Northern Michigan Health Training School

What Northern Michigan Health Training School does

Northern Michigan Health Training School (NMHTS) is a state-licensed vocational training provider founded in 2008 and headquartered at 1760 South Garfield Avenue in Traverse City, Michigan. The school is owned and operated by John and Liz, a husband-and-wife team of practicing registered nurses with over 40 years of combined clinical and employer experience. NMHTS delivers the Michigan State-Licensed Nurse Aide Training Program, which prepares graduates to sit for the CNA state exam and qualify for entry-level healthcare roles in skilled nursing facilities, assisted living, hospitals, PACE programs, and home health settings.

The school's product portfolio centers on a core CNA Course priced at $1,125 (or $1,325 with Headmaster state exam testing fees included), with a $100 down payment securing a seat and the remainder paid through flexible payment plans. Complementary offerings include a Caregiver Bootcamp at $80 per participant (with group discounts for 4+) and American Heart Association BLS/Heartsaver CPR/AED/First Aid certification. Built-in services include employment assistance, exam prep, and individualized one-on-one counseling at no additional charge. The school operates on a traditional instructor-led model with no proprietary technology platform; all clinical instruction is delivered in person with hands-on technical training followed by supervised clinicals at partner healthcare facilities.

NMHTS generates revenue through one-time tuition payments, with employer reimbursement and sponsorship acting as an indirect funding channel. The go-to-market is dual-channel: direct-to-consumer enrollment through the nmhts.com website (with a 72-hour response SLA), and direct partnership with healthcare employers to customize cohort schedules and incorporate employer-specific training. Employer relationships (across at least 13 named healthcare and workforce partners including MediLodge, Munson Medical Center, Grand Traverse Pavilions, PACENorth, NWMIWorks, and NMCAA) function primarily as graduate placement and tuition reimbursement pipelines rather than direct enterprise contracts. The business is privately held, bootstrapped, and operates with 1–10 employees from a single location.

Name

Northern Michigan Health Training School

Legal name

Northern Michigan Health Training School

Website

https://nmhts.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Northern Michigan Health Training School is a state-licensed vocational training provider in Traverse City, Michigan, offering Certified Nursing Assistant courses, caregiver bootcamps, and CPR certification to individuals entering healthcare careers and to healthcare employers in northern Michigan.

Ownership category

akta.pro rank

Product category

Vocational Healthcare Training

NAICS

Technical and Trade Schools (6115), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Nursing Assistant (CNA) & Patient Care Technician (PCT) (EDAOAJAB)

akta.pro secondary industries

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB), Sterile Processing & Central Service (SPD/CS) (EDAOAJAG)

Keywords

• Nurse aide training
• CNA certification
• Vocational healthcare training
• Caregiver education
• Healthcare workforce training

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. CNA Course Tuition: Students pay tuition for the State-Licensed Nurse Aide Training Program. Tuition options include full payment ($1,125) or full payment with Headmaster testing fees ($1,325). A $100 down payment secures a seat, with the remainder paid through affordable, flexible payment plans. This is the primary revenue stream.
2. Caregiver Bootcamp: Hands-on caregiver training sessions offered at $80 per participant. Group discounts available for 4 or more participants. Customized training sessions for employer staff are also offered, generating additional revenue.
3. American Heart Association CPR/AED/First Aid: BLS and Heartsaver certification courses offered to enrolled CNA students and healthcare groups of 4 or more. Revenue generated on a per-session, per-participant basis.
4. Employer Reimbursement: Many employers cover or reimburse the cost of the CNA course for their employees. This represents an indirect revenue stream where the employer pays tuition on behalf of the student.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Northern Michigan Health Training School delivers a State-Licensed Nurse Aide Training Program (CNA course) that prepares students to sit for the Michigan CNA state exam, combining hands-on technical instruction with supervised clinicals at partner healthcare facilities. Its portfolio also includes a hands-on Caregiver Bootcamp for non-certified caregivers and American Heart Association CPR/AED/First Aid certification courses. Comprehensive tuition bundles all materials, the textbook, background check, TB test, scrub top, state exam prep, and ongoing job placement assistance.

Product overview

Northern Michigan Health Training School offers a portfolio of healthcare training programs centered on its State-Licensed CNA Course as the primary offering. The school's product lineup includes CNA training (with full tuition at $1,125 or $1,325 with Headmaster testing fees), a Caregiver Bootcamp ($80), and American Heart Association CPR/AED/First Aid certification. Supporting services include Employment Assistance, built-in Exam Prep, and flexible Payment Plans. The school operates as a single-location training provider rather than a platform-plus-modules architecture, with the CNA course serving as the core product supplemented by add-on services for career placement and exam preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• State-Licensed Nurse Aide Training Program (CNA Course) State-Licensed Nurse Aide Training Program that prepares students to sit for the Michigan CNA state exam. Combines hands-on technical instruction with supervised on-site clinicals at healthcare facilities, and includes all course materials, textbook, background check, scrub top for clinicals, state exam prep, and ongoing job placement assistance. Offered in 2-week weekday and 5-weekend formats. Full tuition is $1,125 (or $1,325 with Headmaster testing fees), with flexible payment plans available.
• Caregiver Bootcamp Hands-on skills training that gives caregivers the confidence and knowledge to perform basic caregiving tasks, including body mechanics, positioning techniques, range-of-motion exercises, and personal care. Priced at $80 per participant with group discounts available for 4+ participants. Customized training sessions are also available for employer staff upon request.
• American Heart Association CPR/AED/First Aid Certification American Heart Association-aligned BLS and Heartsaver CPR/AED/First Aid certification courses available to CNA course enrollees and to healthcare groups of four or more participants, generating per-session, per-participant revenue.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• MediLodge of GTCminorOthersSkilled nursing facility in Grand Traverse County. Partner logo displayed on NMHTS Scholarships/Employment page, indicating an employment partnership for CNA student job placement and potential employer-sponsored training.
• Villa at Traverse PointminorOthersAssisted living facility in Traverse City. Partner logo on NMHTS Scholarships/Employment page indicates an employment partnership for graduate recruitment.
• MediLodge of Traverse CityminorOthersSkilled nursing facility in Traverse City. Partner logo displayed on NMHTS Scholarships/Employment page indicating an employment partnership.
• Grand Traverse PavilionsminorOthersSenior living community in Traverse City. Partner logo displayed on NMHTS Scholarships/Employment page, indicating an employment partnership for graduate recruitment.
• The Maples (Benzie County)minorOthersSenior care facility in Frankfort, MI (Benzie County). Partner logo displayed on NMHTS Scholarships/Employment page, indicating an employment partnership for graduate recruitment.
• PACENorthminorOthersProgram of All-inclusive Care for the Elderly (PACE) organization serving northern Michigan. Partner logo on NMHTS Scholarships/Employment page indicates an employment partnership for graduate recruitment.
• Munson Medical CenterminorOthersMajor regional hospital in Traverse City. Partner logo on NMHTS Scholarships/Employment page indicating an employment partnership for graduate recruitment and potential clinical site access.
• MediLodge of LudingtonminorOthersSkilled nursing facility in Ludington, MI. Partner logo displayed on NMHTS Scholarships/Employment page indicating an employment partnership.
• Oakview MCFminorOthersNursing care facility. Partner logo displayed on NMHTS Scholarships/Employment page indicating an employment partnership.
• Meadowbrook MCFminorOthersNursing care facility. Partner logo displayed on NMHTS Scholarships/Employment page indicating an employment partnership.
• NWMIWorksminorOthersWorkforce development organization serving northwest Michigan. Partner logo on NMHTS Scholarships/Employment page suggesting a workforce development partnership supporting student enrollment and employment outcomes.
• NMCAA (Northern Michigan Community Action Agency)minorOthersCommunity action agency serving northern Michigan. Partner logo on NMHTS Scholarships/Employment page suggesting a community partnership supporting access to training.
• Harbor Care AssociatesminorOthersHealthcare employer. Partner logo on NMHTS Scholarships/Employment page indicating an employment partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Dorsey Schools: Michigan-based for-profit career college offering healthcare training programs including nurse aide and patient care technician credentials, directly competing for the same local student population.
• Concorde Career Colleges: Multi-campus for-profit health career college offering nurse aide and allied health programs, comparable in curriculum focus, student demographic, and vocational training business model.
• Ross Medical Education Center: Midwest-focused for-profit healthcare training provider with multiple Michigan campuses offering nurse aide, medical assistant, and dental assisting programs, comparable in business model and target learner.
• Pima Medical Institute: Operates a network of career-focused health vocational schools offering nurse aide, medical assistant, and other allied health certifications, paralleling NMHTS' core nurse aide training model at a larger, multi-site scale.

Emerging players

• CareerStep: Online career training company offering healthcare certification tracks including nurse aide prep, competing for the same entry-level healthcare worker segment through a digital-first model.
• MedCerts: Online healthcare certification provider offering CNA and allied health programs with asynchronous delivery, representing a digital, lower-cost alternative to NMHTS' in-person model.
• Penn Foster: Accredited online career school offering healthcare vocational programs including nurse aide credentials, providing a scalable, self-paced alternative to brick-and-mortar CNA training schools.

Regional players

• Northwestern Michigan College: Local community college in Traverse City offering a CNA course within its healthcare programs, providing a regionally subsidized, accredited alternative that competes directly for the same student pool.

Others

• National Healthcareer Association (NHA): Allied health certification body providing credentials and exam prep used by nurse aide training programs, functioning as an adjacent ecosystem participant rather than a direct training competitor.

Broad incumbents

• American Red Cross Nurse Assistant Training: National nonprofit offering state-approved CNA training programs across many markets, providing a high-trust, scaled competitor to local independent nurse aide training providers like NMHTS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nmhtscna
• Facebookfacebook.com/nmhtc
• LinkedInlinkedin.com/company/northern-michigan-health-training-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Michigan Health Training School