Piedmont Ob-Gyn

What Piedmont Ob-Gyn does

Piedmont OB-GYN is a private, all-female obstetrics and gynecology practice operating as a division of Atlanta Women's Healthcare Specialists, LLC in Atlanta, Georgia. Founded in 1982, the practice serves women from late teens through menopause with comprehensive obstetric care (prenatal through delivery and postpartum), gynecologic care (preventive exams, contraceptive counseling, menopausal management), in-office specialty procedures (colposcopy, LEEP, IUD/Nexplanon insertion, endometrial biopsy, nitrous oxide sedation), and surgical procedures. Deliveries and surgeries are performed exclusively at Piedmont Atlanta Hospital, including the Grass Family Women's Center opened in March 2023.

The practice is staffed by 13 providers — 11 board-certified or board-eligible OB-GYN physicians plus one certified nurse practitioner (Meredith McWhirter, NP-C) — supported by a broader 11-50 employee headcount. Patient-facing technology is limited to a third-party MyChart patient portal and an online bill-payment system; no proprietary technology platform, AI, or telehealth offering is disclosed.

Revenue is generated primarily through insurance-reimbursed medical services, with participation across all major regional payors (Aetna, Blue Cross, Cigna, Humana, Medicare, Tricare, United Healthcare). The only disclosed non-insured revenue stream is a $100 out-of-pocket fee for nitrous oxide sedation during in-office procedures. Patient acquisition relies on physician referrals, insurance-network visibility, and word-of-mouth, and the practice is expanding via a second Atlanta office scheduled to open August 3, 2026 at 3225 Cumberland Boulevard.

Name

Piedmont Ob-Gyn

Legal name

Atlanta Women's Healthcare Specialists, LLC

Website

https://piedmont-obgyn.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Piedmont OB-GYN is a private, all-female obstetrics and gynecology practice in Atlanta, GA, serving women from late teens through menopause with prenatal-to-postpartum obstetric care, gynecologic services, in-office procedures, and hospital-based surgery, delivered by 13 providers across two locations.

Ownership category

akta.pro rank

Product category

Obstetrics & Gynecology

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Gynecology (General Non-Obstetric Care) (HLAKAJAL)

Keywords

• Obstetrics gynecology
• Women's health care
• Prenatal care
• Gynecologic surgery
• Menopause therapy

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Patient Medical Services: Revenue generated from obstetric and gynecological medical services billed to patients and insurance carriers. The practice accepts multiple insurance plans including Aetna, Blue Cross, Cigna, Humana, Medicare, Tricare, and United Healthcare.
2. In-Office Procedures: Revenue from in-office procedures including IUD insertion, Nexplanon insertion, colposcopy, LEEP, endometrial biopsy, and nitrous oxide sedation. Nitrous oxide has a $100 fee not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Piedmont OB-GYN is an all-female obstetrics and gynecology medical practice providing comprehensive women's health services from late teens through menopause and older. Core offerings span obstetric care (prenatal through delivery and post-partum at Piedmont Atlanta Hospital), preventive gynecologic care, in-office specialty procedures (colposcopy, LEEP, IUD/Nexplanon insertion), and gynecologic surgeries including minimally invasive laparoscopic hysterectomy, myomectomy, and endometrial ablation. The practice also delivers menopause and hormone therapy, contraception counseling, and routine women's health screenings, with physicians delivering babies and performing surgery exclusively at Piedmont Atlanta Hospital.

Product overview

Piedmont OB-GYN is a medical practice (division of Atlanta Women's Healthcare Specialists, LLC) providing comprehensive women's health services in Atlanta, GA. The practice operates as a single unified service offering rather than a platform-plus-modules architecture. Core services include Comprehensive Pregnancy Care (prenatal through postpartum), Menopause and Hormone Therapy, Specialty Services (colposcopy, IUDs, Nexplanon), and Surgical Services (performed at Piedmont Atlanta Hospital). Additional patient services include MyChart patient portal for communication and test results, and online bill payment. The practice has 13 providers including 11 physicians and 1 nurse practitioner, serving patients from two office locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Pregnancy Care
• Menopause and Hormone Therapy
• Specialty Services
• Surgical Services
• General Women's Health Services

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Piedmont Atlanta HospitalcoreStrategic or Co-development PartnerPiedmont OB-GYN physicians deliver babies and perform surgery exclusively at Piedmont Atlanta Hospital. The practice is affiliated with Piedmont Atlanta's Grass Family Women's Center which opened in March 2023.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Axia Women's Health: Large multi-state OB/GYN and women's health practice platform offering comprehensive pregnancy, gynecology, and specialty services. Comparable in offering breadth, multi-provider model, and insurance-based revenue model.
• Privia Health: Physician practice management platform serving multiple specialties including OB/GYN groups. Comparable in enabling multi-provider practices with shared infrastructure, payer contracting, and patient engagement tools.
• Unified Women's Healthcare: One of the largest PE-backed OB/GYN practice management platforms in the U.S., supporting hundreds of providers across multiple states. Comparable as a multi-site women's health practice organization with insurance-billed OB/GYN revenue streams.
• Women's Health USA: National management services organization partnering with OB/GYN and women's health practices. Comparable as a scaled women's health practice management entity with similar insurance-billed service mix.

Direct peers

• Roswell OB/GYN: Independent OB/GYN group in greater Atlanta offering pregnancy care, gynecology, and surgical services. Comparable as a similarly sized independent practice competing for patients in the Atlanta metro.
• Gynecology & Obstetrics of Atlanta (Peachtree Women's Specialists): Independent Atlanta-area OB/GYN practice offering similar comprehensive pregnancy, gynecologic, and surgical services. Directly comparable as a local competitor for patients and physician talent.
• Atlanta Women's Healthcare Specialists (parent entity): The parent LLC of Piedmont OB-GYN, operating as the legal and billing umbrella for the practice. Functions as the operating peer most directly comparable to Piedmont OB-GYN's day-to-day OB/GYN service delivery.
• North Atlanta Women's Care: Multi-physician OB/GYN practice serving the North Atlanta suburbs with prenatal, gynecologic, and in-office procedure services. Direct geographic peer competing in overlapping catchment areas.

Emerging players

• Tia: Modern women's health primary and gynecologic care platform combining in-person and virtual services with a female-focused care model. Comparable as a competitor targeting the same all-female, patient-experience-differentiated segment.
• Maven Clinic: Virtual women's and family health platform offering fertility, pregnancy, and postpartum care via telehealth. Comparable as an emerging disruptor targeting a portion of Piedmont OB-GYN's obstetric and gynecologic patient base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piedmont Ob-Gyn