Smile Beautiful Dental

What Smile Beautiful Dental does

Smile Beautiful Dental is a family and cosmetic dental practice operating from a single office at 1101 4th St SW in Washington, DC. Founded in 1983 by Dr. Paul Jones, the practice is now led by his son Dr. Daniel P. Jones (DDS, Howard University) and joined by a second dentist, Dr. Justin Jones, in 2024. The practice serves the DC metropolitan area, treating patients across all age groups from first-time pediatric visitors to senior citizens, with a particular emphasis on "painless dentistry" and accommodating dental-anxious patients through conservative treatment approaches and extra patient care time. Multilingual staff (Spanish and Portuguese) support the diverse local population, and the practice accepts many forms of insurance while also welcoming new patients through referrals.

The practice offers a comprehensive service portfolio organized into four categories: preventive/general dentistry (exams, cleanings, digital X-rays, pediatric dentistry, oral cancer screening, sealants, mouthguards); cosmetic dentistry (ZOOM teeth whitening, Six Month Smiles cosmetic braces, Invisalign clear aligners, dental veneers); restorative dentistry (dental implants, bridges, crowns, dentures, night guards); and emergency plus teledentistry services. Clinical technology includes digital X-ray systems for reduced-radiation diagnostic imaging, 3D-imaging for Invisalign treatment planning and aligner customization, and the Doxy.me HIPAA-compliant video platform for virtual consultations. Operational technology includes a mydentistlink.com patient portal and an active blog with 42+ health-education articles supporting SEO-driven patient acquisition.

The business model is a traditional professional services revenue model: fees collected via insurance claims and out-of-pocket payments for in-office dental procedures, augmented by teledentistry consultations. Go-to-market is direct-to-consumer, relying on patient referrals, local SEO (Yelp, Google business listings), Google AdSense paid search, and an active Facebook/Instagram social presence. Pricing is not publicly disclosed; patients are directed to contact the office. The practice is entirely family-owned with no institutional investors, no parent company, and no subsidiaries, and is not part of a dental support organization (DSO).

Name

Smile Beautiful Dental

Legal name

Smile Beautiful Dental

Website

https://smilebeautifuldental.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Smile Beautiful Dental is a family-owned general and cosmetic dental practice in Washington, DC, serving DC metro area patients of all ages with preventive, restorative, cosmetic, and emergency dental services, plus teledentistry consultations.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry

NAICS

Offices of Dentists (6212), Offices of Dentists (621210), Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Geriatric & Special Needs General Dentistry (HLABAAAH)

Keywords

• General dental services
• Cosmetic dentistry
• Family dental care
• Restorative dentistry
• Preventive dental care

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Services Revenue: The practice generates revenue through a comprehensive range of dental services including preventive care (exams, cleanings), restorative procedures (implants, bridges, crowns, root canals), and cosmetic treatments (Invisalign, teeth whitening, veneers, Six Month Smiles). Revenue is collected through insurance claims and out-of-pocket patient payments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Smile Beautiful Dental is a family and cosmetic dental practice that delivers comprehensive preventive, restorative, and cosmetic dental services to individual patients of all ages. Services include routine exams and cleanings, pediatric dentistry, root canals, dental implants, bridges, crowns, dentures, Invisalign clear aligners, Six Month Smiles, ZOOM teeth whitening, veneers, oral cancer screening, mouthguards, night guards, sealants, and emergency dental care. The practice also offers teledentistry consultations through the Doxy.me platform.

Product overview

Smile Beautiful Dental is a family and cosmetic dental practice offering comprehensive dental care services in Washington, DC. The practice provides a full spectrum of dental services organized into four main categories: (1) Preventive/General Dentistry including dental exams, cleanings, digital X-rays, pediatric dentistry, oral cancer screening, and dental sealants; (2) Cosmetic Dentistry including ZOOM Teeth Whitening, Six Month Smiles cosmetic braces, Invisalign clear aligners, and dental veneers; (3) Restorative Dentistry including dental implants (endosteal and subperiosteal types), dental bridges (Maryland-bonded, Cantilever, and Traditional), dental crowns, dentures (full, partial, and implant-supported), and night guards; and (4) Emergency and teledentistry services for urgent care and virtual consultations. Dr. Daniel P. Jones and Dr. Justin Jones lead the practice, which emphasizes painless dentistry and comprehensive patient care.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Exams and Cleanings Routine preventive dental examinations and professional teeth cleanings to maintain oral health, detect early issues, and prevent cavities and gum disease. Targeted at patients of all ages in the DC metro area.
• Pediatric Dentistry Dental care services specifically designed for children, including first-time dental visits, child-friendly treatments, and education on oral hygiene habits. Targeted at young patients and their parents.
• Root Canals Endodontic therapy to treat infected or damaged tooth pulp, relieving pain and saving natural teeth from extraction. Targeted at patients with infected or damaged teeth.
• Oral Cancer Screening Screening examinations to detect early signs of oral cancer in the mouth, lips, tongue, cheeks, throat, and sinuses. Targeted at adult patients seeking preventive screening.
• Mouthguards Custom-fitted oral appliances to protect teeth during sports activities or prevent teeth grinding (bruxism) during sleep. Targeted at athletes and bruxism sufferers.
• Digital X-rays Advanced digital radiographic imaging for detailed diagnosis of dental conditions with reduced radiation exposure compared to traditional X-rays. Targeted at patients undergoing dental examinations and treatment planning.
• ZOOM Teeth Whitening

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• American Dental AssociationminorOthersProfessional membership organization. Dr. Dan is an active member of the American Dental Association, D.C. Dental Society, and founding member of the D.C. SPEAR study club and GWADS (Greater Washington Academy of Dental Studies).
• Howard University School of DentistryminorOthersEducational institution. Both Dr. Daniel P. Jones and Dr. Justin Jones are graduates of Howard University School of Dentistry.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Capitol Dental Care: Capitol Dental Care is a Washington DC-based dental practice offering general and cosmetic services in the same metro area. Comparable as a local direct competitor targeting similar insured and out-of-pocket patient populations.
• DC Dental Spa: DC Dental Spa is a local DC-based general and cosmetic dental practice serving the same Washington DC metropolitan market with overlapping service lines including preventive, cosmetic, and restorative dentistry. Direct local market competitor for Smile Beautiful Dental.

Others

• My Dentist Link (mydentistlink.com): My Dentist Link is a patient engagement and dental practice marketing platform used by Smile Beautiful for patient portal access, scheduling, and communication. Comparable as an enabling technology vendor in the same dental practice ecosystem.
• Doxy.me: Doxy.me is a HIPAA-compliant telemedicine platform used by Smile Beautiful for teledentistry consultations. Comparable as the technology infrastructure provider enabling the practice's virtual consultation offering.

Emerging players

• Tend Dental: Tend is a venture-backed modern dental brand offering preventive, restorative, and cosmetic dentistry with a strong emphasis on patient experience and digital booking. It competes for the same urban, design-conscious consumer demographic in DC metro and represents a direct emerging threat to traditional family practices.

Broad incumbents

• Smile Brands Dental Group: Smile Brands is a multi-brand DSO supporting affiliated general and specialty dental offices across the US. Comparable as a competitor for consumer dental services and as an alternative organizational model for group practice consolidation.
• Western Dental & Orthodontics: Western Dental is a large multi-location dental and orthodontic group practice operating primarily in the western and southern US. While not DC-based, it serves as a benchmark for the DSO model competing for insured and value-oriented dental patients.
• Heartland Dental: Heartland Dental is one of the largest dental support organizations in the US, providing non-clinical support to affiliated practices. It represents the DSO model that small family practices like Smile Beautiful either compete with or could potentially partner with for non-clinical services.
• Aspen Dental: Aspen Dental is a large DSO operating hundreds of offices across the US offering general, restorative, and cosmetic dentistry. While it doesn't compete one-for-one in DC metro as a single practice, it competes broadly for the same consumer dental spend and represents the scaled alternative that small family practices must compete against.
• Great Expressions Dental Centers: Great Expressions is a multi-location dental group practice offering general, orthodontic, and specialty care across multiple US states. Comparable as a competitor offering similar service breadth and competing for the same patient demographic in overlapping markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SmileBeautifulDental
• Instagraminstagram.com/smilebeautifuldentaldc
• LinkedInlinkedin.com/company/smile-beautiful-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Beautiful Dental