Move More

What Move More does

Move More is a UK-registered Charitable Incorporated Organisation (charity number 1175899) headquartered in Cheltenham, delivering physical education, school sport and physical activity programmes for children aged 2-17 across Gloucestershire, with primary coverage in Cheltenham and Tewkesbury. The organisation delivers PE in every primary school in its core geography and reaches over 30,000 children annually through a combination of in-school coaching, Ofsted-registered holiday camps, early years programmes, family support services, and SEND-inclusive activities. It operates 7 Ofsted-registered sites and runs more than 100 school sport events annually as the appointed School Games Organiser for Cheltenham and Tewkesbury.

The organisation operates a hybrid revenue model combining recurring school membership subscriptions, parent-paid programme fees, government and charitable grants, and fundraising. School-facing revenue comes via tiered membership packages (Core, Health, Family Services, and Bolt-On services), while family-facing revenue includes holiday camps (£27.50/day), Mighty Movers (£6.50/session), Balanceability lessons, Titans Club, SEND Saturdays (£5/family), and Tredington wraparound care (£5/session). Grant and commissioned income is sourced from Gloucestershire County Council, Active Gloucestershire, BBC Children in Need, Barnwood Trust, the National Lottery, and the Department for Education's HAF programme. Move More also runs a Community Sport and Health Officer Level 3 apprenticeship programme that partially subsidises its coach workforce.

Founded in November 2017 when it spun out of All Saints Academy, the charity traces its operational lineage to School Sport Partnerships established in 2000. Leadership comprises CEO Daniel Derrick (with the organisation since 2006), Deputy CEO Jeanette Quinn, and functional heads covering Education, Family Support, SEND, and Development. The board is chaired by Will Parker (former Sport England Head of Children & Young People) and includes trustees from FTSE 100 backgrounds covering HR, finance/audit, IT, and education. Operational headcount stands at approximately 19 staff supplemented by sessional coaches and apprentices.

Name

Move More

Legal name

MoveMoreCIO

Website

https://move-more.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Move More is a UK Charitable Incorporated Organisation delivering physical education, school sport, and physical activity programmes for children aged 2-17 across Cheltenham and Tewkesbury, reaching over 30,000 children annually through school memberships, holiday camps, and community interventions.

Ownership category

akta.pro rank

Product category

Children's Physical Activity and School Sport Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Transition & School-Readiness Support for Special Needs Children (HSAAAIAO)

akta.pro secondary industry

Family/Caregiver Transition Training & Planning Support (EDAKANAL)

Keywords

• Children's physical activity programmes
• School PE delivery
• Holiday activity camps
• Family support services
• Special educational needs inclusion

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. School Memberships: Schools pay for membership packages including Core Membership, Health Membership, Family Services Membership, and Bolt-On Services. Income supports PE and school sport delivery.
2. Parent-Paid Holiday Camps: Holiday activity camps for 4-11 year olds across Cheltenham and Tewkesbury. Prices starting from £27.50/day with sibling discounts and special offers. Income reinvested into charity to subsidise school and community delivery.
3. Parent-Paid Programmes: Term-time programmes including Balanceability classes for children aged 3+, Mighty Movers for 2-4 year olds (£6.50/session), and Move More Clubs for 7-13 year olds.
4. Grants and Commissions: Funding from Gloucestershire County Council, Active Gloucestershire, Gloucestershire Community Foundation, Cheltenham Borough Council, Bromford Housing, National Lottery, Barnwood Trust, BBC Children in Need, and other local and national funders for community-based provision and HAF (Holiday Activities and Food) programmes.
5. Donations and Fundraising: Charitable donations, corporate sponsorship, charity golf days, and easyfundraising/Amazon Smile partnerships. Sponsorship tiers from £250 (event sponsorship) to £2,500+ (main charity sponsor).
6. Apprenticeship Programme: PE apprenticeship programme with weekly wage of £284 for Community Sport and Health Officer Level 3 qualification, providing workforce while generating some income.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels12 records

Core offering

Move More is a registered UK charity that designs and delivers physical education, school sport, holiday camps, family support services and specialist SEND provision for children aged 2–17 across Cheltenham, Tewkesbury and wider Gloucestershire. Services include the Balanceability learn-to-ride programme, Mighty Movers early-years motor-skills sessions, the Titans Club, SEND Saturdays – Sports and Social, and Ofsted-registered Holiday Activity Camps. The charity also trains new coaches through a PE and School Sport Apprenticeship and supports primary schools through tiered Core, Family Services and Health membership packages.

Product overview

Move More is a Cheltenham-based children's physical activity charity operating across Gloucestershire with a diverse portfolio of programmes. The organisation functions as a platform with distinct product lines: (1) Direct family-facing services including Holiday Activity Camps, Balanceability (learn-to-cycle), Mighty Movers (toddler movement), Titans Club (non-competitive youth activities), SEND Saturdays, and Tredington Wraparound Care; (2) School membership tiers (Core, Family Services, Health, and Bolt-On Services) providing PE support, CPD, coaching, events, and competitions; (3) Workforce development through PE apprenticeships. The charity also hosts the School Games Organiser for Cheltenham & Tewkesbury. Income from parent-paid camps subsidises school and community provision.

Differentiator

Problem solved

Functional benefit

Brands

• Move More Camps: Holiday activity camps for children aged 4-11 running during school holidays across Cheltenham, Gloucester, Tewkesbury and Stroud
• Balanceability
• Mighty Movers
• Move More Titans
• Move More Clubs
• Tredington Wraparound Care
• SEND Saturdays - Sports and Social

Products and services

• Move More Kids Holiday Activity Camps Ofsted-registered multi-activity day camps for primary-aged children, delivered during school holidays at school and community venues in Cheltenham, Tewkesbury and Bishop's Cleeve.
• Balanceability Learn-to-ride cycling programme delivered to early-years and primary children, focusing on balance, coordination and pre-riding skills before pedalling.
• Mighty Movers Early-years motor-skills programme for young children focusing on fundamental movement skills such as agility, balance and coordination.
• Titans Club Multi-sport club for primary-aged children offering structured physical activity sessions outside the curriculum.
• SEND Saturdays – Sports and Social Special Educational Needs and Disabilities sport and social sessions delivered on Saturdays for children and young people with SEND and their families.
• Tredington Wraparound Care Before- and after-school wraparound childcare with active play, delivered on the Tredington School site for pupils and working parents.
• Core Membership Package Annual school membership giving primary schools access to Move More's core PE and school sport delivery, coaching and events programme.
• Family Services Membership Package Annual school membership extending the Core package with family-facing services, family engagement and home/community activity support.
• Health Membership Package Annual school membership focused on health and wellbeing outcomes, including physical activity linked to healthy-lifestyle priorities for pupils.
• Bolt-On Services Optional add-on services that schools can purchase on top of a membership package, such as additional coaching, events or specialist programmes.
• PE and School Sport Apprenticeship Paid apprenticeship programme training new PE and school sport coaches, combining on-the-job school delivery with formal coaching qualifications.
• Heidi's Heroes Swimming Intervention Targeted swimming intervention programme supporting children to develop water confidence and swimming ability as part of Move More's education delivery.

Quantifiable outcome

• 89% of parents reported family life improved as result of family support services
• +7 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

26 partnerships are on record, tiered historical, core, secondary and minor.

• All Saints AcademyhistoricalStrategic or Co-development Partner · 1 January 2017Former host of School Sport Network before Move More became independent CIO in 2017. Partnership evolved from the original SSP structure.
• Cheltenham Borough CouncilcoreStrategic or Co-development PartnerLocal government partner providing funding and support for community physical activity initiatives.
• Gloucestershire County CouncilcoreStrategic or Co-development PartnerMajor funder commissioning HAF (Holiday Activities and Food) provision and other community-based services. Nominated Move More for DfE HAF Awards.
• Active GloucestershirecoreStrategic or Co-development PartnerCommissioned Move More to pilot delivery of national Creating Active Schools programme across Cheltenham and Tewkesbury. Major strategic partner for physical activity.
• Tewkesbury Borough CouncilsecondaryStrategic or Co-development PartnerLocal authority partner supporting community provision in Tewkesbury area.
• Cheltenham Borough HomessecondaryStrategic or Co-development PartnerHousing association partner for community engagement and HAF delivery partnerships.
• Heidi's HeroescoreStrategic or Co-development PartnerCharity founded in memory of Commonwealth Championship swimmer Heidi Wood. Partnership delivers free swimming interventions for Year 6 pupils unable to swim. Heidi's Heroes raises funds, Move More manages all logistics at no charge.
• No Child Left BehindcoreStrategic or Co-development PartnerCoalition of organisations working to ensure no child is left behind in Cheltenham. Multiple award winner with Move More including #PhysicallyActive and #StrongFamilies awards.
• Youth Sport TrustcoreStrategic or Co-development PartnerNational governing body for school sport. Move More hosts the Youth Sport Trust Inclusion Lead for Gloucestershire.
• Cheltenham Ladies CollegesecondaryStrategic or Co-development PartnerIndependent school hosting swimming intervention sessions and venue for Active Schools Conference 2026. CLC Health and Fitness Centre used for programmes.
• Cheltenham CollegesecondaryStrategic or Co-development PartnerIndependent school hosting swimming intervention sessions for children.
• Dean Close SchoolsecondaryStrategic or Co-development PartnerIndependent school hosting swimming intervention sessions for children.
• Tewkesbury AcademysecondaryStrategic or Co-development PartnerSchool hosting swimming intervention sessions for children.
• Gloucestershire Learning AlliancesecondaryStrategic or Co-development PartnerEducation trust formerly led by Steve Savory OBE (current Move More trustee). Education improvement partnerships.
• Diocese of Gloucester Academies TrustsecondaryStrategic or Co-development PartnerDelivered CPD project with 24 primary schools addressing school attendance through empathy, collaboration and practical strategies.
• Creating Active SchoolscoreStrategic or Co-development PartnerNational programme being piloted in Cheltenham and Tewkesbury. Funded by Public Health Gloucestershire and Active Gloucestershire with 9 primary schools participating.
• The FAsecondaryStrategic or Co-development PartnerFootball Association partnership including Shooting Stars programme and girls football development.
• Swim EnglandsecondaryStrategic or Co-development PartnerNational swimming governing body supporting water safety and swimming intervention programmes.
• Young GloucestershiresecondaryStrategic or Co-development PartnerYouth charity partnership for community-based work with young people.
• Hartpury College & UniversitysecondaryStrategic or Co-development PartnerHigher education partnership for sport programmes and potentially apprentice training.
• Springbank Community GroupsecondaryStrategic or Co-development PartnerCommunity partner venue for HAF holiday camps and free Move More Clubs.
• Heads Up CheltenhamminorStrategic or Co-development PartnerLocal mental health initiative partnership.
• Aspire FoundationminorStrategic or Co-development PartnerFoundation supporting community causes in the area.
• Riverside TrainingsecondaryImplementation/ SI/ Consulting PartnerLocal training provider partnering to deliver Community Sport and Health Officer Level 3 qualification to apprentices.
• We Can MovesecondaryStrategic or Co-development PartnerPhysical activity initiative in the area.
• University of GloucesterminorStrategic or Co-development PartnerHigher education partnership for sport and physical activity programmes.

Scale indicators24 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Premier Education Group: National provider of PE and school sport coaching, holiday activity clubs and wraparound care to UK primary schools. Directly comparable in core product (school sport delivery, holiday camps, teacher CPD) and target customer (primary schools buying memberships).
• Aspire Active Camps: Ofsted-registered multi-activity holiday camp operator for primary-aged children at school venues. Directly comparable to Move More Camps on venue model, age range and parent-paid daily pricing, though more commercial than charitable.
• Fit For Sport: UK-registered charity delivering Ofsted-registered multi-activity holiday camps and in-school PE/sport provision. Operates a similar dual school-membership + parent-paid camp model across multiple regions and is the closest mission and product analogue to Move More.
• Create Development: Children's PE charity focused on primary schools via teacher CPD, lesson resources and school partnerships. Strongly comparable to Move More's Core Membership and CPD proposition, with overlapping reliance on PE and Sport Premium funding.
• Barracudas Activity Day Camps: Established UK operator of Ofsted-registered activity day camps for children aged 4-14 during school holidays at school venues. Comparable product set to Move More Camps and Tredington Wraparound Care, with overlapping parent-paid daily pricing model.

Broad incumbents

• StreetGames: UK charity supporting community sport in disadvantaged areas, including HAF-style holiday provision and doorstep activity programmes. Comparable mission around vulnerable children and grant-funded delivery, but operating at a national rather than single-county scale.
• Access Sport: National charity using sport to transform the lives of disadvantaged and disabled young people, including inclusive activity programmes. Overlaps with Move More's SEND Saturdays and inclusive camp work, but operates across multiple regions rather than one county.
• Youth Sport Trust: National charity for PE, physical activity and school sport, hosting national programmes such as School Games and the Inclusion Lead network (Move More hosts the Gloucestershire Inclusion Lead for the Trust). Operates across the full UK while Move More is a regional delivery partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Customer concentration

• Xx.com/movemorecio
• Facebookfacebook.com/MoveMoreCIO
• LinkedInlinkedin.com/company/move-morecio
• Instagraminstagram.com/movemorecio

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move More