Select CBD
Select CBD (The Hemp Company) is a Curaleaf-owned brand subsidiary selling federally compliant hemp-derived THC beverages and gummies (Formula X, X-Bites, Zero Proof) to U.S. adults 21+ via DTC e-commerce, retail, and wholesale channels.
- Company typePrivate
- Founded2018
- HeadquartersPortland, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Select CBD does
The Hemp Company, operating under the consumer-facing brand Select THC Hemp Drinks & Gummies (commonly referenced as Select CBD), is a wholly-owned brand subsidiary of Curaleaf, the publicly traded U.S. multi-state cannabis operator (CSE: CURA). Established in 2018 and based in Portland, Oregon, the company markets a three-SKU portfolio of federally compliant (<0.3% THC) hemp-derived cannabinoid products: Formula X, a $24.99 THC-infused seltzer; X-Bites Gummies, $17.99 Delta-9 THC gummies; and Zero Proof, a $16.99 zero-proof hemp beverage. The portfolio is positioned as an "anytime" recreational alternative to alcohol for adults 21+, supported by a "Feel Good Now. Feel Good Later." brand promise. Product reviews across the line average 4.3–4.6 stars with 60–249 reviews per SKU, indicating modest but real direct-to-consumer traction. Underlying product technology is straightforward infusion of hemp-derived cannabinoids into beverage and gummy matrices; the company does not disclose proprietary manufacturing IP, patents, or novel delivery mechanisms beyond the Curaleaf-provided testing protocols and Certificates of Analysis.
The business operates a multi-channel go-to-market: a direct-to-consumer Shopify e-commerce storefront (thehempcompany.com) with a 20% Subscribe & Save recurring program; age-gated retail storefronts reachable via store locator; and a wholesale distribution channel for third-party retail placement. Marketing is concentrated in top-of-funnel email capture (first-order 20% incentive), organic social (Facebook, X, Instagram), and on-site content, with no paid acquisition infrastructure disclosed. Revenue mechanics are one-time unit sales plus a monthly subscription cadence; pricing is uniform per SKU with no enterprise or B2B contract layer disclosed. The entity is not separately funded, has no disclosed headcount, and operates as a non-listed brand subsidiary under Curaleaf's corporate umbrella — meaning its growth, capital allocation, and strategic direction are wholly determined by the parent.
Select CBD firmographics
Firmographics- Name
- Select CBD
- Legal name
- The Hemp Company
- Website
- https://selectcbd.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Select CBD (The Hemp Company) is a Curaleaf-owned brand subsidiary selling federally compliant hemp-derived THC beverages and gummies (Formula X, X-Bites, Zero Proof) to U.S. adults 21+ via DTC e-commerce, retail, and wholesale channels.
- Ownership category
- akta.pro rank
Select CBD industry classification
Industry- Product category
- Cannabis Consumer Products
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
- akta.pro secondary industries
- Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO), CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
Keywords
Where Select CBD is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Select CBD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: One-time transaction sales of hemp-derived THC products including gummies and beverages. Products include Formula X, X-Bites Gummies, and Zero Proof drink.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Individual product purchases at standard retail pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Select CBD product offering
Product offeringCore offering
The Hemp Company (Select CBD) manufactures and sells hemp-derived THC beverages and edible gummies that comply with the federal legal limit of less than 0.3% THC under the 2018 Farm Bill. Its core product line consists of three SKUs: Formula X (a THC-infused seltzer at $24.99), X-Bites Gummies (Delta-9 THC gummies at $17.99), and Zero Proof (a zero-proof THC drink at $16.99). Products are sold direct-to-consumer through the brand's Shopify e-commerce site with a Subscribe & Save program offering 20% off, through physical retail storefronts located via a store locator, and through wholesale distribution partnerships.
Product overview
The Hemp Company, a brand under Curaleaf established in 2018, offers a portfolio of hemp-derived cannabinoid products including THC-infused drinks and gummies that comply with the federal legal limit of less than 0.3% THC. The product line consists of three core offerings: Formula X (a hemp-infused seltzer priced at $24.99), X-Bites Gummies (delta-9 THC gummies at $17.99), and Zero Proof (a zero-proof hemp drink at $16.99). The company markets these products as 'anytime' choices with great taste, positioning them as alternatives to alcohol with messaging around 'Feel Good Now. Feel Good Later.'
Differentiator
Problem solved
Functional benefit
Brands
- Formula X: Hemp-derived THC seltzer product sold by The Hemp Company, priced at $24.99, rated 4.4 out of 5 stars with 60 reviews.
- X-Bites Gummies
- Zero Proof
Products and services
- Formula X A THC hemp-infused seltzer drink offering a refreshing, great-tasting beverage option for adults 21+ seeking relaxation without guilt. Priced at $24.99, rated 4.4 out of 5 stars based on 60 reviews.
- X-Bites Gummies Delta-9 THC hemp gummies providing an anytime edible option for adults 21+. Priced at $17.99, rated 4.6 out of 5 stars based on 229 reviews.
- Zero Proof A zero-proof THC hemp drink offering an anytime relaxation choice for adults 21+ who want an alternative to alcohol. Priced at $16.99, rated 4.3 out of 5 stars based on 249 reviews.
- Subscribe & Save Program Recurring monthly subscription offering all products at 20% off standard pricing, designed to drive repeat purchase and customer retention across the Formula X, X-Bites Gummies, and Zero Proof product lines.
Quantifiable outcome
- 4.3-4.6 star ratings across product lines with 60-249 reviews per product
Companies that use Select CBD
Customer profileSegments1 record
Ideal customer profiles1 record
Select CBD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Select CBD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CuraleafcoreThe Hemp Company is a brand owned by Curaleaf that allows Curaleaf to provide tested and trusted cannabis products to adults 21+ through a dedicated hemp-focused brand. The Hemp Company supports Curaleaf's greater mission to enhance lives by cultivating, sharing and celebrating the power of the plant.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Select CBD competitors and assessment
Company assessmentDirect peers
- Cycling '69: Cycling '69 offers hemp-derived Delta-9 THC seltzers in similar formats and price points to Formula X, targeting the same adult social/recreational occasion. Direct competition in the hemp seltzer category.
- Cann: Cann is a leading hemp-derived THC social tonic brand positioning itself as an alcohol alternative — directly overlapping with Select's Formula X and Zero Proof beverages in product format, target consumer (adults seeking alcohol alternatives), and price point. Both brands sell DTC and through retail/wholesale channels.
- Mood (33mg): Mood is a hemp-derived THC beverage brand competing in the same alcohol-alternative seltzer space as Formula X and Zero Proof, with similar DTC and retail distribution approach.
- Wyld: Wyld is a major cannabis-infused edible brand offering gummies and sparkling waters across both dispensary and hemp channels. Overlaps with Select's X-Bites Gummies and beverage SKUs at the product-format level.
- Cantrip: Cantrip produces hemp-infused sparkling beverages marketed as social alternatives to alcohol, mirroring Select's positioning and adult-use recreational customer segment.
Broad incumbents
- Curaleaf Holdings: Curaleaf is the publicly-traded parent company of The Hemp Company and a major multi-state cannabis operator. Comparable as the parent organization providing capital, regulatory expertise, testing infrastructure, and distribution to the hemp sub-brand.
- cbdMD: cbdMD is an established CBD wellness brand selling gummies, topicals, and beverages through DTC and major retail. Comparable as a hemp-derived cannabinoid brand with similar product formats (gummies, drinks) and multi-channel distribution.
- Charlotte's Web Holdings: Charlotte's Web is a major publicly-traded CBD wellness brand offering tinctures, gummies, and topicals. Broadly comparable as an established hemp-derived cannabinoid brand with national DTC and retail distribution, though more wellness-oriented than recreational.
Emerging players
- Medterra: Medterra is a CBD wellness brand offering gummies, tinctures, and topicals with strong DTC and retail presence. Comparable in the hemp-derived cannabinoid wellness/recreational space, with overlap in gummy and beverage formats.
- Plus Products: Plus Products is a California-based cannabis-infused edible brand specializing in gummies — directly comparable to Select's X-Bites Gummies in product format, though operating in the state-licensed dispensary channel rather than the hemp channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Select CBD social profiles
Digital presenceSelect CBD compliance and trust
Trust signalCompliance1 record
Select CBD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select CBD leadership team
Management profileNumber of profiles
Select CBD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select CBD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select CBD
What does Select CBD do?
The Hemp Company (Select CBD) manufactures and sells hemp-derived THC beverages and edible gummies that comply with the federal legal limit of less than 0.3% THC under the 2018 Farm Bill. Its core product line consists of three SKUs: Formula X (a THC-infused seltzer at $24.99), X-Bites Gummies (Delta-9 THC gummies at $17.99), and Zero Proof (a zero-proof THC drink at $16.99). Products are sold direct-to-consumer through the brand's Shopify e-commerce site with a Subscribe & Save program offering 20% off, through physical retail storefronts located via a store locator, and through wholesale distribution partnerships.
Is Select CBD a public or private company?
Select CBD is a private company. It is classified as corporate owned and is currently operating.
When was Select CBD founded?
Select CBD was founded in 2018.
Where is Select CBD based?
Select CBD is headquartered in Portland, United States, in the North America region.
How does Select CBD make money?
One revenue line is on record: product Sales.
Who are Select CBD's main competitors?
Direct peers on record are Cycling '69, Cann, Mood (33mg), Wyld and Cantrip. Broad incumbents are Curaleaf Holdings, cbdMD and Charlotte's Web Holdings. Emerging players are Medterra and Plus Products.
Does Select CBD have an API?
No public API is recorded for Select CBD.
What industry is Select CBD in?
Select CBD's product category is Cannabis Consumer Products. Its primary akta.pro industry code is CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal), with a secondary code of CRAFADAO, Alcohol, Tobacco & Cannabis Inventory-led Online Retailers. Its NAICS code is 456191 and its SIC code is 2833.