ORP Seguros

What ORP Seguros does

ORP Seguros is a privately held Mexican insurance agency and broker headquartered in Puebla, Mexico, founded circa 2000 and operating from a single office at Calz. Zavaleta 3922, Santa Cruz Buenavista. The company distributes and provides advisory services across five core insurance lines: Vida (life), Gastos Médicos (medical expenses), Autos (auto), Hogar (home), and Daños/Empresarial (commercial/business damage and enterprise coverage including cargo, aviation, machinery, civil works, fraud policies, and SME bundles). Product distribution is executed through direct advisory from nine named specialists, an online self-service quotation platform branded ORP Digital (orpdigital.com), WhatsApp and phone-based sales, and a corporate website with blog and newsletter content.

The underlying technology stack is limited: the firm does not claim a proprietary technology platform, has no AI/ML capabilities disclosed, and operates with a single IT coordinator. Customer-facing tooling consists of the orpdigital.com quotation site plus standard web, WhatsApp, and telephony channels. There is no mobile app, no public API, and no disclosed integrations beyond the carrier-partner relationships.

ORP earns revenue on an affiliate/commission basis from a portfolio of 10+ insurance carriers (AXA, Afirme, MetLife, Sura, BUPA, Prevem, Prudential, SisNova, Mapfre, GNP, General de Seguros, Chubb, Zurich), taking a slice of placed and renewed premium across personal and commercial lines. Pricing is quote-based and individualized by carrier, coverage, and risk profile, with monthly billing cadence for placed policies. The customer base spans individual/family buyers (primary segment) and small-to-mid business buyers, with no large enterprise logos disclosed and a cumulative 1,200+ satisfied-customer footprint over 20+ years of operation.

Name

ORP Seguros

Legal name

ORP Seguros

Website

https://orpseguros.com.mx

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

ORP Seguros is a privately held Mexican insurance agency/broker based in Puebla that distributes personal and commercial insurance (life, medical, auto, home, business) from 10+ carriers through dedicated advisors and an online quotation platform, ORP Digital, serving individuals, families, and SMEs.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Surety Insurance (6351)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance brokerage
• Life insurance
• Medical expense insurance
• Auto insurance
• Commercial insurance

Headquarters

HQ city

Puebla

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: ORP Seguros operates as an insurance agent/broker earning commissions from multiple insurance carriers (Aseguradoras Aliadas) for placing and maintaining insurance policies. Revenue is generated through policy sales and renewals across personal and commercial lines including auto, life, health, home, and business insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ORP Seguros operates as an insurance agent and broker distributing personal and commercial insurance policies on behalf of multiple Mexican and international carriers. Its core offerings are life, medical expense, auto, home, and business/property damage (Daños) insurance, sold through personalized advisory at its Puebla office, phone and WhatsApp contact, and a self-service online quotation platform at orpdigital.com. Revenue is generated via commissions from partner carriers on policies placed and renewed.

Product overview

ORP Seguros operates as an insurance agency offering a portfolio of five core insurance products: Vida (life insurance), Gastos Médicos (medical expenses insurance), Autos (auto insurance), Hogar (home insurance), and Daños/Empresarial (business/property damage insurance). These products are offered through partnerships with multiple insurance carriers including GNP, AXA, Mapfre, MetLife, Sura, and others. The agency provides advisory services to help clients select appropriate coverage, and offers online quotation capabilities through their orpdigital.com platform for auto, home, life, and medical expense policies.

Differentiator

Problem solved

Functional benefit

Brands

• ORP Digital: Online platform for quoting and comparing insurance policies (https://orpdigital.com)

Products and services

• Seguro de Vida Life insurance protecting against death and total permanent disability, with options for temporary, whole life, and endowment policies. Allows beneficiaries to receive economic benefits and can serve as a tax-deductible investment for businesses protecting key persons.
• Seguro de Gastos Médicos Medical expenses insurance covering hospitalization, physician fees, surgery, medications, diagnostic tests, radiology, therapy, home nursing care, and related costs resulting from accidents or covered illnesses to protect family assets.
• Seguro de Autos Auto insurance covering damages to third parties, medical expenses for occupants, legal costs, vehicle theft, and collision damage. Offers three coverage levels: Basic, Limited, and Comprehensive.
• Seguro de Hogar Home insurance protecting houses and apartments for both owners and renters against damages, theft, and natural disasters.
• Seguro de Daños / Seguro Empresarial Business damage insurance covering goods transport, vessel hull (cascos), aircraft, machinery installation and breakage, civil works, fraud policies, and bundled SME packages against accidents, theft, or natural disasters.

Quantifiable outcome

• 1,200+ satisfied customers served

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• AXA SeguroscoreChannel Partner/ Reseller/ DistributorAXA Seguros is a major insurance carrier partner whose products are offered through ORP Seguros. AXA provides auto, home, and other insurance products distributed by ORP.
• Afirme SeguroscoreChannel Partner/ Reseller/ DistributorAfirme Seguros is an insurance carrier partner whose products are offered through ORP Seguros.
• MetLife SeguroscoreChannel Partner/ Reseller/ DistributorMetLife Seguros is an insurance carrier partner, particularly for life and health insurance products offered through ORP Seguros.
• Sura SeguroscoreChannel Partner/ Reseller/ DistributorSura Seguros is an insurance carrier partner offering health and other insurance products distributed by ORP Seguros.
• BUPA SeguroscoreChannel Partner/ Reseller/ DistributorBUPA Seguros is a health insurance carrier partner whose products are offered through ORP Seguros.
• Prevem SeguroscoreChannel Partner/ Reseller/ DistributorPrevem Seguros is an insurance carrier partner, particularly for health insurance products offered through ORP Seguros.
• Prudential SeguroscoreChannel Partner/ Reseller/ DistributorPrudential Seguros is an insurance carrier partner whose life and health insurance products are distributed by ORP Seguros.
• SisNova SeguroscoreChannel Partner/ Reseller/ DistributorSisNova Seguros is an insurance carrier partner whose products are offered through ORP Seguros.
• Mapfre SeguroscoreChannel Partner/ Reseller/ DistributorMapfre Seguros is an insurance carrier partner offering auto, home, and other insurance products distributed by ORP Seguros.
• GNP SeguroscoreChannel Partner/ Reseller/ DistributorGNP Seguros is a major insurance carrier partner, particularly for life insurance products offered through ORP Seguros.
• General de SeguroscoreChannel Partner/ Reseller/ DistributorGeneral de Seguros is an insurance carrier partner for life insurance products distributed by ORP Seguros.
• Chubb SeguroscoreChannel Partner/ Reseller/ DistributorChubb Seguros is an insurance carrier partner offering home and other insurance products distributed by ORP Seguros.
• Zurich SeguroscoreChannel Partner/ Reseller/ DistributorZurich Seguros is an insurance carrier partner offering home insurance products distributed by ORP Seguros.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lockton: Lockton is one of the largest independent insurance brokers globally, with operations in Mexico serving commercial and personal lines. Comparable to ORP as a multi-carrier insurance broker, but Lockton focuses primarily on larger commercial accounts while ORP operates as a regional broker serving individuals and SMEs.
• Willis Towers Watson (WTW): WTW is a global advisory, broking, and solutions company with significant insurance brokerage operations in Mexico. Comparable to ORP as an insurance intermediary and advisor, though operating at global scale across enterprise clients rather than regional personal and SME segments.
• Marsh: Marsh is one of the world's largest insurance brokers and risk advisors, with a substantial Mexico operation serving corporate and commercial clients. Comparable to ORP Seguros as an intermediary between insurance carriers and clients, but operating at vastly larger scale and primarily focused on commercial/enterprise lines rather than regional personal lines.
• Aon: Aon is a global professional services firm with a large insurance brokerage practice operating in Mexico. Comparable to ORP as an insurance intermediary placing coverage with multiple carriers, though Aon serves primarily large corporate and specialty risks while ORP focuses on individuals, SMEs, and mid-market clients in Puebla.

Direct peers

• ComparaOnline: ComparaOnline is an online insurance comparison platform operating in Mexico (and broader LatAm) that aggregates multiple carrier quotes for consumers. Comparable to ORP Seguros as a multi-carrier insurance intermediary in Mexico, though ComparaOnline is digital-first and self-service while ORP combines digital tools with personalized advisory.
• Insurama: Insurama is a Mexican digital insurance brokerage and comparison platform offering multi-carrier quotes across auto, life, health, and other lines. Comparable to ORP Seguros as a multi-carrier insurance intermediary in Mexico, with a more digital-first approach versus ORP's hybrid advisory model.

Others

• HDI Seguros Mexico: HDI Seguros is a major Mexican insurance carrier offering auto, home, life, and commercial products through direct and broker channels. Adjacent to ORP as a market participant in Mexican insurance distribution, though HDI operates as a direct carrier while ORP operates as a multi-carrier broker.

Emerging players

• Rastreator.mx: Rastreator.mx is the Mexican operation of the Spanish insurance comparison platform, offering free multi-carrier comparison for auto, home, life, and health insurance. Comparable to ORP's online quotation and comparison function, though operating purely as a digital aggregator without the personalized advisory service ORP provides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/orp_seguros
• Facebookfacebook.com/ORPSeguros
• LinkedInlinkedin.com/company/orpseguros

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORP Seguros