The Antipodes Water
Antipodes Water Company Limited is a New Zealand privately held producer of premium still and sparkling artesian water bottled in glass from a 327m-deep aquifer, selling direct-to-consumer via 9 country storefronts and to fine dining hospitality through distributor partners.
- Company typePrivate
- Founded2003
- HeadquartersWhakatane, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Antipodes Water does
The Antipodes Water Company Limited is a New Zealand-based, privately held premium bottled water producer founded in 2003 and headquartered in Whakatane, Bay of Plenty. The company bottles still and sparkling artesian water in 500ml and 1000ml glass formats, sourced from a single 327-meter-deep aquifer filtered through silica-rich ignimbrite rock; the water has an age of 50 to 300 years at bottling and a Total Dissolved Solids level of 130 mg/L at a neutral pH of 7.0, requiring only microfiltration with no sterilization, additives, or chemical processing. The company became the world's first premium bottled water to achieve Carbon Zero Certification in 2007, and is a member of the United Nations Carbon Neutral Network.
The business serves two principal customer segments: premium consumers who purchase through direct-to-consumer e-commerce (antipodes.co.nz and 8 international storefronts across Australia, China, France, Hong Kong SAR, Philippines, Singapore, Taiwan, and UAE), and fine dining restaurants and hotels that use the product as a palate enhancer with wine and cuisine. Pricing is fixed and premium (e.g., NZD $36 per case of six 1000ml Sparkling, NZD $14.55 per case of twelve 500ml Sparkling), with a Subscribe & Save program offering 5% savings on 2-week or 4-week recurring deliveries. Fulfillment is handled by Negociants in New Zealand and Samuel Smith & Son in Australia, with global hospitality distribution routed through the Antipodes Water Network.
The company has remained a focused, niche premium brand with a small employee base (11-50) and no disclosed funding rounds, M&A activity, or revenue figures. Strategic emphasis is on sustainability credentials, international water tasting awards (including Berkeley Springs recognition and 2018 Champion Sparkling Water / Gold medals), and category leadership through the Fine Water Society, which it co-founded in 2008 with 20 other premium water producers.
The Antipodes Water firmographics
Firmographics- Name
- The Antipodes Water
- Legal name
- Antipodes Water Company Limited
- Website
- https://antipodes.co.nz
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Antipodes Water Company Limited is a New Zealand privately held producer of premium still and sparkling artesian water bottled in glass from a 327m-deep aquifer, selling direct-to-consumer via 9 country storefronts and to fine dining hospitality through distributor partners.
- Ownership category
- akta.pro rank
The Antipodes Water industry classification
Industry- Product category
- Premium Bottled Water
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Mineral Water Bottling (Naturally Mineral) (AFAFACAB)
- akta.pro secondary industry
- Sparkling/Carbonated Bottled Water Production (AFAFACAE)
Keywords
Where The Antipodes Water is headquartered
LocationHeadquarters
- HQ city
- Whakatane
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
The Antipodes Water business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Water Product Sales: Sale of still and sparkling artesian water products in 500ml and 1000ml glass bottles. Products sold as one-off purchases or through subscription model with 5% savings on recurring deliveries (2-week or 4-week frequency). Revenue generated from consumer direct orders and restaurant/hospitality sector.
- Restaurant & Hospitality Distribution: Premium water served in world's finest restaurants. The product positions itself as a palate enhancer for wine and cuisine enjoyment, commanding premium pricing in fine dining establishments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sparkling Water - 1000ml Case of 6 |
| Subscription | Monthly | Sparkling Water - 500ml Case of 12 |
| Subscription | Monthly | Still Water |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Antipodes Water product offering
Product offeringCore offering
The Antipodes Water bottles still and sparkling artesian water in glass containers (500ml and 1000ml), sourced exclusively from New Zealand's deepest high-quality aquifer at 327m depth, naturally filtered through silica-rich ignimbrite rock. The water requires only microfiltration before bottling with no sterilization, additives, or chemical processing. The company sells directly to consumers through country-specific e-commerce storefronts and to fine dining establishments via a hospitality distribution partner network.
Product overview
The Antipodes Water offers a focused portfolio of two premium artesian water products—Antipodes Sparkling (gently carbonated) and Antipodes Still (uncarbonated)—both sourced from New Zealand's deepest high-quality aquifer at 327m depth. Both products are available in 500ml and 1000ml glass bottles with identical specifications (TDS 130 mg/l, silica 78 mg/l, pH 7.0). The company supplements its core water sales with a Subscribe & Save subscription program offering 5% savings with flexible delivery frequencies. As the world's first carbon zero certified water brand since 2007, all products carry environmental responsibility credentials acknowledged by the United Nations.
Differentiator
Problem solved
Functional benefit
Products and services
- Antipodes Sparkling Water Gently carbonated artesian sparkling water sourced from New Zealand's deepest high-quality aquifer at 327m depth, microfiltrated with no sterilization or additives. Available in 500ml and 1000ml glass bottles for premium consumers and fine dining establishments.
- Antipodes Still Water Uncarbonated artesian still water sourced from New Zealand's deepest high-quality aquifer at 327m depth, microfiltrated with no sterilization or additives. Available in 500ml and 1000ml glass bottles for premium consumers and fine dining establishments.
Quantifiable outcome
- Low minerality of 130 mg/L TDS provides subtle, clean taste
- +2 more outcomes
Companies that use The Antipodes Water
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
The Antipodes Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Antipodes Water partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- Fine Water SocietycoreAntipodes co-founded the Fine Water Society in 2008 along with 20 of the world's finest water producers. A global association of passionate water authorities committed to excellence in water production and appreciation.
- Negociants New ZealandmajorFulfillment and delivery partner for New Zealand orders. Payment appears as Negociants New Zealand on customer statements. Handles order processing and delivery within New Zealand.
- Samuel Smith & SonmajorAustralian fulfillment partner. Payment appears as Samuel Smith & Son on customer statements for Australian orders. Handles order processing and delivery within Australia.
- Shopify PaymentscorePayment processing provider for online store transactions. Fully PCI-DSS compliant and complies with all appropriate industry security standards.
- Antipodes Water Network PartnersmajorNetwork of distributor partners for serving Antipodes at restaurants and establishments. Accessed via antipodeswaternetwork.com for B2B partnership inquiries.
- United Nations Carbon Neutral NetworkcoreAntipodes is a member of the UN Carbon Neutral Network of companies and countries, acknowledged for environmental responsibility as the world's first carbon zero certified water.
- ToitucoreCarbon zero certification body that certifies Antipodes as carbon zero since 2007. New Zealand-based environmental certification organisation.
Scale indicators7 records
Recent moves1 record
Expansion highlights5 records
The Antipodes Water competitors and assessment
Company assessmentDirect peers
- Fiji Water: Fiji Water is the most direct peer to Antipodes: a premium artesian bottled water brand sourced from a single remote aquifer, sold in both still and sparkling formats with a global distribution footprint and strong fine-dining presence. Both brands rely on provenance storytelling (volcanic aquifer, untouched filtration) and target similar premium consumer and hospitality channels.
- Voss Water: Voss is a premium bottled water brand sold in glass bottles (and PET) to high-end hospitality and DTC consumers worldwide. Like Antipodes, Voss targets fine dining and luxury retail with a strong design-led and provenance-driven positioning, competing for the same shelf and table placements.
- Icelandic Glacial: Icelandic Glacial is a premium still and sparkling bottled water brand sold globally with a sustainability/ESG narrative similar to Antipodes. Both brands compete in the same high-end retail and hospitality channels with single-source provenance stories.
- Mountain Valley Spring Water: Mountain Valley is a U.S.-based premium spring water brand sold in glass bottles with strong fine-dining and DTC positioning. Like Antipodes, it leans on heritage source provenance, glass packaging, and sommelier/food pairing marketing to differentiate from incumbent premium brands.
Broad incumbents
- San Pellegrino: San Pellegrino (Nestlé Waters) is the global benchmark for premium sparkling mineral water served in fine dining. It is a broad incumbent that competes with Antipodes Sparkling in restaurants, hotels, and retail across the same 9 countries Antipodes operates in.
- Volvic: Volvic (Danone) is a globally distributed natural spring water brand with operations in many of the same international markets as Antipodes. As a broad incumbent at a more accessible price point, it sits below Antipodes' ultra-premium tier but competes for broader premium water mindshare.
- Perrier: Perrier (Nestlé Waters) is a globally recognized sparkling mineral water with deep fine-dining and foodservice penetration. As an incumbent, it competes directly with Antipodes Sparkling on restaurant menus and bar programs in international markets.
- Aqua Panna: Aqua Panna (Nestlé Waters) is a premium still spring water from Tuscany that, like Antipodes Still, is positioned for fine-dining table service globally. It competes for the same sommelier-driven water list placements in the world's top restaurants.
- Evian: Evian (owned by Danone) is a global premium mineral water brand with significant fine-dining penetration. As a broad incumbent with vastly larger marketing budgets and global distribution, Evian competes with Antipodes on restaurant water lists and in premium retail, though at a different price tier.
Regional players
- Gerolsteiner: Gerolsteiner is a premium German mineral water brand known for its high minerality and strong fine-dining presence across Europe. While Antipodes targets low-minerality and Gerolsteiner targets high-minerality, both compete in European premium hospitality water lists, particularly France where Antipodes has a storefront.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Antipodes Water social profiles
Digital presenceThe Antipodes Water compliance and trust
Trust signalCompliance2 records
The Antipodes Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Antipodes Water leadership team
Management profileNumber of profiles
The Antipodes Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Antipodes Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Antipodes Water
What does The Antipodes Water do?
The Antipodes Water bottles still and sparkling artesian water in glass containers (500ml and 1000ml), sourced exclusively from New Zealand's deepest high-quality aquifer at 327m depth, naturally filtered through silica-rich ignimbrite rock. The water requires only microfiltration before bottling with no sterilization, additives, or chemical processing. The company sells directly to consumers through country-specific e-commerce storefronts and to fine dining establishments via a hospitality distribution partner network.
Is The Antipodes Water a public or private company?
The Antipodes Water is a private company. It is classified as unknown and is currently operating.
When was The Antipodes Water founded?
The Antipodes Water was founded in 2003. It employs 11 to 50 people.
Where is The Antipodes Water based?
The Antipodes Water is headquartered in Whakatane, New Zealand, in the Oceania region.
How does The Antipodes Water make money?
Two revenue lines are on record. Direct Water Product Sales are the primary driver. The others are restaurant & Hospitality Distribution.
Who are The Antipodes Water's main competitors?
Direct peers on record are Fiji Water, Voss Water, Icelandic Glacial and Mountain Valley Spring Water. Broad incumbents are San Pellegrino, Volvic, Perrier, Aqua Panna and Evian. Gerolsteiner is listed as a regional player.
Does The Antipodes Water have an API?
No public API is recorded for The Antipodes Water.
What industry is The Antipodes Water in?
The Antipodes Water's product category is Premium Bottled Water. Its primary akta.pro industry code is AFAFACAB, Mineral Water Bottling (Naturally Mineral), with a secondary code of AFAFACAE, Sparkling/Carbonated Bottled Water Production. Its NAICS code is 312112 and its SIC code is 2086.