Ninamedia

What Ninamedia does

Ninamedia (legal entity Ninamedia kliping doo) is a Serbian private media intelligence company founded in 2001 in Novi Sad by owner and General Director Dragan Radić. It operates across Serbia, Bosnia and Herzegovina, Montenegro, and Slovenia via five regional offices and approximately 200 employees. The company's core offering is 24/7 media monitoring and press clipping — printed media, broadcast, web portals, and social networks — delivered via custom reports, daily digests, and SMS/email crisis alerts, with a 20+ year continuous archive spanning 20,000+ regional portals and 10M+ global sources.

The technology stack centers on the Buzz Monitor platform, built in partnership with the global vendor Determ, and exposed via Android and iPhone applications on Google Play, Apple App Store, and Huawei AppGallery. Around this monitoring core, Ninamedia operates a diversified services portfolio: market research (CATI/CAPI/CAWI/PAPI surveys, focus groups, mystery shopping, exit polls), translation and interpretation (ISO 17100:2017 certified), audio/video production, social media management, an English-language Executive Newsletter reaching 60+ countries, and a growing owned-events business (Influencer Marketing Summit, Novosadski Dani Piva, Novosadski Zimzolend). Revenue mixes recurring subscriptions (monitoring, social media management, newsletter) with project-based professional services (research, translation, production, events); pricing is quote-based and not publicly disclosed, with annual billing cadence on enterprise packages. Customer segments are horizontally distributed across corporate communications and PR teams, market research buyers, government and diplomatic organizations, and international businesses operating in Serbia.

Name

Ninamedia

Legal name

Ninamedia kliping doo

Website

https://ninamedia.info

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Ninamedia is a Serbian private media intelligence company founded in 2001 that provides 24/7 media monitoring, press clipping, market research, translation, and communication services to corporate, government, and diplomatic clients across Serbia, Bosnia and Herzegovina, Montenegro, and Slovenia.

Ownership category

akta.pro rank

Product category

Media Intelligence Services

NAICS

Marketing Research and Public Opinion Polling (541910), Public Relations Agencies (54182), Translation and Interpretation Services (541930)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Relations, Monitoring & Rapid Response (MPAAAOAK)

akta.pro secondary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Media monitoring services
• Market research
• Public opinion polling
• Translation services
• Event management

Headquarters

HQ city

Novi Sad

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Media Monitoring / Press Clipping: 24/7 media monitoring service tracking print, broadcast, online media and social networks. Delivered via custom reports, daily digest versions, SMS and email alerts for crisis situations. Core recurring revenue stream since 2001.
2. Market Research and Public Opinion: Quantitative and qualitative market research services including focus groups, in-depth interviews, mystery shopping, exit polls, CATI/CAPI/CAWI surveys. Added to portfolio in 2007.
3. Translation Services: Written translations (documents, contracts, reports, websites, subtitles), consecutive and simultaneous interpreting, conference interpreting. Offered with or without court interpreter certification.
4. Event Organization: Event planning and execution including conferences, festivals, seminars, concerts, trade fairs, BTL activities. End-to-end project management from concept to final production.
5. Audio/Video Production: Television and radio content production, corporate videos, event videos, product videos, customer testimonials, live streaming, photography, studio rental for recording and audio production.
6. Social Media Management: Social media account management, content planning and posting, advertising campaigns, community engagement, and reporting for digital presence.
7. Executive Newsletter: Professional daily English-language briefing of Serbian economic and political news, available on all working days with searchable archive from 2002 to present.
8. Venue Rental: Business center facilities including modern conference rooms, media rooms, panel discussion spaces, educational programs, and promotional event venues with full technical support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ninamedia is a Serbian media intelligence and communications services company that provides media monitoring and analysis, market research and public opinion polling, translation, audio/video production, event organization, social media management, and executive newsletter services to corporate, governmental, and international clients across the Western Balkans.

Product overview

Ninamedia is a Serbian media intelligence company operating since 2001, offering a portfolio of interconnected services centered on media monitoring and analysis. The core product line includes Buzz Monitor (a real-time online media and social media monitoring platform built in partnership with Determ, available as Android/iPhone apps), Global Analytics Clipping (mobile clipping app), traditional Media Monitoring/Press Clipping, Media Content Analysis, and Market Research/Public Opinion services. These are complemented by execution-layer services including Translation Services, Audio and Video Production, Social Media Management, Executive Newsletter, Event Organization, and Space Rental. The company serves markets in Serbia, Bosnia and Herzegovina, Montenegro, and Slovenia.

Differentiator

Problem solved

Functional benefit

Brands

• Buzz Monitor: Innovation in Ninamedia monitoring offer, the first Android and iPhone application for monitoring media content on the internet in Serbia, tracking over 20,000 web portals in Serbia and the region.

Products and services

• Media Monitoring and Analysis

Quantifiable outcome

• Exit poll accuracy within 0.5% deviation for all party lists in Novi Sad local elections 2020
• +1 more outcomes

Named customers4 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DetermcoreTechnology or IntegrationTechnology partnership with Determ, one of the strongest global brands in online media monitoring, to power the Buzz Monitor platform. This collaboration enabled the development of the first Android and iPhone application for media content monitoring in Serbia.
• PR Society of Serbia (Društvo Srbije za odnose s javnošću)minorOthersIndustry association membership providing networking and industry best practice access.
• German-Serbian Chamber (AHK)minorOthersBilateral chamber membership facilitating business connections between German and Serbian companies.
• ESOMARminorOthersGlobal market research association membership providing access to industry standards and research methodologies.
• British-Serbian Chamber of Commerce (BSCC)minorOthersBilateral chamber membership facilitating business connections between British and Serbian companies.
• Japanese Business Alliance in SerbiaminorOthersBusiness alliance membership facilitating connections with Japanese companies operating in Serbia.
• French-Serbian Business ClubminorOthersBilateral business club membership facilitating connections between French and Serbian companies.
• Mokrogorska School of ManagementminorOthersEducational institution partnership for management development and training.
• Tax Advisors AssociationminorOthersProfessional association membership for tax advisory services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brandwatch: Consumer intelligence and social listening platform (now part of Cision). Functionally adjacent to Ninamedia's Buzz Monitor, targeting the same PR and marketing buyers with digital consumer intelligence.
• Talkwalker: AI-powered social media analytics and consumer intelligence platform. Closely aligned with Ninamedia's Buzz Monitor in tracking brand mentions, sentiment, and online conversations across web and social channels.
• BurrellesLuce: Media monitoring and clipping service with print, broadcast, and online coverage. Closely aligned with Ninamedia's traditional press-clipping and 24/7 monitoring service for PR professionals and corporate communications teams.
• Determ: Global media monitoring platform that powers Ninamedia's Buzz Monitor technology. Highly comparable product offering (online media monitoring, social listening, analytics) and an actual technology partner of Ninamedia.

Regional players

• Mediatoolkit: Croatian-founded media monitoring tool with strong coverage across Central and Southeastern Europe. Closest geographic peer to Ninamedia — overlapping product (real-time online media monitoring) and overlapping regional market (Western Balkans and Central Europe).

Broad incumbents

• Ipsos: Global market research and public opinion polling firm with established presence in Serbia and the Balkans. Directly competes for the exit-poll, brand perception, and customer satisfaction work that Ninamedia's research practice performs.
• Cision: Global PR, earned media, and communications intelligence platform (now including Brandwatch). Directly competes in media monitoring and PR analytics serving enterprise communications teams in a similar way to Ninamedia.
• Meltwater: Global media intelligence and social listening platform with multilingual coverage including South Slavic languages. Overlaps with Ninamedia's core monitoring and analytics offering but operates at far greater scale globally.
• Kantar: Global market research and consumer insights firm. Comparable to Ninamedia's CATI/CAPI/CAWI research and public-opinion polling practice, and a competitor for the same enterprise and government research budgets across the region.

Emerging players

• Pulsar (ACCESS INTELLIGENCE): Audience intelligence and social media analytics platform. Comparable to Ninamedia's social-listening and audience-analysis capabilities, particularly for brand and communications intelligence use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ninamedia.rs
• Instagraminstagram.com/ninamedia
• LinkedInlinkedin.com/company/ninamedia
• YouTubeyoutube.com/ninamedia
• Xx.com/ninamedia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ninamedia