Country Tractor

What Country Tractor does

Country Tractor & Equipment is a private, family-operated agricultural equipment dealership founded in 1963 (originally as Noble Tractor & Equipment) and headquartered in Spallumcheen, British Columbia. The company operates two physical dealership locations — its Spallumcheen/Armstrong headquarters and a branch in Kamloops — serving the BC Interior including Vernon, Kelowna, Merritt, and Pritchard. It is an authorized dealer for six major equipment brands (Case IH, Case CE Limited Series, Kuhn, Mahindra, McCormick, and Landini) plus several short-line attachment manufacturers, and runs a territory-based field sales motion alongside walk-in dealership sales and website-driven quote/parts/service requests.

The company's core offering combines new and pre-owned equipment sales across tractors, hay and forage machinery, skid steers, and attachments; an OEM and aftermarket parts department with free local delivery and drop-shipping; and a service department with certified technicians offering both in-shop repairs and free mobile call-outs within 25 km of either location. Pricing spans low-ticket parts and consumables (e.g., $50 twine, $162 lubricants) to high-ticket equipment (e.g., Mahindra 1120 HST CAB at $24,500; Case IH MAXXUM 150 at $263,509), with promotional 0% financing available on select lines for up to 84 months.

Revenue is generated through four streams: one-time equipment sales (the dominant ticket), recurring parts transactions, service and repair work, and referral/commission income from equipment financing arranged through CNH Industrial Capital Canada Ltd and DLL Mahindra Finance. The customer base is horizontally diversified across farmers, ranchers, hobby farmers/property owners, professional landscapers, and government buyers (e.g., BC Ministry of Forests), served by a small named team of managers, sales reps, parts/service writers, and master AG technicians across both locations.

Name

Country Tractor

Legal name

Country Tractor & Equipment

Website

https://countrytractor.ca

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Tractors (Utility, Row-Crop, Articulated, Specialty) (AFAAAAAA)

akta.pro secondary industries

Tractors & Power Units (IMAHACAA), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)

Keywords

• Agricultural equipment dealership
• Tractor sales
• Hay and forage equipment
• Parts and service
• Equipment financing

Headquarters

HQ city

Armstrong

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: New and pre-owned agricultural equipment sales including tractors, balers, skid steers, attachments, and implements from authorized brands Case IH, Kuhn, Mahindra, McCormick, and others.
2. Parts Sales: OEM and aftermarket parts sales with drop shipping directly to customer doors and free local delivery. Parts for all major brands and models carried.
3. Service and Repairs: Service department offering repairs and maintenance on all makes and models. Mobile service call-outs within 25km of either location.
4. Financing Services: Facilitation of equipment financing through CNH Industrial Capital Canada Ltd and DLL Mahindra Finance partners. Receives referral/commission income from financing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Country Tractor & Equipment operates as an authorized multi-brand agricultural equipment dealership selling new and pre-owned tractors (Case IH, Mahindra, McCormick, Landini), hay and forage equipment (Kuhn), skid steers (Case IH, Case CE), and implements/attachments. The company also runs an OEM and aftermarket parts department with drop shipping, a service department offering mobile callouts within 25 km, and facilitates equipment financing through third-party partners.

Product overview

Country Tractor & Equipment is an agricultural equipment dealership with a multi-brand portfolio. The core offerings include tractors from Case IH, Mahindra, McCormick/Landini, and McCormick brands, complemented by Kuhn hay and forage equipment (mowers, balers, rakes, tedders, TMR mixers), Case IH skid steer loaders, and various attachments from Braber Equipment, HLA, and other short-line manufacturers. The company provides a unified service offering combining new and used equipment sales, parts (OEM and aftermarket) with free local delivery, mobile service with certified technicians, and financing through CNH Industrial Capital and DLL Mahindra Finance partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Case IH Tractors Full line of Case IH agricultural tractors including Farmall series (compact and utility), Maxxum series, and Puma series for various farming applications from small property maintenance to large-scale agriculture.
• Mahindra Tractors Complete Mahindra tractor lineup including 1100 Series sub-compact, eMAX Series sub-compact, 2100 Series compact, MAX Series compact, 6000 Series utility, 1600 Series compact utility, and 2600 Series compact utility tractors.
• Kuhn Hay & Forage Equipment Kuhn hay and forage equipment including disc mower conditioners, GA single and twin rotor rakes, tedders, mergers, large square balers, round balers (VB series), bale wrappers, and hay mergers.
• McCormick Tractors McCormick X4F CAB Specialty Series and X5 Series utility tractors featuring Deutz engines with Tier 4 emissions compliance for specialty applications and general farm work.
• Case IH SB541 Square Baler Small square baler designed for high-output hay operations with 14x18 inch bale cross-section, 75-inch pickup width, and rotary feeder system producing 93 strokes per minute.
• Case IH SR210B Skid Steer Loader Compact skid steer loader with 74 HP turbocharged diesel engine, 2,100 lb rated operating capacity, and 7,270 lbs bucket breakout force with Tier 4 Final emissions compliance.
• Kuhn TMR Mixers Total Mixed Ration vertical mixers including VS series (270-480 cu ft), Vertical Maxx twin and triple auger mixers (800-1960 cu ft), and Reel Auggie mixers for livestock feed preparation.
• Kuhn Spreader Equipment Fertilizer spreaders (Axent, Axis, MDS series), manure spreaders including ProPush box spreaders and ProTwin Slinger side-discharge spreaders for agricultural applications.
• Parts & Service Department OEM and aftermarket parts department with free local delivery and drop-shipping options, plus mobile service with free callout within 25 km by certified technicians for Case IH, Case CE, Kuhn, Mahindra, McCormick, and Landini equipment.
• Equipment Financing Financing options through CNH Industrial Capital Canada Ltd and DLL Mahindra Finance including flexible payment schedules, lease options, and 0% financing promotions on select models.

Quantifiable outcome

• Free mobile service call-outs within 25km of either location
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Stotz Equipment: Multi-location John Deere agriculture equipment dealer serving the Western United States with similar multi-brand sales, parts, and service offerings. Comparable scale and dealership operating model.
• Rocky Mountain Equipment: Publicly traded, the largest Case IH agriculture equipment dealer group in Western Canada, operating multi-location dealerships across multiple provinces. Highly comparable multi-brand dealership model serving Canadian farmers with similar OEM relationships and parts/service/financing revenue streams.
• Mazergroup: Western Canada-based multi-location agricultural equipment dealer representing Case IH and complementary brands across Manitoba and Saskatchewan. Closely comparable multi-brand dealership model with full sales/parts/service operations.
• Tri-Ag Implements: Canadian multi-brand agricultural equipment dealer representing complementary short-line brands. Directly comparable in distributing Kuhn, Mahindra, and adjacent implement brands through multi-location Canadian dealerships.
• Brandt Tractor: Largest John Deere agriculture equipment dealer in Canada, operating a multi-location dealer network across Western Canada. Comparable multi-brand farm equipment distribution with parts, service, and financing offerings serving similar primary customer segments.

Broad incumbents

• CNH Industrial: Parent manufacturer of Case IH and a major OEM partner to Country Tractor. Relevant as the incumbent whose dealer authorization program defines Country Tractor's go-to-market and whose financing arm (CNH Industrial Capital) is a current partner.
• Mahindra Agriculture: Tractor manufacturer and Country Tractor's primary compact/utility tractor brand partner. Relevant as the incumbent whose dealer authorization Country Tractor holds and whose financing arm (DLL) partners on equipment finance.
• Kuhn Group: Manufacturer of hay/forage and tillage equipment, one of Country Tractor's key OEM partners. Relevant as the incumbent whose dealer network Country Tractor participates in across Western Canada.

Regional players

• Enns Brothers: Manitoba-based Case IH agriculture equipment dealer group operating multiple locations. Comparable multi-brand farm equipment dealership serving similar primary customer segments in a Canadian prairie geography.
• Northland Equipment Sales: BC-based agricultural equipment dealer representing major equipment brands with multiple locations in Northern BC. Comparable multi-brand dealership model with direct overlap in British Columbia geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/countrytractoreqpt
• Facebookfacebook.com/CountryTractor

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Tractor