Kugler Delicatessen

What Kugler Delicatessen does

Kugler Feinkost GmbH is a German family-owned delicatessen manufacturer founded in 1964 by Erika and Karl Kugler and currently led by proprietor Gerhard Kugler. The company is headquartered in a modern manufacturing facility built in 2014 in Parsdorf near Munich, and employs 250+ people from more than 30 nationalities. It produces fresh, handcrafted salads, spreads (including hummus, DeliSpreads, and fresh cheese preparations), antipasti, pre-cut vegetables, dressings, and Levantine cuisine products, with approximately 80% of the range vegan or vegetarian and the entire range palm-oil free.

The production model combines handcraft with system-controlled recipe management to deliver consistent quality at scale, evidenced by approximately 40,000 hand-filled peppers per week. Production infrastructure is supported by sustainability investments including an on-site combined heat and power plant (Blockheizkraftwerk), FCKW-free refrigeration, LED lighting, and packaging that is more than 95% mono-material for recycling. Quality and compliance are validated externally through IFS Food certification (valid to 08.05.2027), DLG Geprüfte Qualität 2026, and EU Protected Geographical Indication (GgA) certification for select products.

Kugler makes money through a multi-channel mix: direct-to-consumer retail at the Parsdorf manufactory store and a Shopify-based online shop shipping nationwide (with international delivery not available); consumer wholesale via REWE and Knuspr delivery services; and dedicated B2B supply to gastronomy, hotels, and wholesale customers via a regional logistics fleet operating 222 delivery days per year to 250+ commercial partners. Pricing is unit-based across 150g to 5kg packaging formats (consumer SKUs from roughly €2.30 to €18.85), with tiered freight (Raum München, Bayern, Deutschland) for commercial orders. The company has no external funding, no M&A history, and remains in family ownership.

Name

Kugler Delicatessen

Legal name

Kugler Feinkost GmbH

Website

https://kugler.de

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Kugler Feinkost is a German family-owned delicatessen manufacturer founded in 1964 in Parsdorf near Munich, producing handcrafted fresh salads, spreads, antipasti, dressings, and Levantine specialties for private consumers, gastronomy, hotels, and wholesale partners across Germany.

Ownership category

akta.pro rank

Product category

Fresh Delicatessen / Prepared Foods

NAICS

Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Salad Dressings & Vinaigrettes Manufacturing (AFAKADAC)

Keywords

• Fresh delicatessen products
• Deli salads and spreads
• Antipasti and fresh-cut
• Gastronomy food supply
• Handcrafted food production

Headquarters

HQ city

Parsdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Retail Sales (B2C): Sales of fresh delicatessen products directly to consumers through own manufactory store and e-commerce platform with home delivery
2. Wholesale Distribution: Distribution of products through food retail chains including REWE and Knuspr delivery services
3. Gastronomy and Hotel Supply (B2B): Bulk supply of fresh food products to commercial customers including restaurants, hotels, and catering businesses with dedicated logistics

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Kugler Feinkost manufactures and distributes fresh, handcrafted delicatessen products including salads, vegetables, spreads, sauces, antipasti, dressings, and Levantine specialties from its Parsdorf facility near Munich. The company serves individual consumers through its on-site Manufakturverkauf retail store and a Shopify e-commerce shop, and supplies gastronomy, hotel, catering, and wholesale customers through a dedicated B2B sales team and wholesale distribution partners. Approximately 80% of products are vegan or vegetarian and all are produced without palm oil.

Product overview

Kugler Feinkost is a German delicatessen company founded in 1964, based in Parsdorf near Munich. The company offers a diverse portfolio of fresh, handmade fine food products organized into six main categories: Aufstriche (spreads and creams including hummus, DeliSpreads, and fresh cheese preparations), Feinkost (high-quality salads and sauces including potato salads, egg salads, and meat/fish salads), Antipasti (grilled and stuffed vegetables including peppers, eggplant, and antipasti mixes), Fresh-Cut (pre-cut fresh vegetables and mixed salads), Dressings (salad and bowl toppings including balsamic, yogurt-herb, and specialty dressings), and Levante-Küche (Levantine cuisine products). The company operates a direct-to-consumer Manufakturverkauf (manufactory sales) with a tasting bar in Parsdorf, serves commercial customers through their Großabnehmer (wholesale/gastronomy) division with over 250 business partners, and offers nationwide delivery of chilled fresh products. Approximately 80% of their products are vegan or vegetarian, and all products are produced without palm oil.

Differentiator

Problem solved

Functional benefit

Products and services

• Aufstriche (Spreads and Creams) Spreadable creams and cream cheeses including DeliSpreads, hummus varieties, and fresh cheese preparations for household consumers and food service customers.
• Feinkost (Salads and Sauces) High-quality salads and sauces including potato salads, pasta salads, meat salads, fish salads, and seafood products for retail and gastronomy customers.
• Antipasti Grilled and stuffed vegetables including peppers, eggplant, mushrooms, olives, and various antipasti mixes for retail and food service.
• Fresh-Cut (Pre-cut Vegetables and Salads) Pre-cut fresh vegetables and salads including chives, parsley, mixed salads, arugula, and lettuce varieties sold per 250g to consumers and food service.
• Dressings Salad and bowl toppings including Balsamic-Mustard, Yogurt-Herb, Caesar, French Style, Pumpkin Seed, and Orange-Ginger dressings for retail and food service customers.
• Levante-Küche (Levantine Cuisine Products) Levantine and Middle Eastern cuisine products including hummus varieties, Baba Ganoush, Tabouleh, and muhammara spreads for retail and food service customers.
• Manufakturverkauf (On-site Manufactory Sales) On-site manufactory sales with tasting bar (Kost|Bar), breakfast arrangements, and takeaway options at the Parsdorf facility for walk-in consumers.
• https://kugler.de/cdn/shop/files/Neue-kugler-lkws-cropped.jpg?v=1760689609&width=2000 Wholesale and gastronomy service supplying ultra-fresh prepared foods, first-class quality, and reliable logistics to restaurants, hotels, caterers, and wholesalers.

Quantifiable outcome

• 95%+ of plastic packaging is mono-material for recycling
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core.

• Markthalle LandsbergcoreChannel Partner/ Reseller/ DistributorFood distribution partner handling regional distribution of Kugler products to retail and food service customers
• Baumgartner GmbHcoreChannel Partner/ Reseller/ DistributorWholesale distribution partner for Kugler products in the food service sector
• Ferdinand Bierbichler GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorLong-standing distribution partner for fresh food products including Kugler deli items
• Geisslitz Gramüller Co. GmbHcoreChannel Partner/ Reseller/ DistributorRegional wholesale distributor for specialty food products
• Firma LeipecoreChannel Partner/ Reseller/ DistributorDistribution partner for food service and retail channels
• A. Schmid Gastro-Service GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorGastronomy-focused distribution partner serving restaurants and hotels
• BAeKO Franken Oberbayern-Nord eGcoreChannel Partner/ Reseller/ DistributorAgricultural cooperative operating as wholesale food distributor
• Fuess GmbH Gastro ServicecoreChannel Partner/ Reseller/ DistributorGastro service provider distributing to food service businesses
• Zugspitz-Tiefkühlvertrieb Endress GmbHcoreChannel Partner/ Reseller/ DistributorFrozen food distributor serving the gastronomy sector
• Max Wunderlich Früchtegrosshandel am Tegernsee KGcoreChannel Partner/ Reseller/ DistributorFruit and fresh produce wholesale distributor in the Tegernsee region
• Weigand GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorWholesale food distributor operating in the regional market
• Fleigro Lebensmittelhandels GmbHcoreChannel Partner/ Reseller/ DistributorFood trade company distributing specialty products
• Richard Posch GmbHcoreChannel Partner/ Reseller/ DistributorRegional food distributor for retail and food service
• Max Ruf Frischdienst e.K. GrosshandelcoreChannel Partner/ Reseller/ DistributorFresh service wholesale distributor
• Innstolz Käsewerk Roiner KGcoreChannel Partner/ Reseller/ DistributorCheese dairy and specialty food partner
• REWEcoreChannel Partner/ Reseller/ DistributorMajor German food retail chain offering Kugler products through their online delivery service
• KnusprcoreChannel Partner/ Reseller/ DistributorPremium online grocery delivery service featuring Kugler products

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kühne GmbH: German manufacturer of dressings, sauces, and condiments with broad retail presence. Direct overlap with Kugler's dressings line and broader sauce/condiment portfolio.
• Kühlmann GmbH: German producer of prepared salads, deli foods, and sauces with strong B2B foodservice focus. Directly competes with Kugler in fresh-prepared salads and spreads for restaurants, hotels, and wholesale customers.
• Appel Feinkost GmbH: German deli salads and spreads manufacturer. Closely comparable in product mix (deli salads, sauces, spreads) and target channels, including both retail and foodservice distribution.
• Wernsing Feinkost GmbH: German producer of prepared potato salads and other deli foods at industrial scale. Highly comparable on prepared salad products serving both foodservice and retail channels.
• Nadler Feinkost GmbH: German delicatessen producer of fresh salads and spreads with regional footprint. Direct peer with overlapping product categories and B2B foodservice orientation similar to Kugler's commercial operations.
• Hengstenberg GmbH & Co. KG: German producer of pickles, condiments, and preserved vegetables. Comparable on preserved specialty foods, with overlap on antipasti and preserved vegetable products in Kugler's assortment.
• Homann Feinkost GmbH: Germany's largest manufacturer of deli salads, dressings, sauces, and spreads, with broad national retail presence. Closely comparable in product portfolio (salads, dressings, spreads) and channel mix across foodservice and retail.

Broad incumbents

• Hochland SE: Larger German dairy and spread manufacturer with broad portfolio across cheese, cream cheese, and refrigerated deli products. Overlaps with Kugler on cream cheese spreads and refrigerated products but operates at significantly larger scale and broader retail reach.

Others

• Strauss Group Ltd. International food company with hummus, dips, and salad products in its portfolio. Compares on Kugler's Levantine product line (hummus, baba ganoush, tabouleh) and on building premium positioning for specialty deli and Mediterranean foods.

Regional players

• Resch&Frisch GmbH: Austrian prepared foods manufacturer with strong gastronomy and regional delivery focus. Geographically adjacent to Bavaria with comparable B2B foodservice orientation and similar product range of prepared salads and deli items.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-hElC59pkEVjYYSys5EfAQ
• Facebookfacebook.com/kuglerparsdorf
• LinkedInde.linkedin.com/company/kugler-feinkost
• Instagraminstagram.com/kuglerfeinkost
• TikToktiktok.com/@kuglerfeinkost

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kugler Delicatessen