Opico Ltd
- Company typePrivate
- Founded1966
- HeadquartersBourne, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Opico Ltd does
OPICO Limited is the largest independent distributor of agricultural machinery in the United Kingdom, founded in 1966 and headquartered in a 50,000 sq/ft facility in Bourne, Lincolnshire. The company operates a dual model: manufacturing and distributing OPICO-branded products (recirculating batch grain dryers, grassland machinery, mechanical weeding comb harrows, interrow cultivators, post hole diggers, seeders, and micro-granule applicators) and serving as the UK importer/distributor for six international brands — HE-VA (Danish cultivation and grassland machinery), Alpego (Italian one-pass crop establishment), Simtech (UK direct drills), Ovlac (Spanish ploughs and shallow inversion tillage), Rumex (German AI-powered intelligent spot sprayers), and FarmDroid (Danish autonomous seeding and weeding robots).
The business generates revenue through hardware sales via two primary channels: a wholesale dealer network across the UK supported by Territory Managers, Product Specialists, and service engineers, and a direct-to-farmer e-commerce platform (MyOPICO) for genuine parts ordering. Pricing is quote-based for machinery and account-holder-accessible for parts, with no public pricing disclosed. Supporting infrastructure includes a proprietary Dealer Intranet for B2B ordering, warranty processing, and account management, as well as a dedicated after-sales department covering PDI, breakdown resolution, and parts supply throughout the working life of distributed machines.
OPICO has historically introduced first-of-type products to the UK market (Hesston machinery, Round Balers, Retrofit Turbo Chargers, large Disc Harrows) and has in recent years expanded into precision agriculture and autonomous robotics through its Rumex and FarmDroid partnerships. The company is privately held, owned by James Woolway since 2007, with no external institutional investment disclosed.
Opico Ltd firmographics
Firmographics- Name
- Opico Ltd
- Legal name
- OPICO Limited
- Website
- https://opico.co.uk
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Opico Ltd is headquartered
LocationHeadquarters
- HQ city
- Bourne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Opico Ltd business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Machinery Distribution: OPICO imports and distributes agricultural machinery from multiple international brands (HE-VA, Alpego, Simtech, Ovlac, Rumex, FarmDroid) through a UK dealer network. Revenue generated from wholesale pricing to dealers.
- Parts Sales: Direct parts sales to farmers through MyOPICO e-commerce platform, with full range of genuine parts for distributed machines available from dealer network.
- OPICO Own Brand Products: Distribution of OPICO-branded products including gas and diesel recirculating batch grain dryers, grassland machinery, mechanical weeding equipment, post hole diggers, seeders, and micro-granule applicators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B machinery and parts pricing through dealer network |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Opico Ltd product offering
Product offeringCore offering
OPICO is the largest independent UK distributor of agricultural machinery, importing and wholesaling machinery from seven international brands (HE-VA, Alpego, Simtech, Ovlac, Rumex, FarmDroid) and its own OPICO-branded range to a national dealer network. The OPICO own-brand portfolio includes gas and diesel recirculating batch grain dryers, grassland machinery, mechanical weeding comb harrows, interrow cultivators, post hole diggers, seeders, and micro-granule applicators. After-sales support is delivered through service engineers, technical training, genuine parts supply via dealers and the MyOPICO e-commerce platform, and a proprietary dealer intranet portal.
Product overview
OPICO Ltd is the largest independent distributor of agricultural machinery in the UK, operating as both a manufacturer of OPICO-branded products and a distributor for multiple international agricultural machinery brands. The core OPICO brand portfolio includes recirculating batch grain dryers (gas and diesel), a large grassland machinery range (mechanical weeding comb harrows, interrow cultivators, post hole diggers, seeders, and micro-granule applicators). The distributed brand portfolio includes HE-VA (Danish cultivation and grassland rolls), Alpego (Italian one-pass crop establishment systems), Simtech (UK direct drills), Ovlac (Spanish ploughs and shallow inversion tillage), Rumex (AI-powered intelligent spot sprayers), and FarmDroid (autonomous seeding and weeding robots). Supporting services include MyOPICO online parts ordering platform and a dealer intranet portal.
Differentiator
Problem solved
Functional benefit
Products and services
- OPICO Grain Dryers Gas and diesel recirculating batch grain dryers distributed under the OPICO own brand; the flagship product line that defined OPICO's reputation in the UK agricultural market.
- OPICO Grassland Machinery Range OPICO-branded grassland equipment including mechanical weeding comb harrows, interrow cultivators, post hole diggers, seeders, and micro-granule (Avadex) applicators.
- HE-VA Cultivation and Grassland Machinery Danish family-owned cultivation and grassland machinery brand distributed by OPICO in the UK, best known for high-quality sets of rolls and machines tailored to UK market conditions.
- Alpego Crop Establishment Equipment Italian manufacturer of one-pass crop establishment systems including power harrows, rotary cultivators, combination drills, and flail mowers; distributed by OPICO in the UK.
- Simtech Direct Drills UK direct-drill brand established in 2005 offering mechanical box drills and pneumatic models for arable and grassland enterprises; distributed by OPICO from 2025.
- Ovlac Ploughs and Soil-Engaging Equipment Spain's largest manufacturer of soil-engaging equipment with over 75 years of plough-building history, specialising in mouldboard ploughs and shallow inversion tillage; distributed by OPICO in the UK from 2024.
- Rumex Intelligent AI Spot Sprayers AI-powered intelligent spot sprayers developed by German company Rumex that use computer vision to identify and precisely target weeds; distributed by OPICO in the UK from May 2026.
- FarmDroid FD20 Autonomous Seeding and Weeding Robot The world's first fully automatic robot that both seeds and mechanically weeds, developed by Danish company FarmDroid; distributed by OPICO in the UK from 2022.
Quantifiable outcome
- First importer of Hesston machinery, first Round Balers, first Retrofit Turbo Chargers, and first large Disc Harrows to the UK market
- +1 more outcomes
Companies that use Opico Ltd
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Opico Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
Opico Ltd partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- RumexcoreGerman company established in 2020 by cousins Michael Their and Thomas Ullrich. Develops AI-powered intelligent spot sprayers for precise weed targeting, originally designed for dock plants in Bavaria, now expanded to onion, carrot, sugar beet, chicory, and spinach crops.
- SimtechcoreUK brand established in 2005 offering direct drills for arable and grassland enterprises. OPICO assumed distribution in 2025. Product range includes mechanical box drills and pneumatic models.
- OvlaccoreSpain's largest manufacturer of soil-engaging equipment with 75+ years of plough-building history. OPICO began distributing Ovlac in 2024. Specialist in shallow inversion tillage with mouldboard ploughs as flagship product.
- FarmDroidcoreDanish company founded by brothers Jens and Kristian Warming in 2012. FarmDroid FD20 is the world's first fully automatic robot that both seeds and mechanically weeds. OPICO began UK distribution in 2022.
- HE-VAcoreDanish family-owned company developing innovative and robust cultivation and grassland machinery. OPICO is the UK importer/distributor. Best known for high-quality sets of rolls, with products tailored to the UK market.
- AlpegocoreItalian company specializing in one-pass crop establishment systems for over 30 years. Comprehensive line-up of cultivation and green maintenance equipment including power harrows, rotary cultivators, combination drills, and flail mowers.
- OPICO (Own Brand)coreOPICO's proprietary brand distributing gas and diesel recirculating batch grain dryers, grassland machinery, mechanical weeding comb harrows, interrow cultivators, post hole diggers, seeders, and micro-granule (Avadex) applicators.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Opico Ltd competitors and assessment
Company assessmentDirect peers
- Spearhead Machinery: UK-based manufacturer and distributor of agricultural and vegetation management machinery. Directly comparable as a UK-headquartered independent agricultural equipment brand operating across both own-brand manufacturing and distribution channels.
- Pöttinger UK: UK distribution operations of Austrian agricultural machinery manufacturer Pöttinger, covering grassland, tillage, and seeding equipment. Comparable as a foreign-brand distributor serving UK grassland and arable farmers, with strong overlap against OPICO's HE-VA and grassland ranges.
- Amazone UK: UK arm of German agricultural machinery manufacturer Amazone, distributing cultivation, seeding, and crop protection equipment to UK farmers. Directly comparable as a foreign-brand UK distributor serving the same UK arable farmer customer base as OPICO.
- Lemken UK: UK presence of German agricultural implement manufacturer Lemken, specialising in tillage, sowing, and crop protection equipment. Comparable as a European manufacturer-distributor of cultivation and ploughing equipment overlapping directly with OPICO's HE-VA and Ovlac ranges.
- Kverneland UK: UK distribution arm of Norwegian agricultural machinery group Kverneland, offering ploughs, cultivation, and seeding equipment. Comparable as a multi-brand agricultural equipment distributor serving UK dealers and farmers through similar channel structures to OPICO.
- Kuhn UK: UK arm of French agricultural machinery manufacturer Kuhn Group. Comparable as an international agricultural equipment principal with a UK distribution operation serving the same dealer and farmer segments as OPICO.
- Horsch UK: UK operations of German tillage, seeding, and crop care equipment manufacturer Horsch. Comparable as a foreign-principal agricultural machinery distributor operating in the UK arable machinery market served by OPICO's HE-VA, Alpego, Ovlac, and Simtech lines.
Broad incumbents
- John Deere (UK & Ireland): UK arm of global agricultural machinery leader John Deere, distributing tractors, harvesters, and precision agriculture technology through a dealer network. Comparable as the dominant UK agricultural machinery distributor, but at vastly greater scale and with its own direct dealer model that competes with OPICO's independent dealer channel.
- CLAAS UK: UK subsidiary of German harvesting and agricultural machinery manufacturer CLAAS, one of the largest broad-line equipment providers in the UK market. Comparable as a major UK agricultural machinery distributor, but operating at significantly larger scale with proprietary manufactured harvesters and tractors outside OPICO's specialty niche.
- CNH Industrial (Case IH / New Holland) UK: UK operations of CNH Industrial, parent of Case IH and New Holland, two of the largest global agricultural equipment brands. Comparable as a major UK agricultural machinery distributor with broad-line product portfolios reaching the same farmer customer base that OPICO serves, though operating at substantially larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Opico Ltd social profiles
Digital presenceOpico Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opico Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Opico Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opico Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opico Ltd
What does Opico Ltd do?
OPICO is the largest independent UK distributor of agricultural machinery, importing and wholesaling machinery from seven international brands (HE-VA, Alpego, Simtech, Ovlac, Rumex, FarmDroid) and its own OPICO-branded range to a national dealer network. The OPICO own-brand portfolio includes gas and diesel recirculating batch grain dryers, grassland machinery, mechanical weeding comb harrows, interrow cultivators, post hole diggers, seeders, and micro-granule applicators. After-sales support is delivered through service engineers, technical training, genuine parts supply via dealers and the MyOPICO e-commerce platform, and a proprietary dealer intranet portal.
Is Opico Ltd a public or private company?
Opico Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Opico Ltd founded?
Opico Ltd was founded in 1966. It employs 11 to 50 people.
Where is Opico Ltd based?
Opico Ltd is headquartered in Bourne, United Kingdom, in the Europe region.
How does Opico Ltd make money?
Three revenue lines are on record. Agricultural Machinery Distribution is the primary driver. The others are parts Sales and OPICO Own Brand Products.
Who are Opico Ltd's main competitors?
Direct peers on record are Spearhead Machinery, Pöttinger UK, Amazone UK, Lemken UK, Kverneland UK, Kuhn UK and Horsch UK. Broad incumbents are John Deere (UK & Ireland), CLAAS UK and CNH Industrial (Case IH / New Holland) UK.
Does Opico Ltd have an API?
No public API is recorded for Opico Ltd.