MVG Design
MVG Design is a privately-held Dutch multidisciplinary design bureau in Boxtel offering Print, Digital, and Product Design services alongside proprietary circular-economy hardware products such as Biggle, Gripz, Wasmachinefilter and ID-Covers, serving enterprise clients including TUI, ANWB, HEMA and Jumbo.
- Company typePrivate
- Founded2011
- HeadquartersBoxtel, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MVG Design does
MVG Design (legal entity MarcelvangalenDesign, KvK 52580938) is a privately-held, multidisciplinary Dutch design bureau headquartered at Eindhovenseweg 22a, 5281 RA Boxtel, Netherlands. The firm operates across three integrated service categories — Print Design, Digital Design, and Product Design — and explicitly frames its work around circular-economy and sustainability principles. Its core proposition combines client-funded design services with a growing portfolio of proprietary hardware products, including the Wasmachinefilter (an IoT-enabled washing machine microplastic filter), Biggle (an ISO 27001- and NEN7510-certified facility air quality and comfort monitoring platform with CO2, temperature, humidity, decibel and PM2.5 sensors), Gripz (an ISO-certified antimicrobial hand hygiene device), ID-Covers, the Flinker circular children's bicycle, the Smart Zwemvest, DFNS Crease Guards made from Nike Grind via korrels.nl, and the Hockey BBQ Stick co-developed with Napoleon. Underlying technology spans in-house industrial design, 3D printing through partner 10 XL, IoT firmware, and front-end development for connected products and brand sites.
The firm serves a diversified client base spanning large Dutch enterprises (TUI, ANWB, HEMA, Jumbo, Gispen, ADG, Unilux, Motiv/Atos), social enterprises and non-profits (Qiy Foundation, Dappre, DFNS), and SMEs across hospitality, agriculture and security (Heidevlees, Brasserie CIS, ECFG, Fraai Biomimicry Architect). Its go-to-market is sales-led and project-based for services, with proprietary products distributed both through direct contact and the Respect Privacy online shop, supplemented by venue rental at the Boxtel site starting at €225 ex VAT per half-day session.
Revenue mechanics blend three streams: professional design services (the largest, though no contract values are disclosed), proprietary hardware product sales (Gripz, ID-Covers, Flinker, Wasmachinefilter, Biggle), and on-site event space rental. The company has won the Dutch Design Award 2019 (Gispen Sett CE), the KVK Impact Award (Gripz), the ABN AMRO GameChangers recognition and a Duurzame Dinsdag nomination (Wasmachinefilter). It maintains strategic co-development partnerships with Searious Business, 10 XL, Injection Point, korrels.nl, Hoogers Product Development, Napoleon, Qiy Foundation and Dappre. No external funding, revenue figures, or institutional ownership have been disclosed, and the firm appears to operate as an independent founder-owned entity.
MVG Design firmographics
Firmographics- Name
- MVG Design
- Legal name
- MarcelvangalenDesign
- Website
- https://marcelvangalendesign.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MVG Design is a privately-held Dutch multidisciplinary design bureau in Boxtel offering Print, Digital, and Product Design services alongside proprietary circular-economy hardware products such as Biggle, Gripz, Wasmachinefilter and ID-Covers, serving enterprise clients including TUI, ANWB, HEMA and Jumbo.
- Ownership category
- akta.pro rank
MVG Design industry classification
Industry- Product category
- Multidisciplinary Design Services
- NAICS
- Graphic Design Services (541430), Industrial Design Services (54142), Printing and Related Support Activities (323)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Commercial Printing (2750)
- akta.pro primary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where MVG Design is headquartered
LocationHeadquarters
- HQ city
- Boxtel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
MVG Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Design Services: Project-based design services covering Digital Design (websites, web apps, UI/UX), Print Design (visitekaartjes, posters, banners, flyers, brochures, ABRI's), and Product Design (industrial design, material advice, sustainability consulting).
- Space Rental: Rental of inspiring spaces for meetings and events, accommodating up to 100 persons with full catering options. Located at Eindhovenseweg 22a, Boxtel.
- Product Sales: Sales of proprietary sustainable products including Gripz (hand hygiene device), ID-Covers (identity protection), and Flinker (circular children's bicycles).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Space Rental - Day Session |
| One time/ perpetual license | Pay-as-you-go | Space Rental - Full Event |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
MVG Design product offering
Product offeringCore offering
MVG Design is a multidisciplinary design bureau that develops and delivers Digital Design (websites, web applications, UI/UX), Print Design (business cards, posters, banners, brochures, ABRI signage), and Product Design (industrial design, material advice, sustainability consulting, 3D printing with recycled plastics) services for enterprises, social organizations, and startups. The firm also designs, prototypes, and sells its own portfolio of sustainable innovations such as Biggle (air quality monitoring), Gripz (antimicrobial hand hygiene), ID-Covers (identity protection), Flinker (circular children's bicycles), and the Wasmachinefilter (IoT-enabled microplastic filter), and rents out meeting and event space at its Boxtel headquarters.
Product overview
MVG Design (MarcelvangalenDesign) is a multidisciplinary design agency offering three core service categories: Print Design (business cards, posters, banners, flyers, brochures, stationery, signage), Digital Design (websites, web applications, UI/UX), and Product Design (industrial design, sustainability consulting, 3D printing, recycled plastics). The agency has developed several proprietary sustainable product innovations including Biggle (air quality monitoring system), Gripz (antimicrobial hand hygiene device), ID-Covers (identity protection), Flinker (circular children's bicycle), Wasmachinefilter (microplastics washing machine filter), and Hockey BBQ Stick (sports-themed kitchen tool). The company also collaborates on product design projects like DFNS Crease Guards (sustainable sneaker protection) and Smart Zwemvest (intelligent children's swimming vest). All offerings emphasize sustainable, socially responsible design principles.
Differentiator
Problem solved
Functional benefit
Products and services
- Biggle Digital facility support system that monitors indoor air quality in public spaces using high-quality sensors measuring CO2, temperature, humidity, decibel levels, and PM2.5 particulate matter. ISO 27001 and NEN7510 certified, GDPR proof with weekly automatic updates and a live data stream for facility managers.
- Gripz Multifunctional hand hygiene device that prevents unnecessary surface contact. Features an ISO-certified antimicrobial additive that halts bacterial multiplication, plus a touch-nose for touchscreen compatibility.
Quantifiable outcome
- Microplastic filters capable of approximately 90% filtration of microfibers per wash cycle
- +1 more outcomes
Companies that use MVG Design
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
MVG Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MVG Design partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Searious BusinesscoreCollaborated on the sustainable redesign of the Gispen Sett CE Sofa. Searious Business contributed to the circular economy approach and material sourcing for the 3D-printed recycled furniture project that won the Dutch Design Award 2019.
- 10 XLcorePartnership for large-format 3D printing optimization of the Gispen Sett Sofa redesign. 10 XL optimized the interior frame design for 3D printing at large scale.
- Injection PointcoreManufacturing partner for DFNS Crease Guards project. Injection Point contributes injection molding expertise to improve design and material based on research results for mass production.
- korrels.nlcoreMaterials partner for DFNS Crease Guards project. Provides recycled Nike Grind material in granule form for sustainable sneaker protection products.
- Hoogers Product DevelopmentminorCollaborated on the intelligent swim vest prototype for children. Hoogers contributed product development expertise for sensor technology integration in wet environments.
- NapoleonminorBarbecue brand collaborated on the Hockey BBQ Stick project. Napoleon contributed brand partnership for the hockey-themed barbecue spatula that combines sport and outdoor cooking.
- Qiy FoundationcoreDeveloped the ID-Covers product for the Respect Privacy program. Qiy Foundation operates the privacy awareness initiative and MVG Design provides product design, branding, and campaign development.
- DapprecoreLong-term partnership for concept development and full execution of branding, app UI/UX, website, and communication materials for Dappre Clubs movement supporting local clubs and organizations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MVG Design competitors and assessment
Company assessmentDirect peers
- VanBerlo: Dutch industrial design and innovation consultancy with expertise in product design, IoT integration, and sustainability. Directly comparable to MVG's Product Design pillar and its IoT-enabled Wasmachinefilter approach.
- Studio Dumbar: Renowned Dutch design studio specializing in identity, print, and digital design with a strong portfolio of award-winning work for public and private sector clients. Comparable to MVG in design-led positioning, Dutch heritage, and emphasis on sustainability/social impact.
- Total Design: Long-standing Dutch multidisciplinary design agency offering branding, digital, and product design services to enterprise clients. Closely comparable to MVG in service breadth, Dutch market focus, and enterprise client roster.
- Kontrapunkt: Nordic-rooted multidisciplinary design agency focused on brand strategy, digital, and sustainable design. Comparable to MVG in service mix and emphasis on circular and impact-driven design for enterprise clients.
- Waag Futurelab: Dutch social-design and technology research studio working on circular economy, IoT, and digital identity products. Highly comparable to MVG's mission-driven positioning and intersection of design with IoT and circular product development.
- NPK Design: Dutch product and industrial design agency serving international consumer and medical brands. Comparable to MVG in Product Design services and enterprise client base, particularly around sustainability and manufacturing-ready design.
Broad incumbents
- frog design: Global design and engineering firm specializing in product, brand, and experience design for technology and consumer clients. Comparable to MVG's multidisciplinary product and digital design offering with industrial-grade execution capability.
- Dept Agency: Large Dutch-headquartered global digital creative and engineering agency offering end-to-end design, technology, and marketing services. Comparable as a broader incumbent operating in MVG's digital and brand design space with substantially more scale.
- IDEO: Global design and innovation consultancy recognized for human-centered design and product innovation. Comparable to MVG's multidisciplinary, sustainability-focused approach but operating at significantly larger scale and international footprint.
Emerging players
- Searious Business: Dutch circular economy consultancy partnering with consumer brands on sustainable packaging and product design. Comparable as a sustainability-focused design-adjacent partner with whom MVG has co-developed the Gispen Sett CE Sofa project.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MVG Design social profiles
Digital presenceMVG Design compliance and trust
Trust signalCompliance2 records
MVG Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
MVG Design leadership team
Management profileNumber of profiles
Profiles1 record
MVG Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MVG Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MVG Design
What does MVG Design do?
MVG Design is a multidisciplinary design bureau that develops and delivers Digital Design (websites, web applications, UI/UX), Print Design (business cards, posters, banners, brochures, ABRI signage), and Product Design (industrial design, material advice, sustainability consulting, 3D printing with recycled plastics) services for enterprises, social organizations, and startups. The firm also designs, prototypes, and sells its own portfolio of sustainable innovations such as Biggle (air quality monitoring), Gripz (antimicrobial hand hygiene), ID-Covers (identity protection), Flinker (circular children's bicycles), and the Wasmachinefilter (IoT-enabled microplastic filter), and rents out meeting and event space at its Boxtel headquarters.
Is MVG Design a public or private company?
MVG Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MVG Design founded?
MVG Design was founded in 2011. It employs 1 to 10 people.
Where is MVG Design based?
MVG Design is headquartered in Boxtel, Netherlands, in the Europe region.
How does MVG Design make money?
Three revenue lines are on record. Design Services are the primary driver. The others are space Rental and product Sales.
Who are MVG Design's main competitors?
Direct peers on record are VanBerlo, Studio Dumbar, Total Design, Kontrapunkt, Waag Futurelab and NPK Design. Broad incumbents are frog design, Dept Agency and IDEO. Searious Business is listed as an emerging player.
Does MVG Design have an API?
No public API is recorded for MVG Design.
What industry is MVG Design in?
MVG Design's product category is Multidisciplinary Design Services. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541430 and its SIC code is 7330.