Deanfield Homes

What Deanfield Homes does

Deanfield Homes is a privately held UK residential property developer headquartered in Wycombe, Buckinghamshire, founded in 2016 and operating with between 11 and 50 employees. The company's stated business is residential development, land acquisition, and planning services, indicating a vertically integrated small-scale housebuilder model where it identifies sites, secures planning consent, and delivers homes for sale in its local South East market.

The firm operates from a single location in Wycombe and is led by founder and managing director Peter Blades, who has overseen operations since incorporation. The narrow geographic footprint and small headcount suggest a locally focused developer whose competitive position depends on access to sites in the Buckinghamshire catchment, relationships with local landowners and planning authorities, and execution of individual residential schemes rather than national-scale volume building. No information was available in the source data regarding the company's land bank size, unit delivery volumes, project pipeline, or technology stack, and the firm's own website was inaccessible beyond a security verification loader at the time of capture.

The revenue model follows standard UK housebuilder mechanics: land is acquired (often with planning risk), developed into residential units, and sold to individual home buyers, generating lump-sum revenue on completion. No disclosed pricing structure, off-take agreements, partnerships, joint ventures, or institutional capital were identified, meaning the business appears to be funded organically through site-level development finance rather than through equity raises or strategic capital partnerships.

Name

Deanfield Homes

Website

https://deanfieldhomes.co.uk

Company type

Private

Founded year

2016

Headcount range

11–50 employees

Short description

Deanfield Homes is a private UK residential property developer founded in 2016 in Wycombe, Buckinghamshire, with 11–50 employees. The company undertakes land acquisition, planning, and residential development for individual home buyers in the South East market.

Ownership category

akta.pro rank

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (23721)

SIC

Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential development
• Home building
• Land acquisition
• Property development
• Construction services

Headquarters

HQ city

Wycombe

HQ country

United Kingdom

HQ region

Europe

Markets served

Core offering

Deanfield Homes is a UK-based construction company that develops residential properties, undertakes land acquisition, and provides planning services for new home projects. The company focuses on building and delivering new homes in the United Kingdom market.

Differentiator

Problem solved

Functional benefit

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Bloor Homes: Large private UK homebuilder with regional operating model spanning land acquisition through construction. Comparable on integrated build-for-sale model and multi-region footprint, though at meaningfully larger scale.
• Shanly Homes: Privately held regional UK homebuilder operating across the South East with a similar vertically integrated land-and-build model. Most directly comparable on size, ownership structure (private, founder-influenced), and South East geography.
• Crest Nicholson: UK residential developer focused on Southern England building homes for the open market. Comparable product offering and geographic concentration, although Crest is a public company of substantially larger scale.
• Acorn Property Group: Private regional UK developer active in the South West and South East, focused on small-to-medium residential and mixed-use schemes. Comparable on private status, regional focus, and integrated development model at a similar scale band.
• Bewley Homes: Private regional UK homebuilder focused on the South and South East with an integrated land-led development model. Similar profile to Deanfield on private status, regional focus, and integrated development approach.

Broad incumbents

• Berkeley Group: Major UK homebuilder focused on London and the South East, with an integrated land-led development model. Overlaps Deanfield on South East geography and integrated development approach, but at much larger scale and with a more urban focus.
• Taylor Wimpey: One of the largest UK homebuilders with national coverage including the South East. Comparable on build-for-sale residential model, though at substantially larger scale with broader geographic and product diversification.
• Redrow: National UK homebuilder with strong presence in the South East and a heritage brand. Comparable product offering and regional overlap, but operates at significantly greater scale than Deanfield.
• Persimmon: Largest UK volume homebuilder by unit output, with national coverage including the South East. Comparable on residential new-build for-sale product, though scale, capital base, and geographic reach far exceed Deanfield's.
• Bellway: One of the UK's largest PLC homebuilders operating across multiple regions. Comparable core product (new-build homes for sale) but operates at a fundamentally larger scale and broader geographic footprint than Deanfield.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/deanfieldhomes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deanfield Homes