What The Rose House does

The Rose House is a 501(c)(3) nonprofit organization founded on August 31, 1999 by Mark and Pearl Kramer to provide residential services for their daughter Abby and other adults with developmental disabilities in New Jersey. Headquartered in Morris Plains, NJ, the organization currently operates six residential programs—five group homes and one independent living apartment complex (the Hanover Community Residence in Cedar Knolls)—serving a total of 32 adults with special needs across Morris County. Services include 24-hour caregiver support, private and shared residential accommodations, an Independent Living Program with life skills training, self-directed DDD services, transportation to jobs and medical appointments, and organized social/community activities including Special Olympics participation.

The organization holds DDD (Division of Developmental Disabilities) provider certification, which authorizes it to deliver state-funded personalized support services and is the gating credential for its primary payer base. It is actively expanding through the "Forever Home Project," a 12-unit affordable housing development on a 14.7-acre former nursing home site in Chester Township (RFP awarded October 2024), expected to open in 2027 as the seventh residential program. The organization employs 51-100 staff including a CEO (Tom Mitchell), CFO (Ray Woody), Director of Residential Services, Director of Marketing & Development, HR Coordinator, and Nursing Coordinator. It has received Platinum Transparency 2026 Candid Award, 2026 Charity Navigator recognition, and Business Rate Best of 2026 Award.

The business model is mission-driven rather than commercial: revenue derives from NJ DDD government contracts for residential and self-directed services, individual and corporate donations, a recurring annual golf fundraiser (Day of Dreams, 10th year in 2026), 50-50 raffles, and dine-to-donate events. There is no proprietary technology; service delivery is direct, in-person, and location-based. Pricing is not publicly disclosed, consistent with a government-contract-funded nonprofit model.

Name

The Rose House

Legal name

The Rose House A New Jersey Non-Profit

Website

https://therosehouse.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

The Rose House is a 501(c)(3) nonprofit operating residential and support programs for 32 adults with developmental disabilities in Morris County, NJ, across six facilities, with a seventh affordable housing development underway for 2027.

Ownership category

akta.pro rank

Product category

Disability Residential Services

NAICS

Residential Intellectual and Developmental Disability Facilities (62321)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Independent Living Community Development & Construction (Senior Housing Developers) (HLADAAAH)

Keywords

• Developmental disability services
• Residential care services
• Group home services
• Independent living support
• Nonprofit housing services

Headquarters

HQ city

Morris Plains

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Individual and corporate donations to support housing programs and the Forever Home Project capital campaign for new development.
2. Government Funding (DDD): Certified provider for New Jersey Division of Developmental Disabilities (DDD), receiving funding for residential and support services.
3. Fundraising Events: Annual golf events, 50-50 raffles, and dine-to-donate events generate revenue for capital projects and operations.
4. Capital Campaign: Forever Home Project raised $300,000 through generous donations specifically for the Chester Township development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

The Rose House is a New Jersey 501(c)(3) nonprofit that provides residential and support services to adults with developmental disabilities. It operates five group homes and one independent living apartment complex in Morris County with capacity for 32 residents, offering 24-hour caregiver support, life skills training, transportation, and social engagement. A certified New Jersey Division of Developmental Disabilities (DDD) provider, the organization also delivers self-directed in-home and community-based support services tailored to each individual.

Product overview

The Rose House is a non-profit organization (501(c)(3)) providing residential services and support programs for adults with developmental disabilities in Morris County, New Jersey. Founded in 1999, it operates six residential programs (five group homes and one independent living apartment complex) with capacity for 32 residents, with a seventh home under development in Chester Township. The core service offering consists of three main programs: Residential Services (group homes with 24/7 support), the Independent Living Program (apartment-based living with life skills support), and Self-Directed Services (certified DDD provider offering personalized in-home and community support). These are complemented by transportation, social events, and around-the-clock care services. The organization is also undertaking a 'Forever Home Project' capital campaign to develop a 12-unit affordable housing complex expected to open in 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Services
• Independent Living Program
• Self-Directed Services

Quantifiable outcome

• 32 adults with special needs can live in permanent homes with 24/7 care
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered supportive and core.

• Knights of Columbus #6904, Hanover TownshipsupportiveGTM or Marketing Partner · 1 June 2026Co-chair Mike Mulligan presented a $1,725 donation raised from the organization's annual Intellectually Challenged Drive to support Rose House residents. Over 56 Knights donated 225+ hours at local churches and businesses to raise funds.
• Conner Strong & BuckelewsupportiveGTM or Marketing Partner · 1 June 202614 employees from this insurance brokerage and consulting firm volunteered at Rose House's Hanover Community Residence, painting doors and building garden beds for residents.
• Jersey CarescoreStrategic or Co-development Partner · 1 June 2026Livingston, NJ-based nonprofit that creates meaningful volunteer opportunities, connecting individuals and companies with Rose House for community service projects.
• PGA TOUR SuperstorecoreGTM or Marketing Partner · 1 January 2026Fourth consecutive year supporting the Day of Dreams Golf Event with $2,500 grant and in-kind donations totaling $12,500 in grants plus nearly $1,000 in silent auction prizes. Also donated a Tailgaitor golf putting game.
• Montville Township Women's ClubsupportiveGTM or Marketing Partner · 1 January 2026Partner in distributing 50-50 raffle tickets to mailing list members, supporting annual fundraising efforts.
• Chester TownshipcoreStrategic or Co-development Partner · 1 October 2024Awarded Rose House the RFP to develop the 14.7-acre Glenlora Nursing Home site into a 12-unit affordable housing complex for adults with special needs. Provides regulatory approval and community support.
• Division of Developmental Disabilities (DDD)coreStrategic or Co-development PartnerNew Jersey state agency for which Rose House is a certified provider, delivering personalized support services to adults with developmental disabilities through various programs.
• Employment HorizonscoreStrategic or Co-development PartnerCedar Knolls, NJ-based day program and employer for Rose House residents. Many residents work at Employment Horizons and participate in their programs and social events.
• Special Olympics New JerseysupportiveOthersAthletic competition program where Rose House residents participate in sports including softball, basketball, and bocce, earning medals and representing the organization.
• Senator Anthony M. BuccosupportiveOthersNew Jersey Senate Republican Leader who has expressed support for Rose House's mission and development projects, recognizing the organization's value to Morris County.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• RHA Health Services: Multi-state provider of residential, behavioral health, and supported living services for individuals with IDD and mental health needs. Comparable group-home operating model and Medicaid/state-funded reimbursement structure.
• The Arc of New Jersey: Statewide nonprofit providing advocacy, residential, vocational, and family support services to New Jersey residents with IDD. Closest geographic peer to Rose House, operating DDD-funded residential programs across multiple NJ counties.
• Life's WORC: Long-established New York nonprofit providing residential, day, vocational, and family support services to people with developmental disabilities. Closely comparable in continuum-of-care model, donor-funded capital projects, and family-founded origins.
• YAI (YAI Network): National nonprofit providing residential, day-program, employment, and clinical services to people with intellectual and developmental disabilities (IDD). Directly comparable to Rose House in mission, DDD-style funding model, and continuum-of-care service mix, though at substantially larger scale.
• Community Options: New Jersey-based nonprofit operating group homes, supported living, and day programs for individuals with IDD. Comparable residential service model, DDD funding exposure, and multi-county NJ footprint.
• Penn-Mar Human Services: Regional nonprofit supporting people with IDD through residential group homes, supported living, vocational, and behavioral-health services. Comparable service portfolio, funding model, and small-home operating approach.
• ServiceSource: National nonprofit providing customized services — including residential, employment, and community living supports — for people with disabilities. Comparable mission, government-funded reimbursement model, and emphasis on independent living.

Broad incumbents

• The Arc of the United States: National umbrella organization with a network of state and local chapters providing IDD services, advocacy, and family support. Comparable mission at much larger scale and broader geographic scope than Rose House.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rosehousenj
• Facebookfacebook.com/TheRoseHouse
• LinkedInlinkedin.com/company/the-rose-house-nj
• Instagraminstagram.com/rosehousenj
• Xx.com/RoseHouseNJ

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rose House