What Bewley Homes PLC does

Bewley Homes PLC (legally Bewley Homes Limited, registered in England and Wales, company number 02585370) is a privately held regional housebuilder founded in 1991 and headquartered in Baughurst, Hampshire. The company designs, constructs, and sells new-build residential homes across four counties in the south of England: Hampshire, Oxfordshire, Surrey, and Wiltshire. Bewley operates four active developments (King's Water in Ashton Keynes, Princess Gardens in Bishop's Green, Regency Gardens in Benson, and The Oaks at Willow Fields in Alfold) delivering in excess of 360 homes per year at price points ranging from £420,000 to £1,799,000, generating approximately £150m in annual turnover. Its portfolio is anchored by the Garden Village Collection sub-brand, featuring energy-efficient homes with photovoltaic solar panels, EV charging points, and triple glazing as standard, using contemporary 'hub' living interior layouts designed in-house.

The company makes money primarily through one-time sales of newly built residential properties to individual buyers via direct sales centres at each development, supplemented by Part Exchange (Bewley purchases the buyer's existing home), Assisted Move, and the government-backed First Homes scheme (30% discount for eligible first-time buyers). Supporting services include a Refer a Friend incentive (£1,000 each on legal completion) and partnerships with Hamptons Estate Agents and Partridge Mortgage Services for lead generation. Land acquisition is conducted through direct outreach to landowners, agents, and developers, with a £165m revolving credit facility from the main shareholder plus a separate Lloyds RCF funding the land pipeline. Bewley is led by Chairman Greg Locke and Managing Director Andrew Brooks (joined 1995, MD since 2012), with a senior team largely drawn from national PLC housebuilders including Redrow, David Wilson Homes, Linden, Miller Homes, and Persimmon Southern. The customer base spans first-time buyers, growing families, downsizers, and commuters, with 10-year NHBC/LABC warranties and Consumer Code endorsement underpinning the proposition.

Name

Bewley Homes PLC

Legal name

Bewley Homes Limited

Website

https://bewley.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Bewley Homes PLC is a privately held regional UK housebuilder founded in 1991 that designs, constructs, and sells new-build residential homes across Hampshire, Oxfordshire, Surrey, and Wiltshire, delivering 360+ homes per year at a £150m annual turnover through its Garden Village Collection sub-brand and four active developments.

Ownership category

akta.pro rank

Product category

Residential Housebuilding

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential housebuilding
• New home construction
• Property development
• Energy-efficient homes
• Residential property sales

Headquarters

HQ city

Baughurst

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New residential property sales: One-time sale of newly built residential homes to individual buyers. Revenue is generated per property sold at listed prices ranging from £420,000 to £1,799,000 depending on development and house type. Sales completed through direct sales centres, part exchange, and assisted move schemes.
2. Land development: Acquisition and development of land for residential construction. Company promotes land through planning system and develops strategic land opportunities. Turnover from land activities contributes to overall business.
3. Part Exchange property purchases: Company purchases existing properties from customers as part of part exchange scheme, which facilitates new home sales. These are not direct revenue generators but enable transaction completion.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bewley Homes PLC is a regional housebuilder that designs, builds, and sells new residential homes (1 to 5-bedroom properties) across developments in southern England. The company operates four active developments — Regency Gardens, King's Water, The Oaks at Willow Fields, and Princess Gardens — with homes priced from £420,000 to £1,799,000. Supporting the core home sales are purchasing schemes including Part Exchange, Assisted Move, and the government First Homes Scheme.

Product overview

Bewley Homes PLC is a housebuilder operating since 1991 that constructs and sells new residential properties across southern England. The company operates as a single-product builder of new homes rather than a platform company, organized around specific housing developments including Regency Gardens, King's Water, The Oaks at Willow Fields, and Princess Gardens. The Garden Village Collection serves as a branded sub-portfolio of energy-efficient, architect-designed homes featuring sustainable design principles and contemporary 'hub' living layouts. Supporting services include Part Exchange (guaranteed home buyback), The Bewley Assisted Move (assisted selling scheme), and the First Homes Buyer Scheme (government-backed discounted purchases). The company also offers a Refer a Friend incentive and land acquisition services for landowners.

Differentiator

Problem solved

Functional benefit

Brands

• Garden Village Collection: A portfolio of beautifully crafted homes which form the cornerstone of developments, embracing energy saving and sustainability with focus on 'hub' living design.

Products and services

• Regency Gardens An exclusive collection of 78 energy-efficient 2, 3, 4 and 5-bedroom homes in Benson, Oxfordshire, priced from £440,000 to £800,000, featuring PV solar panels, EV charging points, and a show home.
• King's Water A premium development in Ashton Keynes, Wiltshire featuring 2, 3, 4 & 5 bedroom homes priced from £750,000 to £1,799,000, with Part Exchange available. Located in a premium Wiltshire location.
• The Oaks at Willow Fields A Garden Village Collection development in Alfold, Surrey offering final 4-bedroom detached homes priced from £675,000, featuring designer kitchens with integrated appliances, fitted wardrobes, flooring throughout, and EV charging. Sales handled through Hamptons Estate Agents.
• Princess Gardens A Garden Village Collection development in Bishop's Green, Hampshire featuring 1, 2, 3, 4 and 5-bedroom homes priced from £420,000 to £840,000, with First Homes scheme available for eligible first-time buyers. Includes Stamp Duty paid and Part Exchange incentives.
• Garden Village Collection A branded portfolio of architect-designed, energy-efficient 2 to 5-bedroom homes featuring contemporary 'hub' living layouts, sustainable design principles, and high-quality specifications. Houses include PV solar panels, EV charging points, and triple-glazed windows as standard features.
• Part Exchange A purchasing scheme allowing buyers to sell their existing home to Bewley Homes in as little as 6 weeks, eliminating the need for an onward chain and providing a guaranteed buyer. Helps customers avoid property chain complications and stress.
• Bewley Assisted Move A scheme enabling buyers to reserve a new Bewley home with a £500 deposit before selling their current property, with up to 12 weeks to complete the sale. Benefits include up to £10,000 towards estate agent fees and £1,000 legal fee contribution.
• First Homes Buyer Scheme A government-backed scheme offering homes with at least 30% discount on market value for first-time buyers meeting eligibility criteria including household income under £80,000 and local connection requirements.
• Land Acquisition Services Land acquisition and development services for landowners and agents, with Bewley Homes offering fast decision-making, a £165m revolving credit facility, and a reputation for successful planning applications. Over 100 years of combined experience in the land and planning team.

Quantifiable outcome

• 99.28% waste recycling rate diverted from landfill
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, secondary, supporting and minor.

• R CollardcoreStrategic or Co-development PartnerWaste management partner handling segregation and disposal of waste across all development sites in the south of England. Achieved 99.28% recycle rate diverted from landfill. Partnership enables better-informed decisions on material sourcing and ordering.
• Hamptons Estate AgentssecondaryChannel Partner/ Reseller/ DistributorExternal estate agent partnership for Willow Fields development sales. Hamptons handles sales enquiries and viewings for final homes at the development.
• Partridge Mortgage ServicessupportingGTM or Marketing PartnerMortgage assessment partnership providing buyers with access to new home mortgage specialists. Helps buyers explore mortgage options and find appropriate products.
• UK Government (First Homes Scheme)coreStrategic or Co-development PartnerGovernment-backed scheme at Princess Gardens providing first-time buyers with minimum 30% discount on market value. Requires meeting eligibility criteria including household income limits and local connection requirements.
• NHBC / LABCcoreStrategic or Co-development Partner10-year insurance-backed warranty provider. NHBC (National House Building Council) or LABC provide warranty coverage for new homes.
• Sebastian's Action TrustminorOthersCharitable partner supported through corporate events and fundraising activities.
• Guide Dogs for the Blind AssociationminorOthersCharitable partner supported through corporate events and fundraising activities.
• Breakthrough LearningminorOthersCharitable partner supported through corporate events and fundraising activities.
• Arrhythmia AllianceminorOthersCharitable partner supported through corporate events and fundraising activities.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bellway plc: Major UK housebuilder with strong southern England presence. Direct competitor in family homes in Hampshire, Oxfordshire, Surrey, and Wiltshire at similar price points to Bewley's mid-market offering.
• Vistry Group plc: Large UK housebuilder with significant southern England operations including the Linden Homes brand. Direct competitor in regional mid-market family housing, with overlapping price points and customer segments.
• Barratt Developments plc: Largest UK housebuilder by volume with strong presence across southern England. Competes directly with Bewley in similar geographies and price segments, with overlapping energy-efficient and family-home offerings.
• Redrow plc: UK premium housebuilder with strong southern presence. Comparable on family housing product and customer base, though positioned more upmarket. Bewley's COO Peter Carpinelli previously served as MD at Redrow.
• Taylor Wimpey plc: Major UK housebuilder with extensive land bank and national coverage including southern England. Overlaps with Bewley on family-oriented homes in similar price bands and locations, but operates at much greater scale.
• Persimmon plc: One of the UK's largest housebuilders delivering thousands of homes annually across multiple regions. Comparable as a direct competitor in the south of England with overlapping product range and customer base, but at significantly greater scale.

Direct peers

• Crest Nicholson Holdings plc: UK housebuilder focused on southern England with similar geographic overlap and mid-to-premium family home positioning. Direct competitor in Hampshire, Surrey, and Oxfordshire markets at comparable price points.
• Croudace Homes: Family-owned regional housebuilder focused on southeast England with similar mid-market family home positioning and comparable scale. Operates in overlapping geographies with similar product offering.
• Inland Homes plc: Smaller UK housebuilder focused on southern England, similar in scale and geographic focus to Bewley. Direct competitor in mid-market family housing across overlapping southern counties.
• Miller Homes: Regional housebuilder operating in Scotland, Midlands, and southern England with similar mid-market family home positioning. Closely comparable in scale (~1,500+ homes/year) and product offering, and recently employed several Bewley senior hires.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Bewley_Homes
• Facebooken-gb.facebook.com/BewleyHomesDeveloper
• LinkedInlinkedin.com/company/bewley-homes-plc
• Instagraminstagram.com/bewleyhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bewley Homes PLC