Grove Fruit Juice
Grove Fruit Juice is an Australian family-owned, vertically integrated juice manufacturer founded in 1969, operating citrus orchards in Moree, NSW and an automated bottling facility in Warwick, QLD. It produces 100% natural, never-from-concentrate juices sold through Coles, Woolworths, food service channels, and export markets, plus contract-manufactured Boost Juice and Only Juice ranges.
- Company typePrivate
- Founded1969
- HeadquartersMansfield, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Grove Fruit Juice does
Grove Fruit Juice is an Australian family-owned and operated juice manufacturer operating a fully vertically integrated agri-manufacturing business spanning citrus farming, juice extraction, aseptic packaging, and distribution. Founded in 1969 in Brisbane as a home-delivery juice business, the company today owns and farms 1,250 acres of citrus orchards in Moree, New South Wales, across eight Valencia orange varieties with 275,000+ trees under drip-tap irrigation, and operates a purpose-built automated bottling facility in Warwick, Queensland, opened in 2011 with aseptic packaging added in 2019 and full production automation in 2020. Grove processes approximately 39,628 oranges and 10,752 apples daily under a 48-hour farm-to-bottling cycle, with a stated 2030 target of 500,000 Valencia trees.
The core product portfolio is 100% natural, never-from-concentrate juice in Orange (Pulp Free and with Pulp), Cloudy Apple, and Mandarin formats, plus multi-fruit blends (Orange-Mango-Apple-Pineapple-Passionfruit; Peach-Mango-Apple-Strawberry; Apple-Mandarin-Passionfruit; Plum-Apple-Strawberry-Pineapple-Lime; vegetable-forward Orange-Cucumber-Spinach-Capsicum; and Pineapple-Lime-Ruby Grapefruit), offered in 1.5L and 350ml sizes. A premium "Signature" tier sources regionally distinctive fruit (Pineapple from Sunshine Coast, Mandarin from Gayndah, Orange from Moree, Apple from Stanthorpe), and a limited-edition Aboriginal Art Series features 2L bottles with Warlukurlangu Artists designs, with a share of sales flowing back to the artists and community projects. Through long-dated manufacturing partnerships, Grove produces the Boost Juice retail range (since 2004) and the Only Juice brand.
Grove operates three revenue channels. Retail juice sales flow through national and regional Australian grocery chains — Coles (national), Woolworths (QLD and regional NSW), IGA, Foodworks, Spar, and Drakes. A Food Service & Hospitality division delivers weekly direct to 500+ enterprise customers spanning airlines, aged care, healthcare, education, hotels, resorts, cafes, bars, and restaurants in South East Queensland and metropolitan Sydney, with extended reach via delivery partners across Australia. A third channel serves international export markets, active since 2014. Contract manufacturing for Boost Juice and Only Juice layers additional volume on the Warwick facility, and the company's stated scale position is Australia's largest vertically integrated agri-manufacturing business 'from paddock to plate' as of 2021.
Grove Fruit Juice firmographics
Firmographics- Name
- Grove Fruit Juice
- Legal name
- Grove Australia Pty Ltd
- Website
- https://grovejuice.com.au
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grove Fruit Juice is an Australian family-owned, vertically integrated juice manufacturer founded in 1969, operating citrus orchards in Moree, NSW and an automated bottling facility in Warwick, QLD. It produces 100% natural, never-from-concentrate juices sold through Coles, Woolworths, food service channels, and export markets, plus contract-manufactured Boost Juice and Only Juice ranges.
- Ownership category
- akta.pro rank
Grove Fruit Juice industry classification
Industry- Product category
- Fresh Fruit Juice Manufacturing
- NAICS
- Orange Groves (11131)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)
- akta.pro secondary industries
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Citrus Orchards (Oranges, Lemons, Limes, Grapefruit) (AFAGACAA)
Keywords
Where Grove Fruit Juice is headquartered
LocationHeadquarters
- HQ city
- Mansfield
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Grove Fruit Juice business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Juice Sales: Sale of 100% natural fresh juices through major Australian supermarket chains including Coles, Woolworths, IGA, Foodworks, Spar and Drakes. Products sold in 1.5L and 350ml bottles across orange, apple, mandarin and multi-fruit varieties.
- Food Service & Hospitality: Direct supply to Airlines, Aged Care, Healthcare facilities, Education institutions, Hotels & resorts, Cafes, Bars & Restaurants. Over 500 direct customers in South East Queensland and metropolitan Sydney with weekly delivery.
- Export: International export of juice products commenced in 2014
- Boost Juice Partnership: Manufacturing and supplying juices for Boost Juice brand, a partnership spanning over 14 years
- Only Juice Partnership: Supply arrangement with Only Juice, an Australian owned family-run juice business
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Money Back Guarantee - 1.5L or 350mL bottles |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Grove Fruit Juice product offering
Product offeringCore offering
Grove Fruit Juice manufactures and distributes 100% natural, never-from-concentrate fresh-squeezed juices from its own Valencia orange orchards in Moree, NSW and contracted Australian growers. Its product range covers single-fruit juices (Orange, Apple, Mandarin) and multi-fruit blends, sold in 1.5L and 350ml bottles through national supermarkets and a direct Food Service & Hospitality division.
Product overview
Grove Fruit Juice is an Australian family-owned fresh juice business established in 1969, operating as a vertically integrated agri-manufacturing company from paddock to plate. The core product portfolio consists of 100% natural, never-from-concentrate juices including Orange (Pulp Free and with Pulp), Cloudy Apple, Mandarin, and various tropical/stone fruit blends available in 1.5L and 350ml bottle sizes. The company offers sub-brands including the Signature/Premium tier for premium varieties (Pineapple, Mandarin, Orange, Cloudy Apple) and the limited-edition Aboriginal Art Series featuring Indigenous artwork on 2L bottles. Through partnerships, Grove manufactures the Boost Juice Range (thick puree-like juices) and Only Juice products. All products are characterized by no added sugar, no preservatives, and pasteurization for shelf-life, with fruit sourced from company-owned farms in Moree, NSW and contracted growers across Queensland and NSW.
Differentiator
Problem solved
Functional benefit
Products and services
- Orange Pulp Free Juice (1.5L) 100% natural, fresh-squeezed orange juice without pulp in 1.5L bottles, sold to retail and food service customers.
- Orange with Pulp Juice (1.5L and 350ml)
- Cloudy Apple Juice (1.5L)
- Mandarin Juice (1.5L)
- Orange - Mango - Apple - Pineapple - Passionfruit Blend (1.5L and 350ml)
- Peach - Mango - Apple - Strawberry Blend (1.5L and 350ml)
- Apple - Mandarin - Passionfruit Blend (1.5L)
- Plum - Apple - Strawberry - Pineapple - Lime Blend (1.5L)
- Orange - Cucumber - Spinach - Capsicum Blend (350ml)
- Pineapple - Lime - Ruby Grapefruit Blend (350ml)
- Aboriginal Art Series (2L limited edition)
- Grove Signature Premium Range (Pineapple, Mandarin, Orange, Cloudy Apple)
- Boost Juice Range (Co-manufactured)
- Only Juice Range (Co-manufactured) Juice products supplied under the Only Juice brand, an Australian family-run juice business, across Premium Juice, Classic Juice and Fruit Drinks ranges.
Quantifiable outcome
- 100% natural juice - no added sugar, preservatives, or concentrate
- +2 more outcomes
Companies that use Grove Fruit Juice
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Grove Fruit Juice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Grove Fruit Juice partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Boost JuicecoreBoost Juice is one of Australia's most famous juice and smoothie brands. Grove has been in partnership with Boost Juice for over 14 years, manufacturing and supplying their retail juice range available in 350ml and 1L sizes at Coles, Woolworths, Safeway and independent retailers.
- Only JuicecoreOnly Juice is an Australian owned and family run business with over 50 years' experience in crafting juice. Grove supplies products under the Only Juice brand including Premium Juice, Classic Juice and Fruit Drinks ranges.
- Warlukurlangu ArtistsminorCentral Australian Art Centre partnership for Aboriginal Art Series - limited edition juice bottles featuring artwork from Warlukurlangu Artists. Percentage of sales from every 2L bottle goes to artists and Warlukurlangu community projects.
- Aboriginal Employment Strategy (AES)minorGrove owner Dick Estens has worked with AES since early 1990s. AES delivers over 1,500 career placements for Aboriginal and Torres Strait Islander people annually with 13 office locations. Grove also supports Yaama Ganu Gallery, a not-for-profit Aboriginal art gallery opened in 2011.
- FoodbankminorCommunity food relief organization partnership - Grove supports food security initiatives
- Second BiteminorCommunity food rescue organization partnership - Grove supports food waste reduction and community nutrition
Scale indicators12 records
Recent moves12 records
Expansion highlights4 records
Grove Fruit Juice competitors and assessment
Company assessmentBroad incumbents
- Tropicana: Global orange juice brand owned by PepsiCo and one of the most recognised fresh and not-from-concentrate juice brands worldwide. Comparable benchmark on chilled juice retail merchandising, brand investment and supply-chain scale.
- Sanitarium: Large Australian health-food manufacturer (Weet-Bix, So Good, plant milks) with national grocery presence. Comparable as a long-established Australian health-positioned packaged food/beverage company with similar supermarket-channel exposure.
- Innocent Drinks: Global natural juice and smoothie brand owned by Coca-Cola. Comparable as a category-defining 'natural, no nonsense' juice player with a far broader portfolio and international reach than Grove.
Direct peers
- Harvey Fresh: Western Australian dairy and juice processor supplying fresh milk, juice and flavoured dairy nationally. Comparable vertically-integrated regional juice producer serving supermarket and food-service customers across Australia.
- Golden Circle: Long-established Australian fruit juice and canned fruit manufacturer based in Queensland with national retail distribution. Closely comparable in product mix (juice and fruit-based products), Australian retailer-led distribution and broad portfolio approach.
- Nudie Juice: Australian fruit juice brand specialising in not-from-concentrate, cold-pressed single-serve juices. Directly competes with Grove's 350ml range for the same health-conscious retail shopper and food-service channel.
- Sunbeam Foods: Australian fruit-based foods and juice manufacturer with national retail presence, including juices, fruit snacks and dried fruit. Operates in the same Australian grocery and foodservice channels as Grove with overlapping SKUs.
- Berri: Iconic Australian juice brand with national supermarket presence across juices, juice drinks and flavoured waters. Comparable as a packaged fresh juice and long-life juice competitor on Australian shelves, though owned by a global parent (Asahi).
- Only Juice: Family-owned Australian juice business of similar vintage (50+ years) producing Premium, Classic and Fruit Drink ranges. Grove already supplies Only Juice's products, making them both a customer and a closest comparable scale peer.
Others
- Boost Juice: Australian juice and smoothie retail-chain brand and Grove's 14-year co-manufacturing partner. Not a direct manufacturing competitor but a deeply intertwined partner whose insourcing decision would materially affect Grove's Warwick utilisation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grove Fruit Juice social profiles
Digital presenceGrove Fruit Juice compliance and trust
Trust signalCompliance1 record
Grove Fruit Juice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grove Fruit Juice leadership team
Management profileNumber of profiles
Profiles7 records
Grove Fruit Juice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grove Fruit Juice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grove Fruit Juice
What does Grove Fruit Juice do?
Grove Fruit Juice manufactures and distributes 100% natural, never-from-concentrate fresh-squeezed juices from its own Valencia orange orchards in Moree, NSW and contracted Australian growers. Its product range covers single-fruit juices (Orange, Apple, Mandarin) and multi-fruit blends, sold in 1.5L and 350ml bottles through national supermarkets and a direct Food Service & Hospitality division.
Is Grove Fruit Juice a public or private company?
Grove Fruit Juice is a private company. It is classified as family owned and is currently operating.
When was Grove Fruit Juice founded?
Grove Fruit Juice was founded in 1969. It employs 51 to 100 people.
Where is Grove Fruit Juice based?
Grove Fruit Juice is headquartered in Mansfield, Australia, in the Oceania region.
How does Grove Fruit Juice make money?
Five revenue lines are on record. Retail Juice Sales are the primary driver. The others are food Service & Hospitality, export, boost Juice Partnership and only Juice Partnership.
Who are Grove Fruit Juice's main competitors?
Broad incumbents on record are Tropicana, Sanitarium and Innocent Drinks. Direct peers are Harvey Fresh, Golden Circle, Nudie Juice, Sunbeam Foods, Berri and Only Juice. Boost Juice is listed as an others.
Does Grove Fruit Juice have an API?
No public API is recorded for Grove Fruit Juice.
What industry is Grove Fruit Juice in?
Grove Fruit Juice's product category is Fresh Fruit Juice Manufacturing. Its primary akta.pro industry code is AFAKAFAB, Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate), with a secondary code of AFAFABAC, Juice & Nectar Production (Including Juice Drinks). Its NAICS code is 11131 and its SIC code is 2080.