Naips & Co

Name

Naips & Co

Legal name

NAIPSBCN S.L.

Website

https://naipsbcn.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Naips & Co (NAIPSBCN S.L.) is a privately held, family-run Spanish distributor and retailer of traditional games, playing cards, poker accessories, tarot decks, and puzzle cubes, serving both wholesale resellers (gated portal) and individual consumers via naipsbcn.com within Spain.

Ownership category

akta.pro rank

Product category

Specialty Game and Playing Card Distribution

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Collectibles & Trading Cards Distribution (CRAOAMAC)

akta.pro secondary industries

Collectible Card Games (CCG/TCG) Retail (CRALAGAC), Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB)

Keywords

• Playing cards distribution
• Traditional board games
• Wholesale games supplier
• Poker accessories retail
• Tarot cards distributor

Headquarters

HQ city

Palamós

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Wholesale distribution: Wholesale distribution of playing cards, traditional games, poker accessories, and sports articles to retailers and resellers. The company was originally established to serve clients who no longer met minimum order requirements of NHF (new Heraclio Fournier requirements).
2. Retail sales: Direct retail sales to individual consumers through their e-commerce platform at naipsbcn.com, offering the same product range to end customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Naips & Co is a distributor and retailer that supplies and retails traditional games, playing cards, poker sets, tarot decks, puzzle cubes, and sports articles from multi-brand suppliers (Bicycle, Fournier, AGMüller, Smir, Aquamarine, Hot Sports). It sells the same catalog through two channels: a gated wholesale portal for retailers and resellers requiring login credentials, and a direct-to-consumer e-commerce site and physical store in Palamós, Spain.

Product overview

Naips & Co operates a multi-category retail catalog offering traditional board games, playing cards, and related accessories. The portfolio includes Spanish playing cards (Baraja Española), Bicycle branded cards, poker and bridge decks, tarot cards, traditional board games (chess, backgammon, Parchís, Rummy, Tangram), puzzle cubes (Inside 3, V-CUBE), children's cards, magic/illusionism cards, plastic cards, blister packs, and poker accessories. The company carries branded products from suppliers including Bicycle, Fournier, AGMüller (Swiss Cartamundi group for tarots), Smir, Aquamarine, and Hot Sports. They sell both wholesale to retailers and directly to consumers through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Poker Accessories (Accesorios Poker) Poker accessories including poker cases (maletines poker) for storing and transporting playing cards, sold to wholesale and retail customers.
• Baraja Española (Spanish Playing Cards) Traditional Spanish playing cards in Standard 40-card and Standard 50-card formats, plus chess and complementary items, sold to wholesale and retail customers.
• Blister Pack Pre-packaged card sets sold in sealed blister packaging for retail display.
• Caras Especiales (Special Card Faces) Special card face designs for collectors and custom card games.
• Bicycle Cards (Cartas Bicycle) Bicycle brand playing cards in Standard and Fantasy varieties, including illusionism/magic themed cards.
• Ilusionismo (Magic/Magician Cards) Playing cards designed for magic and illusionism performances, including Bicycle, Fournier, and OID branded magician cards.
• Infantiles - Otros (Children's & Other Cards) Children's educational cards, youth playing cards, and other youth-oriented card games.
• Inside 3 Puzzle Cubes Puzzle cubes available in Novice, Phantom, and Serie difficulty levels.
• Juegos Tradicionales (Traditional Board Games) Traditional board games including chess and accessories, backgammon, Parchís, Rummy, Tangram, Torres (Yengas), and other classic games.
• Modulmax Modular building or puzzle game system.
• Plastic Cards (Plástico) Durable plastic playing cards designed for extended use.
• Poker - Bridge Decks Poker and bridge card decks including Bridge 55 cards, special decks, Spanish Poker 41 cards, Spanish Poker 55 cards, and English Poker 55 cards.
• Tarots Tarot card decks in multiple themes including Classics/Best-sellers, Body-Mind-Spirit, Ethnology & Geography, Fantasy, Future & Modern, and Mystical & Legends categories.
• V-CUBE Puzzle Cubes V-CUBE puzzle cubes available in Collection and Professional series.
• Fantasía Bridge Fantasy-themed bridge playing cards.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered foundational, core and minor.

• Heraclio Fournier (historical predecessor)foundationalOthers · 1 February 1999Naips Bcn was established in February 1999 as a continuation of Heraclio Fournier's delegation in Catalunya. The company was created specifically to serve clients who no longer met the minimum order requirements set by NHF (new Heraclio Fournier). This historical relationship established the company's foundation in the playing card distribution market.
• AGMüller (Cartamundi Group)coreChannel Partner/ Reseller/ DistributorSwiss company dedicated exclusively to the tarot market, part of the Cartamundi group. Naips Bcn distributes AGMüller's tarot products in Spain, representing a key brand partnership for their tarot category.
• SmirminorChannel Partner/ Reseller/ DistributorBrand partnership for traditional games. Naips Bcn distributes Smir's traditional game products in their portfolio.
• AquamarineminorChannel Partner/ Reseller/ DistributorBrand partnership for traditional games. Naips Bcn distributes Aquamarine's traditional game products.
• Hot SportsminorChannel Partner/ Reseller/ DistributorBrand partnership covering traditional board games and sports articles. Hot Sports provides products in both the traditional games and sports categories that Naips Bcn distributes.
• Bicycle (playing cards)coreChannel Partner/ Reseller/ DistributorBicycle is a major brand in playing cards, with Naips Bcn distributing Bicycle cards across multiple subcategories including Standard, Fantasy, and Illusionism/Bicycle lines.
• FourniercoreChannel Partner/ Reseller/ DistributorFournier is a traditional Spanish playing card brand. Naips Bcn distributes Fournier illusionism/magic products, maintaining a connection to the brand that originally established the company's foundation.
• NacexminorOthersNacex is the urgent transport agency used by Naips Bcn for shipping products to customers, with 24-48h delivery timeframe.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Ravensburger: German game and puzzle manufacturer with broad European distribution. Comparable as a traditional games specialist with multi-category portfolio in hobby/games.
• Hasbro Gaming: Global toy and game conglomerate producing playing cards, board games, and card-based products. Indirect competitor through brand presence and retail shelf competition.
• Cartamundi: Global card and game manufacturer that owns AGMüller (whose tarot products Naips & Co distributes in Spain). Otherwise competes broadly in the same product categories of playing cards and traditional games.
• Asmodee: Global leader in board games and card game publishing/distribution with deep European presence following the Embracer acquisition. Overlaps broadly across card and board game distribution.

Others

• Heraclio Fournier (Fournier): Historic Spanish playing card manufacturer (1848) and the predecessor whose Catalunya delegation Naips & Co was created in 1999 to continue. Maintains a direct brand-distribution relationship with Naips & Co.

Direct peers

• Diset: Spanish manufacturer and distributor of family games, puzzles, and educational toys (owned by Arsaga). Direct peer in Spanish traditional games and family card-based products.
• Educa Borras: Spanish puzzle, games, and card manufacturer. Overlaps with Naips & Co across puzzles (like V-CUBE) and traditional family game categories.
• Devir: Spanish publisher and distributor of board games, card games, and role-playing games headquartered in Barcelona. Direct peer operating in the same Spanish-market hobby and card distribution category.
• Cayro: Spanish manufacturer of traditional board games and card games (chess, dominoes, poker sets). Direct peer in the Spanish traditional games and playing cards segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naips & Co