What Overall does

Overall Socks SRL is a Romanian vertically integrated hosiery manufacturer founded in 1995, operating an owned 1,500 m² production, warehouse, and office facility in Popești-Leordeni, Ilfov. The company designs, knits, finishes, and sells proprietary sock lines under the OVERall master brand and the OVERSAFE sub-brand, including Anti-static/Flame Resistant socks certified to EN ISO 14116 and EN 1149-5, a patented Insect Protect line using natural cellulose fibers, Bamboo viscose, Medical (diabetic/circulatory with sanitized cotton and silver-ion treatments), Filoscozia mercerized-cotton business socks, ECO combed-cotton basics, Invisible liners, and a GOTS-certified Organic line. It also runs an Organic Cotton reusable mask line at 200,000+ units/month capacity and resells the Italian Filodoro (Golden Lady SpA) and Serbian Matex hosiery brands through its storefront.

The business operates a direct-to-consumer e-commerce model at shop.overall.ro, supported by a multilingual website (Romanian, English, Serbian, Slovenian), domestic courier partners Fan Courier and Sameday, EU-wide delivery, and marketing channels including Facebook (213K+ likes), LinkedIn, and YouTube. Pricing is unit-level at 4-20 Lei per pair (roughly $1-$4.50), with free shipping above 199 Lei in Romania and multiple payment options including cash-on-delivery, reflecting local consumer norms.

Revenue mechanics blend own-brand manufacturing sales, distributed-brand resale margin, and mask production, all sold through first-party channels; the company holds no disclosed B2B anchor contracts and reports no revenue figures. Certifications stack — OEKO-TEX STANDARD 100, GOTS, ISO 9001:2015, EN ISO 14116, EN 1149-5 — and 30 years of accumulated textile process know-how constitute the principal competitive assets, while the company remains privately held with no funding rounds, M&A activity, or public-market signals in the source data.

Name

Overall

Legal name

Overall Socks SRL

Website

https://overall.ro

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Overall Socks SRL is a Romanian vertically integrated hosiery manufacturer founded in 1995, selling proprietary sock lines (Medical, OVERSAFE, Bamboo, Filoscozia, ECO, Invisible, Organic) plus distributed Filodoro and Matex brands through direct-to-consumer e-commerce across Romania and the EU.

Ownership category

akta.pro rank

Product category

Sock Manufacturing

NAICS

Footwear Manufacturing (316210), Apparel Accessories and Other Apparel Manufacturing (31599), Footwear Merchant Wholesalers (424340), Cut and Sew Apparel Manufacturing (except Contractors) (315250)

SIC

Footwear, (No Rubber) (3140), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Footwear Manufacturing (OEM/ODM & Private Label) (CRAAACAJ)

akta.pro secondary industries

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Sock manufacturing
• Medical socks
• Safety footwear
• Bamboo hosiery
• Protective workwear

Headquarters

HQ city

Popesti-leordeni

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Own brand sock sales: The company generates revenue primarily through manufacturing and selling its own branded socks under multiple product lines (ECO, Bamboo, Medical, Filoscozia, Invisible, OVERSAFE, Organic) through its own e-commerce platform and potentially through retail distribution
2. Resale of third-party brands: The company resells hosiery products from other brands including Italian Filodoro and Matex (Serbian) brands through its online store
3. Protective masks: Production and sale of organic cotton protective masks (OVERSAFE brand) with production capacity exceeding 200,000 pieces per month

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Overall is a Romanian sock manufacturer that designs, produces, and sells its own branded sock lines (ECO, Bamboo, Medical, Filoscozia, Invisible, OVERSAFE, Organic) directly to consumers through its own e-commerce platform. The company operates a 1,500 m² production facility in Popești Leordeni and targets a production capacity of approximately 3,000,000 socks per year, with specialized offerings for diabetics, business professionals, industrial workers, and outdoor enthusiasts. It also resells third-party hosiery brands (Filodoro, Matex) and produces reusable organic cotton face masks.

Product overview

Overall is a Romanian sock manufacturer established in 1994/1995 specializing in high-quality textile products. The company operates its own production facility in Popești Leordeni, Ilfov, with an estimated annual production capacity of 3,000,000 socks. Their core product portfolio consists of multiple sock lines organized by function and material: the OVERSAFE line (Anti-static/Flame Resistant, Insect Protect, Sport, and Hunting/Fishing variants) for technical applications; the Bamboo Line for natural comfort; the Medical Line including Medical Relax for therapeutic/diabetic use; the Filoscozia Line for premium business wear; the ECO Line for everyday value; the Invisible Line for hidden wear; and the Organic Line GOTS-certified for organic textiles. Additionally, Overall distributes the Italian Filodoro brand of tights/stockings (now part of Golden Lady Company SpA) and Serbian Matex hosiery products. The company also produces OVERSAFE organic cotton face masks as a supplementary product.

Differentiator

Problem solved

Functional benefit

Brands

• OVERSAFE: Safety and protective sock line including Anti-static & Flame Resistant products and Insect Protect products certified to EN ISO 14116 and EN 1149-5 standards
• Medical Line
• Bamboo Line
• Filoscozia
• ECO Line
• Invisible Line

Products and services

• OVERSAFE Anti-static & Flame Resistant Line Safety-focused sock line certified to EN ISO 14116 and EN 1149-5 standards, providing protection against fire hazards and electrostatic discharge through specialized materials and construction for industrial workers.
• OVERSAFE Insect Protect Line Socks made from patented natural cellulose fibers providing effective and durable protection against insects including ticks, spiders, and mosquitoes for outdoor enthusiasts.
• Bamboo Line Socks made from bamboo viscose recognized for exceptional comfort, remarkable softness, and natural antibacterial properties for general consumer use.
• Medical Line Therapeutic socks made from sanitized combed cotton with antibacterial emulsion treatment, designed for people with diabetes and circulation problems. Features long-lasting antibacterial and antifungal properties.
• Filoscozia Line Premium business socks made from mercerized cotton thread produced in Italy. Certified with Filoscozia stamp attesting to properties and authenticity, with logo registered in over 40 countries.
• ECO Line Value-oriented socks combining quality with reasonable pricing, made from quality combed cotton. Available in a variety of colors and in Lycra version for everyday use.
• Invisible Line Invisible/liner socks ideal for warm weather, shoes, trainers, pumps and ballet flats. First company to produce and distribute this type of sock in the Romanian market.
• Organic Line (GOTS Certified) Socks manufactured according to the Global Organic Textile Standard, made from certified organic cotton for environmentally conscious consumers.
• OVERSAFE Sport Unisex sport socks with patented unique design, made from quality elastic materials. Features double-layer knitting at heel and ankle for stability and protection during athletic activities.
• OVERSAFE Hunting and Fishing Long socks for hunting and fishing activities, designed for outdoor use in various weather conditions with temperature regulation.
• OVERSAFE Organic Cotton Face Mask Reusable face masks made from 100% organic cotton with two-layer construction. Machine washable for multiple uses, designed for daily protection against dust, viruses and bacteria. Production capacity exceeds 200,000 pieces per month.

Quantifiable outcome

• Bamboo fiber can absorb up to 3 times its weight in water, keeping feet dry
• +4 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor.

• Fan CourierminorChannel Partner/ Reseller/ DistributorPrimary courier partner for domestic deliveries in Romania. Standard shipping rate of 18.99 Lei for orders under 199 Lei.
• SamedayminorChannel Partner/ Reseller/ DistributorAlternative courier partner for domestic deliveries in Romania alongside Fan Courier.
• BRD - Groupe Société GénéraleminorOthersBanking partner for wire transfers. Customers can pay via bank transfer to RO24BRDE441SV47292484410 (RON) or RO65BRDE441SV50885514410 (EUR) accounts.
• Golden Lady Company SpAminorChannel Partner/ Reseller/ DistributorItalian hosiery company based in Castiglione delle Stiviere, Mantua, Italy. Founded 1982, became part of group in 2003. Overall resells Filodoro brand products.
• MatexminorChannel Partner/ Reseller/ DistributorSerbian hosiery company based in Subotica, founded in 1995, producing socks, panties and beautiful hosiery for women. Overall resells Matex products including Little Vivienne and Vivienne Microfibra.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Hanesbrands: Global apparel conglomerate with large hosiery and basics portfolio (Hanes, Champion, Maidenform) — broad incumbent that competes with Overall across the basic/ECO sock category at massive scale, but does not focus on Overall's specialty medical/safety niches.
• Hugo Boss (HUGO BOSS AG): Global premium fashion house whose dress socks and hosiery overlap with Overall's Filoscozia business line. A broad incumbent that competes for the same business-professional end customer but as one accessory line within a much larger apparel business.

Direct peers

• Corgi Socks: Welsh heritage hosiery manufacturer with premium cotton and merino wool socks — directly comparable to Overall's Filoscozia and ECO lines on premium cotton positioning and certified-origin marketing.
• Pantherella: British heritage maker of premium men's dress and casual socks — directly comparable to Overall's Filoscozia premium mercerized cotton business line. Both compete in the certified, premium business-sock segment sold through specialty retail.
• Golden Lady Company SpA: Italian hosiery and sock manufacturer (parent of Calzedonia, Intimissimi, Filodoro) — Overall already resells its Filodoro brand. Directly comparable as a vertically integrated European hosiery producer with multi-brand, multi-channel distribution and a strong premium positioning.
• Levante (Calze Levante): Italian hosiery and sock manufacturer selling through department stores, specialty retail, and own DTC — comparable to Overall on the European specialty hosiery proposition, multi-line product architecture, and selective premium positioning.
• FALKE: German premium hosiery and sportswear manufacturer — directly comparable to Overall's Filoscozia premium business line and OVERSAFE Sport/Hunting products. Both target European premium consumers with technical, certified, design-forward socks.
• Happy Socks: Swedish design-led sock brand with strong DTC and global retail presence — directly comparable on the consumer-facing fashion/basics sock category where Overall competes via ECO and Invisible lines, and on the DTC e-commerce motion.
• Bombas: US premium socks brand with strong DTC, social mission positioning, and technical features — comparable to Overall on the comfort/technical sock proposition and as a DTC-led challenger in a commodity category.

Regional players

• Matex d.o.o. Serbian hosiery manufacturer whose products (Little Vivienne, Vivienne Microfibra) Overall resells. A regional peer operating in the same Balkans/Eastern European market with similar womenswear hosiery positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpzF5I_xI5aFGXN_I306IkA
• Facebookfacebook.com/OverallSocks
• LinkedInlinkedin.com/company/overall-co-srl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overall