with various e-commerce platforms (Shopify, Shopwired, Squarespace) and payment processors (Stripe, PayPal) for client projects.
Differentiator
Problem solved
Functional benefit
Products and services
- White-Label Umbraco Site Builder (uSkinned-based)
- Umbraco Website Development
- HubSpot & LinkedIn B2B Marketing Integration
- E-commerce Development (Shopify, Shopwired, Squarespace)
- SEO Services
- Responsive Web Design Services
- Website Hosting & Maintenance
Quantifiable outcome
- Boosted retail conversion and sales through streamlined mobile shopping experience
- +3 more outcomes
Companies that use Plan 9
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Plan 9 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Plan 9 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- UmbracocorePrimary CMS platform used by Plan 9 for over 15 years since its initial launch. Plan 9 has deep expertise in Umbraco CMS development, design, and implementation for client websites.
- uSkinnedcoreuSkinned Site Builder is a theme and starter kit for Umbraco CMS. Plan 9 uses uSkinned templates to create white-label website solutions for clients, offering flexible layouts and component-based editing.
- HubSpotcoreHubSpot is a key B2B marketing platform that Plan 9 integrates with for clients, providing email marketing automation, campaign management, and LinkedIn integration services.
- SalesforcecoreCRM integration for client projects. Used for Salesforce-driven examiner search directories, Web-to-Case automation, and connecting digital front-ends to CRM back-ends.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Plan 9 competitors and assessment
Company assessmentDirect peers
- Cyber-Duck: UK digital agency delivering strategy, UX, design, and web development with focus on accessible, standards-compliant digital experiences — comparable in service breadth and mid-market/enterprise UK client base.
- Cogworks: UK-based Umbraco Gold Partner and digital agency offering Umbraco CMS development, integrations, and hosted solutions — the closest direct peer given overlapping CMS specialization, similar end markets, and comparable service catalogue.
- Codehouse: Umbraco Gold Partner agency based in the UK delivering end-to-end Umbraco builds, support, and integrations; comparable to Plan 9 in core CMS focus and target buyer profile.
- Net-Craft: Long-standing UK Umbraco partner offering web development, design, and hosting on Umbraco — closely mirrors Plan 9's full-service Umbraco + AWS-hosting model.
- The Unit: Independent UK digital agency providing web/digital design and development services to mid-market clients, similar in service model (full-service agency) and size band to Plan 9.
Broad incumbents
- Webflow: No-code/low-code website builder platform serving SMB and mid-market web build needs; competes with Plan 9 for clients who might otherwise commission an agency, and indirectly pressures the white-label uSkinned product from a different angle.
- Valtech: Global digital experience agency offering web, commerce, and integration services at much larger scale; competes with Plan 9 for enterprise work where digital experience is part of broader transformation.
Emerging players
- uMarketing Suite (Octopi): Commercial add-on suite for Umbraco providing marketing and personalization tooling; comparable as a productized software offering on top of the same CMS ecosystem that Plan 9 services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Plan 9 social profiles
Digital presencePlan 9 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plan 9 leadership team
Management profileNumber of profiles
Profiles1 record
Plan 9 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plan 9 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plan 9
What does Plan 9 do?
Plan 9 is an independent web development agency providing full-service Umbraco CMS website design, build, and ongoing management, alongside a white-label uSkinned-based site builder for agencies and businesses. They deliver e-commerce builds on Shopify, Shopwired, and Squarespace, plus HubSpot and LinkedIn B2B marketing integration services, all backed by dedicated AWS hosting and ongoing maintenance.
Is Plan 9 a public or private company?
Plan 9 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plan 9 founded?
Plan 9 was founded in 2000. It employs 1 to 10 people.
Where is Plan 9 based?
Plan 9 is headquartered in London, United Kingdom, in the Europe region.
How does Plan 9 make money?
Four revenue lines are on record. Web Development & Design Services are the primary driver. The others are hubSpot and LinkedIn B2B Marketing Services, day-to-Day Website Management and white-label Sitebuilder Templates.
Who are Plan 9's main competitors?
Direct peers on record are Cyber-Duck, Cogworks, Codehouse, Net-Craft and The Unit. Broad incumbents are Webflow and Valtech. uMarketing Suite (Octopi) is listed as an emerging player.
Does Plan 9 have an API?
No public API is recorded for Plan 9.
What industry is Plan 9 in?
Plan 9's product category is Web Development Services. Its primary akta.pro industry code is BPAMAOAL, Low-Code/No-Code Integration Builders, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 541512 and its SIC code is 7370.