BI eXcellence Software GmbH

What BI eXcellence Software GmbH does

BI eXcellence Software GmbH is a privately held German software company headquartered in Dossenheim (near Heidelberg) that develops business intelligence, integration, export, and conversational AI software for enterprise customers. The company traces its roots to 2007 (originally as IBS Solution Limited, co-founded by Kai Wachter and Thilo Knötzele) and was formally established in its current legal form in 2011 through a merger; it operates with approximately 15 employees and an ISO 27001-certified infrastructure hosted in a German data center in Düsseldorf.

The product architecture is a platform-plus-modules model built on the proprietary "open bi" repository framework, a self-developed server framework that integrates more than 50 data sources (including SAP BW/HANA, MySQL, Oracle, Salesforce, Google BigQuery, social media platforms, and Magento) in real time without data replication. On this foundation sit biAnalytics (self-service dashboards delivered as a web tool, Microsoft Office Add-On, and iOS/Android apps), biExport (high-quality PDF/PowerPoint/Word/Excel document export for SAP Analytics Cloud, Lumira Designer, and Design Studio with customizable corporate-design layouts), open bi CMS (a modular CMS for portals, e-commerce, and intranets), and majaAI (a self-service conversational AI platform with neural networks, dialogue designer, handwriting recognition, and multi-channel deployment including voice via Alexa). Customers include TÜV Süd (13+ year relationship), ASMPT, Vibracoustic, Airbus, BKW, Claas, Geberit, Glatfelter, JYSK, Repsol, Rockwell Collins, and Yamaha, spanning retail, aviation, construction, pharmaceutical, banking, and energy sectors.

The company monetizes through software licenses and subscriptions for its standard products, supplemented by cloud/hosted managed-service offerings and professional services for implementation and customization. Go-to-market is sales-led and direct, with enterprise contacts (Managing Director Kai Wachter is a named primary contact), website-driven inquiry and demo requests, 30-day evaluation versions of biAnalytics and biExport, content marketing via a company blog and SEO, and email newsletters. The company is founder-controlled with no disclosed external investors or parent entity.

Name

BI eXcellence Software GmbH

Legal name

bi excellence software GmbH

Website

https://biexcellence.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

BI eXcellence Software GmbH is a privately held German software firm (~15 employees, Dossenheim) that builds business intelligence, SAP export, content management, and conversational AI products on its proprietary open bi framework for enterprise customers across retail, aviation, pharmaceutical, and banking sectors.

Ownership category

akta.pro rank

Product category

Business Intelligence Software

NAICS

Software Publishers (51321), Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Self-Service BI & Data Visualization (HDAEAMAA)

akta.pro secondary industries

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), Data Exploration & Ad-Hoc Query Tools (HDAEAMAL), Operational/Real-Time BI & Streaming Analytics (HDAEAMAH)

Keywords

• Business intelligence software
• SAP analytics integration
• Conversational AI platform
• Data integration connectors
• Self-service dashboarding

Headquarters

HQ city

Hirschberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Licenses and Subscriptions: Standard software products sold as licenses, with products like biAnalytics, biExport, majaAI, and open bi CMS. The company transitioned to offering cloud products and full-service hosting.
2. Cloud/Hosted Services: Cloud-based products where the company hosts solutions, provides support, and ensures data security - described as customers no longer wanting pure license sales but full-service providers.
3. Professional Services: Implementation and customization services for enterprise deployments, including support during go-live and ongoing product improvements integrated into standard products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

BI eXcellence Software GmbH develops and sells business intelligence, data integration, and SAP export software built on its proprietary open bi repository framework. Its products include biAnalytics (self-service dashboarding and reporting on web, Office, and mobile), biExport (high-quality document export from SAP Design Studio, Lumira, and SAP Analytics Cloud to PDF/PowerPoint/Word/Excel), open bi CMS (content management for portals and intranets), and majaAI (a self-service conversational AI platform configurable without programming knowledge). Solutions are available as licensed software, cloud-hosted services, or via professional implementation.

Product overview

BI eXcellence Software GmbH offers a platform-plus-modules product architecture built on the proprietary open bi repository framework. The core open bi framework provides foundational data connectivity with 50+ connectors, while specialized products extend functionality: biAnalytics delivers self-service reporting via web dashboards, Office Add-On, and mobile apps; biExport provides high-quality document export for SAP environments (Analytics Cloud, Lumira, Design Studio); open bi CMS enables content management and portal solutions; and majaAI offers a self-service conversational AI platform. These products share a common technology foundation and can be integrated with each other and external data sources.

Differentiator

Problem solved

Functional benefit

Brands

• biAnalytics: Self-service analytics solution available as web dashboarding tool and as Add-On for Microsoft Office
• biExport
• majaAI
• open bi CMS
• open bi

Products and services

• open bi Framework Proprietary server framework that consolidates data from multiple sources in real time without data replication and translates it into a common open bi language for use across the company's BI, CMS, and AI products. Targeted at organizations that need to integrate data from 50+ databases, cloud services, and applications as a foundation for analytics and portals.
• biAnalytics Self-service analytics and reporting solution providing dashboarding and key-figure analysis via an interactive web Dashboard Designer, a Microsoft Office Add-On for Word/Excel/PowerPoint, and mobile apps for iOS and Android. Designed for business users in companies of any size who need self-service BI without programming.
• biExport for SAP Analytics Cloud Cloud export solution for SAP Analytics Cloud dashboards, producing secure, scalable PDFs with layout optimization and print intelligence. Targeted at enterprises running SAC that need high-quality, corporate-design-compliant PDF exports at scale.
• biExport for SAP Lumira Export functionality for SAP Lumira Designer and Lumira Discovery, supporting PDF, Word, Excel, and PowerPoint formats with automated broadcasting and scheduling. Used by enterprise customers such as ASMPT and TÜV Süd for routine Lumira reporting.
• biExport for SAP Design Studio Export solution for SAP BusinessObjects Design Studio, generating high-quality PDFs, PowerPoint, Word, and Excel exports with customizable layouts and corporate design integration. Designed for SAP customers that need polished document output from Design Studio dashboards.
• majaAI Self-service conversational AI platform that enables users to build artificial intelligence without programming knowledge. Uses neural networks continuously trained through user interactions, deployable as chatbots or interactive advisors across chat, web, app, and voice (including Amazon Alexa), and includes handwriting recognition for document digitization in administrative use cases.
• open bi CMS Content management system built on open bi technology for portal solutions, e-commerce, and intra/extranet applications. Offers a modular structure with prefabricated web elements (forms, navigation, shopping carts, blog entries) and multilingual support. Targeted at organizations building data-driven portals and content-driven websites on top of BI data.

Quantifiable outcome

• 13+ years of customer partnership with TÜV Süd
• +1 more outcomes

Named customers12 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VibracousticcoreOthers · 1 January 2022Automotive NVH expert using biExport for SAP Analytics Cloud supplier evaluation. Implemented since 2022 for creating PDF, PowerPoint, and Excel score cards distributed via supplier portal. Ongoing product improvements provided in 2023.
• ASMPTcoreOthers · 1 January 2022World's largest supplier of SMT solutions, customer for biExport for Lumira Designer. Positive experience with complex architecture support and exceptional technical expertise and support.
• Kurpfalz Gymnasium SchriesheimminorStrategic or Co-development Partner · 1 January 2018Educational cooperation since 2018 where bi excellence employees taught AI concepts using majaAI to 11th grade students. Goal to introduce children to AI technology and generate interest in IT careers.
• N1 Trading GmbHminorStrategic or Co-development PartnerCollaboration mentioned in context of Daniel's master's thesis on platform governance. N1 Trading focuses on digitization of construction industry processes. The company developed a platform for this partner as part of academic research into platform ecosystems.
• TÜV SüdcoreOthersLong-standing customer since 2009 (13+ years). Uses biExport products for SAP Lumira Designer and SAP Analytics Cloud. Collaborative relationship where TÜV Süd participates in product planning and development discussions with bi excellence.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pyramid Analytics: Decision intelligence / BI platform offering augmented, AI-assisted analytics and a low-code interface — a direct overlap with BI eXcellence's biAnalytics and majaAI positioning in modern, AI-augmented BI.
• Datavard (Glueglue / SNP): SAP-specialized data integration and analytics vendor, overlapping with BI eXcellence's SAP integration depth and open bi framework positioning for SAP-shops.
• Izenda (embedded analytics): Embedded BI and self-service analytics provider with a focus on data integration and white-label analytics, overlapping with BI eXcellence's open bi framework / biAnalytics self-service thesis.
• Yellowfin BI: Self-service BI vendor offering dashboards, data visualization, and now AI/NLQ-augmented analytics, comparable in target customer (mid-market and enterprise) and product scope to biAnalytics.
• Jedox: Self-service planning and BI platform with native SAP integration, sold largely to mid-market and enterprise customers in the same SAP-centric data/analytics category as BI eXcellence.
• Intrexx (United Planet): German low-code platform for portals, intranets, and business applications, directly comparable to open bi CMS and a fellow DACH-headquartered software vendor.

Broad incumbents

• Qlik: Established BI and analytics platform with associative data engine and AI-assisted analytics, comparable in self-service analytics capability and enterprise customer base to BI eXcellence's biAnalytics.
• Microsoft Power BI: Market-leading self-service BI platform bundled into the Microsoft enterprise stack, competing with biAnalytics on dashboarding, reporting, and self-service analytics.
• SAP Analytics Cloud: SAP's own cloud BI/Planning platform — broad incumbent in the same analytics category, selling to every SAP customer; a direct competitive backdrop for biAnalytics and biExport.

Emerging players

• insightsoftware (Logi Analytics): Embedded analytics and BI vendor with a focus on ERP/EPM-adjacent reporting — overlaps with biAnalytics and BI eXcellence's open bi framework + SAP export focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bi-excellence-software-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BI eXcellence Software GmbH