What Prensalink does

Prensalink is a Spanish branded content marketplace operated by Aguacate Projects SL, founded in 2015 and headquartered in Benidorm, Spain. The company operates a cloud-based platform that connects brands, digital marketing agencies, and SEO professionals with a catalog of 20,000+ online newspapers and blogs across more than 30 countries for paid editorial article placements (dofollow links). The platform manages the end-to-end workflow: media selection from a metrics-tagged catalog, content briefing, professional copywriting, editorial approval, and publication, with typical turnaround of 24–48 hours post-approval. A free Projects tool aggregates campaign intelligence, including competitor backlink mapping and AI query detection that identifies media outlets cited in Google AI Overviews. Prensalink has repositioned its value proposition in 2024–2025 around generative-engine optimization, helping clients appear as cited sources in ChatGPT, Google SGE, Copilot, Perplexity, and Gemini. The platform is offered in five languages (Spanish, Italian, English, French, Portuguese) and serves customers primarily across Europe and Latin America.

The company's revenue model is transactional and unit-priced rather than subscription-based. Customers purchase individual article placements in selected media outlets (with each article accommodating up to four configurable dofollow links), press release diffusion packs (30–50 outlets starting at €149), or add-on services including online reputation management, web traffic, and Private Blog Network links. An account recharge system accepts bank transfer, PayPal, and credit card, with promotional bonus balances tied to seasonal campaigns. A managed-service tier provides assisted sales and campaign management for customers seeking guidance. Distribution is primarily self-serve through a free-registration web shop, supplemented by inside-sales advisory via contact forms and a Typeform-driven consultation flow.

Prensalink serves a horizontal SMB-heavy customer base spanning individual SEO freelancers, digital marketing agencies, e-commerce brands, and micro-businesses. Customer references include Chuiso.com, Chain Selection, 7ebiz Marketing, Farmaciasenante.com, Nozama, and Haciaelautoempleo. The company operates with 1–10 employees, is bootstrapped with no disclosed external funding or institutional investors, and is wholly owned by the founders of Aguacate Projects SL. Technology infrastructure runs on AWS (EU/Ireland), with payments via PayPal and Redsys (BBVA), email distribution via Acumbamail, and an IndexNow integration for Bing/AI crawler indexing.

Name

Prensalink

Legal name

Aguacate Projects SL

Website

https://prensalink.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Prensalink is a Spanish branded content marketplace connecting brands, agencies, and SEO professionals with 20,000+ online newspapers and blogs across 30+ countries for paid article placements that improve search engine and generative-AI visibility. The platform manages end-to-end publication workflow for SMB clients.

Ownership category

akta.pro rank

Product category

Branded Content Marketplace / SEO Linkbuilding Platform

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)

Keywords

• Branded content platform
• SEO linkbuilding service
• Press release distribution
• AI search visibility
• Online media publishing

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Article Publication (Branded Content): One-time transaction model where customers purchase article placements in newspapers and blogs. Prices vary by media outlet authority and reach. Includes professional copywriting and publication management.
2. Press Release Distribution: Diffusion packages distributing press releases across 30-50 media outlets starting from 149 euros.
3. Account Balance/Recharge System: Customers can add balance to their account using bank transfer, PayPal, or credit card. Promotional offers occasionally provide extra balance (e.g., +10% on recargas).
4. Managed Services: Full-service advisory and management for customers seeking personalized assistance with their visibility campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Prensalink is a self-serve branded-content marketplace where SEO professionals, digital agencies, and brands purchase publication slots — dofollow links in online newspapers, niche blogs, and press releases — across more than 20,000 media outlets in 30+ countries to build SEO authority and AI-search visibility. Orders include native professional article writing, optional managed services, and tools such as Projects (with AI query detection) and a Chrome extension for in-browser publishing. The platform operates as a two-sided marketplace connecting publishers and buyer-customers in five languages (Spanish, Portuguese, English, French, Italian).

Product overview

Prensalink is a unified branded content platform operated by Aguacate Projects SL, offering a portfolio of interconnected services centered on a catalog of 20,000+ online newspapers and blogs across 30+ countries. The core Platform serves as the central hub through which users access named services: Enlaces en Periódicos (dofollow links in digital newspapers), Enlaces en Blogs Especializados (niche blog dofollow links signed by authors), Difusión de Notas de Prensa (press release distribution to 30+ media from €149), Gestión de Reputación Online (online reputation management via positive content publishing), and Visibilidad en Resultados de IA (AI-generated search visibility in ChatGPT, Google SGE, Copilot). The Herramienta de Proyectos is a campaign intelligence module within the platform that identifies competitor backlink sources and media appearing in Google AI Overviews. Managed Service provides full-service advisory, while the Chrome Extension adds a browser-side media detection feature. Additional offerings include web traffic purchasing and PBNs. The platform handles the complete workflow from media selection and content briefing through professional writing and publication, with no-code access via the web shop and a free registration tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Prensalink Branded Content Platform (Plataforma Prensalink) Self-serve SaaS-style marketplace where SEO professionals, agencies, and brands browse a catalog of 20,000+ online newspapers and blogs, place orders for dofollow article placements, manage multi-account agency dashboards, and reorder or track publications in five languages (Spanish, Portuguese, English, French, Italian).
• Enlaces en Periódicos (Newspaper Link Service) Publication service that places customer-supplied or natively written branded articles with dofollow links in vetted online newspapers across 30+ countries, used by SEO agencies and freelancers to build authority and referral traffic.
• Enlaces en Blogs Especializados (Niche Blog Links) Publication service that places articles with contextual dofollow links on niche or thematic blogs, used for diversified link profiles and topical relevance in SEO campaigns.
• Difusión de Notas de Prensa (Press Release Distribution) Distribution of customer press releases to media outlets across the platform's network, used by brand and PR teams for announcements that simultaneously generate media coverage and SEO/AI visibility signals.
• Gestión de Reputación Online (Online Reputation Management) Managed service where the platform publishes and optimizes branded articles across its network to shape search results, suppress undesired listings, and reinforce positive brand narratives online.
• Visibilidad en Resultados de IA (AI Search Visibility) Productized workflow that uses the Projects tool's AI query detection to identify the questions users ask AI assistants, then publishes optimized branded articles across the network so brands and clients appear in LLM and Google SGE responses.
• Herramienta de Proyectos (Projects Tool) In-platform productivity tool that detects the AI/Google queries a target brand or domain should rank for, analyzes competitor SERPs, and orchestrates publication orders to address each query.
• Extensión para Chrome (Chrome Extension) Browser extension that lets SEO practitioners and agencies place branded-content orders directly from their browser, with integrated content-writing support for faster ordering outside the main dashboard.
• Compra de Tráfico Web y PBNs (Web Traffic Purchase and PBN Links) Add-on services that deliver niche-relevant web traffic and Private Blog Network links for SEO testing and authority diversification, sold through the same self-serve marketplace.
• Gestión Integral / Servicio Gestionado (Full-Service / Managed Service) Done-for-you tier where the Prensalink team plans, writes, and executes the full publication campaign — including publisher selection, content creation, approvals, and reporting — for clients who do not want to manage ordering themselves.

Quantifiable outcome

• Publication in 20,000+ media outlets across 30+ countries
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• ABCminorOthersSpanish newspaper included in Prensalink's media catalog for branded content publication.
• Europa PressminorOthersSpanish news agency included in Prensalink's media catalog for branded content publication.
• SERminorOthersSpanish radio network with online presence included in Prensalink's media catalog.
• EFEminorOthersSpanish news agency included in Prensalink's media catalog for branded content publication.
• COPEminorOthersSpanish radio network with online presence included in Prensalink's media catalog.
• Onda CerominorOthersSpanish radio network with online presence included in Prensalink's media catalog.
• HuffPost SpainminorOthersInternational digital media outlet with Spanish edition included in Prensalink's catalog.
• Dial (Radio)minorOthersSpanish radio station included in Prensalink's media catalog for branded content publication.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider hosting Prensalink's servers in EU (Ireland). Data stored on Amazon servers within the EU per privacy policy.
• AcumbamailcoreTechnology or IntegrationEmail marketing service provider used for newsletter distribution (Prompt & Link) and promotional communications.
• Redsys (BBVA)coreTechnology or IntegrationPayment processor (TPV Redsys de BBVA) handling credit card transactions for customer purchases.
• PayPalcoreTechnology or IntegrationPayment method available for customer account recharges and service purchases.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BuzzStream: Outreach and link-building CRM used by SEO agencies and in-house teams to manage publisher relationships. Targets the same SEO-agency customer base as Prensalink but on the outreach workflow side rather than the marketplace transaction.

Broad incumbents

• Ahrefs: Major SEO software platform with industry-leading backlink analysis and content exploration tools. While not a marketplace, it overlaps with Prensalink's Projects tool for competitor backlink research and represents a broader platform incumbents may extend into AI-visibility.
• SEMrush: Global SEO and digital marketing platform with backlink analytics, content marketing tools, and link-building outreach features. A broad incumbent whose enterprise positioning and capital base could pressure niche players like Prensalink.
• Majestic: Established backlink intelligence and link-indexing platform widely used by SEO professionals. Comparable to Prensalink's Projects tool for backlink discovery, though focused on data rather than marketplace execution.
• Notified (formerly PR Newswire / GlobeNewswire): Global press release distribution and corporate communications platform. Competes with Prensalink's Difusión de Notas de Prensa offering at significantly larger scale and enterprise tier.
• Moz: Long-established SEO software platform with domain authority metrics, link research, and content tools. Serves the same SEO professional audience as Prensalink and is a potential adjacent or substitutable solution for backlink analysis.

Direct peers

• Getalink: European (Spanish-Russian heritage) link marketplace offering sponsored article placements on a curated media catalog. Directly competes with Prensalink on dofollow editorial links for SEO campaigns.
• Publisuites: Spanish-headquartered sponsored-content marketplace where advertisers buy article placements in a catalog of blogs and media outlets. Operates a near-identical business model to Prensalink and is its most direct competitor in Spain and Latin America.
• Coobis: Spain-based content marketing and sponsored-article marketplace connecting advertisers with publishers. Targets the same SEO agencies and brands as Prensalink with comparable transactional pricing and self-serve workflow.
• AdQuiver: Sponsored-content marketplace enabling brands and agencies to buy media placements across a network of publishers. Overlaps with Prensalink's article-publication service and customer base of SEO professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/prensalink
• Facebookfacebook.com/Prensalink
• LinkedInlinkedin.com/company/prensalink-com
• Instagraminstagram.com/prensalink

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prensalink