What Unancor does

Unancor Marketing S.L. is a Barcelona, Spain-based private company that operates a two-sided digital marketplace connecting advertisers who want to publish sponsored articles and backlinks in authoritative online media with publishers and blog owners seeking to monetize their digital properties. The company reports more than 10 years of operating history, a self-reported customer base of 20,000+ (with 16,000+ cited as active customers in one localized version), and a database of 10,500+ manually verified media outlets, of which 850+ are presented in a curated catalog for direct purchase. Its core platform, branded Match, applies a proprietary algorithm to recommend optimal media placements, complemented by an ASU Score quality metric, a Discovery tool for competitor backlink analysis, and Booster add-ons (Facebook Ads promotion, Tier 2 links, traffic amplification). Alongside the self-serve marketplace, Unancor sells a stack of professional services - SEO Advisory, Consulting, Audit, Linking Study, and Mentoring - largely through consultative sales motions and free 30-minute strategy meetings.

The underlying technology is a combination of an AI-driven recommendation engine and a curated, human-verified data asset rather than a general-purpose large language model. The Match engine ingests project goals, topical relevance, and link history to score media outlets, and the Discovery feature competes with third-party SEO suites (e.g., Ahrefs/Semrush-style backlink analysis) within a niche workflow. Unancor's monetization model blends transaction-based marketplace fees (advertisers pre-load an account balance and pay per publication, with article writing included in the purchase price), professional services revenue from SEO engagements, and recurring affiliate commissions of up to 30%. Distribution combines product-led growth via web apps at app.unancor.com and editors.unancor.com with a sales-led motion for enterprise clients and a channel partner program.

The customer base is described as horizontal and SMB-weighted, with named enterprise logos including BBVA, Europcar, Just Eat, Mapfre, PC Componentes, SEUR, Barceló, La Casa del Libro, and Affinity. The company is bootstrapped (no disclosed funding rounds or institutional investors), headquartered in Sant Andreu de Llavaneres (Barcelona), operates an additional registered address in Madrid listed in non-Spanish language versions of the legal notice, and serves European markets with multi-language support (Spanish, English, French, German, Italian).

Name

Unancor

Legal name

Unancor Marketing S.L.

Website

https://unancor.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Unancor is a Spanish two-sided marketplace that connects advertisers with 850+ vetted digital media outlets for sponsored articles and SEO link building, supported by a proprietary Match AI matching engine, a 10,500+ media database, and an accompanying suite of SEO advisory, audit, and mentoring services.

Ownership category

akta.pro rank

Product category

Link Building and Digital PR Platform

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Link building services
• SEO platform
• Sponsored content marketplace
• Digital PR services
• Backlink building

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sponsored Content Marketplace (Link Building): Transaction-based marketplace where advertisers purchase sponsored articles and backlinks in verified digital media. Publishers monetize their digital properties by publishing advertiser content. Advertisers pre-load account balance and pay per publication. Article writing is included in the purchase price.
2. SEO Advisory & Consulting Services: High-touch consulting engagements including SEO advisory, SEO audits, linking studies, and SEO mentoring. These professional services complement the self-serve platform for clients needing strategic guidance.
3. Affiliate/Partner Program: Recurring commission program where partners earn up to 30% recurring commission for each referred customer who remains active on the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Unancor operates a two-sided AI-powered marketplace that connects businesses seeking sponsored article placements and SEO backlinks with digital media publishers. The platform combines a proprietary Match recommendation engine, a curated catalog of 850+ verified media outlets (drawn from a database of 10,500+), and human-led advisory services to manage the full link building workflow from project audit and keyword strategy through article creation, publication in verified media, and performance analysis.

Product overview

Unancor is a Link Building and Digital PR platform that operates two distinct marketplaces: one for advertisers seeking sponsored article placements in quality media outlets, and another for publishers/blog owners seeking to monetize their digital properties. The core product is the Match AI-powered recommendation engine that analyzes over 10,500 verified media sources to suggest optimal placements. The platform includes a Marketplace catalog with 850+ verified media, the Discovery feature for competitor analysis and opportunity finding, and optional Boosters for link amplification. Unancor also offers supplementary SEO services including Advisory, Consulting, Audit, Linking Study, and Mentoring, along with a free YouTube Link Building course and an Affiliate Partner program. The company has over 16,000 active customers and operates primarily in Spanish-speaking markets while maintaining English, French, German, and Italian language support.

Differentiator

Problem solved

Functional benefit

Brands

• Unancor Match: The company's AI-powered platform for matching advertisers with media outlets for link building campaigns.

Products and services

• Link Building Service
• SEO Advisory
• SEO Consulting
• SEO Audit
• Linking Study
• SEO Mentoring

Quantifiable outcome

• Fashion e-commerce: +350% organic traffic increase, from 2,000 to 9,000 monthly visits in 6 months, 843 keywords in Top 10, 480% ROI
• +7 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Getalink: Spanish-sponsored link and article marketplace with a curated catalog of media outlets. Direct competitor on geography, offering mix, and advertiser persona.
• Prensalink: Spanish digital PR and link-building marketplace that sells press coverage and editorial links in verified media. Highly comparable two-sided model targeting the same advertiser base.
• Adsy: Sponsored content and guest post marketplace operating globally. Competes directly for the same advertiser demand and publisher supply as Unancor in the link-building category.
• The HOTH: SEO services platform offering managed link building, content, and managed SEO. Targets the same SMB and agency advertiser segment as Unancor with a more service-heavy delivery model.
• Publisuites: Spanish-sponsored content marketplace connecting advertisers with publishers for branded articles and link placements. Closest direct competitor with a near-identical two-sided marketplace model.
• FATJOE: Outsourced link-building service selling blogger outreach, niche edits, and guest posts to SEO agencies. Competes for the same advertiser budget but operates a more service-led model without a self-serve publisher marketplace.
• LinkBuilding: Full-service link-building agency with managed outreach campaigns. Competes for SEO agency and in-house team budgets that might otherwise fund marketplace transactions on Unancor.

Broad incumbents

• Ahrefs: SEO tool suite with industry-leading backlink analysis. While primarily a SaaS tool rather than a marketplace, its data capabilities influence how advertisers evaluate and source link placements, affecting Unancor's differentiation.
• Semrush: Leading SEO and digital marketing platform with a broad toolset. Its Link Building Tool competes indirectly with Unancor as part of a much wider platform offering rather than as a specialized marketplace.

Regional players

• WhitePress: Content marketing and link-building platform headquartered in Poland, serving Central and Eastern European markets. Comparable marketplace model but with limited overlap in Spanish-speaking geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Unancorcom
• LinkedInlinkedin.com/company/unancor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unancor