MediaSpecs
MediaSpecs is a Belgian media intelligence platform founded in 2008, operating a trilingual (Dutch/French/English) database of 5,500+ Belgian and Luxembourgish media titles. It serves media agencies, advertisers, PR agencies, and publishers with subscription access to advertising rates, editorial calendars, and contact details.
- Company typePrivate
- Founded2008
- HeadquartersHofstade, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MediaSpecs does
MediaSpecs is a Belgian media intelligence company founded in 2008 that operates a trilingual (Dutch, French, English) online database covering more than 5,500 Belgian and Luxembourgish media titles — including advertising rates, editorial calendars, contact details, reach figures, and technical specifications across magazines, newspapers, digital, radio, television, and out-of-home channels. The platform serves media agencies, advertising agencies, PR agencies, advertisers with in-house media teams, research companies, freelancers, and publishers, with publishers and sales houses able to manage their own listings through a dedicated Publisher Admin portal under a daily-updated, 'First Time Right' data philosophy intended to keep listings accurate and current.
The product portfolio centres on the MediaSpecs Database (hosted at search.mediaspecs.eu as a cloud-based platform with intuitive search, advanced filtering, Excel/PDF export, and API access for data distribution), supplemented by MediaSpecs Plus (a cross-media planning add-on), the GRP-Calculator (a free impressions-to-GRP tool based on CIM norms), Mediabegrippen (a media and marketing glossary), and The Media Leader België (a news and insights platform rebranded from MediaSpecs News in September 2025). Revenue is generated primarily through annual subscriptions with tiered pricing across seven customer types, supplemented by a one-week freemium trial and direct sales outreach for enterprise deals.
MediaSpecs was acquired by Adwanted Group in December 2024, joining Adwanted's Data division alongside SRDS (US) and Offremedia (France), and now operates from a registered office in Zemst (Hofstade area), Belgium as MediaSpecs bv with a 1–10 person team. Distribution combines self-service online subscription, sales-assisted proposals (led by Bart Kuypers), a weekly Monday newsletter reaching 8,000+ subscribers, tutorial videos, and a regional partner network spanning MediaSpecs.fr (France) and MediaSpecs.nl (Netherlands).
MediaSpecs firmographics
Firmographics- Name
- MediaSpecs
- Legal name
- MediaSpecs bv
- Website
- https://mediaspecs.be
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MediaSpecs is a Belgian media intelligence platform founded in 2008, operating a trilingual (Dutch/French/English) database of 5,500+ Belgian and Luxembourgish media titles. It serves media agencies, advertisers, PR agencies, and publishers with subscription access to advertising rates, editorial calendars, and contact details.
- Ownership category
- akta.pro rank
MediaSpecs industry classification
Industry- Product category
- Media Intelligence & Planning Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media & Audience Measurement Analytics (BPAHALAO)
Keywords
Where MediaSpecs is headquartered
LocationHeadquarters
- HQ city
- Hofstade
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
MediaSpecs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Annual Database Subscription: Annual subscription giving unlimited access to the MediaSpecs database. All employees within the subscriber company can use the database with personal logins. Pricing varies by customer type (media agency, advertising agency, PR agency, advertiser, freelancer, research company, publisher). Prices announced in October/November for the following calendar year.
- Trial Subscription (Proefabonnement): One-week trial subscription allowing potential customers to explore the richness and user-friendliness of the database. Limited search results per query during trial period.
- Reduced-rate Publisher Access: Publishers and sales houses can access the full database at a reduced rate to view information of other publishers and sales houses (beyond their own data which is free).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Media Agencies |
| Subscription | Annual | Advertising Agencies |
| Subscription | Annual | PR Agencies |
| Subscription | Annual | Advertisers (Companies) |
| Subscription | Annual | Freelancers |
| Subscription | Annual | Research Companies |
| Subscription | Annual | Publishers/Media Companies |
| Freemium | Pay-as-you-go | Trial Period |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
MediaSpecs product offering
Product offeringCore offering
MediaSpecs operates a trilingual (Dutch/French/English) online database covering over 5,500 Belgian and Luxembourgish media titles, providing advertising rates, editorial calendars, contact information, reach figures, and technical specifications for media professionals. The platform enables cross-media campaign planning via MediaSpecs Plus, supported by API-based data distribution, a Publisher Admin portal, and ancillary tools such as a GRP-Calculator and media glossary.
Product overview
MediaSpecs operates as a media intelligence platform centered on its core MediaSpecs Database, a trilingual search engine covering over 5,500 Belgian and Luxembourgish media titles. The product portfolio includes MediaSpecs Plus as a media planning add-on, The Media Leader België as a news/insights sub-brand (formerly MediaSpecs News, rebranded September 2025), the free GRP-Calculator tool for impressions/GRP conversion, a Media Glossary of industry terminology, and the Publisher Admin portal for media companies to manage their data. The platform is delivered via annual subscription with API access for data distribution ('data as a service'), positioned within Adwanted Group since January 2025.
Differentiator
Problem solved
Functional benefit
Brands
- MediaSpecs Next Level: The upgraded software platform launched in 2021 with enhanced search functionality, enriched database, and improved export features.
- MediaSpecs Plus
- GRP-Calculator
- Mediabegrippen
Products and services
- MediaSpecs Database Trilingual online database (Dutch/French/English) containing advertising rates, editorial calendars, contact information, reach figures, and technical specifications for over 5,500 Belgian and Luxembourgish media titles across magazines, newspapers, digital, radio, television, and out-of-home. Sold as annual subscription to media professionals.
- MediaSpecs Plus Integrated media planning tool within the MediaSpecs Database that enables cross-media campaign planning with filtering by medium type, theme, target group, and region.
- The Media Leader België News and insights platform for media professionals offering articles, analyses, and interviews on the Belgian and international media market. Available via free website and weekly Monday newsletter to over 8,000 subscribers.
- GRP-Calculator Free calculator tool for converting advertising impressions to GRP (Gross Rating Points) and vice versa, based on CIM standards for TV, radio, and online video.
- Mediabegrippen (Media Glossary) Glossary of media, advertising, and marketing terminology with definitions, sources, and related concepts for industry jargon.
- Publisher Admin Self-service portal for media companies (publishers and sales houses) to access, review, and update their media information in the MediaSpecs Database, with admin screens for managing descriptions, calendars, rate cards, and contact details.
Quantifiable outcome
- Time savings through immediate access to accurate media information
- +2 more outcomes
Companies that use MediaSpecs
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
MediaSpecs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MediaSpecs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Adwanted GroupcoreMediaSpecs was acquired by Adwanted Group in December 2024. Adwanted is an international company offering innovative solutions for ad inventory management, media planning, content distribution, and data analysis. MediaSpecs joined Data division (20% of Adwanted revenue) alongside SRDS (US) and Offremedia (FR). Adwanted has headquarters in New York, Paris, and London, serving 1,000+ clients worldwide.
- MediaSpecs.frcoreRegional partner website for France, providing similar database services for the French market. Part of the MediaSpecs brand family under Adwanted Group.
- MediaSpecs.nlcoreRegional partner website for the Netherlands, providing similar database services for the Dutch market. Part of the MediaSpecs brand family under Adwanted Group.
- The Media LeadercoreInternational media news and analysis platform under Adwanted Group. In September 2025, The Media Leader Belgium was launched, succeeding MediaSpecs News. Offers weekly newsletter reaching 8,000+ subscribers and organizes events including Media Leaders Summit and Connected TV Summit.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MediaSpecs competitors and assessment
Company assessmentDirect peers
- Vivvix: Global advertising intelligence platform (formerly Competitive Media Reporting / Kantar Media's ad-intel unit). Provides cross-media spend and competitive ad intelligence to planners and brands — directly overlapping with MediaSpecs' planning-support use case.
- MediaRadar: US-focused ad-intelligence platform covering TV, print, digital, and out-of-home advertising spend and creative. Comparable to MediaSpecs in its subscription data model for media planners and advertisers.
- SRDS: US-based media rates and planning database, sister company to MediaSpecs within Adwanted Group's Data division. Offers the same publisher-driven rate-card / editorial-calendar model in North America, making it the closest peer for product, business model, and go-to-market.
- Offremedia: French media planning database also owned by Adwanted Group. Operates the same publisher-catalog-and-rates model for the French market and is the most direct comparable for MediaSpecs in continental Europe.
Broad incumbents
- Kantar Media: Global audience insights and advertising monitoring provider. Comparable as a broad incumbent offering media intelligence to agencies and brands, though its centre of gravity is audience panels rather than local market rate cards.
- Nielsen (Ad Intel): Global audience measurement and advertising intelligence incumbent via Nielsen Ad Intel. Overlaps with MediaSpecs at the cross-media planning-data layer but serves a much broader portfolio across ratings, outcomes, and panel-based measurement.
Emerging players
- Standard Media Index: Specialised advertising spend tracking service sourced from media-agency billing data. Comparable to MediaSpecs as subscription intelligence for media planners evaluating market spend and pricing benchmarks.
- Pathmatics: Digital and social advertising intelligence platform tracking creative and spend across channels. Partially overlaps with MediaSpecs' digital-channel planning use case for media agencies and advertisers.
- Winmo: B2B advertising and media-sales intelligence platform with advertiser, agency, and publisher profiles. Comparable to MediaSpecs in serving media-planning and sales workflows in a subscription model, with a focus on B2B trade publications.
Others
- Mediaocean: Buy-side ad-tech platform (planning, buying, and reconciliation) sitting upstream of MediaSpecs' planner users. Not a direct competitor but an adjacent ecosystem participant whose workflow could integrate or substitute for MediaSpecs' database.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MediaSpecs social profiles
Digital presenceMediaSpecs financial estimates
Financial estimateRevenue estimate
Valuation estimate
MediaSpecs leadership team
Management profileNumber of profiles
Profiles1 record
MediaSpecs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MediaSpecs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MediaSpecs
What does MediaSpecs do?
MediaSpecs operates a trilingual (Dutch/French/English) online database covering over 5,500 Belgian and Luxembourgish media titles, providing advertising rates, editorial calendars, contact information, reach figures, and technical specifications for media professionals. The platform enables cross-media campaign planning via MediaSpecs Plus, supported by API-based data distribution, a Publisher Admin portal, and ancillary tools such as a GRP-Calculator and media glossary.
Is MediaSpecs a public or private company?
MediaSpecs is a private company. It is classified as corporate owned and is currently operating.
When was MediaSpecs founded?
MediaSpecs was founded in 2008. It employs 1 to 10 people.
Where is MediaSpecs based?
MediaSpecs is headquartered in Hofstade, Belgium, in the Europe region.
How does MediaSpecs make money?
Three revenue lines are on record. Annual Database Subscription is the primary driver. The others are trial Subscription (Proefabonnement) and reduced-rate Publisher Access.
Who are MediaSpecs's main competitors?
Direct peers on record are Vivvix, MediaRadar, SRDS and Offremedia. Broad incumbents are Kantar Media and Nielsen (Ad Intel). Emerging players are Standard Media Index, Pathmatics and Winmo. Mediaocean is listed as an others.
Does MediaSpecs have an API?
Yes. MediaSpecs provides information organization, structuring, and distribution through API connections. The platform positions itself as 'data as a service', enabling structured access to the media database including advertising rates, editorial calendars, contact information, and reach figures.
What industry is MediaSpecs in?
MediaSpecs's product category is Media Intelligence & Planning Software. Its primary akta.pro industry code is BPAHALAO, Media & Audience Measurement Analytics. Its NAICS code is 5418 and its SIC code is 7311.