What Tise does

Tise operates a mobile-first consumer-to-consumer social marketplace for secondhand fashion and interior items, headquartered in Oslo, Norway. The platform enables individual buyers and sellers to list, discover, and transact pre-owned clothing, accessories, and home goods through native iOS and Android apps, with web access via tise.com. Core technical components include Stripe-connected payment processing for seller payouts, integrations with Nordic shipping carriers (Instabox, Posten, HeltHjem), social-commerce features such as user profiles, following, reviews, and curated editorial collections (e.g., Karpe World, Festival summer, Second Chance), and AI-driven tooling for listing generation, image background enhancement, personalized recommendations, and fraud/anomaly detection. The platform had reached 3.5 million users across the Nordics with 120,000 daily active users and 17-minute average session times prior to being acquired by eBay Inc. in Q3 2025.

Tise monetizes through a transaction-fee model: app downloads and profiles are free, while sellers pay service fees on completed transactions (varying by item price, category, and seasonal promotions, disclosed at checkout). A secondary revenue stream comes from optional promoted-listings advertising that boosts seller visibility in search results, plus shipping-label revenue where users redeem Tise Points rewards for delivery discounts. Its primary customer segments are sustainability-conscious Nordic consumers, younger secondhand-fashion enthusiasts, and casual sellers looking to monetize unused wardrobe items. Following the eBay acquisition, Tise operates as a subsidiary with cross-platform account synchronization between Tise and eBay marketplace.

Name

Tise

Legal name

Tise AS

Website

https://tise.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

101–250 employees

Short description

Tise operates a mobile-first Nordic C2C social marketplace for secondhand fashion and interior items, enabling individual buyers and sustainability-conscious consumers to list, discover, and transact pre-owned clothing through a community-driven app. Acquired by eBay in Q3 2025, it now operates as a subsidiary within eBay's global C2C portfolio.

Ownership category

akta.pro rank

Product category

Secondhand Fashion Marketplace

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)

Keywords

• Secondhand fashion marketplace
• C2C social commerce
• Resale mobile platform
• Circular fashion app
• Peer-to-peer shopping

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction/Service Fees: Sellers pay service fees on completed transactions. Fee structure varies based on item price, category, and seasonal promotions, disclosed at checkout.
2. Promoted Listings: Optional paid upgrades for sellers to increase listing visibility and placement in search results.
3. Shipping Label Revenue: Tise points can be redeemed for shipping discounts on labels purchased through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Tise operates a mobile-first consumer-to-consumer (C2C) social marketplace where individual users list, discover, buy, and sell secondhand fashion, accessories, child & baby items, interior, outdoor, art, and design products. The platform combines a traditional marketplace with social networking features (profiles, follows, reviews, curated collections and brand profiles) and supports transactions through Stripe-powered payments, optional promoted listings, buyer protection, and a Tise Points rewards program.

Product overview

Tise is a mobile-first C2C social marketplace platform for secondhand fashion and interior items, operating primarily as a unified mobile app. The core product is the Tise App, which enables users to list, discover, buy, and sell pre-owned clothing and home goods through a social networking interface with features like following sellers, reviews, and curated collections. The platform integrates a Buyer Protection policy for transaction safety and a Tise Points rewards system that incentivizes activity with shipping discounts. A branded sub-offering called Second Chance features curated brand profiles with discounted secondhand inventory. Following eBay's acquisition in Q3 2025, Tise operates as part of eBay's portfolio with cross-platform integration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Second Chance: A brand profile section featuring items with 40-70% off discount, showcasing brand profiles on the Tise platform.

Products and services

• Tise App Mobile-first C2C social marketplace app for buying and selling secondhand fashion, accessories, child & baby items, interior, outdoor, art, and design products. Users create profiles, list items with photos, browse curated collections and brand profiles, follow other users, and transact through the platform.
• Second Chance Branded sub-offering on the Tise platform featuring brand profiles with curated secondhand inventory discounted 40-70%, designed to drive discovery of brand-name secondhand fashion.

Quantifiable outcome

• 3.5 million users in Nordic markets
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe provides payment processing services for all transactions on Tise. Users create Stripe Connected Accounts to enable buying and selling. Tise integrates with Stripe API for payment processing, refunds, chargebacks, and dispute management.
• eBaycoreStrategic or Co-development PartnereBay acquired Tise in September 2025 (deal announced), with acquisition completed in Q3 2025. The acquisition aims to strengthen eBay's global C2C footprint and engage younger, community-driven buyers. Tise now operates as an eBay subsidiary with account synchronization between platforms.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mercari: Mercari is a C2C marketplace app with secondhand fashion and general merchandise categories. While strongest in Japan and the US, the model mirrors Tise's mobile-first, fee-based, casual selling experience.
• Poshmark: Poshmark operates a C2C social marketplace for fashion in North America, recently expanding to the UK and Australia. It shares Tise's emphasis on social commerce, brand profiles, and seller-driven listings.
• Vinted: Vinted is the largest C2C secondhand fashion marketplace in Europe with 80M+ users, operating in many of the same countries Tise targets (Germany, France, UK). Both run commission-free buyer models, social discovery features, and mobile-first experiences—Vinted is Tise's primary competitive threat.
• Depop: Depop is a mobile-first C2C fashion marketplace popular with Gen Z and younger millennials, owned by Etsy. It overlaps directly with Tise on social-led discovery, brand-driven profiles, and secondhand fashion selling in Europe and globally.

Others

• eBay: eBay is Tise's parent company following the Q3 2025 acquisition. While now a corporate parent rather than competitor, eBay's own marketplace (especially its used fashion and sneakers verticals) addresses overlapping consumer needs and is the strategic context within which Tise operates.

Emerging players

• ThredUp: ThredUp is a US-headquartered online resale platform for women's and children's clothing, operating both C2C (Resale-as-a-Service for brands) and B2C (managed marketplace) models. Comparable in secondhand fashion supply and consumer brand.
• Vestiaire Collective: Vestiaire Collective is a global C2C luxury and premium fashion resale marketplace with strong authentication and brand-designer focus. Compares to Tise on C2C model, fashion category, and European footprint.

Broad incumbents

• Facebook Marketplace: Facebook Marketplace is a broad horizontal C2C marketplace integrated into Meta's ecosystem. While not fashion-specific, it competes for casual seller mindshare and listing supply in all of Tise's operating geographies.
• Etsy: Etsy operates a horizontal marketplace for handmade, vintage, and unique goods including secondhand fashion via its Depop subsidiary. Comparable on social commerce, seller-led listings, and Europe's vintage/secondhand consumer base.

Regional players

• Tradera: Tradera is Sweden's leading C2C auction and marketplace platform, owned by PayPal. It operates in the same Nordic region as Tise with overlap in secondhand fashion and consumer goods categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tiseapp
• Instagraminstagram.com/tise
• Xx.com/Tiseit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tise