Starskin

What Starskin does

Starskin is a privately held Netherlands-based skincare brand founded in September 2015, headquartered in Eindhoven and operating as STARSKIN BV. The company manufactures and distributes premium K-Beauty-inspired skincare products spanning face masks, eye masks, lip masks, hand treatments, and foot care. Its core product differentiator is the use of bio-cellulose material (originally developed for medical wound healing) and melting hydrogel technology with actives such as PDRN (Salmon DNA), Collagen, and Hyaluronic Acid, alongside non-water-based and fermented formulations. The portfolio is organized into the Essentials, VIP (Gold and Diamond luxury treatments), Orglamic (natural prickly pear line), and Artist FX collections.

Starskin monetizes through a hybrid direct-to-consumer and wholesale model. DTC sales run through a Shopify-hosted e-commerce platform with global shipping to 50+ countries, free EU delivery on orders over €35, and affiliate marketing partnerships. Retail distribution is anchored in premium partners including Harrods (UK), Douglas (pan-European), Lyko (Nordics), and Revolve (global online), positioning the brand alongside luxury skincare incumbents. Pricing spans €3 for entry-level toner pads to €57 for premium Diamond Mask treatments, with gift sets, 3+1 bundles, and e-gift cards expanding the addressable basket. The company claims 10M+ happy customers worldwide since founding and is led by founders Nicole Arnoldussen (CCO) and Paul Hendriks (CEO). No external funding, acquisitions, or public-market activity is disclosed; Starskin operates as a bootstrapped independent brand.

Name

Starskin

Legal name

STARSKIN BV

Website

https://starskin.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Starskin is a Netherlands-based K-Beauty skincare brand founded in 2015 that manufactures and sells premium bio-cellulose face masks, eye masks, lip masks, and foot/hand care through DTC e-commerce and retail partners including Harrods, Douglas, Lyko, and Revolve.

Ownership category

akta.pro rank

Product category

Premium K-Beauty Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Eye & Lip Skincare (CRABAAAC), Skincare Sets, Kits & Travel Sizes (CRABAAAL)

Keywords

• K-beauty skincare
• Sheet face masks
• Bio-cellulose masks
• Anti-aging skincare
• Beauty retail products

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: B2C sales of face masks, eye masks, lip masks, hand/foot treatments, and gift sets through e-commerce and retail channels. One-time product purchases with subscription options for recurring revenue.
2. Retail Distribution: Products sold through premium retail partners including Harrods, Douglas, Lyko, and Revolve. Revenue generated through wholesale relationships with luxury department stores and beauty retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Starskin manufactures and sells premium K-Beauty skincare products, including bio-cellulose and hydrogel face masks, eye masks, lip masks, and foot/hand care treatments. Products are sold through direct-to-consumer e-commerce (starskin.com) and premium retail partners including Harrods, Douglas, Lyko, and Revolve. The brand's portfolio spans Essentials (everyday masks), VIP Luxury (Gold and Diamond treatments), and Orglamic (100% natural prickly pear skincare) collections.

Product overview

Starskin is a premium K-Beauty skincare brand founded in September 2015, offering professional-grade face masks, eye masks, lip masks, foot and hand care products. The product portfolio spans multiple collections: Essentials (bio-cellulose masks for everyday concerns), VIP/Luxury (Gold and Diamond treatments with high botanical concentrations), Orglamic (100% natural Prickly Pear skincare), Artist FX, and Bundles/Giftsets. Core mask technologies include bio-cellulose (originally developed for wound healing), hydrogel (PDRN/Collagen formulations), and oil sheet masks. Key ingredients include PDRN (Salmon DNA), Collagen, Hyaluronic Acid, Niacinamide, Peptides, Evening Primrose, Rose of Jericho, Camellia Oil, and Prickly Pear Cactus. All formulations are silicone-free, primarily non-water based, and feature fermented botanical ingredients. Products deliver clinical results at home in 15-30 minute treatments and are available at Harrods, Douglas, and through the direct-to-consumer e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Orglamic: 100% natural prickly pear cactus skincare line featuring up to 84% concentration of Prickly Pear. Includes Pink Cactus Mask and Pink Cactus Pudding products.

Products and services

• Collagen PDRN Salmon DNA Mask Next-generation hydrogel face mask infused with PDRN (Salmon DNA), Collagen, and Hyaluronic Acid that melts upon contact with skin. Hydrates and provides a glass-skin effect in 30 minutes.
• Red Carpet Ready Hydrating bio-cellulose face mask with Chamomile-calmed formula providing intense hydration, smooth and refreshed skin with results in 20 minutes. Suitable for all skin types including sensitive.
• The Gold Mask Eye (5 Pack) Luxury gold foil-topped cellulose eye patches that diminish dark circles and wrinkles, revitalizing and reducing puffiness in 15 minutes.
• Glowstar Peeling Puff Foaming peeling puff with Vitamin C, Lactic Acid, and Glycolic Acid for pre-mask exfoliation. Removes dead skin cell layer to improve mask absorption.
• The Gold Mask VIP Luxury bio-cellulose face mask with gold foil topping combining 54% Evening Primrose extract with colloidal gold and Niacinamide, delivering glass-skin glow with revitalizing, ultra-smoothing, and plumping effects in 20 minutes.
• Close-Up Bio-cellulose firming face mask that firms, lifts, and sculpts for a supple appearance with results in 20 minutes for all skin types.
• Camellia Mask Two-step oil sheet mask combining 100% pure Camellia Seed Oil with essence-soaked mask; natural nourishing oils with brightening and radiance-boosting properties.
• After Party Bio-cellulose brightening face mask that intensely energizes for visibly brighter skin. Powered by Niacinamide with brightening herbal complex; naturally hydrating, ultra cooling, soothing with second-skin fit.
• The Diamond Mask VIP Luxury bio-cellulose face mask with 53% Evening Primrose extract and Niacinamide that brightens skin, instantly refines, and re-energizes. Infused with 30ml serum for all skin types.
• VIP Fab Feet Fast New generation foot peeling system delivering smooth, baby soft, and callus-free feet as a complete kit with safe and easy use for instant results.
• The Gold Mask Hand Luxurious hand treatment wrapping hands in gold with Bulgarian Rose Water, Shea Butter, and Rose Hip Oil formula for hand and cuticle revitalization.
• VIP 7-Second Toner Pads 7-in-1 beauty innovation combining massage, exfoliator, toner, serum, moisturizer, mask, and makeup primer in daily 7-second skincare routine pads infused with rich serum.
• The Gold Mask Foot Luxury gold foil foot treatment that restores, smooths, nourishes, and revitalizes feet, formulated with Bulgarian Rose Water, Shea Butter, and Rose Hip Oil.
• Inflatable Pedicure Bath Inflatable pedicure soak bath that inflates in seconds for a soothing, spa-worthy soak anytime, anywhere, with compact storage and a relaxing foot soak experience.
• Ergonomic Foot File Ergonomically designed foot file that removes calluses easily, featuring two different coarseness levels on each side for versatile exfoliation.
• Pink Cactus Pudding 50ml Deeply hydrating cream from the Orglamic natural skincare line. Silky-soft pudding concentrate of highly nutritive prickly pear cactus with 84% Prickly Pear concentration; highly hydrating, smoothing, and provides long-lasting glow.
• Magic Hour Exfoliating foot mask using Glycolic and Lactic Acid to dissolve calluses from within, achieving baby-soft feet in 10 days with 21 botanical ingredients and no harsh scrubs.
• Eye Catcher Bio-cellulose eye mask with Adenosine and Hyaluronic Acid that nourishes luminous eyes, smooths, brightens, reduces puffiness, and diminishes fine lines in 10-15 minutes.
• Dreamkiss Plumping and hydrating bio-cellulose second-skin lip mask combining Hyaluronic Acid, Collagen, Niacinamide, Argan Oil, and Shea Butter to plump, smooth, nourish, and intensely hydrate lips in 15 minutes.
• PRO Micro-Filler Mask Pack Revolutionary anti-aging, non-invasive two-step transdermal treatment combining PDRN and Peptides for visible anti-aging results at home.
• Wonderbrew Clear Skin Daytime Treatment Lightweight daytime moisturizer packed with Oriental herbs (66% Mugwort, Heartleaf, and Angelica) for calming blemish-prone skin, addressing the inflammatory aspect of congestion without stripping.
• Pink Cactus Mask 100% natural prickly pear cactus face mask with 82% cactus infusion that hydrates, visibly firms skin, and provides radiant glow for all skin types including sensitive.
• After-Care Foot Cream Fast-absorbing foot cream enriched with Urea, Shea Butter, and Menthol for post-treatment foot care and maintenance.
• Foot Peeling Mist Mist spray containing a gentle mix of Glycolic Acid, Salicylic Acid, and Apple Extract for foot exfoliation and softening.
• The Radiance Edit Gift Set Curated collection of 6 Starskin favorite products in a travel-friendly, multiple-use pouch, perfect for gifting or personal use.
• E-Gift Card Digital gift cards available in various denominations for gifting Starskin products.

Quantifiable outcome

• Visible results in 15-20 minutes per treatment
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HarrodscoreChannel Partner/ Reseller/ DistributorPremium UK department store retail partnership for in-store and online distribution of Starskin products. Positioned as a curated luxury skincare destination.
• DouglascoreChannel Partner/ Reseller/ DistributorEuropean beauty retailer partnership providing wide retail distribution across multiple European markets for Starskin products.
• LykominorChannel Partner/ Reseller/ DistributorNordic beauty retailer partnership for distribution in Scandinavian markets.
• RevolveminorChannel Partner/ Reseller/ DistributorOnline fashion and beauty retailer partnership for global online distribution reaching fashion-forward consumers.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting starskin.com online store and providing payment processing and fulfillment infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Glow Recipe: K-Beauty-inspired skincare brand with treatment masks and fruit-actives portfolio sold at Sephora. Comparable K-Beauty DNA, clean-leaning formulations, and viral mask-led growth narrative.

Broad incumbents

• Dermalogica: Professional-grade skincare brand with treatment masks sold through spas, retailers, and DTC. Comparable professional-grade positioning and active-ingredient focus across face and eye treatment categories.
• La Mer: Ultra-luxury skincare incumbent owned by Estée Lauder with broad portfolio including masks. Overlaps with Starskin's VIP/Diamond premium positioning but at a much higher price point and broader category scope.

Direct peers

• Dr. Jart+: K-Beauty skincare brand specializing in sheet masks and treatment products, including bio-cellulose formulations. Most direct comparable as a mask-led K-Beauty brand sold through premium retail and DTC, now owned by Estée Lauder.
• Sulwhasoo: Korean luxury skincare brand with botanical-driven, treatment-rich product portfolio including masks. Comparable premium positioning, K-Beauty heritage, and global luxury department-store distribution including Harrods and Douglas.
• 111Skin: Luxury skincare brand founded by a cosmetic surgeon with bio-cellulose sheet masks and treatment-focused SKUs. Comparable bio-cellulose mask technology, luxury positioning, and clinical-result messaging.
• Tatcha: Japanese-inspired premium skincare brand with mask and treatment products sold at Sephora and department stores. Comparable premium positioning, ritual-driven marketing, and global DTC plus retail distribution model.
• Summer Fridays: DTC-led mask and skincare brand with viral mask launches and clean-beauty positioning. Comparable premium mask-led SKU mix, strong influencer marketing, and social-commerce GTM.
• Laneige: Premium K-Beauty skincare brand best known for overnight lip masks and hydrating treatments. Comparable product architecture (treatment masks, hydration-led positioning) and similar global premium retail distribution.
• Drunk Elephant: Premium clean-beauty skincare brand with treatment-mask products and Sephora/Department store distribution. Comparable active-ingredient, silicone-free philosophy and premium pricing architecture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/starskinbeauty
• Facebookfacebook.com/starskinbeauty
• LinkedInlinkedin.com/company/starskin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starskin