PAYCE Consolidated Pty Ltd

What PAYCE Consolidated Pty Ltd does

PAYCE Consolidated Pty Ltd is a privately held Australian property development company founded in 1978 and headquartered in Redfern, Sydney. The company specialises in urban renewal and master-planned mixed-use communities that integrate luxury residential apartments with retail precincts and commercial property. PAYCE has developed a portfolio of notable Sydney projects including East Village at Zetland, The Waterfront at Wentworth Point (5,000+ residents), Washington Park at Riverwood ($250 million PPP with NSW Land and Housing Corporation), Harts Landing at Penrith (268 units with Evolve Housing), South Village at Kirrawee (779 apartments), Royal Shores and Jewel/Pierside (joint ventures with Sekisui House Australia), and The Albany at Crows Nest. Its largest active project, Melrose Park in Western Sydney, is planned to contain over 6,000 apartments, commercial precincts, 3.8 hectares of open space, and is projected to create 1,500 jobs and deliver more than $100 million in community benefits.

The company operates a one-time sale revenue model, selling off-the-plan apartments directly through field sales teams, display units, and third-party marketing partner Boston Marketing. Pricing for apartments ranges from approximately $584,000 for one-bedroom units to $995,000 for three-bedroom units. Revenue streams include residential development (private owner-occupier and investor sales), commercial and retail property leasing (anchor tenants including Coles at East Village), and public-private partnership projects delivering social and affordable housing alongside private stock. PAYCE also operates the PAYCE Foundation (established 2016), a charitable arm supporting homelessness, addiction, and social welfare initiatives, and maintains the Porsche PAYCE Carrera Cup Australia motorsport sponsorship since 2019. The company has 11-50 employees and operates exclusively within New South Wales, Australia.

Its go-to-market combines direct enterprise field sales with community-led brand building, leveraging its long operational track record and community engagement to support off-the-plan apartment sales across Sydney metropolitan and Western Sydney growth corridors.

Name

PAYCE Consolidated Pty Ltd

Legal name

PAYCE Consolidated Pty Ltd

Website

https://payce.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

PAYCE Consolidated Pty Ltd is a Sydney-based property developer founded in 1978 that builds master-planned mixed-use communities combining residential apartments, retail precincts, and commercial property. It serves owner-occupiers, investors, first home buyers, downsizers, and government partners across New South Wales urban renewal projects.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116), New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Master-Planned Community & POA Management (BPAJAHAD)

akta.pro secondary industry

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

Keywords

• Property development services
• Urban renewal projects
• Mixed-use developments
• Luxury apartment construction
• Master-planned communities

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Residential Property Development: PAYCE generates revenue through developing and selling off-the-plan luxury residential apartments and apartments within integrated mixed-use communities. The company offers apartments for sale across various price points ranging from approximately $584,000 for 1-bedroom to $995,000 for 3-bedroom units.
2. Commercial Property Development: Development and management of commercial and retail property estates including retail precincts (East Village, South Village, Melrose Central) with tenants including supermarkets, specialty food vendors, restaurants, cafes, gyms, and other retail services.
3. Social and Affordable Housing: Public-private partnerships with government bodies such as NSW Land and Housing Corporation for social housing projects including Riverwood North ($250 million project with 150 social housing units and 50 private units) and Harts Landing (124 affordable apartments, 10 social housing apartments, 134 private apartments).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

PAYCE Consolidated Pty Ltd develops, constructs, and sells off-the-plan residential apartments and mixed-use commercial property estates in Sydney, NSW. The company specializes in integrated urban renewal master-planned communities that combine luxury apartments with retail precincts, commercial spaces, and community amenities. PAYCE also partners with government agencies on social and affordable housing public-private partnership projects.

Product overview

PAYCE Consolidated Pty Ltd is a Sydney-based property developer specializing in integrated urban renewal projects that combine luxury residential apartments, commercial property, and retail precincts. The company's portfolio includes mixed-use developments (East Village at Zetland, South Village at Kirrawee, Jewel/Pierside at Wentworth Point), large-scale urban renewal projects (Melrose Park with 6,000+ apartments, Washington Park at Riverwood), affordable housing (Harts Landing at Penrith), and waterfront residential (Royal Shores at Ermington). PAYCE operates through integrated developments that blend residential living with retail and commercial amenities, creating cohesive communities. The company also maintains the PAYCE Foundation, its philanthropic arm established in 2016 to support social welfare initiatives.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• The Waterfront Wentworth Point transformed from industrial site to thriving community with 5,000+ residents
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered major, minor and core.

• Thread TogethermajorGTM or Marketing Partner · 27 March 2026Partnership with Thread Together for Mobile Wardrobe launch in Sydney addressing clothing insecurity. PAYCE Foundation backs the charity's mission to restore dignity for people experiencing disadvantage. Thread Together provides brand new clothing alongside crisis relief services.
• Souths CaresminorGTM or Marketing Partner · 10 July 2025PAYCE Foundation joined Souths Cares NAIDOC Festival at Heffron Park Maroubra with Vinnies Van providing refreshments. Event celebrated Aboriginal and Torres Strait Islander histories, cultures and achievements with over 3,000 attendees.
• St Vincent de Paul Society NSWmajorGTM or Marketing Partner · 17 April 2025PAYCE Foundation donated two Vinnies Vans valued at over $300,000 to support the Vannies Van program providing meals, snacks, blankets, toiletries and support to homeless across Sydney. Additional $30,000 donation for wrap-around services. Vans operate across Greater Sydney and regional areas.
• Kick Start CafeminorGTM or Marketing Partner · 9 April 2019Social enterprise of PAYCE Foundation providing hospitality training for young people. Operates mobile food trailers on construction sites across Sydney. Launched at Melrose Park to cater for workers and local communities. Has graduated trainees who gain employment in hospitality.
• NSW Land and Housing CorporationcoreStrategic or Co-development PartnerPublic-private partnership for Riverwood North Urban Renewal project ($250 million investment, 150 social housing units and 50 private units). Also partnered on Washington Park development. NSW Land and Housing Corporation provides government housing stock while PAYCE provides development expertise and private unit construction.
• Sekisui House AustraliacoreStrategic or Co-development PartnerJoint venture partnerships on multiple residential developments including Royal Shores at Ermington (award-winning waterfront residential complex), Jewel/Pierside at Wentworth Point (adjacent to Sydney Olympic Park ferry wharf). Sekisui House Australia is Japanese multinational home builder.
• Evolve HousingcoreStrategic or Co-development PartnerPartnership on Harts Landing affordable housing project at Penrith - integrated residential project with 124 affordable apartments, 10 social housing apartments, and 134 private apartments. Evolve Housing is a leading community housing provider.
• Odyssey HousemajorGTM or Marketing PartnerPAYCE Foundation provides philanthropic contribution to help Odyssey House expand capacity to support individuals and families on recovery journey from addiction. Odyssey House is led by CEO Carmel Tebbutt and provides residential drug and alcohol treatment.
• Sydney Street ChoirmajorGTM or Marketing PartnerLong-term support for Sydney Street Choir, Australia's longest-running street choir providing supportive musical community for people experiencing homelessness, mental illness, or social disadvantage. PAYCE Foundation has been supporting them for many years.
• Adele HousemajorGTM or Marketing PartnerPAYCE Foundation co-funded construction of Adele House, one of NSW's most respected rehabilitation facilities for residential drug and alcohol treatment for men. Built in partnership with NSW Government and managed by St Vincent de Paul Society NSW.
• Women's Community SheltersmajorGTM or Marketing PartnerPAYCE leads initiative housing women and children transitioning from shelters through Pathways Home program. Involves partnering with developers and landholders to identify under-utilized property for interim use.
• Sydney Zero / End Street Sleeping CollaborationmajorGTM or Marketing PartnerPAYCE Foundation is a philanthropic founder of End Street Sleeping Collaboration (ESSC). Supports Sydney Zero's Women's Project delivering housing pathways and support for women sleeping rough around Central Station.
• St Merkorious CharityminorGTM or Marketing PartnerCommunity partnership for events including Christmas lunch with Sydney Street Choir and Street Feast events. St Merkorious Charity assists people facing disadvantage in Sydney.
• Parramatta CouncilcoreImplementation/ SI/ Consulting PartnerParramatta Council's Independent Hearing and Assessment Panel positively endorsed the Melrose Park project with unanimous acceptance of PAYCE masterplan. Council recognized development as significant urban renewal opportunity for Parramatta.
• Boston MarketingminorChannel Partner/ Reseller/ DistributorThird-party marketing firm handling off-the-plan purchases for Melrose Park development. Provides sales services for owner occupier and investment buyers.
• Committee for SydneyminorStrategic or Co-development PartnerFounding partner of Smart City Awards with PAYCE. The awards celebrate projects and partnerships addressing challenges faced by cities, governments, communities and ICT sector in Sydney.
• Melrose Park Community GroupsminorGTM or Marketing PartnerPartnership with community organizations including West Ryde Rovers, Ermington United, Michael Hughes Foundation, Parramatta Women's Shelter, St Michael's Catholic Primary School and Melrose Park Public School through Melrose Park Community Cup event.

Scale indicators21 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Lendlease: ASX-listed Australian-headquartered developer with a global urban-renewal platform (Barangaroo, Darling Harbour). Far larger and more diversified than PAYCE but operates the same master-planned, mixed-tenure community model PAYCE pursues at smaller scale in Sydney/NSW.
• Stockland: ASX-listed diversified Australian developer with a large apartment and master-planned community business (including NSW projects). Comparable go-to-market in residential and integrated town centres, though with broader geographic and product diversification.
• Multiplex (Brookfield Multiplex): Australia-headquartered tier-one contractor and developer that builds large Sydney apartment towers and master-planned precincts. Comparable in delivery of integrated communities, though primarily construction-led and owned by Brookfield.
• Mirvac: ASX-listed Australian residential developer with a deep Sydney apartment pipeline and integrated mixed-use communities. Overlaps with PAYCE on mid-to-high-density apartment product and integrated retail precincts, but at materially larger portfolio scale.
• Frasers Property Australia: Australian arm of Singapore-listed Frasers Property, active in NSW residential and mixed-use projects. Similar urban-renewal and integrated community thesis to PAYCE, executed at a larger institutional scale.

Direct peers

• Billbergia: Privately held, Sydney-focused apartment developer that competes with PAYCE on similar inner-ring and urban-renewal apartment projects. Both are mid-sized, founder-led operators specializing in mixed-density residential product with attached ground-floor retail/amenity.
• Cbus Property: Cbus Super's property arm develops mixed-use, design-led urban renewal projects in Sydney and Melbourne. Closely comparable in product type (apartment + retail) and target buyer profile, though backed by superannuation capital rather than private/founder capital.
• Sekisui House Australia: Australian arm of Japanese homebuilder Sekisui House and active joint-venture partner with PAYCE on Royal Shores (Ermington) and Jewel/Pierside (Wentworth Point). Operates the same Sydney master-planned, mixed-use residential playbook and is the closest comparison for PAYCE's product set.
• Grocon: Family-owned Australian developer active in Sydney and Melbourne on large-scale residential and mixed-use projects. Comparable mid-sized footprint focused on integrated, design-led masterplans rather than detached housing.
• Thirdi Group: Privately held Sydney residential developer focused on boutique apartment projects and master-planned communities. Comparable mid-sized, private operator targeting the same owner-occupier and downsizer buyer segments in Sydney inner-ring and growth precincts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/payce-consolidated-limited
• Xx.com/PAYCEAustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAYCE Consolidated Pty Ltd