BIMA

What BIMA does

BIMA (Boston Interactive Media Association) is a non-profit Chamber Network operating as a programmatic division of the Greater Boston Chamber of Commerce. It serves as the regional community platform for digital marketing and media professionals working across agencies, brands, publishers, and ad-tech companies with business interests in New England. Its core offerings consist of thought-provoking events, professional development programs, and dynamic networking opportunities designed to help members exchange ideas, gain industry insights, and build relationships in the evolving digital landscape. The organization does not operate as a software platform; its product surface is built around event programming, with add-on offerings including a 2026 BIMA Event Package (discounted multi-event access) and tiered BIMA sponsorship opportunities.

BIMA's business model is a hybrid of recurring membership dues and event-cycle sponsorship revenue. Membership is positioned as part of the broader Greater Boston Chamber of Commerce membership infrastructure, distributed through the Chamber's platform, member directory, event calendar, and newsletter communications, with secondary promotion via Instagram. Specific pricing is not publicly disclosed. The organization is led by a Senior Program Manager (Angelica Medina) embedded within the Chamber, supported by a board of industry professionals from companies such as Gupta Media, Clear Channel Outdoor, The Castle Group, and NBC10 Boston. For 2026, BIMA has secured five named corporate sponsors (Cadent, Digital Remedy, LoopMe, media.net, and Santander), providing the commercial anchor for its programming year. The organization is headquartered at the Greater Boston Chamber of Commerce's Boston office at 265 Franklin Street, Suite 1701, and operates exclusively within the New England market.

Name

BIMA

Legal name

Boston Interactive Media Association

Website

https://bima.org

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Boston Interactive Media Association (BIMA) is a non-profit Chamber Network under the Greater Boston Chamber of Commerce that delivers events, professional development, and networking for digital marketing and media professionals across agencies, brands, publishers, and ad-tech companies in New England.

Ownership category

akta.pro rank

Product category

Professional Association & Community Networking Services

NAICS

Convention and Trade Show Organizers (561920), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Partner, Channel & Vendor Conferences (MPAGAGAL)

Keywords

• Professional association membership
• Digital media networking
• Industry events programming
• Marketing professional development
• Chamber of commerce network

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Dues: BIMA operates as a Chamber Network under the Greater Boston Chamber of Commerce, generating revenue through membership fees from digital marketing and media professionals across agencies, brands, publishers, and ad-tech companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BIMA (Boston Interactive Media Association) is a Chamber Network under the Greater Boston Chamber of Commerce that provides digital marketing and media professionals across agencies, brands, publishers, and ad-tech companies in New England with thought-provoking events, professional development programs, dynamic networking opportunities, and corporate sponsorship packages. The organization functions as a membership-based professional association rather than a software or product business, distributing its programming through the parent Chamber's platform, event calendar, newsletter, and Instagram presence.

Product overview

BIMA (Boston Interactive Media Association) is a Chamber Network under the Greater Boston Chamber of Commerce that serves as the go-to community for digital marketing and media professionals. It is not a unified software platform but rather a membership-based professional association offering a portfolio of programs and services including events and networking, professional development programs, event packages with priority access, and sponsorship opportunities. The core offering centers on community-building through thought-provoking events and dynamic networking opportunities for professionals across agencies, brands, publishers, and ad-tech companies with business interests in New England.

Differentiator

Problem solved

Functional benefit

Products and services

• BIMA Events & Networking Thought-provoking events and dynamic networking opportunities for digital marketing and media professionals working across agencies, brands, publishers, and ad-tech companies with business interests in New England.
• BIMA Professional Development Programs Professional development programs equipping BIMA members with the knowledge and connections needed to navigate the evolving digital landscape.
• BIMA Corporate Sponsorship Packages Tiered sponsorship packages through which companies gain visibility and engagement access to the New England digital media and marketing professional community served by BIMA.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered sponsor.

• CadentsponsorGTM or Marketing PartnerCadent is a 2026 BIMA sponsor, supporting the Boston Interactive Media Association's events and programs for digital marketing and media professionals in New England.
• Digital RemedysponsorGTM or Marketing PartnerDigital Remedy is a 2026 BIMA sponsor, contributing to the association's initiatives for digital media professionals.
• LoopMesponsorGTM or Marketing PartnerLoopMe is a 2026 BIMA sponsor supporting the Boston digital media community and its programming.
• media.netsponsorGTM or Marketing Partnermedia.net is a 2026 BIMA sponsor providing support for the association's events and professional development programs.
• SantandersponsorGTM or Marketing PartnerSantander is a 2026 BIMA sponsor supporting the Boston Interactive Media Association's initiatives.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Interactive Advertising Bureau (IAB): IAB is the national trade association for the digital advertising and marketing ecosystem, serving many of the same agency, brand, publisher, and ad-tech constituents as BIMA but at a national/industry-wide scale rather than a regional New England focus.
• 4A's (American Association of Advertising Agencies): 4A's is the national trade association representing advertising agencies in the US, overlapping with BIMA's agency-side audience but operating at national scope with broader agency governance standards and benefits.

Regional players

• Massachusetts Broadcasters Association: A Massachusetts-based association serving local radio and TV broadcasters — overlapping with BIMA's media-side audience (broadcasters, publishers) and serving the same New England geography, though with a traditional broadcast focus.
• PRSA Boston (Public Relations Society of America Boston Chapter): PRSA Boston is a regional chapter of a national professional association serving communications and marketing-adjacent professionals in New England — comparable regional association structure and audience overlap, but focused on PR rather than digital marketing/media specifically.
• New England Newspaper & Press Association: A regional association serving newspapers and press organizations across New England — overlapping with BIMA's publisher audience and matching the New England geography, though focused on print/news media rather than digital marketing.

Direct peers

• Digital Media Association (DiMA): DiMA is a national trade association focused on digital media and streaming, representing many of the same publisher and ad-tech firms BIMA serves — comparable audience and policy/community focus but at a national rather than regional level.
• MITX (Marketing & Interactive Technology Exchange): MITX is a Massachusetts-based industry association for digital marketing, media, and technology professionals, running events, awards, and networking — directly comparable audience, geography, and value proposition to BIMA.
• Ad Club (formerly Ad Club of Boston): The Ad Club is a Boston-based professional association for advertising, media, and marketing professionals — directly comparable regional association model serving overlapping agencies, brands, and publishers.
• American Marketing Association (AMA) Boston Chapter: AMA is a national professional marketing association with a Boston chapter that runs events, professional development, and networking for marketing professionals in the New England region — directly comparable membership/community model and target audience.

Others

• Greater Boston Chamber of Commerce (parent): BIMA's parent organization runs multiple professional networks and events (Housing Crisis, FIFA 2026, etc.) — the umbrella entity within which BIMA operates and which sets the strategic direction, infrastructure, and broader programming context for BIMA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BIMABoston

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIMA