What Sirius Yachts does

Sirius Yachts, legally SIRIUS-WERFT GmbH, is a family-owned German boat builder founded in 1971 and headquartered at Ascheberger Straße 68 in Plön, Holstein, approximately 22 km south of Kiel and 90 km north of Hamburg. The company designs and manufactures custom hand-crafted deck saloon sailing yachts, and its own marketing material claims it coined the term "deck-saloon." The active product range consists of two models — the Sirius 35 DS and the 40 DS — with the smaller 310 DS discontinued but available on the pre-owned market. Each yacht features a proprietary split-level interior layout that uses the vessel's greatest beam twice (at saloon and main-cabin levels), which the company states yields approximately 25–30% more usable interior space than comparable conventional designs. Hulls are hand-laid GRP with a vinyl ester gel coat, Divinycell foam core in selected models, and bulkheads laminated from all sides; multiple keel options (single fin, lifting, twin, swing) and wheel-or-tiller steering are offered. The fleet carries CE Category A Ocean certification for worldwide cruising.

The business model is direct-to-consumer with no dealer network. Sirius sells exclusively through personal consultations, international boat show exhibitions, and factory visits at the Plön yard. Every yacht is built to individual owner specifications — no two vessels from the factory are identical — with hundreds of customizable details, fourteen standard layouts on the 310 DS, and full bespoke interiors using hand-crafted mahogany woodwork. Pricing is consultation-based, with publicly listed base prices updated annually; the company explicitly markets its base prices as inclusive, contrasting with industry norms that require an additional 25–50% spend to make a yacht sailing-ready. Secondary revenue streams include service, refits, winter storage, and pre-owned brokerage. Sirius employs approximately 70 people almost exclusively in new sailing yacht construction, produces roughly 10 yachts per year, and is managed by Torsten Schmidt as Managing Director. Distribution geography spans Germany and the United States, with international boat show attendance extending reach across Europe and beyond.

Name

Sirius Yachts

Legal name

SIRIUS-WERFT GmbH

Website

https://sirius-yachts.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Sirius Yachts (SIRIUS-WERFT GmbH) is a family-owned German boat builder, founded 1971 in Plön, that designs and hand-crafts custom deck saloon sailing yachts in the 31–40 ft range for private owners seeking long-distance cruising comfort.

Ownership category

akta.pro rank

Product category

Sailing Yacht Manufacturing

NAICS

Boat Building (336612), Ship and Boat Building (33661), Ship and Boat Building (3366)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Sailing Yacht Manufacturing (IMAJAEAA)

akta.pro secondary industries

Luxury Sailing Yacht Manufacturing (IMAJAMAC), Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA), Explorer Yacht Manufacturing (IMAJAMAE)

Keywords

• Custom sailing yachts
• Deck saloon boats
• Yacht manufacturing
• Yacht refit services
• GRP sailboat construction

Headquarters

HQ city

Plön

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Yacht Sales: The company builds custom sailing yachts to individual owner specifications. Every Sirius is made for someone to their exact requirements - no two yachts are identical. They do not hold stock boats. Revenue comes from the sale of custom-built vessels with extensive customization options. Pricing is consultation-based as each yacht's final cost depends on selected options and customizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Sirius Yachts designs and hand-builds custom deck saloon sailing yachts at their yard in Plön, Germany. Each yacht is individually constructed to owner specifications with hand-crafted mahogany interiors, premium GRP hull construction, and a signature split-level living arrangement. The company also offers yacht service, refits, winter storage, and pre-owned yacht sales.

Product overview

Sirius Yachts is a German boat builder (Sirius Werft GmbH) that manufactures hand-crafted deck saloon sailing yachts. The product portfolio consists of three main models: the Sirius 310 DS (31ft, currently not in production), Sirius 35 DS (35ft with split-level design offering 40ft interior space), and Sirius 40 DS (40ft designed for extended cruising). All yachts feature customizable interiors with various layout options and keel configurations. The company also offers pre-owned yachts and comprehensive service/refit services. Founded in 1971, Sirius positions itself as the inventor of the 'deck-saloon' phrase and builds each yacht individually to owner specifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Sirius 35 DS A 35ft deck saloon sailing yacht featuring an innovative split-level living arrangement that provides the interior space of a 40ft yacht. Available in two, four, or six-berth versions, all customizable to owner specifications. Currently in production at the Plön yard.
• Sirius 40 DS A 40ft deck saloon sailing yacht designed for long-distance, extended cruising. Can offer three double cabins or onboard space customized to owner and crew needs. Currently in production at the Plön yard.
• Sirius 310 DS A 31ft (9.30m) deck saloon sailing yacht with 14 standard layouts and a raised saloon design, interior custom-built to owner specifications. Currently not in production; available only on the pre-owned market.
• Pre-owned Sirius Yachts Second-hand Sirius sailing yachts (primarily models no longer in production such as the 310 DS) available for purchase through the company, with a dedicated mailing list for notifications when pre-owned vessels become available.
• Yacht Service, Refits and Winter Storage Comprehensive yacht service, maintenance, refits, and winter storage services offered by Sirius Yachts to owners of Sirius vessels. Includes refurbishment of existing yachts and ongoing maintenance support.

Quantifiable outcome

• 25-30% more interior space compared to conventional yachts of similar length due to split-level design
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arcona Yachts: Swedish performance-cruising sailboat manufacturer building yachts in similar lengths to Sirius with comparable emphasis on quality construction and owner customization. Overlaps in target segment of experienced sailors wanting go-anywhere cruisers.
• Hallberg-Rassy: Swedish family-owned builder of high-quality bluewater cruising sailboats with a similar boutique, hand-built philosophy. Directly comparable in target customer (experienced offshore cruisers), product category (premium sailing yachts 35-50ft), and direct-sales emphasis to Sirius.
• Contest Yachts: Dutch semi-custom luxury sailing yacht builder offering bluewater cruisers with bespoke interior options. Comparable in premium positioning, custom-build model, and cruising-oriented customer base to Sirius.
• Najad Yachts: Swedish builder of premium long-distance cruising sailboats in the 35-50ft range. Competes head-to-head with Sirius for the same ocean-cruising buyer persona valuing comfort, customization, and quality construction.
• X-Yachts: Danish premium sailing yacht manufacturer building performance cruising yachts with high customization. While more performance-oriented, competes in the same premium-handcrafted segment and price tier as Sirius.
• Wauquiez Boats: French builder of premium cruising sailboats focused on long-distance, ocean-going yachts with emphasis on quality construction. Targets a similar premium cruising buyer profile and competes in comparable size categories.

Broad incumbents

• Bavaria Yachts: German mass-market sailboat and motor yacht builder producing high volumes of cruising sailboats. Provides a scaled, price-competitive alternative to Sirius's hand-built model in similar size ranges.
• Beneteau (Oceanis): World's largest sailboat manufacturer with the Oceanis cruising line covering similar size ranges to Sirius. Operates a global dealer network and offers deck saloon variants, representing the volume end of the cruising yacht market.
• Hanse Yachts: One of Germany's largest sailboat manufacturers, producing sailing yachts across a broad range of sizes and price points with a dealer-driven sales model. Competes with Sirius in the cruising segment at a more accessible price tier and much higher volume.

Emerging players

• Dehler Yachts: German sailing yacht builder (part of Hanse Group) producing performance cruising yachts with modern designs. Competes in adjacent premium-cruising territory to Sirius with somewhat younger brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/siriusyachts
• LinkedInlinkedin.com/company/sirius-yachts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirius Yachts