EAST ANGLIA'S CHILDRENS HOSPICES

What EAST ANGLIA'S CHILDRENS HOSPICES does

East Anglia's Children's Hospices (EACH) is a registered charity (No. 1069284) and company limited by guarantee (No. 03550187) domiciled in England and Wales, providing specialist palliative and hospice care to babies, children and young people with life-threatening or life-limiting conditions across East Anglia. The organisation operates three physical hospice sites — The Nook (Norfolk), Milton (Cambridgeshire) and The Treehouse (Suffolk) — all rated 'Outstanding' by the Care Quality Commission in 2020. Care is delivered across hospices, family homes, virtually, in hospital and in the wider community, and is provided free of charge to families. Core clinical and family services include short breaks, symptom management nursing, end-of-life care, physical therapies (including hydrotherapy), bereavement support, family activities and wellbeing services (counselling, art therapy, music therapy, specialist play and spiritual care).

EACH operates an unusual blended revenue model for a hospice. Voluntary donations (one-off and monthly recurring) are targeted to raise £8.4 million per year and the retail network of 45+ charity shops plus an eBay storefront is targeted to raise £10.9 million per year, jointly covering roughly 85% of income. Only ~15% of income derives from statutory sources (Government, County Councils, Integrated Care Boards). Supplementary revenue streams include the Local Hospice Lottery (£6/month per game), legacy gifts (1 in 6 children supported via Wills), corporate partnerships (Business Circle membership at £1,000+VAT/year) and an Eastern Education Group training partnership for volunteers. Underlying technology is commodity: Stripe payment processing, Recite Me accessibility, Meta pixel-driven paid social fundraising, and standard CMS — there is no proprietary platform or AI capability.

Customers/beneficiaries fall into two primary vertical segments: children under 18 with life-limiting conditions and their families (590 children plus bereaved family members were supported last year with 89,000 care hours delivered), and the broader East Anglia supporter community (donors, lottery players, retail customers, corporate partners). The organisation also serves a horizontal segment of healthcare and social-care professionals via the EACH Library and the Family Zone portal. Royal Patronage is held by HRH The Princess of Wales, providing top-tier brand endorsement. Operational footprint spans Norfolk, Suffolk, Cambridgeshire, Peterborough and North/Mid/West Essex.

Name

EAST ANGLIA'S CHILDRENS HOSPICES

Legal name

East Anglia's Children's Hospices

Website

https://each.org.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

East Anglia's Children's Hospices (EACH) is a UK registered charity providing specialist palliative and hospice care to children with life-threatening conditions and their families across Norfolk, Suffolk, Cambridgeshire, Peterborough and Essex, operating three CQC 'Outstanding'-rated hospice sites and a 45+ charity shop network funded largely through voluntary donations and retail.

Ownership category

akta.pro rank

Product category

Children's Hospice and Palliative Care Services

NAICS

Home Health Care Services (62161), Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pediatric Hospice & Palliative Care (HLADAHAI)

akta.pro secondary industries

Pediatric Hospice & Palliative In-Home Care (HSABAFAE), Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Routine In-Home Hospice Care (HSABAFAA), Home Hospice Agencies (HLAFAEAC)

Keywords

• Children's hospice care
• Palliative care services
• Charity fundraising
• Bereavement support
• Community hospice services

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Voluntary Donations: Individual donations from supporters including one-off and regular monthly contributions. Appeals for summer campaigns, specific care needs, and general fundraising.
2. Retail Operations: 45+ charity shops across East Anglia selling donated goods. Online presence through eBay. Cafe operations at some locations.
3. Lottery: Local Hospice Lottery partnership providing weekly prizes (£2,000) and regular income. Players pay £6 per month per game number.
4. Statutory Funding: Approximately 15% of income from government, County Councils, and Integrated Care Boards (ICBs).
5. Legacies and Wills: Gifts left in Wills by supporters. One in six children received care due to legacy gifts.
6. Corporate Partnerships: Business Circle membership, sponsorship of events, cause-related marketing, payroll giving, and corporate volunteering.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

EACH provides specialist palliative and hospice care for babies, children and young people (under 18) with life-threatening or life-limiting conditions across East Anglia, delivered free of charge to families. Core clinical and family services include short breaks and expert nursing care, symptom management nursing, physical therapies (including hydrotherapy), end-of-life care, bereavement support, family activities and events, and wellbeing services covering counselling, art, music and play therapy, and spiritual care. Care is delivered across three physical hospice locations (The Nook, Milton, The Treehouse), in family homes, virtually, in hospital and in the wider community. EACH also operates 45+ charity retail shops, a hospice lottery, and a community fundraising programme that funds the clinical mission.

Product overview

East Anglia's Children's Hospices (EACH) is a charity providing all-encompassing, lifelong palliative care for babies, children, and young people with life-threatening conditions, as well as support for their whole families. The service operates through three physical hospice locations (The Nook in Norfolk, Milton in Cambridgeshire, and The Treehouse in Suffolk), all rated Outstanding by the Care Quality Commission. Core services include short breaks and expert nursing care, physical therapies (including hydrotherapy), family activities and events, symptom management nursing, end-of-life care, bereavement support, and wellbeing services (counselling, art therapy, music therapy, specialist play, spiritual care). EACH also operates a network of 45+ charity retail shops, manages fundraising events and donation programmes, and provides a professional library service for health and social care staff. Care is provided at hospices, in family homes, virtually, in hospitals, or within the wider community depending on family needs and preferences.

Differentiator

Problem solved

Functional benefit

Brands

• Business Circle: Corporate membership program connecting businesses across East Anglia to support children and families, priced at £1,000 +VAT per year or £100 +VAT per month
• Loyalty Circle
• Philanthropy Circle
• Local Hospice Lottery
• ECHO
• Footprints
• Café 98
• My Charity Shop

Products and services

• The Nook hospice EACH hospice located in Framingham Earl, Norfolk, providing specialist palliative care services for children and young people with life-threatening conditions, rated Outstanding by the CQC.

Quantifiable outcome

• 590 children and young people received care last year
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Local Hospice LotterycoreGTM or Marketing PartnerWeekly lottery partnership providing regular income. Players pay £6/month with chances to win up to £25,000. Local Hospice Lottery is hospice-owned and shares profits with member hospices. Expected to provide at least £3,000,000 over five years from April 2024.
• FarewillminorGTM or Marketing PartnerFree Will writing service partnership allowing supporters to write a free Will. EACH benefits from legacy giving awareness and supporters can plan their charitable giving.
• Eastern Education GroupminorStrategic or Co-development PartnerPartnership offering flexible, career-focused training opportunities for volunteers. Qualifications designed to fit around volunteers' lives.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Custom and Lookalike Audiences used for targeted advertising. Meta Pixel tracks website interactions. Hashing transforms personal data before transmission for privacy protection.
• StripecoreTechnology or IntegrationPayment processing for online donations and transactions. Industry-standard secure payment processing with PCI compliance.
• JustGivingminorChannel Partner/ Reseller/ DistributorThird-party donation website through which supporters can make charitable donations to EACH.
• EasyFundraisingminorGTM or Marketing PartnerAffiliate marketing partnership enabling free donations for EACH when supporters shop online with over 150 retailers.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Children's Hospices Across Scotland (CHAS): Scotland's national children's hospice service. Comparable mission and service model (respite, end-of-life, bereavement) but serves a different UK nation, making it a regional rather than direct competitor.

Broad incumbents

• Sue Ryder: National UK charity running hospices and palliative care services (mainly adults). Comparable hospice operating model, fundraising approach, and charity retail footprint, but at much larger national scale and focused on adults.
• Together for Short Lives: UK-wide umbrella charity for children's palliative care. Comparable end-of-life/serious illness mission and supports the broader sector including hospices like EACH, but operates as a policy/advocacy body rather than a direct care provider.
• Great Ormond Street Hospital Charity: Large UK children's hospital charity raising funds for paediatric care. Comparable seriously-ill-children mission and donor base, but is a hospital-affiliated fundraiser rather than a hospice operator.

Direct peers

• Acorns Children's Hospice: UK children's hospice charity providing palliative care across the West Midlands. Directly comparable as a regional children's hospice with similar services (respite, end-of-life, bereavement) and similar voluntary-income model.
• Claire House Children's Hospice: Children's hospice in the North West of England. Directly comparable as a regional paediatric hospice offering respite, end-of-life, and family support funded largely through voluntary donations and retail.
• Demelza Hospice Care for Children: Children's hospice operating across Kent, South East London, and East Sussex. Direct peer in paediatric palliative care delivery, hospice-in-home services, and family bereavement support.
• Helen & Douglas House: Children's and young adults' hospice in Oxford. Closely comparable care model, regional scope, and voluntary-income dependence — though includes young adult care beyond EACH's under-18 remit.
• Rainbow Trust Children's Charity: UK charity providing practical and emotional support to families with seriously ill children. Comparable target population and family support services, though delivery is community/home-based rather than hospice-facility-based.
• Martin House Children's Hospice: Children's hospice serving Yorkshire. Directly comparable in service mix (respite, symptom management, bereavement), regional scope, and reliance on voluntary income and charity retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EACHhospices
• Facebookfacebook.com/EACHhospices
• LinkedInlinkedin.com/company/eachhospices?trk=tyah&trkInfo=tarId%3A1412864618490%2Ctas%3AEast%20anglia%27s%20children%27s%20hospices%2Cidx%3A1-1-1
• Instagraminstagram.com/EACHhospices
• TikToktiktok.com/@eachhospices
• Xx.com/EACH_hospices

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAST ANGLIA'S CHILDRENS HOSPICES