Artilleriet
Artilleriet is a Swedish curated multi-brand interior design retailer and design studio selling furniture, lighting, objects, rugs, and kitchen products through e-commerce and showrooms in Gothenburg and Stockholm, alongside bespoke Design & Kitchen Studio services for residential and commercial clients.
- Company typePrivate
- Founded2011
- HeadquartersGöteborg, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Artilleriet does
Artilleriet is a privately held Swedish interior design retailer and design studio founded in 2011 and operating as Artilleriet Interiors AB from Gothenburg. The company curates and sells furniture, lighting, objects, rugs, and kitchen products from a portfolio of international design brands — including De La Espada, Gervasoni, Nordic Knots, Ferm Living, and Bordallo Pinheiro — alongside its own proprietary label, Artilleriet Ateliers, which produces exclusive furniture, lighting, rugs, and decorative accessories in collaboration with artisans and designers. The catalog spans roughly 5,000 SKUs at price points from approximately 70 SEK (small accessories) to over 200,000 SEK (premium furniture and lighting), with the majority of products falling in the 1,000–20,000 SEK range.
Revenue is generated through three principal streams: (1) one-time product sales via the artilleriet.se e-commerce platform, powered by Centra CDN, and physical showrooms in Gothenburg (flagship at Magasinsgatan 19 and a kitchen studio at Södra Larmgatan 2) and Stockholm (Linnégatan 29, by appointment or Fridays); (2) bespoke Design & Kitchen Studio services for residential and commercial projects, including custom kitchens, bathrooms, and full interiors manufactured in Sweden; and (3) Professional B2B services targeting architects, interior designers, hotels, restaurants, and public-space clients. The company is privately held with no disclosed external investors, subsidiaries, or M&A activity, and employs 11–50 people. Marketing is content-led through the A. Journal editorial platform, Instagram, Facebook, Pinterest, and email, aimed at design-conscious consumers and trade professionals in Sweden and broader Europe.
Artilleriet firmographics
Firmographics- Name
- Artilleriet
- Legal name
- Artilleriet Interiors AB
- Website
- https://artilleriet.se
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Artilleriet is a Swedish curated multi-brand interior design retailer and design studio selling furniture, lighting, objects, rugs, and kitchen products through e-commerce and showrooms in Gothenburg and Stockholm, alongside bespoke Design & Kitchen Studio services for residential and commercial clients.
- Ownership category
- akta.pro rank
Artilleriet industry classification
Industry- Product category
- Interior Design Retail
- NAICS
- Interior Design Services (54141)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)
Keywords
Where Artilleriet is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Artilleriet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time sales of curated interior design products including furniture, lighting, objects, rugs, and kitchen items from various brands. Revenue generated through e-commerce and physical retail locations.
- Design & Kitchen Studio Services: Bespoke interior design services for private homes and commercial spaces including bespoke kitchens, bathrooms, and furniture. Services include design consultation, manufacturing oversight, and project management.
- Professional B2B Services: Interior design services for commercial clients including hotels, restaurants, offices, and public spaces. Services include concept development, furniture procurement, and project execution.
- Gift Cards: Digital gift cards sold for use on both online and in-store purchases. Gift cards are valid for one year from purchase date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time product purchases across multiple price points |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Artilleriet product offering
Product offeringCore offering
Artilleriet is a curated multi-brand interior design retailer selling furniture, lighting, objects, rugs, and kitchen products from international designers alongside its own Artilleriet Ateliers label, distributed through its e-commerce platform and physical showrooms in Gothenburg and Stockholm. The company also operates a Design & Kitchen Studio offering bespoke interior design and kitchen services for private homes, plus a Professional B2B service for commercial projects such as hotels, restaurants, offices, and public spaces.
Product overview
Artilleriet is an eclectic interior design retailer offering a curated mix of furniture, lighting, objects, rugs, and kitchen products from international designers and their proprietary Artilleriet Ateliers brand. The company operates as a multi-category platform with brick-and-mortar showrooms in Stockholm and Gothenburg. Core retail offerings include Furniture, Lighting, Objects, Rugs, and Kitchen categories, supplemented by own-brand products (Artilleriet Ateliers) covering furniture, lighting, and decorative accessories. Services include a Design & Kitchen Studio for bespoke interiors and kitchens, Professional B2B services for commercial projects, and gift cards. The company functions as a unified retail platform with multiple product categories rather than a modular software architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Artilleriet Ateliers: Artilleriet's own design collection created in collaboration with skilled artisans and designers, featuring timeless objects for everyday atmospheres including furniture, rugs, lighting, and accessories.
Products and services
- Furniture Hand-picked range of designer furniture sold to consumers and professional clients through Artilleriet's e-commerce site and showrooms in Sweden.
- Lighting Curated lighting design collection including table, ceiling, wall, floor, reading, outdoor, and portable lamps plus light sources from international designers.
- Objects Curated interior objects including details, textiles, art and books, mirrors, fragrance and skincare, bathroom items, and store-exclusive decorative accessories.
- Rugs Exclusive collection of rugs from selected brands including Artilleriet Ateliers own lines and external designers such as Nordic Knots and Cappelen Dimyr.
- Kitchen Kitchen assortment including appliances, cooking utensils, serving ware, baking equipment, pantry items, cookbooks, kitchen textiles, and cleaning/care products for professional and home use.
- Artilleriet Ateliers Proprietary in-house design brand featuring furniture, lighting, rugs, and decorative accessories created in collaboration with skilled artisans and designers, sold exclusively through Artilleriet.
- Design & Kitchen Studio Bespoke interior design service for private homes and commercial spaces including bespoke kitchens, bathrooms, and furniture crafted in Sweden, with initial consultation, design presentation, and project management through delivery.
- Professional B2B Commercial interior design service for workplaces, hotels, restaurants, and public spaces including residential interior design, hotel and restaurant concepts, creative office spaces, public area design, and unique retail fittings.
- Gift Card Digital gift cards in customizable amounts, valid for one year from purchase date, accepted for both online and in-store purchases.
Companies that use Artilleriet
Customer profileSegments4 records
Ideal customer profiles3 records
Artilleriet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Artilleriet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Artilleriet AtelierscoreArtilleriet Ateliers is the proprietary in-house brand of Artilleriet, creating exclusive design objects through collaboration with skilled artisans and designers. Products include furniture, lighting, rugs, and accessories sold exclusively through Artilleriet channels.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Artilleriet competitors and assessment
Company assessmentDirect peers
- Svenskt Tenn: Iconic Stockholm interior design retailer founded on Josef Frank and Estrid Ericson designs, selling furniture, textiles, and objects. Comparable to Artilleriet in curated Swedish design positioning, premium price points, and showroom-led retail.
- ABC Carpet & Home: New York-based curated home furnishings retailer offering designer furniture, rugs, and home objects. Comparable to Artilleriet in multi-category curated assortment, premium positioning, and experiential showroom format.
- Room & Board: US retailer offering modern, American-made furniture and home accessories with showrooms and e-commerce. Comparable to Artilleriet in showroom-and-online retail model serving design-conscious consumers, though at larger scale.
- Nordic Nest: Swedish-founded Nordic design e-commerce platform (formerly Scandinavian Design Center) selling furniture, lighting, and home accessories from Scandinavian brands. Directly comparable on multi-brand Nordic assortment and DTC e-commerce focus.
- Nordiska Galleriet: Stockholm-based premium interior design retailer offering curated furniture, lighting, and objects from international designers. Closest direct competitor to Artilleriet in Sweden, with a similar curated multi-brand assortment and physical showroom strategy.
- Designtorget: Swedish design retailer with multiple physical stores and an online shop, curating Scandinavian furniture, objects, and gifts. Comparable to Artilleriet in its Swedish retail footprint and curated Scandinavian design assortment.
- Design Within Reach: US-based curated modern design retailer selling furniture and accessories from iconic and contemporary designers. Highly comparable to Artilleriet in curated multi-brand assortment, designer-led merchandising, and DTC plus showroom model.
Broad incumbents
- HAY: Danish contemporary design brand producing furniture, lighting, and accessories sold globally through design retailers including Artilleriet. A supplier/competitor hybrid, broadly comparable in the Nordic design category though operating as a brand rather than retailer.
- BoConcept: Danish furniture retailer with a global franchise showroom network selling customizable modern furniture. Comparable to Artilleriet in showroom-led retail and design-conscious customer base, but at broader scale and with proprietary product focus.
Emerging players
- Connox: German design e-commerce platform specializing in premium designer furniture, lighting, and objects from European brands. Comparable to Artilleriet in curated European designer assortment and DTC focus, though primarily online-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Artilleriet social profiles
Digital presenceArtilleriet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artilleriet leadership team
Management profileNumber of profiles
Artilleriet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artilleriet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artilleriet
What does Artilleriet do?
Artilleriet is a curated multi-brand interior design retailer selling furniture, lighting, objects, rugs, and kitchen products from international designers alongside its own Artilleriet Ateliers label, distributed through its e-commerce platform and physical showrooms in Gothenburg and Stockholm. The company also operates a Design & Kitchen Studio offering bespoke interior design and kitchen services for private homes, plus a Professional B2B service for commercial projects such as hotels, restaurants, offices, and public spaces.
Is Artilleriet a public or private company?
Artilleriet is a private company. It is classified as unknown and is currently operating.
When was Artilleriet founded?
Artilleriet was founded in 2011. It employs 11 to 50 people.
Where is Artilleriet based?
Artilleriet is headquartered in Göteborg, Sweden, in the Europe region.
How does Artilleriet make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are design & Kitchen Studio Services, professional B2B Services and gift Cards.
Who are Artilleriet's main competitors?
Direct peers on record are Svenskt Tenn, ABC Carpet & Home, Room & Board, Nordic Nest, Nordiska Galleriet, Designtorget and Design Within Reach. Broad incumbents are HAY and BoConcept. Connox is listed as an emerging player.
Does Artilleriet have an API?
No public API is recorded for Artilleriet.
What industry is Artilleriet in?
Artilleriet's product category is Interior Design Retail. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms. Its NAICS code is 54141 and its SIC code is 5700.