Montagne Jeunesse

What Montagne Jeunesse does

Montagne Jeunesse International Limited, operating under the brand name 7th Heaven, is a privately-held British beauty and skincare company founded in 1985 and headquartered in Port Talbot, United Kingdom. The company manufactures and sells vegan, cruelty-free natural-ingredient face masks and related skincare products through its 7th Heaven brand, with a portfolio spanning peel-off masks, clay masks, sheet masks, liquid masks, hair and body masks, blemish dots, men's skincare, accessories, and gift sets priced for mass-market accessibility from £1.29 per unit. The company has expanded beyond facial skincare into oral care with its Teeth Bright sub-brand, which utilizes PAP (Phthalimidoperoxycaproic acid) whitening technology for peroxide-free teeth whitening products including strips, serum, and pens.

The business operates a multi-channel go-to-market model combining direct-to-consumer e-commerce through its owned storefront (my7thheaven.com), Amazon marketplace distribution with 10,000+ 5-star reviews and a 4.9/5 rating, B2B wholesale through Faire.com, and exclusive licensing collaborations with entertainment brands such as Wicked, Chupa Chups, Barbie, and Monster High for co-branded product lines. Revenue is generated through unit-pricing on consumer product sales, wholesale distribution to retailers, and licensing royalties from branded collaborations. The company claims a customer base of 1M+ consumers worldwide and markets itself as a pioneer of cruelty-free beauty. The firm operates with 51-100 employees, holds no disclosed patents or external funding rounds, and maintains dermatologically tested and UK-made certifications.

Name

Montagne Jeunesse

Legal name

7th Heaven

Website

https://montagnejeunesse.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Montagne Jeunesse (7th Heaven) is a UK-based beauty brand founded in 1985 that manufactures and sells vegan, cruelty-free face masks and skincare products at mass-market price points (£1.29+) through DTC e-commerce, Amazon, wholesale, and licensed collaborations with entertainment brands.

Ownership category

akta.pro rank

Product category

Skincare and Beauty Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Natural/Organic & Clean Skincare (CRABAAAH), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD)

Keywords

• Face mask products
• Natural skincare formulations
• Vegan beauty products
• Teeth whitening solutions
• Licensed brand collaborations

Headquarters

HQ city

Port Talbot

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales (DTC): Direct-to-consumer sales through owned e-commerce storefront (my7thheaven.com). Consumers purchase face masks, skincare, and teeth whitening products at retail prices ranging from £1.29 to £12.49.
2. Marketplace Sales: Sales through Amazon marketplace, reaching customers through Amazon's platform with strong review presence (10,000+ 5-star reviews, 4.9/5 rating).
3. Wholesale Distribution: B2B wholesale distribution through Faire.com platform for retailers and businesses to stock 7th Heaven products.
4. Licensing Collaborations: Branded collaborations with properties like Wicked, Chupa Chups, Barbie, and Monster High generate revenue through licensed product lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Montagne Jeunesse (operating as 7th Heaven) manufactures and sells affordable, natural-ingredient-based face masks and related skincare products, including peel-off, sheet, liquid, clay, and animal-themed masks. The company has expanded into oral care with the Teeth Bright line of peroxide-free teeth whitening products using PAP technology, and offers licensed collaboration gift sets with entertainment brands. Products are sold direct-to-consumer, on Amazon, and through B2B wholesale.

Product overview

7th Heaven (Montagne Jeunesse) is a skincare and beauty brand since 1985, offering a diverse portfolio of face mask products and expanding into oral care. The core product line centers on various face mask formats including Peel-Off Masks (with variants like Manuka Honey, Dead Sea Clay, Charcoal, Cucumber, Coconut Cream, Pink Guava, and Passion fruit), Liquid Masks, Sheet Masks, and Animal Masks. Supporting products include Hair & Body Masks, Blemish Dots, Men's Skincare, Accessories, and Gift Sets. The brand has expanded into oral care with the Teeth Bright Line featuring whitening products using PAP Technology. 7th Heaven also offers Exclusive Collaborations with entertainment brands like Wicked, Chupa Chups, Barbie, and Monster High.

Differentiator

Problem solved

Functional benefit

Brands

• Teeth Bright: Teeth whitening product line featuring PAP-powered whitening strips, pen, and serum. Peroxide-free V34 technology for gentle teeth whitening.

Products and services

• All Face Masks Comprehensive face mask range including peel-off, cream, sheet, liquid, clay, charcoal, and animal-themed masks formulated with natural ingredients such as Manuka Honey, Dead Sea Clay, Charcoal, Vitamin C, Hyaluronic Acid, and Passion Fruit, addressing hydration, brightening, deep cleansing, anti-aging, pore refining, and spot treatment.
• Liquid Masks Liquid-form face masks that provide targeted skincare treatments in a non-wipe, non-peel application format.
• Sheet Masks Single-use sheet masks infused with serums for convenient facial treatments, including the Glass Skin Collagen Wrapping Mask.
• Animal Masks Fun animal-themed face masks for skincare with playful designs appealing to younger consumers.
• Hair & Body Masks Hair and body treatment masks for complete skincare routines beyond facial care, including foot peel socks and body treatments.
• Blemish Dots Spot treatment patches for targeted blemish care and overnight healing.
• Men's Skincare Line Dedicated skincare products formulated specifically for men's skin care needs, including the Men's Sucking Mud Scrub, Men's Face Masks, and Men's Skin Power Gift Set.
• Teeth Bright Line Oral care product line including teeth whitening strips, serum, and pen using PAP (Phthalimidoperoxycaproic acid) Technology for peroxide-free, sensitivity-free teeth brightening. Claims to deliver 3 shades whiter in 7 days.
• Accessories Skincare accessories such as body puffs complementing mask products for enhanced application and results.
• Gift & Sets Pre-packaged gift sets and bundles of masks for gifting occasions, including the Heavenly Skin Face Mask Gift Set, Bumper Box Face Mask Gift Set, Men's Skin Power Gift Set, and Glass Skin Collagen Wrapping Mask Bundle (pack of 12).
• Exclusive Collaborations Licensed collaboration masks featuring popular entertainment brands including Wicked, Chupa Chups, Barbie, and Monster High, designed for collectibility and gift-giving appeal.

Quantifiable outcome

• 3 shades whiter teeth in 7 days with Teeth Bright PAP whitening range
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Wicked (Licensing Collaboration)coreOEM/ Whitelabel/ Licensing PartnerExclusive licensing collaboration producing Wicked-branded face mask gift sets and products. Leverages popular entertainment property for product differentiation and gift-giving appeal.
• Chupa Chups (Licensing Collaboration)coreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Chupa Chups confectionery brand for branded skincare products including Watermelon Jelly Mask. Combines candy brand appeal with skincare formulations.
• Barbie (Licensing Collaboration)coreOEM/ Whitelabel/ Licensing PartnerLicensing agreement for Barbie-branded face masks leveraging Mattel's iconic toy brand for consumer appeal and collectibility.
• Monster High (Licensing Collaboration)coreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Monster High franchise including Draculaura-themed gift sets and face masks targeting younger demographic and collectors.
• AmazoncoreChannel Partner/ Reseller/ DistributorPrimary marketplace distribution partner with 10,000+ 5-star reviews and 4.9/5 rating. Amazon serves as major sales channel alongside DTC e-commerce.
• FaireminorChannel Partner/ Reseller/ DistributorWholesale marketplace (7thheaven.faire.com) enabling B2B retailers to purchase inventory for retail distribution.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Freeman Beauty: US-based mass-market beauty brand famous for affordable peel-off and clay face masks sold through drugstore and Amazon channels. Closely comparable to 7th Heaven on product format, mass-market price points, and Amazon-led distribution.
• Yes To: Natural-ingredient face mask and skincare brand sold at mass-market price points via drugstores and online. Comparable to 7th Heaven on natural/clean positioning, mask-led assortment, and affordable everyday pricing.
• Starskin: Premium Korean-influenced sheet and mask brand with broad retail and DTC distribution. Comparable to 7th Heaven on sheet mask formats, gift-set packaging, and multi-channel beauty strategy.

Broad incumbents

• e.l.f. Beauty: Large US mass-market beauty brand with aggressive digital and marketplace distribution. Comparable to 7th Heaven on the affordable beauty positioning and Amazon-led growth strategy, though at vastly greater scale.
• Garnier (L'Oréal): Global mass-market skincare brand with extensive sheet mask and natural-ingredient lines. Comparable to 7th Heaven on mass-market skincare positioning, natural ingredient messaging, and global retail distribution.
• Bioderma (NAOS): Dermatological skincare brand with strong UK and European pharmacy distribution. Comparable to 7th Heaven on sensitive-skin / dermatologically tested positioning and skincare-led portfolio.
• Boots own-brand beauty (Boots Brands): UK drugstore retailer's extensive portfolio of own-label skincare and mask lines. Comparable to 7th Heaven on UK mass-market distribution channels, affordable skincare, and high-volume drugstore presence.

Emerging players

• The Ordinary (DECIEM): Science-driven, ingredient-focused skincare brand sold at accessible prices via DTC and Sephora. Comparable to 7th Heaven on affordable price points and efficacy-led positioning, though concentrated in serums rather than masks.

Regional players

• Tony Moly: Korean beauty brand specializing in playful, character-themed sheet and hydrogel masks. Comparable to 7th Heaven on novelty/licensing collaborations, mask-led assortment, and youthful mass-market positioning.
• Simple Skincare: UK-based gentle skincare brand owned by Unilever, sold primarily in UK/EU drugstores. Comparable to 7th Heaven on UK mass-market positioning and sensitive-skin / gentle-formulation ethos.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ilove7thheaven
• Xx.com/montagnejeuness

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montagne Jeunesse