Michael Kim and Melissa Lentz DDS

What Michael Kim and Melissa Lentz DDS does

Michael Kim and Melissa Lentz DDS is a privately held dental practice co-founded and operated by two dentists, Dr. Michael Kim and Dr. Melissa Lentz, located at 10033 N Port Washington Road, Suite #150, Mequon, Wisconsin. The practice delivers comprehensive general, family, cosmetic, prosthodontic, pediatric, and periodontal dental services to individual patients and families of all ages in the Mequon area and surrounding communities. Both dentists carry the DDS credential and have been recognized as topDentist in the Mequon area for 2024 through a peer-reviewed national referral guide.

The clinical offering spans six service lines: family and general dentistry (cleanings, sealants, fluoride, tooth-colored fillings, cracked tooth treatment, bridge work), cosmetic dentistry (crowns, bonding, clear aligners, smile makeovers, in-office and take-home whitening, porcelain veneers), prosthodontic treatment with implant restoration, pediatric dentistry, and periodontal care including scaling and root planing, Arestin antibiotic therapy, gum contouring, and periodontal cleaning. The practice operates an advanced diagnostic and treatment technology suite consisting of digital X-rays (reducing radiation exposure by up to 90%), intraoral cameras for chairside visualization, Trimira Identafi multi-wavelength oral cancer screening, Prime Scan 3D digital impression scanning, air abrasion minimally invasive decay removal, and Arestin locally applied antibiotic microspheres. Digital X-rays, intraoral cameras, and in-office whitening are also marketed as distinct technology categories on the practice website.

The business model is fee-for-service professional services revenue billed directly to patients or their dental insurance carriers, with pricing not publicly disclosed. Patient acquisition relies on a sales-led motion: phone inquiries, online appointment requests, walk-in emergency care, word-of-mouth referrals, and digital channels including a Google Business Profile, Facebook, Instagram, Yelp, and a content blog. The practice accepts new patients, offers a virtual consultation option for prospective patients, and maintains a Smiles for Life / Crown Council charitable partnership that doubles as a marketing channel. The practice holds no external investment, operates with no parent company, and is HIPAA-compliant with WCAG 2.1 Level AA web accessibility.

Name

Michael Kim and Melissa Lentz DDS

Legal name

Michael Kim and Melissa Lentz DDS

Website

https://mikimdds.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Michael Kim and Melissa Lentz DDS is a privately held, two-dentist dental practice in Mequon, Wisconsin, providing comprehensive family, general, cosmetic, prosthodontic, pediatric, and periodontal dental services to individuals and families in the local area on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (62121), Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Prosthodontic & Restorative Group Practices (HLABAKAH), Non-Surgical Periodontal Therapy (Scaling & Root Planing) (HLABAHAJ)

Keywords

• General dentistry services
• Family dental care
• Cosmetic dentistry
• Periodontal care
• Dental implant restoration

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Service Fees: The practice generates revenue through patient fees for dental services including routine cleanings, restorative treatments, cosmetic procedures, prosthodontic treatments, periodontal care, and pediatric dentistry. Services are billed directly to patients or their dental insurance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Michael Kim and Melissa Lentz DDS is a private dental practice in Mequon, Wisconsin, offering comprehensive dental care across family, general, cosmetic, prosthodontic, pediatric, and periodontal dentistry. Services are delivered in a single office by two founding dentists, Dr. Michael Kim and Dr. Melissa Lentz, supported by advanced clinical technology including digital X-rays, intraoral cameras, Trimira Identafi oral cancer screening, Prime Scan digital impressions, and air abrasion dentistry.

Product overview

Michael Kim and Melissa Lentz DDS is a comprehensive dental practice offering a full spectrum of oral healthcare services organized into six main categories: Family Dentistry (comprehensive care for all ages), General Dentistry (preventive and restorative treatments including bridge work, sealants, digital X-rays, fluoride treatments, intraoral camera diagnostics, occlusal disease treatment, and tooth-colored fillings), Cosmetic Dentistry (dental crowns, dental bonding, clear aligners, smile makeovers, in-office and take-home teeth whitening, and porcelain veneers), Prosthodontic Treatment (implant restoration), Pediatric Dentistry, and Periodontal Care (Arestin therapy, gum contouring and reshaping, periodontal cleaning, and scaling and root planing). The practice also utilizes advanced dental technology including digital X-rays, intraoral cameras, Trimira Identafi for oral cancer detection, Prime Scan digital impressions, and air abrasion dentistry. This structure allows the practice to serve as a one-stop destination for all dental needs from preventive care through specialized cosmetic and restorative procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Dentistry
• General Dentistry
• Cosmetic Dentistry
• Dental Crowns
• Smile Makeovers
• In-Office Teeth Whitening
• Teeth Whitening Trays
• Porcelain Veneers
• Dental Bonding
• Clear Aligners
• Prosthodontic Treatment
• Implant Restoration
• Bridge Work
• Pediatric Dentistry
• Periodontal Care
• Scaling and Root Planing
• Arestin Periodontal Therapy
• Gum Contouring and Reshaping
• Periodontal Cleaning
• Dental Sealants
• Fluoride Treatments
• Tooth-Colored Fillings
• Occlusal Disease Treatment
• Cracked Teeth Treatment

Quantifiable outcome

• Digital X-rays reduce radiation exposure by up to 90% compared to traditional film x-rays
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• Crown CouncilminorStrategic or Co-development PartnerThe practice is a member of the Crown Council, an alliance of leading-edge dental teams committed to promoting oral health, fighting oral cancer, and serving their communities through charitable work. Members participate in community outreach programs including the Smiles for Life foundation.
• Smiles for Life FoundationminorOthersThe practice participates in the Smiles for Life foundation campaign (March through June), where teeth whitening proceeds are donated to seriously ill, disabled, and underprivileged children in local communities and around the world. Hundreds of dental practices across the U.S. and Canada participate.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Forward Dental: Wisconsin-based dental group practice with multiple locations throughout the state, including the Milwaukee metro area. Directly comparable as a regional multi-location dental provider competing for the same patient base in the Mequon/Milwaukee suburban corridor.
• Dental Associates: Large Wisconsin-headquartered dental group with multiple clinics across the state offering family, cosmetic, and specialty dental services. Comparable as a regional full-service dental competitor with broader scale and similar service breadth.

Broad incumbents

• Smile Brands Dental Group: DSO supporting affiliated dental offices across multiple states under brands including Bright Now! Dental. Comparable as a broad incumbent offering general, cosmetic, and specialty services with centralized operational infrastructure.
• Heartland Dental: One of the largest DSOs in the U.S., supporting hundreds of affiliated dental offices. Comparable as a broad incumbent competitor that influences pricing, staffing, and patient expectations in suburban dental markets.
• Aspen Dental: National DSO operating hundreds of branded dental offices across the U.S., including locations in Wisconsin. Comparable as a broad incumbent offering general, restorative, and cosmetic dentistry with significant marketing and operational scale advantages.
• Great Expressions Dental Centers: Multi-state DSO-affiliated dental group offering general, cosmetic, and specialty services. Comparable as a broad incumbent with similar service breadth and suburban office footprint.
• Pacific Dental Services: Major DSO providing practice support services to hundreds of dental offices across the U.S. Comparable as a broad incumbent shaping competitive dynamics in general and specialty dentistry markets.

Direct peers

• Affordable Dentures & Implants (Affordable Care): National dental provider chain focused on dentures, implants, and tooth extractions. Comparable specifically to the practice's prosthodontic and implant restoration offerings as a direct competitor for restorative and tooth-replacement cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61585014167568
• Instagraminstagram.com/famous4smiles
• LinkedInlinkedin.com/company/michael-kim-dds

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael Kim and Melissa Lentz DDS