What audio experts does

Audio Experts is an independent London-based audio advertising agency that creates persuasive radio and digital audio advertising for major global brands. Founded in 2013 (with operating relationships dating to the 2009 Spotify UK launch), the firm operates as Audio Experts Limited, a privately held UK private limited company with 11-50 employees headquartered in London and a registered office in Ashford, Kent. Its service portfolio spans radio ads, Spotify ads, podcast ads, smart-speaker / IoT ads, audio for video/TV, voiceover services, music licensing and production (including Abbey Road orchestral sessions), branded podcast production, and sonic branding delivered through its proprietary Earmark 5-step programme. The company applies craft-based audio techniques including 3D/binaural audio, ASMR, and data-driven creative personalisation, supported by state-of-the-art studio facilities and a curated pool of voice talent.

The business model is professional services: fees are agreed per project via an order form, with either proforma invoicing (cleared funds required five working days before production) or end-of-month credit terms. Go-to-market is enterprise field sales — direct engagement with multinational brands and their advertising agencies via email and phone, with no self-serve or product-led motion. The company handles the full creative-to-delivery lifecycle, including Radiocentre and BCAP compliance, casting, studio production, voice direction, music search and licensing, and media plan coordination. Distribution leverage comes from preferred production partner status with Spotify (since 2009) and the number one production supplier designation with podcast platform Acast, giving it embedded access to two of the largest digital audio ad inventories. Client work spans the UK, US, Europe, Australia and select Middle East markets, with a named logo base that includes Nike, Coca-Cola, Audi, Samsung, American Express, Dell, Microsoft, Porsche, Stella Artois, Cadbury, Tesco, Costa Coffee, Just Eat, Cineworld, Airbus, Corona, SAP, Bose, Blacklane, British Airways Holidays, Hendrick's Gin, and the Royal Navy, alongside charity work for Save the Children.

Name

audio experts

Legal name

Audio Experts Limited

Website

https://audioexperts.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Audio Experts is an independent London-based audio advertising agency that produces radio, Spotify, podcast, smart-speaker, and sonic-branding campaigns for major global enterprise brands, holding preferred partner status with Spotify and Acast.

Ownership category

akta.pro rank

Product category

Audio Advertising Services

NAICS

Other Sound Recording Industries (512290), Sound Recording Studios (51224)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industries

Ad Tech & Programmatic Audio Platforms (MPAIADAH), Podcast Networks & Studio Platforms (MPAIADAC), Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI)

Keywords

• Audio advertising production
• Radio creative services
• Podcast ad production
• Sonic branding services
• Voiceover casting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services Fees: Fees charged for producing creative materials including radio ads, digital audio, podcast ads, and audio-visual advertisements. Payment terms include credit invoicing at end of month or proforma invoicing prior to commencement. Cleared funds required 5 working days before production start for non-credit customers.
2. Podcast Production Services: Fully bespoke podcast production service for businesses, from concept development to finding hosts, writing scripts, recording, editing and uploading to hosting platforms.
3. Sonic Branding Services:

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Audio Experts is an independent audio advertising agency that creates and produces audio ads across radio, Spotify, podcasts, smart speakers, IoT devices, and TV/video. Services span creative development, full production (casting, voice direction, music licensing and production, studio recording), and distribution coordination with media plans, plus the proprietary 'Earmark' 5-step sonic branding programme and end-to-end branded podcast production. The agency operates from London studios and serves enterprise brands globally.

Product overview

Audio Experts is an independent audio advertising agency offering a comprehensive suite of audio production and creative services. The core offering encompasses radio ads, Spotify ads, podcast ads, smart-speaker ads, audio for video/TV ads, voiceover services, music licensing, music production, sonic branding (through their 'Earmark' 5-step programme), podcast production, and IoT ads. These services are delivered through three main process stages: Creative Development (concept generation), Production & Management (copy compliance, casting, studio production, voice direction, music), and Distribution (media coordination). The company also employs advanced techniques including 3D/Binaural audio, ASMR, and data-driven creative personalization.

Differentiator

Problem solved

Functional benefit

Brands

• Earmark: A unique 5-step audio branding programme that helps clients develop and control their brand sound.

Products and services

• Radio Ads Creation and production of radio advertisements for brands of all sizes, covering creative development through to Radiocentre compliance, casting, studio production, voice direction, and final delivery to broadcasters.
• Spotify Ads Audio advertising production specifically designed for Spotify's listening environment, including 3D audio and ASMR techniques, delivered as preferred Spotify production partner for national and international clients.
• Podcast Ads Production of podcast advertisements for multinational brands, functioning as the number one production supplier to Acast, creating podcast ads daily for brands such as Audi, Dell, Samsung and American Express across UK, USA, Australia, New Zealand and European markets including multi-language versions.
• Smart-Speaker Ads Interactive audio advertisements that integrate with Alexa skills to create actionable ads — sending links to listeners' mobiles, booking test drives, or requesting samples via smart speaker ecosystems.
• Audio for Video / TV Ads Voice casting, recording, music composition, and sound effects production for television and video advertisements, leveraging the agency's voice talent pool and state-of-the-art studios.
• Voiceover Services Access to a curated pool of voice talent ranging from Oscar-winning actors and well-known TV personalities to everyday voices, for audio ads, video explainers, IVR systems, and TV/video ads.
• Music Licensing Identification, licensing, and rights negotiation for well-known music tracks ('earworms') to be used in audio advertising, providing brands instant impact through recognisable music.
• Music Production Bespoke music track production for brands, from full orchestral sessions at Abbey Road Studios to simpler productions, including re-recordings of licensed tracks.
• Sonic Branding (Earmark) Audio brand development and maintenance through the proprietary 'Earmark' 5-step audio branding programme, creating distinctive brand sounds for use across all platforms and helping brands sound as good as they look.
• Podcast Production End-to-end branded podcast creation for businesses, from concept development and host identification through scriptwriting, recording, editing, and uploading to podcast hosting platforms.
• IoT Ads Audio advertising production for Internet of Things platforms, including Amazon Echo, Google Nest, and other smart connected devices, applying digital audio expertise to new connected platforms.

Quantifiable outcome

• Podcast listening at all-time high with 11.7 million UK adults listening to at least one podcast weekly
• +1 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SpotifycoreStrategic or Co-development Partner · 1 January 2009Preferred production partner since 2009 when Audio Experts helped Spotify launch in the UK. Produces audio ads from their studio for national and international clients including Microsoft, Porsche, Nestle and Stella Artois. Collaboration extends to IoT advertising where Spotify and Audio Experts partnered with Send Me Sample for NARS cosmetics campaign targeting smart speaker users.
• AcastcoreStrategic or Co-development PartnerNumber one production supplier to Acast, the podcast platform. Creates podcast ads daily for multinational brands such as Audi, Dell, Samsung and American Express. Produces work for UK, USA, Australia, New Zealand and European markets, including multi-language podcast ads.
• Abbey Road StudiosminorStrategic or Co-development PartnerMusic production partner for orchestral sessions. When brands require full orchestral arrangements for their audio advertising, Audio Experts has the expertise to deliver sessions at Abbey Road Studios.
• AMV BBDOminorChannel Partner/ Reseller/ DistributorAgency partnership for creative production. Worked with Spotify and Mars' agency AMV BBDO to turn an unusual idea into standout audio for Spotify environment, specifically for Mars Celebrations campaign.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JSM Music: Music and sound design agency creating original music, sonic branding, and audio advertising for brands, with an overlapping value proposition to Audio Experts' sonic branding and music licensing work.
• Antfood: Audio branding, music, and sound design studio producing sonic identities, original music, and audio post for global brands, with capabilities that closely match Audio Experts' sonic branding and music licensing work.
• String and Tins: Independent London-based audio post-production and sonic branding studio producing sound design, music, and audio advertising for brands, a UK-based specialist peer with comparable service mix.
• Squeak E. Clean Studios: Global audio post-production, music, and sonic branding studio serving advertising agencies and brands, with overlapping services in audio advertising production and music for commercials.
• DaHouse Audio: Audio post-production, music, and sound design company producing audio for advertising, film, and TV, directly comparable to Audio Experts' audio-for-video/TV and music production services.
• MassiveMusic: Global music and sonic branding agency that creates audio branding, music composition, and sound design for brands, directly comparable to Audio Experts' sonic branding and music production services.
• Made Music Studio: Strategic sound and audio branding agency that develops sonic identities, music, and sound design for major brands, directly comparable to Audio Experts' Earmark programme and brand audio work.
• Machine Shop: Audio post-production and music company focused on advertising, film, and television, comparable in offering to Audio Experts' production and music services for ad campaigns.
• Sonic Union: Audio post-production and sound design studio with a strong focus on advertising, with capabilities that overlap with Audio Experts' audio-for-video/TV ad and creative production services.

Broad incumbents

• WPP (GroupM / Wavemaker audio practices): Global advertising holding company with in-house audio production, planning, and buying capabilities across its agencies, representing a much larger incumbent competitor that can absorb audio production in-house at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/audio_experts
• LinkedInlinkedin.com/company/audio-experts-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about audio experts