ROI Water

What ROI Water does

ROI Water produces, markets, and distributes a single product: naturally carbonated mineral water bottled in 16.9 oz (0.5L) glass at the source in Rogaška Slatina, Slovenia. The water is drawn from an ancient protected underground aquifer with documented historical use dating to 1647 and a measured Total Dissolved Solids profile of 7,481 mg/L (magnesium 1,300 mg/L, calcium 610 mg/L, bicarbonate 7,700 mg/L, sodium 1,600 mg/L, silica 86 mg/L, potassium 24 mg/L). Production is capped at approximately 12 million liters per year under strict Slovenian extraction limits, which forms the supply-side backbone of the brand's positioning around scarcity, mineral bioavailability, and provenance.

The commercial operation is run from Jupiter, Florida through ROI WATER USA LLC and operates a direct-to-consumer model exclusively via its Shopify storefront, with one-time purchases ($210–$1,050 across 1–5 box quantities of six bottles each) and tiered subscriptions (3, 6, and 12 months) offering 10–35% discounts. Distribution is global at the consumer level (mainland USA in 2–7 business days, Alaska, Hawaii, Puerto Rico, and select international destinations), supplemented by a dedicated B2B wholesale/distribution channel, a separate UAE contact point, an ambassador program, and digital gift cards at $200–$850.

ROI Water targets health-conscious consumers, athletes, mothers and families, professionals under stress, and luxury consumers via content marketing and earned media, including a 2024 feature on Netflix's Down to Earth with Zac Efron and a 2024 Taste & Design Award from the Basque Culinary Center. The company is privately held, has no disclosed institutional investors or funding rounds, has 11–50 employees, and discloses no revenue figures.

Name

ROI Water

Legal name

ROI WATER USA LLC

Website

https://roiwater.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ROI Water produces and direct-to-consumer distributes a single naturally carbonated mineral water sourced from a protected Slovenian aquifer, selling premium glass-bottle volumes via Shopify subscriptions, wholesale partnerships, and gift cards to health-conscious and luxury consumers worldwide.

Ownership category

akta.pro rank

Product category

Premium Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Premium mineral water
• Bottled spring water
• Naturally carbonated water
• Magnesium-rich hydration
• Luxury water brand

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. One-Time Product Sales: Direct sales of ROI Water 16.9 oz glass bottles in various bundle quantities (1-5 boxes of 6 bottles each). One-time purchase model ranging from $210 for 1 box to $1,050 for 5 boxes.
2. Subscription Plans: Monthly, 3-month, 6-month, and 12-month subscription options offering 10-35% discounts over one-time purchase pricing. Subscriptions automatically renew until cancelled. Delivered monthly to customer doorsteps.
3. Gift Cards: Digital gift cards available in denominations of $200, $380, $550, $700, and $850. Redeemable online for ROI Water products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ROI Water produces, markets, and distributes premium naturally carbonated mineral water sourced from a protected underground aquifer in Rogaška Slatina, Slovenia. The water is bottled in 16.9 oz (0.5L) glass containers and sold directly to consumers via the company's Shopify e-commerce site as one-time purchases or recurring subscriptions. The product is marketed as the world's most magnesium-rich bottled water with a TDS of 7,481 mg/L and minerals in natural ionic form enabling high bioavailability.

Product overview

ROI Water is a single-product luxury mineral water brand whose entire offering centers on one core SKU sold in glass bottles at five volume tiers (1–5 boxes of 6 bottles each), complemented by gift cards and an optional shipping protection add-on. The water itself is a consistent, unchanged product described as the world's most magnesium-rich natural mineral water, sourced from an underground aquifer in Rogaška Slatina, Slovenia, naturally carbonated and rich in magnesium, calcium, potassium, and bicarbonate. No software modules, platform tiers, or distinct feature-flagged products beyond these packaging/volume variations are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• ROI Water 16.9 oz Glass Bottles Naturally carbonated mineral water in 16.9 oz (0.5L) glass bottles, sold in case configurations of 6, 12, 18, 24, or 30 bottles per order. Sourced from a protected underground aquifer in Rogaška Slatina, Slovenia, with TDS of 7,481 mg/L and natural ionic magnesium enabling 70-80% absorption. Available as one-time purchases or recurring 3, 6, and 12-month subscriptions delivered monthly to the customer's doorstep.
• ROI Water USA Gift Card A digital gift card redeemable online for ROI Water products, offered in denominations of $200, $380, $550, $700, and $850 USD with no expiration date or fees. Targeted at luxury gifting and premium corporate gifting use cases.

Quantifiable outcome

• 70-80% magnesium absorption rate compared to 20-50% from dietary supplements
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the ROI Water online store. Handles website hosting, payment processing, customer data management, and order fulfillment infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Icelandic Glacial: Icelandic Glacial is a premium natural spring water from Iceland, sold in distinctive bottles with sustainability positioning. Directly comparable to ROI as an imported, single-source premium spring water targeting health-conscious and luxury consumers.
• Voss Water: Voss is a Norwegian premium bottled water brand sold in distinctive glass and plastic bottles, widely distributed in luxury hotels, restaurants, and retail. Closely comparable to ROI as a design-led, premium-priced bottled water with strong hospitality and DTC presence.
• FIJI Water: FIJI Water is a premium bottled water brand sold in iconic square bottles at high price points across retail, hospitality, and DTC channels. Directly comparable to ROI as an ultra-premium imported water with luxury positioning and strong brand recognition.

Emerging players

• Gerolsteiner: Gerolsteiner is a German naturally sparkling mineral water with high mineral content (calcium, magnesium), marketed on mineral profile. Comparable to ROI as a mineral-rich sparkling bottled water emphasizing functional health benefits at premium pricing.
• Aqua Carpatica: Aqua Carpatica is a Romanian premium natural mineral water with low nitrate content, sold in glass and PET bottles across European and US retail. Comparable to ROI as an emerging premium mineral water brand emphasizing purity and mineral profile.
• Mountain Valley Spring Water: Mountain Valley is a heritage US spring water brand (founded 1871) sold in iconic green glass bottles at premium prices via DTC and select retail. Comparable to ROI as a heritage, glass-bottled premium spring water with DTC focus and luxury positioning.

Broad incumbents

• Evian (Danone): Evian is a globally distributed premium mineral water owned by Danone, sold across retail and hospitality. Comparable to ROI as a heritage natural mineral water brand with luxury positioning, though operating at vastly larger scale and broader distribution.
• Perrier (Nestlé): Perrier is a globally recognized French naturally sparkling mineral water owned by Nestlé. Comparable to ROI in the naturally carbonated mineral water category with luxury positioning, though at far greater scale and retail penetration.
• S. Pellegrino (Nestlé): S.Pellegrino is Nestlé's iconic Italian sparkling mineral water, ubiquitous in fine dining and hospitality. Comparable to ROI as a sparkling natural mineral water brand with luxury and culinary positioning, though vastly larger scale and global retail footprint.

Regional players

• Antipodes Water Company: Antipodes is a New Zealand premium sparkling and still water brand with sustainability positioning, primarily distributed in Asia-Pacific and select global markets. Comparable to ROI as a single-source premium spring water targeting luxury and health-conscious consumers, though with different geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roiwater_usa
• Instagraminstagram.com/roiwater_usa
• Xx.com/ROIWATERGLOBAL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROI Water