OFFREMEDIA
OFFREMEDIA, operating as Adwanted Media Solutions, runs The Media Leader, a B2B digital media publication and daily newsletter serving media industry decision-makers in France, Belgium, the UK, and the US, monetized through advertising and industry events.
- Company typePrivate
- Founded2005
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What OFFREMEDIA does
OFFREMEDIA, legally registered as Adwanted Media Solutions, operates The Media Leader, a B2B digital media publication founded in 2005 that targets media industry decision-makers in France and internationally. The platform delivers a free daily newsletter from midnight and publishes editorial coverage across 28+ topic categories spanning TV, radio, press, digital, outdoor, retail media, sports, cinema, and social media, with country-specific editions for France, Belgium, the UK, and the US (fr, be, uk, us.themedialeader.com). Distribution extends across the website, the 100%Media Week podcast (158 episodes produced over 5 years in partnership with NRJ Global), and social channels on LinkedIn, X, Instagram, and TikTok.
Revenue is generated through two streams: advertising and commercial offers (Offres commerciales) sold to media agencies, advertisers, and brands seeking access to the media decision-maker audience, and event organization through the Adwanted Events division, which runs Forum Médias 2026 at the BNP Paribas Auditorium, Connected TV Paris Summit 2026 at the Grand Rex, and The Future of Media Paris 2026 at Pathé Palace. The content layer operates on a freemium model with free newsletter subscriptions, while paid engagement is concentrated in advertising packages, event sponsorship, and the The Media Leader Partner sub-brand newsletter.
The company is headquartered at 54 rue de Clichy, Paris (75009), with regional offices in New York (286 Madison Ave), London (114 St. Martin's Lane), and Hofstade, Belgium. The reported workforce is 1-10 employees, no funding rounds are disclosed, and the legal entity sits within the broader Adwanted Group corporate umbrella. No AI capabilities, patents, certifications, regulatory actions, M&A activity, or leadership changes are documented in the source data.
OFFREMEDIA firmographics
Firmographics- Name
- OFFREMEDIA
- Legal name
- Adwanted Media Solutions
- Website
- http://www.offremedia.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OFFREMEDIA, operating as Adwanted Media Solutions, runs The Media Leader, a B2B digital media publication and daily newsletter serving media industry decision-makers in France, Belgium, the UK, and the US, monetized through advertising and industry events.
- Ownership category
- akta.pro rank
OFFREMEDIA industry classification
Industry- Product category
- B2B Trade Media Publication
- NAICS
- Periodical Publishers (513120)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
- akta.pro secondary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
Keywords
Where OFFREMEDIA is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
OFFREMEDIA business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and commercial offers: The publication generates revenue through commercial advertising offers targeting media professionals, as evidenced by the 'Offres commerciales' section and Adwanted Media Solutions branding. The site features advertising inventory and commercial partnership opportunities for brands and agencies seeking to reach media decision-makers.
- Events and conferences: The company organizes industry events including Forum Médias 2026, Connected TV Paris Summit 2026, and The Future of Media Paris 2026. These events serve as revenue streams through sponsorship, attendance fees, and brand visibility opportunities for media industry participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free newsletter subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
OFFREMEDIA product offering
Product offeringCore offering
OFFREMEDIA operates The Media Leader, a B2B digital media trade publication and daily newsletter targeting media decision-makers in France and internationally. The company provides comprehensive coverage across TV, radio, press, digital, outdoor, retail media, and sports sectors through articles, expert interviews, market studies, and opinion pieces. It also organizes flagship industry events including Forum Médias, Connected TV Paris Summit, and The Future of Media Paris, with country editions for France, Belgium, the UK, and the US.
Differentiator
Problem solved
Functional benefit
Brands
- The Media Leader: B2B media platform targeting media decision-makers, providing news, interviews, and industry analysis covering French and international media markets
- The Media Leader Partner
- Adwanted Events
Products and services
- The Media Leader FR
Companies that use OFFREMEDIA
Customer profileSegments2 records
Ideal customer profiles2 records
OFFREMEDIA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OFFREMEDIA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NRJ Globalminor100%Media Week podcast operates in partnership with NRJ Global, with Fabrice Plazolles (Havas Play) delivering Cannes Lions 2026 analysis in partnership with NRJ Global. This is a content partnership for media analysis coverage.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
OFFREMEDIA competitors and assessment
Company assessmentDirect peers
- Adweek: Major US-based advertising, media, and technology trade publication. Directly comparable in format (daily news, newsletters, events, awards) and audience (advertising and media decision-makers), serving as the US benchmark for the B2B media trade model The Media Leader replicates.
- Campaign: Global advertising industry publication covering agencies, brands, and media markets. Comparable because it serves advertising and media decision-makers with news, analysis, and events across multiple geographies — directly mirroring The Media Leader's positioning.
- Digiday: Digital media trade publication covering the media and marketing industries with newsletters, events, and research. Highly comparable operating model to The Media Leader, particularly in its newsletter-driven, multi-channel B2B media approach.
- CB News: French B2B media industry publication covering communication, advertising, and media. Targets the same audience of media professionals and agencies in France with comparable editorial format including newsletters, interviews, and event coverage.
- MediaPost: US B2B media publication delivering daily newsletters and online content to media, marketing, and advertising professionals. Closely comparable in operating model (newsletter-led, daily cadence, professional audience) to The Media Leader's French platform.
- Stratégies: Leading French marketing, advertising, and media trade publication. Directly competes with The Media Leader for the same French media decision-maker audience and advertising spend, covering overlapping topics including agencies, advertisers, and media market data.
Others
- Adwanted Group: Parent/affiliated organizational umbrella for Adwanted Media Solutions (the legal entity behind The Media Leader). Referenced in ownership commentary; provides corporate infrastructure rather than competing editorial coverage.
- Kantar Media: Global media measurement and audience intelligence provider frequently cited by The Media Leader (e.g., France-Suède World Cup ad spend data). Adjacent rather than directly competing — provides the data layer that supports media trade coverage.
Broad incumbents
- Le Figaro: Major French national newspaper group that publishes media-coverage content and operates in adjacent advertising markets. Larger and broader than The Media Leader but operates in overlapping media and advertising ecosystems in France.
- Les Échos-Le Parisien: Major French business and general news publisher. Broader than The Media Leader but covers the media industry (and was itself the subject of recent layoff news covered by The Media Leader) and competes for French professional and advertising audiences at larger scale.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
OFFREMEDIA social profiles
Digital presenceOFFREMEDIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
OFFREMEDIA leadership team
Management profileNumber of profiles
OFFREMEDIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OFFREMEDIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OFFREMEDIA
What does OFFREMEDIA do?
OFFREMEDIA operates The Media Leader, a B2B digital media trade publication and daily newsletter targeting media decision-makers in France and internationally. The company provides comprehensive coverage across TV, radio, press, digital, outdoor, retail media, and sports sectors through articles, expert interviews, market studies, and opinion pieces. It also organizes flagship industry events including Forum Médias, Connected TV Paris Summit, and The Future of Media Paris, with country editions for France, Belgium, the UK, and the US.
Is OFFREMEDIA a public or private company?
OFFREMEDIA is a private company. It is classified as unknown and is currently operating.
When was OFFREMEDIA founded?
OFFREMEDIA was founded in 2005. It employs 1 to 10 people.
Where is OFFREMEDIA based?
OFFREMEDIA is headquartered in Paris, France, in the Europe region.
How does OFFREMEDIA make money?
Two revenue lines are on record. Advertising and commercial offers are the primary driver. The others are events and conferences.
Who are OFFREMEDIA's main competitors?
Direct peers on record are Adweek, Campaign, Digiday, CB News, MediaPost and Stratégies. Others are Adwanted Group and Kantar Media. Broad incumbents are Le Figaro and Les Échos-Le Parisien.
Does OFFREMEDIA have an API?
No public API is recorded for OFFREMEDIA.
What industry is OFFREMEDIA in?
OFFREMEDIA's product category is B2B Trade Media Publication. Its primary akta.pro industry code is MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C), with a secondary code of MPAJADAE, News Agencies & Wire Services (General & Specialized). Its NAICS code is 513120 and its SIC code is 2741.