Cate Equipment Company
Cate Equipment Company is a privately held, multi-line equipment dealer founded in 1938, operating from Salt Lake City, UT and Pocatello, ID to sell, rent, service, and supply parts for 20+ OEM brands serving construction, mining, and oilfield customers across the Intermountain West.
- Company typePrivate
- Founded1938
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Cate Equipment Company does
Cate Equipment Company is a privately held multi-line equipment dealer founded in 1938 and headquartered in Salt Lake City, Utah, with a second location in Pocatello, Idaho. The company sells, rents, services, and supplies parts for industrial and heavy equipment across the Intermountain West (Utah and Idaho), serving customers in construction, mining, and oilfield end markets. Its portfolio represents more than 20 original equipment manufacturers, including Atlas Copco, Bobcat, Bucher, Dynapac, LeeBoy, and Wacker Neuson, spanning categories such as compaction, paving, light compaction, power generation, and material handling.
The company operates a full-stack dealer model that combines new equipment sales, used equipment, short- and long-term rentals, parts, service and repairs, operator training, and consignment. A dedicated CATE Industrial sub-brand segments industrial-customer offerings distinct from core construction and resource-extraction lines. The team carries 250+ years of combined industry experience, an unusual depth that supports the relationship-driven nature of regional equipment distribution. The business is privately held with no disclosed financials, funding history, or M&A activity in the input data.
Cate's go-to-market is built on physical proximity to customers in an underserved region, multi-brand optionality, and lifecycle support (sales-through-aftermarket). There is no indication of proprietary technology platforms, digital channels, or AI-enabled workflows; the company operates as a traditional regional equipment dealer. Its competitive position is anchored by two strategic locations, an 85-year operating history, and broad OEM representation rather than by differentiated technology.
Cate Equipment Company firmographics
Firmographics- Name
- Cate Equipment Company
- Legal name
- Cate Equipment Company
- Website
- https://cateequipment.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cate Equipment Company is a privately held, multi-line equipment dealer founded in 1938, operating from Salt Lake City, UT and Pocatello, ID to sell, rent, service, and supply parts for 20+ OEM brands serving construction, mining, and oilfield customers across the Intermountain West.
- Ownership category
- akta.pro rank
Where Cate Equipment Company is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cate Equipment Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales (New and Used): Sale of new and used heavy construction, mining, and industrial equipment to contractors and businesses in the Intermountain region.
- Equipment Rentals: Short-term and long-term rental of construction equipment including air compressors, compactors, light towers, sweepers, pavers, and other heavy equipment.
- Parts Sales: Sale of replacement parts for construction, mining, and industrial equipment brands.
- Service and Repairs: Equipment service, repairs, equipment audits, and training services for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used equipment with specific pricing |
| Other | Pay-as-you-go | New equipment - quote-based pricing |
| Usage-based | Pay-as-you-go | Equipment rentals - availability-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Cate Equipment Company product offering
Product offeringCore offering
Cate Equipment Company is a multi-brand heavy construction, mining, and industrial equipment dealer. The company sells new and used equipment, rents equipment on a short- and long-term basis, supplies replacement parts, and provides equipment service, repairs, audits, and operator training. It operates dealer locations in Salt Lake City, UT and Pocatello, ID, representing approximately 20+ equipment manufacturer brands.
Product overview
Cate Equipment Company is a heavy construction, mining, and industrial equipment dealer offering a comprehensive portfolio of equipment sales, rentals, parts, and services. The company operates as a multi-brand dealer representing manufacturers including LeeBoy (asphalt pavers), Atlas Copco (air compressors, generators, pumps), Bobcat (portable power), Bucher Municipal (sweepers), Dynapac (compactors), Wacker Neuson, AMT Pumps, and others. Core offerings include new and used equipment sales, equipment rentals, parts supply, service and repairs, equipment audits, training, and consignment services. The company has been serving the Intermountain area since 1938 from locations in Pocatello, Idaho and Salt Lake City, Utah, with showrooms displaying equipment from approximately 20+ manufacturer brands.
Differentiator
Problem solved
Functional benefit
Brands
- CATE Industrial: A related industrial site operated by the company, accessible via www.cateindustrial.com
Products and services
- New Equipment Sales
- Used Equipment Sales Sale of pre-owned construction, mining, and industrial equipment with specific listed prices (e.g., 2017 DOOSAN C185 at $19,125, 2024 RING-O-MATIC 850VX at $115,000) and third-party financing options.
- Equipment Rentals Short-term and long-term rental of construction, mining, and industrial equipment including air compressors, compactors, light towers, sweepers, pavers, and other heavy equipment, available through online rental request and direct contact.
- Parts and Service Replacement parts supply, equipment service and repairs, equipment audits, and operator/maintenance training for customers across the represented equipment brands.
- Remanufactured Equipment Factory-remanufactured construction and industrial equipment restored to original specifications, offered as an alternative to new equipment purchases.
- Equipment Consignments Consignment service that helps equipment sellers connect with buyers through the company's dealer network and digital channels.
- Training Services Equipment operation and maintenance training programs for operators and service technicians.
- Equipment Audits Professional equipment assessment and condition reporting service provided to customers evaluating fleet condition or purchase decisions.
- Graco Auto Lube Systems Sale of Graco automatic lubrication systems and related protective services equipment for heavy equipment maintenance.
Companies that use Cate Equipment Company
Customer profileSegments4 records
Ideal customer profiles4 records
Cate Equipment Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cate Equipment Company partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- AllmandcoreAllmand is an equipment brand represented by Cate Equipment Company in their showrooms. Allmand manufactures portable industrial equipment including light towers and heating solutions.
- AMT PumpscoreAMT Pumps is an equipment brand with dedicated showroom at Cate Equipment. AMT manufactures industrial and commercial pumps including solids handling centrifugal pumps and self-priming centrifugal pumps.
- Atlas CopcocoreAtlas Copco is a major equipment brand with extensive inventory at Cate Equipment. Products include portable air compressors, light towers, generators, and pumps. 116 listings available.
- Bobcat (Portable Power)coreBobcat portable power equipment including air compressors, light towers, and compactors are represented at Cate Equipment. 22 listings available.
- Bucher MunicipalcoreBucher Municipal street sweepers are featured at Cate Equipment. Products include CITYCAT series sweepers and MAXPOWA truck-mounted sweepers.
- DynapaccoreDynapac compaction equipment including soil compactors, tandem rollers, and pneumatic rollers are represented.
- LeeBoycoreLeeBoy asphalt pavers are featured at Cate Equipment including the 5300 and 8520 paver models for the heavy-commercial paving market.
- MultiquipcoreMultiquip construction equipment is represented in the Cate Equipment showrooms.
- Wacker NeusoncoreWacker Neuson equipment including towable heaters and light towers are represented. Multiple listings available.
- Graco (Protective Services)coreGraco auto lube systems and protective services equipment are offered through Cate Equipment's protective services division.
- Chicago PneumaticminorChicago Pneumatic portable power equipment is represented in Cate Equipment showrooms.
- Diamond ProductsminorDiamond Products concrete cutting and finishing equipment is represented in dedicated showroom.
- RoscominorRosco sweepers and brooms are represented in Cate Equipment inventory.
- Vac ConminorVac Con vacuum excavators are available through Cate Equipment.
- Erskine AttachmentsminorErskine equipment attachments are represented in Cate Equipment showrooms.
- Gorman-RuppminorGorman-Rupp pumps are available through Cate Equipment.
- KM InternationalminorKM International equipment is represented in Cate Equipment showrooms.
- MinnichminorMinnich equipment is represented in Cate Equipment inventory.
- Pro PatchminorPro Patch equipment (H-D Industries) is available through Cate Equipment.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Cate Equipment Company competitors and assessment
Company assessmentEmerging players
- EquipmentShare: Tech-enabled equipment rental and fleet management platform rapidly expanding its branch footprint into western U.S. markets. Represents an emerging competitive threat combining digital-first ordering with traditional rental inventory in Cate's core categories.
Broad incumbents
- Sunbelt Rentals: National full-service equipment rental provider with locations across the western U.S. Competes directly in the rental channel for compactors, light towers, sweepers, and paving equipment that Cate rents to local contractors.
- United Rentals: Largest equipment rental company in North America with national branch coverage including Utah and Idaho. Competes with Cate's rental segment and absorbs price-driven rental demand that Cate might otherwise serve.
- Komatsu America Corp. Major OEM of construction, mining, and materials handling equipment. Competes indirectly with Cate via its authorized dealer network and increasingly via direct sales channels that could disintermediate independent dealers.
- Volvo Construction Equipment: Global OEM of heavy construction equipment with a dealer network overlapping Cate's territory. Represents a brand-relationship risk and indirect competitor for end-customer wallet share in paving and compaction.
Direct peers
- Wheeler Machinery Co. Caterpillar-exclusive heavy equipment dealer serving Utah and surrounding Intermountain markets with sales, rentals, parts, and service. Operates in identical geographies (Salt Lake City, etc.) and competes head-to-head for the same construction, mining, and paving customers.
- RDO Equipment Co. Multi-brand heavy equipment dealer (primarily John Deere construction) with broad coverage of the western U.S. including Idaho. Competes with Cate for roadbuilding, site development, and agricultural/construction contractor accounts across similar product categories.
- Empire Cat: Caterpillar dealer covering Arizona, New Mexico, and parts of the Mountain West with full sales, rental, parts, and service operations. Adjacent regional competitor with overlapping contractor and mining customer base.
- Honnen Equipment: Multi-brand heavy construction equipment dealer representing brands like John Deere, Hitachi, and Manitowoc across the Rocky Mountain and Intermountain West. Direct overlap in product lines (compactors, light towers, generators) and customer segments (heavy highway, mining).
- Power Motive Corporation: Caterpillar equipment dealer serving Colorado, Wyoming, and parts of the Mountain West. Competes for the same paving, compaction, and power generation customers and offers the parallel new/used/rental/parts/service dealer model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cate Equipment Company social profiles
Digital presenceCate Equipment Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cate Equipment Company leadership team
Management profileNumber of profiles
Cate Equipment Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cate Equipment Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cate Equipment Company
What does Cate Equipment Company do?
Cate Equipment Company is a multi-brand heavy construction, mining, and industrial equipment dealer. The company sells new and used equipment, rents equipment on a short- and long-term basis, supplies replacement parts, and provides equipment service, repairs, audits, and operator training. It operates dealer locations in Salt Lake City, UT and Pocatello, ID, representing approximately 20+ equipment manufacturer brands.
Is Cate Equipment Company a public or private company?
Cate Equipment Company is a private company. It is classified as family owned and is currently operating.
When was Cate Equipment Company founded?
Cate Equipment Company was founded in 1938. It employs 101 to 250 people.
Where is Cate Equipment Company based?
Cate Equipment Company is headquartered in Salt Lake City, United States, in the North America region.
How does Cate Equipment Company make money?
Four revenue lines are on record. Equipment Sales (New and Used) is the primary driver. The others are equipment Rentals, parts Sales and service and Repairs.
Who are Cate Equipment Company's main competitors?
EquipmentShare is listed as an emerging player. Broad incumbents are Sunbelt Rentals, United Rentals, Komatsu America Corp. and Volvo Construction Equipment. Direct peers are Wheeler Machinery Co., RDO Equipment Co., Empire Cat, Honnen Equipment and Power Motive Corporation.
Does Cate Equipment Company have an API?
No public API is recorded for Cate Equipment Company.