TAILORA

What TAILORA does

TAILORA SAS is a French immersive technology firm founded in 2015 and headquartered in Lyon, with regional offices in Rennes, Grand Lancy/Geneva (Switzerland), and Luxembourg. The company designs and develops bespoke virtual reality, augmented reality, and 3D CGI solutions for three primary verticals: real estate professionals (investors, developers, advisors), industrial firms (product, process, and training use cases), and consulting/communication agencies. Its core product set comprises virtual property tours, orbital 360° views, product/project configurators, markerless AR projections, 2D/3D animation, and CGI rendering, all delivered through a proprietary cloud-based streaming platform accessible online and offline across smartphones, tablets, desktops, WebGL, and VR headsets including Meta Quest and Oculus Rift. The technology stack is developed and maintained in-house across three consolidated departments: Computer Graphics (2D/3D), Computer Engineering, and Consulting.

TAILORA has delivered 400+ projects to more than 200 clients worldwide, including JLL, CBRE, Avison Young, Savills, Allianz, Vinci Immobilier, Nexity, Unibail Rodamco Westfield, Groupama Immobilier, Segro France, Covéa Immobilier, RATP, Engie, and Meister Engineering, and has virtualized over 500,000 m² of real estate space. The firm maintains a 97% customer satisfaction rate and an annual delivery cadence of approximately 60 projects. Notable engagements include the Triangle Paris immersive project (Unibail Rodamco Westfield), the Les Gobelins urban logistics projection (Segro), the 14 Haussmann office campus (Covéa Immobilier, 26,000 m²), and the R80 Series 7 virtual motorcycle configurator (Meister Engineering).

The company operates a professional services revenue model, generating income through bespoke project-based contracts priced on a quote basis with no publicly disclosed tiers or recurring SaaS component. Distribution is direct-to-enterprise via field sales, a multilingual (FR/EN/DE) digital presence, and trade show participation. TAILORA is privately held and founder-led by President Bastien Schultz, with no disclosed external institutional investment or capital restructuring.

Name

TAILORA

Legal name

TAILORA SAS

Website

https://tailora.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

TAILORA is a French immersive technology firm, founded in 2015 and headquartered in Lyon, that designs bespoke VR, AR, and 3D CGI solutions — virtual tours, configurators, markerless AR, and orbital views — for real estate developers, industrial firms, and consulting agencies across Europe.

Ownership category

akta.pro rank

Product category

Immersive Technology Services

NAICS

Other Specialized Design Services (54149), Computer Systems Design Services (541512), Industrial Design Services (541420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Immersive technology solutions
• Virtual reality experiences
• Augmented reality visualization
• 3D CGI rendering
• Real estate visualization

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Custom Immersive Solution Development: Design and development of bespoke immersive experiences (VR, AR, CGI, virtual tours, configurators) tailored to individual client projects in real estate, industry, and consulting. Delivered as turnkey solutions with ongoing support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TAILORA designs and develops bespoke immersive technology solutions, including virtual reality experiences, augmented reality applications, 3D CGI rendering, 360° orbital views, interactive virtual tours, and product/project configurators. These are delivered as turnkey, project-based solutions through a proprietary cloud-based streaming platform accessible across smartphone, tablet, desktop, VR headsets, touch tables, and web platforms, serving real estate developers, industrial firms, and consulting agencies.

Product overview

TAILORA is an immersive experience specialist offering turnkey solutions across virtual reality, augmented reality, and digital visualization technologies. The company provides a comprehensive portfolio including virtual tours (interior/exterior), orbital views (360° perspectives), product/project configurators, AR solutions (including MarkerLess AR), 2D/3D animation, and CGI rendering. The core offering is built on a streaming cloud platform for online distribution, complemented by custom software interfaces and back-office management systems. TAILORA serves three main sectors: real estate (residential, tertiary, retail, logistics), industry (product, process, training), and communication/consulting. Solutions are accessible across multiple devices including mobile (iOS/Android), desktop, VR headsets (Meta Quest, Oculus Rift), and web platforms via WebGL.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Tour (Visite Virtuelle) Interactive virtual tour technology enabling users to explore properties (interior and exterior) via immersive digital experiences accessible on mobile, web, or VR platforms; for real estate developers, investors, advisors, and industrial firms.
• Orbital View (Vue Orbitale) High-definition 360° visualization technology for interior and exterior projects providing detailed spatial perspectives of real estate and industrial assets; for real estate and industrial buyers needing spatial comprehension.
• Product / Project Configurator Virtual configurator enabling users to customize products and projects by selecting options, packs, and accessories, with both VR and AR viewing modes at 1:1 scale; for industrial product launches, real estate space configuration, and consulting client projects.
• Augmented Reality (AR) Experiences AR technology including MarkerLess AR for projecting virtual content onto real spaces at 1:1 scale and on-site AR for real estate and product demonstrations; for real estate developers and industrial firms.
• 2D/3D Animation Animation services for product processes and projects, enabling users to understand how products, processes, or projects function through virtual demonstrations; for industrial firms and consulting/communication agencies.
• Streaming Platform Cloud-based streaming platform for distributing virtual experiences online or offline, enabling web-accessible immersive content without requiring local installation across smartphone, tablet, desktop, and VR devices; for enterprise clients of TAILORA's custom immersive solutions.
• CGI Rendering High-quality CGI rendering services for creating visual presentations of products, projects, or processes with indoor and outdoor viewing angles; for real estate marketing, industrial product launches, and consulting communication campaigns.
• Back-Office Management and API Integration Content and information management system including a back-office manager and API creation for integration with existing client systems; for enterprise clients managing immersive content lifecycles.
• Interactive Neighborhood Map (Plan de Quartier Interactif) Interactive mapping feature for real estate projects highlighting location amenities and neighboring attractions to enhance property presentation; for real estate developers and advisors marketing residential, tertiary, retail, or logistics assets.
• Virtual Showroom Virtual space configuration and personalization tool allowing users to customize and personalize spaces being marketed, including layout and amenity options; for real estate developers and advisors presenting residential or tertiary assets.
• Immersive VR Headset Experiences Virtual reality headset experiences using Meta Quest and other platforms for fully immersive project visualization in real estate, logistics, and industrial applications; for real estate developers, industrial firms, and consulting/communication agencies.
• Customized Software Interface Tailor-made software interfaces developed for specific client projects, providing unique user experiences for commercial launches and asset visualization; for enterprise clients commissioning bespoke immersive deployments.

Quantifiable outcome

• 97% customer satisfaction rate across the client base.
• +3 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tailora SwitzerlandcoreOthersTailora maintains its own office in Geneva/Lancy, Switzerland (Tailora Switzerland), operating as a regional hub for Swiss and international clients in the region.
• Tailora LuxembourgcoreOthersTailora maintains its own office in Luxembourg City (Tailora Luxembourg), operating as a regional hub for the Luxembourg and Benelux market.
• Com'Next (Communication Agency)minorGTM or Marketing PartnerCommunication agency partner located at 58 Rue de Nanterre, 92600 Asnières-sur-Seine, France. Collaborates on client projects in the consulting and communication sector.
• Watt Design & BuildminorStrategic or Co-development PartnerOffice layout and design firm based at 49-51 Rue François 1er, 75008 Paris. Collaborates with Tailora on personalized virtual tours for real estate, specifically offering space configuration tools inspired by prospect DNA for future acquisitions.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• GiantLott: GiantLott is a French immersive content studio focused on AR/VR for real estate and industry; a smaller direct competitor in Tailora's home market and core verticals.

Direct peers

• Threekit: Threekit is a 3D product configurator platform used by retailers and manufacturers; it directly parallels Tailora's virtual product configurator work for industrial brands.
• iStaging: iStaging offers AR/VR virtual tour and staging tools for real estate and retail, overlapping with Tailora's virtual showroom and virtual tour product lines.
• Archilogic: Archilogic builds 3D digital-twin and virtual-tour technology for real estate, directly overlapping with Tailora's virtual tour and interior visualization offering for developers and brokers.
• Emersya: Emersya provides interactive 3D and AR product configurators delivered via web and mobile — the same core use case Tailora addresses for industrial customers such as Meister Engineering and Mathieu SAS.
• Novelab: Novelab is a French immersive (VR/AR/MR) content studio serving enterprise and cultural clients, making it one of the closest in-market peers to Tailora in the French-speaking ecosystem.
• Vntana: Vntana provides 3D and AR visualization and configurator infrastructure for brands and retailers; comparable to Tailora's industrial product configurator engagements.

Broad incumbents

• UNIT9: UNIT9 is a global experiential/immersive creative agency producing AR, VR and interactive content for brands — a broader incumbent operating in the same content-production space as Tailora.
• Matterport: Matterport operates a scaled, self-serve 3D capture platform for real estate virtual tours — a broader incumbent that competes with the lower end of Tailora's real estate visualization stack.
• Sparks: Sparks is a large global experiential and digital agency producing immersive brand experiences for enterprise clients, comparable in end-customers and use cases, though at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TailoraSAS
• YouTubeyoutube.com/channel/UCn8BHfL1ZWAB6Lx2dMNJsGw
• Facebookfacebook.com/TailoraSAS
• LinkedInlu.linkedin.com/company/tailora-sas
• Instagraminstagram.com/tailoraofficial/?hl=fr/k

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAILORA