Determined

What Determined does

Determined is a privately held, data-first digital marketing agency headquartered in Wixom, Michigan, with regional operations across Southeast Michigan and Southwest Florida. Founded in 2011 and employing 11–50 people, the firm operates a consultative, sales-led B2B and B2C model delivering strategic paid media services — including paid search, data-driven social, OTT/CTV advertising across 15+ platform partners, web development using AMP and PWA technologies, traditional media planning, and reporting/dashboard tools. All campaign work is performed in-house with no third-party vendors or automated campaign management, and the firm holds certified Google Partner (2022) and Meta partner status.

The firm's underlying technology stack centers on the ClearView Insights sub-brand, which applies behavioral science through a team of Ph.D. psychologists and the proprietary, trademarked Behavioral Signal Design™ methodology. ClearView Insights analyzes consumer sentiment and behavioral patterns to identify 'in-the-moment' opportunities and design behavioral KPIs, with the firm claiming access to some of the largest consumer sentiment databases globally and the ability to project double-digit bottom-line impact from identified behavioral signals.

Determined's business model is professional services–based, with revenue generated through media buying fees and strategic consulting engagements priced on a custom, quote basis (no public pricing tiers). The firm serves at least 14 verticals — including automotive, mortgage (flagged primary), real estate, advanced manufacturing, education, finance, fitness/wellness, HVAC, furniture, public universities, non-profit, on-demand services, and premium home products — with no named customer logos publicly disclosed and no venture capital, private equity, or parent company affiliation evidenced in the available data.

Name

Determined

Legal name

Determined

Website

https://getdetermined.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Determined is a Wixom, Michigan-based digital marketing agency offering strategic paid media, OTT/CTV, web development, and behavioral science-driven market research (ClearView Insights) to B2B and B2C clients across roughly 14 verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Auditing, Verification & Compliance (Billing, Makegoods, QA) (BPAFABAM)

akta.pro secondary industries

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

Keywords

• Paid media agency
• Digital marketing services
• Behavioral targeting
• OTT advertising
• Programmatic media buying

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing strategic paid media planning, campaign management, data analytics, and consulting services. Revenue generated through media buying fees and strategic consultancy engagements across digital, social, OTT/CTV, web, and traditional channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Determined is a data-first digital marketing agency that plans, manages, and optimizes paid media campaigns across digital, social, OTT/CTV, web, and traditional channels, all executed in-house without third-party vendors. Its work is grounded in applied behavioral science through the ClearView Insights sub-brand, which uses Ph.D. psychologists to produce consumer sentiment research, behavioral signal design, and persona development that inform campaign targeting and creative. The agency combines this research layer with in-house AMP/PWA web development and real-time dashboard reporting to deliver measurable return on ad spend for clients.

Product overview

Determined operates as a data-first digital marketing agency offering a unified suite of services centered on strategic paid media. The core product is Determined's paid media agency services, which encompasses channel-specific modules including Data-Driven Social, Data-Driven OTT/CTV, Web Development, Traditional Media Services, and a Reporting/Dashboard tool. The company also operates ClearView Insights as a distinct sub-brand offering behavioral science and market research services powered by Ph.D. psychologists, which includes specialized offerings like Behavioral Signal Design™. All services are managed in-house without third-party vendors or automated campaign management.

Differentiator

Problem solved

Functional benefit

Brands

• ClearView Insights: An exclusive market insight service utilizing Ph.D. psychologists and applied behavioral science to unlock competitive advantages through consumer sentiment analysis, behavioral signal design, and persona development.

Products and services

• Determined Paid Media Agency Services

Quantifiable outcome

• Projected double-digit increase in bottom line from a single identified behavioral signal for one client

Segments14 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or Integration · 1 January 2022Certified Google Partner with active partnership badge displayed. Provides Google Ads platform access and expertise for search, display, and other Google advertising products.
• MetacoreTechnology or IntegrationOfficial Meta partner providing access to Facebook, Instagram, and other Meta advertising platforms for social media campaigns.
• OTT/CTV Platform PartnerscoreTechnology or IntegrationNetwork of 15+ over-the-top and connected TV platform partners enabling tailored campaign selection across streaming platforms based on client objectives and competitive landscape.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wpromote: Wpromote is a much larger full-service digital marketing agency focused on paid media, SEO, and analytics across multiple verticals. It is comparable to Determined in core paid-media capability but operates at substantially greater scale and geographic reach.
• Kantar: Kantar is a global marketing research, data, and analytics provider. Its consumer sentiment and brand analytics capabilities overlap with ClearView Insights, and its scale dwarfs Determined's emerging insights sub-brand.
• Tinuiti: Tinuiti is a large independent performance marketing agency with strengths in paid search, social, programmatic, and OTT/CTV. It overlaps with Determined's full-funnel paid media offering and its CTV platform breadth, but operates at significantly broader scale.

Direct peers

• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid search, paid social, and ecommerce campaigns for B2B and B2C clients. It competes head-to-head with Determined for mid-market paid-media engagements using a data-led, consultative approach.
• Single Grain: Single Grain is a digital marketing agency focused on paid media, SEO, and content for SaaS and B2B brands. It competes with Determined for similar mid-market paid-media engagements using a data-first positioning.
• Directive Consulting: Directive is a B2B-focused performance marketing agency specializing in paid media, SEO, and revenue-driven campaigns. Its mid-market enterprise consultative model and analytics-led approach directly parallel Determined's GTM.
• Cardinal Digital Marketing: Cardinal Digital Marketing is an integrated digital agency serving B2B and B2C clients across paid media, SEO, and analytics. Its vertical-balanced client mix and emphasis on data-driven campaign strategy directly mirror Determined's positioning.
• Noble Studios: Noble Studios is an integrated digital marketing agency delivering paid media, creative, web development, and analytics. Its full-funnel, in-house execution model and multi-vertical client base closely match Determined's service portfolio.
• Gongos: Gongos is a market research and customer insights firm applying behavioral and attitudinal research to marketing decisions. Its behavioral-science-driven research methodology directly parallels Determined's ClearView Insights offering.
• Resolution Digital: Resolution Digital is a digital media agency providing paid search, social, programmatic, and analytics services to multi-vertical clients. Its media planning and buying orientation is highly comparable to Determined's core paid media competency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getdetermined
• Facebookfacebook.com/GetDetermined
• LinkedInlinkedin.com/company/determined-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Determined