AAWP
AAWP is a bootstrapped German WordPress plugin company (fdmedia GmbH) that builds tools for Amazon Associates, offering automated product boxes, bestseller lists, comparison tables, and click tracking across 25,000+ paying customers and 100,000+ site installations worldwide.
- Company typePrivate
- Founded2015
- HeadquartersWalldorf, Germany
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What AAWP does
AAWP, operated by fdmedia GmbH and headquartered in Walldorf, Germany, is a specialized WordPress plugin company serving Amazon Associates and other affiliate marketers. Its flagship product, the AAWP (Amazon Affiliate WordPress Plugin), enables site operators to embed conversion-optimized product boxes, bestseller and new-releases lists, and comparison tables that automatically pull live pricing, images, ratings, and review counts from Amazon. The plugin integrates with the Amazon Product Advertising API (PA-API v5) and now the Amazon Creators API, with a proprietary AAWP API as a paid fallback when official Amazon access is restricted. Distribution is delivered through shortcodes, native Gutenberg blocks, and Elementor widgets, with built-in click tracking and IP-based geotargeting to route visitors to their local Amazon store.
The business model is a self-serve product-led growth motion: customers discover AAWP through organic search, documentation, and content marketing, then purchase annual subscription licenses (€79–€299/year for 1–10 sites) or one-time lifetime licenses (€499–€899) directly from getaawp.com. Licensing, payments, and updates run on the Freemius platform after a June 2024 migration. A separately billed AAWP API subscription (€7–€48/month) monetizes the company's data infrastructure, and a 20% commission affiliate program drives referral demand. A bundled one-year ClickWhale Pro license is included as a signup bonus, cross-selling sister fdmedia products. AAWP is bootstrapped and self-funded, with no disclosed external investment.
The company operates with a distributed team of roughly ten members across Germany, Nepal, Ukraine, and Vietnam, led by founder and CEO Florian. It claims installation on more than 100,000 WordPress sites and a paying customer base exceeding 25,000 across 130+ countries, concentrated in long-tail SMB affiliate publishers rather than enterprise accounts. Related fdmedia products include ClickWhale (a link manager) and MH Magazine (a premium WordPress theme), giving the parent a small ecosystem of WordPress tools around AAWP.
AAWP firmographics
Firmographics- Name
- AAWP
- Legal name
- fdmedia GmbH
- Website
- https://getaawp.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AAWP is a bootstrapped German WordPress plugin company (fdmedia GmbH) that builds tools for Amazon Associates, offering automated product boxes, bestseller lists, comparison tables, and click tracking across 25,000+ paying customers and 100,000+ site installations worldwide.
- Ownership category
- akta.pro rank
Where AAWP is headquartered
LocationHeadquarters
- HQ city
- Walldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
AAWP business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Annual Plugin Licenses: Annual subscription licenses (€79–€299/year) giving access to plugin updates, support, and usage on a set number of WordPress sites (1–10). Licenses auto-renew annually unless cancelled. Lifetime one-time purchase options also available (€499–€899).
- AAWP API Access: Separate paid service providing access to Amazon product data via AAWP's own API infrastructure. Priced at €7–€48/month depending on monthly product retrieval quota (150–1,000 products). Annual billing gives 2 months free. Independent of plugin license status.
- License Renewals & Upgrades: Renewals are priced at the original purchase price (excluding past discounts). Upgrades (adding more sites) are priced at the difference between tiers. Agency licenses for 50+ sites available on custom pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter: 1 site, annual subscription |
| Subscription | Annual | Advanced User: 3 sites, annual subscription |
| Subscription | Annual | Experienced User: 5 sites, annual subscription |
| Subscription | Annual | Professional User: 10 sites, annual subscription |
| One time/ perpetual license | Multi-year contract | Starter: 1 site, lifetime one-time |
| One time/ perpetual license | Multi-year contract | Advanced: 3 sites, lifetime one-time |
| One time/ perpetual license | Multi-year contract | Experienced: 5 sites, lifetime one-time |
| Subscription | Annual | AAWP API: 150 products/month |
| Subscription | Monthly | AAWP API: 250 products/month |
| Subscription | Monthly | AAWP API: 500 products/month |
| Subscription | Monthly | AAWP API: 1,000 products/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
AAWP product offering
Product offeringCore offering
AAWP is a WordPress plugin that enables Amazon affiliate marketers to automatically display up-to-date product information (prices, images, ratings, reviews) via product boxes, bestseller lists, comparison tables, and click tracking on their websites without any coding. It integrates with the Amazon Product Advertising API and offers a proprietary AAWP API as a fallback data source, with support for 15+ Amazon stores worldwide and automatic geotargeting.
Product overview
AAWP is a unified WordPress plugin for Amazon affiliate marketing. The core product is the AAWP (Amazon Affiliate WordPress Plugin) which works alongside the official Amazon Product Advertising API and offers an optional paid AAWP API service for data retrieval when the official API is unavailable. Core features include Product Boxes, Bestseller Lists, New Releases Lists, Comparison Tables, Click Tracking, and Geotargeting functionality. The company also offers alternative licensing models including Lifetime Licenses and Agency Licenses for larger operations. Related products from parent company fdmedia include ClickWhale (link manager) and MH Magazine theme.
Differentiator
Problem solved
Functional benefit
Brands
- ClickWhale: WordPress Link Manager plugin
- MH Themes
Products and services
- AAWP (Amazon Affiliate WordPress Plugin) Primary WordPress plugin for Amazon affiliates that automatically displays product boxes, bestseller lists, new releases lists, comparison tables, and click tracking on WordPress websites to boost Amazon Associate commissions. No programming skills required. Integrates with the Amazon Product Advertising API and supports all major Amazon stores globally.
- AAWP API Standalone paid API service that retrieves Amazon product data from all stores worldwide, bypassing the need for official Amazon Product Advertising API access. Quota-based pricing starting at €7/month for 150 product retrievals. Independent of plugin license status.
- ClickWhale WordPress link manager and bio link pages plugin developed by fdmedia GmbH, the parent company of AAWP. Offered as a bonus one-year Pro license with new AAWP purchases.
- MH Magazine WordPress Theme Premium WordPress magazine theme developed by MH Themes, a sub-brand of fdmedia GmbH (parent company of AAWP). Popular with news and magazine portal operators.
Quantifiable outcome
- Users report increased conversion rates, click-through rates, and Amazon affiliate earnings after switching to AAWP (per customer testimonials)
- +1 more outcomes
Companies that use AAWP
Customer profileNamed customers3 records
Ideal customer profiles2 records
AAWP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
AAWP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FreemiuscoreFreemius provides the payment processing, license management, and auto-update infrastructure for AAWP. All plugin licenses are sold and managed through the Freemius platform. Customers create accounts and manage licenses (renewals, upgrades, cancellations) via Freemius. AAWP migrated to Freemius in June 2024 (plugin v4.0.0).
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
AAWP competitors and assessment
Company assessmentDirect peers
- AffiliateWP: WordPress plugin powering affiliate programs for online merchants. Different angle (running programs vs. monetizing traffic), but operates in the same WordPress affiliate ecosystem.
- Lasso: WordPress affiliate plugin focused on product displays, comparison tables, and link monetization for affiliate publishers. Competes for the same Amazon-affiliate SMB segment.
- Affiliatable: Newer WordPress plugin offering Amazon-style product boxes, comparison tables, and affiliate displays. Targets the same SMB Amazon-affiliate niche as AAWP.
- ThirstyAffiliates: Direct competitor offering a WordPress plugin for affiliate link management, cloaking, and product displays. Most direct head-to-head alternative for Amazon-affiliate site operators.
- Pretty Links: Established WordPress link-management and tracking plugin used by affiliate marketers. Overlaps with AAWP's click-tracking and link-management capabilities.
Emerging players
- TablePress: Popular WordPress table plugin with partial overlap to AAWP's comparison-table builder. Competes on the comparison-display surface area rather than the full Amazon-affiliate stack.
Others
- Elementor: Leading WordPress page builder; AAWP integrates with Elementor widgets. An ecosystem partner rather than a direct competitor, but its widget ecosystem is a vector for competing affiliate-display functionality.
Broad incumbents
- Automattic: Commercial steward of WordPress.com, WooCommerce, and the broader WordPress ecosystem. Indirect incumbent exposure — any Automattic-built affiliate features would directly threaten AAWP.
- Semrush: Large marketing and SEO platform used by the same affiliate-marketer buyer persona. A potential acquirer or competitor if it expands into affiliate-site monetization tooling.
- WooCommerce: Dominant WordPress e-commerce platform owned by Automattic. Operates upstream of AAWP and could expand downstream into affiliate-display tooling over time.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AAWP social profiles
Digital presenceAAWP financial estimates
Financial estimateRevenue estimate
Valuation estimate
AAWP leadership team
Management profileNumber of profiles
Profiles8 records
AAWP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AAWP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AAWP
What does AAWP do?
AAWP is a WordPress plugin that enables Amazon affiliate marketers to automatically display up-to-date product information (prices, images, ratings, reviews) via product boxes, bestseller lists, comparison tables, and click tracking on their websites without any coding. It integrates with the Amazon Product Advertising API and offers a proprietary AAWP API as a fallback data source, with support for 15+ Amazon stores worldwide and automatic geotargeting.
Is AAWP a public or private company?
AAWP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AAWP founded?
AAWP was founded in 2015. It employs 1 to 10 people.
Where is AAWP based?
AAWP is headquartered in Walldorf, Germany, in the Europe region.
How does AAWP make money?
Three revenue lines are on record. Annual Plugin Licenses are the primary driver. The others are AAWP API Access and license Renewals & Upgrades.
Who are AAWP's main competitors?
Direct peers on record are AffiliateWP, Lasso, Affiliatable, ThirstyAffiliates and Pretty Links. TablePress is listed as an emerging player. Elementor is listed as an others. Broad incumbents are Automattic, Semrush and WooCommerce.
Does AAWP have an API?
Yes. The AAWP API is a standalone service that enables Amazon product data to be retrieved. It is based on infrastructure operated by AAWP and can be used both with the AAWP plugin and independently. It is a paid service with quota-based access, not automatically included in the plugin license. Pricing tiers: 150 products/month for €7, 250 products/month for €12, 500 products/month for €24, 750 products/month for €36, 1000 products/month for €48. Annual billing provides 2 months free. The API retrieves product information about all Amazon products from all stores worldwide, enabling users to display product info even when the official Amazon Product Advertising API is out of reach. Access is independent of plugin license status. Developer documentation is at getaawp.com/docs/article/aawp-api.