Mobil Macher

What Mobil Macher does

Mobil Macher GmbH is a privately held German digital agency headquartered in Braunschweig, founded in 2010. The firm delivers custom web development, native iOS/Android mobile applications, and UX/web design services to a client base spanning local trade and craft businesses (100+ customers in trades such as painting, roofing, masonry, electrical, and plumbing), German sports clubs (including Bundesliga football club 1. FC Magdeburg with an app exceeding 40,000 downloads and handball clubs SC Magdeburg and Thüringer HC), mid-market and enterprise organizations (notably Nordzucker AG, Assekuranz Maklerhaus GmbH, LiLike Coffee Roastery), and early-stage startups requiring prototyping and MVP development (e.g., LILIAN LABS GMBH).

The company's technology stack is built on PHP, CSS, HTML, AMP (Accelerated Mobile Pages), JavaScript, and ReactNative. All code is written in-house with no templates, plugins, or pre-made themes, producing lean code structures optimized for performance and SEO. Proprietary differentiators include a cookieless website technology that achieves GDPR compliance without consent banners, AMP-based high-performance online stores, and the "Big Picture" magazine-style design framework for corporate websites. Core product offerings are organized into three lines: Websites & E-Commerce Development, App Development, and Business Solutions (which includes sports club apps, trade-sector websites, startup prototyping/MVPs, and digital business models). Supporting sub-products cover web design, SEO, content creation, and ongoing hosting.

Revenue is generated primarily through fixed-price project contracts (ranging from EUR 1,500 net for small business sites to EUR 25,000 net for large enterprise sites), supplemented by recurring revenue from a subscription-based Sport App Platform Solution and climate-neutral hosting services on TUV-certified, GDPR-compliant German servers. Go-to-market is sales-led and consultative, with free on-site initial consultations in the Braunschweig-Wolfsburg-Wolfenbüttel-Salzgitter region and Germany-wide field sales. The company is bootstrapped, founder/management-owned, with no disclosed external funding or M&A activity.

Name

Mobil Macher

Legal name

Mobil Macher GmbH

Website

https://mobil-macher.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobil Macher GmbH is a Braunschweig-based German digital agency (founded 2010, 1-10 employees) that delivers custom web development, native iOS/Android app development, and prototyping/MVP services to SMBs, sports clubs, and enterprises across Germany using PHP, AMP, JavaScript, and ReactNative with proprietary cookieless and high-performance code architecture.

Ownership category

akta.pro rank

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Website & E-Commerce Development: Custom website and online shop development for businesses and organizations. Projects range from corporate websites to complex e-commerce platforms with state-of-the-art technology. Fixed-price project-based billing.
2. Mobile App Development: Development of modern native apps for iOS and Android platforms for business customers, clubs, and organizations. Includes fan apps for sports clubs and company internal apps.
3. Business Solutions & Prototyping: Digital business models, prototyping services, and ready-to-use development kits. Helps companies develop minimal viable products (MVPs) and refine prototypes through to market-ready products.
4. Service & Hosting: Ongoing hosting services on climate-neutral, TUV-certified, GDPR-compliant servers in Germany. Includes regular security updates, technical updates, and performance optimizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mobil Macher is a German digital agency that develops custom websites, online shops, and native iOS/Android mobile applications for businesses, startups, sports clubs, and trade/craft organizations. Services span strategy, concept, UX/UI design, custom coding, prototyping/MVP development, and ongoing hosting, with optional SEO and content creation add-ons.

Product overview

Mobil Macher GmbH is a German digital agency based in Braunschweig offering a portfolio of custom development services organized around three core offerings: Websites & E-Commerce Development (custom corporate websites, marketing sites, booking platforms, and e-commerce online shops), App Development (native iOS and Android smartphone and tablet apps for business, club, and organizational clients), and Business Solutions (specialized solutions including sport club apps, trade/handcraft websites, startup prototyping and MVP development, and full digital business models). Supporting sub-products include Web Design Services, SEO Services, Content Creation, Sport Apps, Trade Website packages, and Prototyping & MVP Development. The company differentiates through in-house development, cookieless/privacy-first websites, and high-performance lean code architecture. Pricing for handcraft websites ranges from EUR 1,500 to EUR 25,000 net depending on scope.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites & E-Commerce Development Custom corporate websites, marketing websites, booking platforms, e-commerce online shops, and internal web solutions for businesses and organizations, built using modern frameworks.
• App Development Modern native iOS and Android mobile applications for smartphones and tablets, serving both customer-facing and employee-facing use cases for businesses, clubs, and organizations.
• Business Solutions Specialized digital business models, prototyping, and ready-to-use development kits including startup prototyping, MVP development, sport club apps, and trade/handcraft business websites.
• Web Design Services Custom web design services including UX/UI design, responsive/mobile-first design, SEO-optimized content creation, and website redesign for businesses and organizations in Braunschweig and beyond.
• SEO Services Search engine optimization services including website audits, competitive analysis, SEO strategy development, technical SEO, conversion-rate optimization, and SEO content writing.
• Content Creation Professional content creation including copywriting, SEO-optimized texts, corporate logos, icons, graphics, image editing, and multimedia content for websites, online shops, and apps.
• Hosting & Service (Recurring) Ongoing hosting on climate-neutral, TUV-certified, GDPR-compliant servers in Germany, including regular security updates, technical updates, and performance optimizations as a subscription service.

Quantifiable outcome

• Over 40,000 app downloads for 1. FC Magdeburg fan app
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Pegasus Werbeagentur (Pegasus Advertising Agency)coreStrategic or Co-development PartnerCollaborated with Pegasus Advertising Agency on the official 1. FC Magdeburg club app project. Pegasus contributed as advertising/creative partner while Mobil Macher handled app development and programming.
• MioMio (Graphic Design Studio)minorStrategic or Co-development PartnerCollaborated with MioMio graphic designers on the Nordzucker corporate website project. MioMio provided graphic design services while Mobil Macher handled strategy, concept, and programming.
• LILIAN LABS GMBHcoreStrategic or Co-development PartnerMobil Macher developed complete digital business model for LILIAN Labs including smartphone app and cloud management system for revolutionary water analysis device. This partnership represents Mobil Macher's ability to develop complex digital products combining hardware and software.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• dotSource GmbH: German digital commerce agency building custom e-commerce and web platforms for mid-market and enterprise brands, directly comparable to Mobil Macher's website and e-commerce development services.
• Cocomore AG: Frankfurt-based digital agency building websites, e-commerce platforms, apps, and digital products for enterprise clients across Europe, comparable to Mobil Macher's full-service custom development offering.
• diva-e Digital Value Enterprise: Germany-based digital agency with end-to-end web, app, e-commerce, and platform development capabilities for enterprise customers, comparable in service mix but operating at larger scale.
• nexum: Cologne-based independent digital agency offering custom web, e-commerce, and digital transformation services for mid-market and enterprise clients, directly comparable to Mobil Macher's custom web/app development model.

Broad incumbents

• SinnerSchrader (Accenture Song): Long-established Hamburg digital agency (now part of Accenture Song) delivering web platforms, apps, and digital products for major German brands; comparable as a custom development agency but operating at significantly greater scale.
• Shopify: Global e-commerce platform that enables SMB and mid-market merchants to build online shops without custom development, representing the platform-substitution threat to Mobil Macher's custom e-commerce build business.
• Squarespace: Template-based website builder popular with SMBs and small brands for marketing sites and basic e-commerce, a substitute particularly relevant to Mobil Macher's SMB trade and small-business customer base.
• Wix.com: Mass-market DIY website builder widely used by SMBs and trades businesses, representing a low-cost substitute for Mobil Macher's small-business website packages in the trades and crafts segment.
• Sitecore: Enterprise web content and digital experience platform used by large organizations like Nordzucker to manage corporate websites, an adjacent incumbent that competes for the same enterprise web builds Mobil Macher targets.

Emerging players

• Webflow: No-code visual website platform used by agencies and SMBs to build custom-looking sites without hand-coding, an emerging substitute for some of Mobil Macher's custom small-business website offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/mobilmacher
• Facebookfacebook.com/mobilmacher
• LinkedInlinkedin.com/company/mobil-macher-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobil Macher