Atlanta Cycling

What Atlanta Cycling does

Atlanta Cycling is a privately held specialty bicycle retailer operating five physical storefronts across the Atlanta metropolitan area (Alpharetta, Ansley, Duluth, Roswell, and Vinings), with an accompanying e-commerce catalog at atlantacycling.com. The company has served Atlanta-area cyclists for over 30 years under a 'Building Better Cyclists' mission, employing 11-50 staff in total across retail sales, fitting, service, and back-office functions.

The retail assortment spans road, mountain, hybrid, e-bike, kids, and gravel categories carried under authorized partnerships with Trek (primary brand, prominently merchandised), Scott, Electra, Aventon, and Chandi (custom). Ticket prices range from entry-level bikes under $500 to premium and pro-grade models above $10,000. Unit economics are completed by a services layer including professional bike fitting (free baseline fit with every purchase), a 30-day money-back test-ride guarantee, lifetime free basic tune-ups, full-service repair, a trade-in program, used-bike inventory, and closeout/sale SKUs. A Synchrony/PayCredit installment-financing partnership supports higher-ticket transactions. Distribution is omnichannel but retail-led: customers research online but transact in store to receive fitting and post-sale service, which acts as the primary switching-cost mechanism.

The business is privately held with no disclosed investors, funding history, M&A activity, or revenue, and is led by General Manager Todd Melton. Customer mix is purely consumer — recreational, commuter, and enthusiast individual cyclists including families and youth — with no enterprise or B2B channel disclosed. Geographic reach is Atlanta-metro only, with no stated plans for new-market entry beyond the existing five-store footprint.

Name

Atlanta Cycling

Legal name

Atlanta Cycling

Website

https://atlantacycling.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlanta Cycling is a privately held bicycle retailer operating five stores across the Atlanta metro area, selling Trek, Scott, Electra, Aventon, and Chandi bikes alongside repair, fitting, financing, and trade-in services for recreational and enthusiast cyclists.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Used Merchandise Retailers (459510)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), E-Bike Retail (CRAMAHAE), Used & Refurbished Bike Retail (CRAMAHAK)

Keywords

• Bicycle retail
• Bike repair services
• Cycling equipment
• Professional bike fitting
• Electric bicycles

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Retail sales of new bicycles including road, mountain, hybrid, e-bikes, and children's bikes. Carries brands including Trek, Scott, Electra, Aventon, and Chandi.
2. Service and Repair: Full-service bike maintenance and repair including complimentary basic tune-ups for purchased bikes, professional bike fitting services.
3. Financing: Financing options available for customers to purchase higher-value bicycles through installment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Atlanta Cycling operates a multi-location bicycle retail business selling new and used bikes (road, mountain, hybrid, e-bikes, kids' bikes) from brands such as Trek, Scott, Electra, Aventon, and Chandi across five Atlanta metro stores. The company complements retail with full-service bike repair, complimentary baseline bike fitting, a 30-day test ride money-back guarantee, lifetime free basic tune-ups, financing, and a trade-in program.

Product overview

Atlanta Cycling is a multi-location bicycle retail shop serving the Atlanta metro area with five store locations (Alpharetta, Ansley, Duluth, Roswell, Vinings). The company operates as a brick-and-mortar retailer offering a curated portfolio of bicycle brands and types rather than a unified software product. Core offerings include Trek, Scott, Electra, and Aventon bicycles across road, mountain, hybrid, e-bike, and children's categories. The business model centers on retail sales complemented by services including professional bike service/repair, complimentary bike fitting with purchase, a 30-day test ride money-back guarantee, lifetime free basic tune-ups, trade-in programs, and financing options. The company also offers custom Chandi bicycles and sells parts, accessories, clothing, and nutrition products.

Differentiator

Problem solved

Functional benefit

Products and services

• Road Bikes Performance bicycles designed for pavement riding, recreation, fitness, and racing, including sport/performance, triathlon/time trial, and touring categories from brands such as Trek and Scott. Sold to individual consumers at retail.
• Mountain Bikes Off-road bicycles including hardtail, full-suspension, 29-inch, 650B, fat bikes, and downhill/freeride options for trail riding, sold to recreational and enthusiast cyclists.
• Electric Bikes (e-Bikes) Electric bicycles for commuting, fitness, and recreational riding, including the Aventon e-bike lineup sold at all store locations.
• Hybrid/Fitness Bikes Versatile bicycles combining comfort and efficiency for fitness, commuting, and casual riding, primarily from Trek's FX, Verve, and Dual Sport lines.
• Kids Bikes Bicycles designed for children, including Strider Sports and various kids models, sold to families shopping for young riders.
• Used Bikes Pre-owned bicycles available for purchase, often sourced through the company's trade-in program.
• Parts & Accessories Bicycle components, accessories, clothing, nutrition, bike storage, and car racks sold alongside bike purchases.
• Bike Service & Repair Full-service bike maintenance and repair performed by expert technicians to maintain and protect bike investments, available at all five store locations.
• Professional Bike Fitting Complimentary baseline bike fit included with every bike purchase, with paid professional fitting services available, to ensure proper sizing and rider comfort.
• Financing Installment-based financing options available through Synchrony/PayCredit for customers purchasing higher-value bicycles.
• Trade-In Program Program allowing customers to trade in used bikes as credit toward the purchase of new bicycles.
• Closeouts & Sale Bikes Discounted and closeout bicycles offering reduced pricing on select models.

Quantifiable outcome

• 30-day no-questions-asked money-back guarantee on all bikes
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered primary, core and minor.

• TrekprimaryChannel Partner/ Reseller/ DistributorAuthorized Trek bicycle dealer. Atlanta Cycling carries a full range of Trek road, mountain, hybrid, and electric bikes. Trek is prominently featured as the primary brand on the website.
• ScottprimaryChannel Partner/ Reseller/ DistributorAuthorized Scott bicycle dealer. Full range of Scott road, mountain, and gravel bikes available including the Addict and Subcontinent lines.
• AventoncoreChannel Partner/ Reseller/ DistributorAuthorized Aventon e-bike dealer offering electric bikes for sale at Atlanta Cycling locations.
• ElectracoreChannel Partner/ Reseller/ DistributorAuthorized Electra dealer offering comfort bikes and cruisers including the popular Townie line with Flat Foot Technology.
• ChandiminorChannel Partner/ Reseller/ DistributorCustom bike brand featuring Megawatt Mountain and Joule Gravel models available through the custom bike program.
• Synchrony Financial / PayCreditcoreOthersProvides financing options for customers purchasing higher-value bicycles through installment payment plans.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mike's Bikes: Multi-store specialty bicycle retailer in Northern California carrying Trek, Scott, and other premium brands with in-house service and fitting. Closest comparable in scale and operating model to Atlanta Cycling's five-store footprint.
• Landry's Bicycles: Long-standing multi-store specialty bike retailer in Massachusetts and Greater Boston offering premium brands, professional fitting, and full-service repair. Direct comparable on multi-location, service-heavy specialty bike retail.
• Contender Bicycles: Multi-location specialty bicycle retailer in Utah carrying premium road, mountain, and gravel brands with strong service and fitting offerings. Comparable in category focus and service-led customer experience.
• Trek Bicycle (corporate retail): Trek's own corporate-owned bicycle retail stores sell the same brand family (Madone, Domane, Fuel EX) that anchors Atlanta Cycling's assortment. As Trek expands direct retail, it is both Atlanta Cycling's primary supplier and an increasingly direct competitor.
• Bicycle Habitat: Long-running specialty bike retailer in New York City focused on commuter, road, and family cycling with strong service operations. Comparable specialty bike retail model with emphasis on fitting, service, and brand curation.
• Wheel & Sprocket: Multi-store specialty bike chain in the Midwest (Wisconsin) carrying Trek, Specialized, and other premium brands with full-service repair and community rides. Comparable in store count, brand mix, and service-driven model.

Emerging players

• Jenson USA: Long-running online-direct specialty bike retailer carrying many of the same premium brands at lower price points. Competes primarily on price and convenience rather than in-store service, putting pressure on Atlanta Cycling's premium positioning.

Regional players

• Sports Basement: Bay Area sporting goods retailer with a meaningful bike category including service. Adjacent comparison point as a multi-store regional sporting goods retailer with bike expertise, though broader in assortment than Atlanta Cycling.
• Bike Barn: Multi-store specialty bicycle retailer based in Houston, Texas. Same multi-store specialty model and brand mix (Trek and other premium labels) but serves a different geographic market than Atlanta Cycling.

Broad incumbents

• REI Co-op: National cooperative retailer carrying a wide assortment of bicycles (Trek, Co-op Cycles) and offering in-store service. Sells many of the same brands but as part of a broader outdoor/camping assortment rather than bike-specialist focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/atlantacycling
• Facebookfacebook.com/atlantacycling
• LinkedInlinkedin.com/company/atlanta-cycling-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Cycling