What Retro does

Retro is a privately held Norwegian multi-brand fashion retailer founded in 1986 and headquartered in Trondheim, celebrating its 40th anniversary in 2026. The company operates an omnichannel retail model consisting of four physical stores across Norway — two in Trondheim (Retro Trondheim Mathesongården and Retro Trondheim Nordre), one in Bergen, and one in Kristiansand — alongside a national e-commerce platform at retro.no. The assortment spans women's and men's clothing, footwear (sneakers, loafers, boots, sandals, dress shoes, slippers), and accessories (bags, jewelry, sunglasses, scarves, hats, belts), curated from a portfolio of premium international brands including Adidas, New Balance, Golden Goose, Diemme, Axel Arigato, Garment Project, Veja, Toteme, UGG, Paraboot, and Barbour. Pricing ranges from approximately 110 NOK for small accessories to 7,900 NOK for premium footwear such as Crockett & Jones Connaught, with seasonal sales offering 30-50% discounts.

The business generates revenue through one-time retail purchases (B2C) at both full price and during seasonal promotional campaigns (sommersalg, winter sales). The customer base is segmented as fashion-conscious men and women seeking premium international brands in Norway, served through physical retail, e-commerce with payment options including Klarna, Vipps, Visa, Mastercard, and shipping via Bring, plus the Retrovenn loyalty program offering 10% discount coupons, early sale access, free shipping promotions, and personalized email communications. Marketing channels include Instagram (@retrobutikkene, @retrogutta), Facebook, TikTok, the Retromagasinet editorial magazine, and the loyalty email newsletter. The 2026 anniversary year is marked by exclusive co-branded collaborations with Italian footwear maker Diemme (a special-edition Marostica Low sneaker) and British heritage brand Drake's, signaling ongoing investment in exclusive brand storytelling. Retro is independently owned with no disclosed institutional investors, funding rounds, or parent company, and operates with a headcount in the 51-100 range.

Name

Retro

Legal name

Retro

Website

https://retro.no

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Retro is a privately held Norwegian multi-brand fashion retailer founded in 1986, operating four physical stores and an e-commerce platform selling premium clothing, footwear, and accessories to fashion-conscious consumers across Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fashion Sales: Traditional retail fashion business selling curated clothing, shoes, and accessories through both physical retail stores and e-commerce. Revenue generated through one-time product purchases at full price and during seasonal sale periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Retro is a Norwegian multi-brand fashion retailer founded in 1986 that sells curated clothing, footwear, and accessories for men and women. The company operates four physical retail stores in Trondheim, Bergen, and Kristiansand alongside an e-commerce platform at retro.no, offering premium Scandinavian and international brands such as Adidas, New Balance, Golden Goose, Diemme, Veja, and Axel Arigato.

Product overview

Retro is a Norwegian fashion retailer operating as a multi-brand e-commerce platform and physical store chain. The company was founded in 1986 and celebrates its 40th anniversary in 2026. Retro offers an extensive portfolio of fashion products organized across two main segments: women's and men's clothing and footwear, complemented by accessories. The women's collection includes dresses, jackets, coats, sweaters, pants, jeans, blazers, shirts, cardigans, tops, vests, skirts, swimwear, and shorts. The men's line features jackets, blazers, pants, jeans, shirts, sweaters, cardigans, vests, t-shirts, and shorts. Footwear for both genders encompasses sneakers, sandals, pumps, loafers, boots, and slippers. The accessory range includes jewelry, bags, sunglasses, caps, scarves, and belts. Retro curates products from numerous premium brands including Adidas, New Balance, Golden Goose, Diemme, Axel Arigato, Garment Project, and Veja, among others. The company operates a loyalty program called Retrovenn offering members exclusive discounts and early access to sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing
• Men's Clothing
• Women's Shoes
• Men's Shoes Men's footwear including sneakers, loafers, leather shoes, winter shoes, dress shoes, boots, slippers, and sandals from premium brands such as Adidas, New Balance, Diemme, and Paraboot.
• Accessories
• Retrovenn Membership

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• DiemmecoreStrategic or Co-development PartnerExclusive collaboration to celebrate Retros 40th anniversary in 2026. Developed an exclusive anniversary edition of the Diemme Marostica sneaker in a unique colorway only available at Retro. The Marostica Low x Retro 40 Navy/Sand features special branding and is handcrafted in Veneto, Italy.
• Drake'scoreStrategic or Co-development PartnerRetro x Drake's collaboration announced as a special launch, celebrating Retros 40th anniversary. Drake's is a British heritage brand known for casual elegance, ties, knitwear, and shirting, founded in 1977 in East London.
• Brand Partners (Fashion Retail)coreChannel Partner/ Reseller/ DistributorOperates as authorized retailer for multiple international fashion brands including Diemme, Golden Goose, Veja, Adidas, New Balance, Axel Arigato, Garment Project, Toteme, UGG, Paraboot, Barbour, and many others. Sells curated selection of clothing, footwear, and accessories from these brand partners.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Henrik Vibskov Boutique: Danish-designed multi-brand fashion retail with strong Scandinavian design identity. Comparable to Retro in curatorial approach and premium positioning within the Nordics.
• Mood Stockholm: Swedish multi-brand fashion store with a curated selection of premium and contemporary labels. Operates the same curated-retailer model as Retro but is based in Stockholm rather than Norway.

Broad incumbents

• Mr Porter: Global online multi-brand premium menswear retailer (Net-a-Porter Group). Comparable as a competing channel for the same fashion-conscious Norwegian male shopper Reto's menswear targets.
• Zalando: Pan-European fashion e-commerce platform operating in Norway with broad assortment of premium and contemporary brands. Comparable as a competitive channel for the same Norwegian fashion shopper, though at vastly greater scale.
• LuisaViaRoma: Italian multi-brand luxury and premium fashion retailer with strong e-commerce globally. Comparable curated multi-brand assortment and premium positioning, though operating at much larger scale.
• Net-a-Porter: Global online multi-brand luxury women's fashion retailer. Comparable assortment overlap with Reto's premium womenswear and competes for the same Norwegian luxury customer.

Direct peers

• Storm: Norwegian fashion boutique concept offering curated premium and designer brands with strong Scandinavian and international mix. Comparable to Retro as a curated multi-brand specialist in Norway.
• Høyer: Norwegian multi-brand fashion retailer with both physical stores and e-commerce, carrying premium international brands. Closely comparable to Retro in geography, model, and target customer.
• Naked Copenhagen: Danish multi-brand concept store with a curated mix of premium Scandinavian and international fashion brands. Highly comparable assortment philosophy to Retro's Norwegian boutique model.

Emerging players

• Tise: Norwegian peer-to-peer secondhand fashion marketplace. Not a direct competitor on assortment, but increasingly competes for Norwegian fashion spend — particularly among younger consumers adjacent to Reto's target base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/retrobutikkene
• Facebookfacebook.com/retrobutikkene
• Instagraminstagram.com/retrobutikkene
• TikToktiktok.com/@retrobutikkene
• LinkedInlinkedin.com/company/retro-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retro