Amora Futebol Clube

What Amora Futebol Clube does

Amora Futebol Clube is a private Portuguese multi-sport association founded on 1 May 1921 and headquartered at the Estádio da Medideira in Amora, municipality of Seixal, Setúbal district. The club operates twelve sport sections including men's and women's football (from youth Sub-10 through senior teams), futsal, handball, athletics, cycling, beach football, swimming, rugby, snooker/darts, and volleyball, with a 4-star certified football academy hosting approximately 600 youth athletes. A separate professional football vehicle, Amora FC Futebol SAD, handles the senior men's professional operations.

The club's revenue mechanics rest on three pillars: recurring annual membership quotas (Sócios) priced between €10 and €100 across Junior, Senior Especial, Azul Amora, and Silver tiers; merchandise sales through the Loja Azul e-commerce store spanning men's, women's, and children's kits, T-shirts, sweatshirts, scarves, accessories, and a €5 centenary book; and commercial sponsorships — led by Adidas as technical sponsor alongside a roster of predominantly local SMB sponsors. Distribution is omnichannel, combining the WooCommerce online store, the physical stadium, direct contact, and social media (Facebook, Instagram, YouTube/AmoraTV, X).

Operationally, Amora FC holds Institution of Public Utility status (granted 1982), the 2021 Ethics Flag certification from IPDJ, and was the first European club to establish a football academy in Brazil (Rio de Janeiro, 2002). Governance is exercised through elected presidents — currently Rui Manuel Mendes Pedro (since 2022) — and social bodies, with no disclosed external venture or private equity investment.

Name

Amora Futebol Clube

Legal name

AMORA FUTEBOL CLUBE

Website

https://amorafc.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

Amora Futebol Clube is a private Portuguese multi-sport association founded in 1921 in Amora, Seixal, operating twelve sports sections including men's and women's football, futsal, handball, and athletics, serving a community of approximately 600 youth athletes and paying sócios.

Ownership category

akta.pro rank

Product category

Multi-Sport Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Multi-sport football club
• Youth football academy
• Women's football
• Club membership program
• Club merchandise retail

Headquarters

HQ city

Amora

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership/Subscriptions: Annual membership fees from socios (members), offering different tiers including Junior, Senior Special, Azul Amora, and Silver memberships
2. Merchandise Sales: Sale of club merchandise including official kits, training wear, scarves, T-shirts, sweatshirts, and accessories through the Loja Azul (Blue Store) e-commerce platform
3. Club Membership Fees: Annual quotas ranging from €10 to €100 for different membership categories including Junior, Senior Special, Azul Amora, and Silver tiers

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Amora Futebol Clube is a Portuguese multi-sport club that operates competitive football teams (men's, women's, and youth from Sub-10 to senior level) plus auxiliary sports including futsal, handball, volleyball, rugby, athletics, cycling, swimming, beach football, and snooker/darts. It sells club merchandise through its own Loja Azul online store and operates a tiered annual membership (sócios) program for supporters and community members.

Product overview

Amora Futebol Clube operates a retail merchandise store called 'Loja Azul' offering branded club merchandise. The product portfolio includes wearing apparel for men, women, and children such as official and alternate jerseys, T-shirts, sweatshirts, and scarves, as well as commemorative items like the 100-year anniversary book. The merchandise is primarily sold through the club's WooCommerce-powered online store integrated into the club's WordPress website.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Official Kit (Equipamento Mulher) Official women's football jerseys including the Camisola Oficial Amora FC (€50), Camisola Preta Amora (€55), and Camisola Oficial Amora FC Seniores Feminina, sold to female supporters and players.
• Men's Official Kit (Equipamento Homem) Men's football playing kits including the Camisola Principal Amora (home jersey), Camisola Jogo Alternativa Amora (alternate jersey), and Camisola Guarda Redes Amora (goalkeeper jersey, €39), sold to male supporters and players.
• Children's Equipment (Equipamento Criança) Children's sports equipment including the Camisola Adidas Amora FC Criança (€27), Fato de Treino Criança (€59), and Sweat Criança, sold to young supporters and youth academy families.
• Club T-Shirts Casual club T-shirts including T-Shirt Adulto Amora (€12.50), T-Shirt Adulto Cinza 1921 (€15), T-Shirt Amora FC 1921-2023, and T-Shirt Branco Amora FC Since 1921, sold to supporters and casual fans.
• Club Sweatshirts (Swerts) Club hooded sweatshirts including Sweat Adulto com Capuz Azul Escuro (€30), Swert Azul Amora 1921-2023 (€25), Swert Cinza 1921 Amora (€27.50), and Swert Preta Amora, sold to supporters.
• Club Scarves (Cachecóis) Club scarves including Cachecol Amora Futebol Clube (€10), Cachecol Azul Amora 2023/2024, Cachecol Desde 1921 Amora FC, and Cachecol Vermelho Somos Todos Amora, sold to supporters and match attendees.
• Centenary Book - Amora FC 100 Anos em Imagens Commemorative book documenting 100 years of Amora FC history in images, priced at €5, sold to supporters and historians.
• Sócios Membership Program Annual club membership for supporters with four tiers — Junior (€10), Senior Especial (€20), Azul Amora (€50), and Silver (€100) — providing community belonging, access to club events, and supporter benefits.
• Youth Football Academy Structured football training and competitive participation for youth across age groups from Sub-10 to Juniores (U-19), with teams currently competing in the 1st National Division for Juniores and Iniciados.
• Women's Football Program Competitive women's football program with senior and youth teams (Sub-13, Sub-15, Sub-17, Sub-19, Seniores) competing in Liga BPI (top tier) and AF Setúbal district leagues.

Quantifiable outcome

• Women's team rose to Liga BPI (top tier) in 2019/20 season
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered notable, core and supporting.

• Correio da ManhãnotableStrategic or Co-development PartnerPartnership established by President José Mendes with Correio da Manhã newspaper for the CM/Amora FC futsal team that competed in the 1st National Division of Futsal during 2001-2002 seasons. The partnership combined club infrastructure with media support for the futsal program.
• AdidascoreOthersTechnical sponsor providing official kits and sports equipment. Visible on website as a key sponsor with logo displayed prominently.
• InstalplussupportingOthersCommercial sponsor with logo displayed on the club website.
• MoratursupportingOthersCommercial sponsor with logo displayed on the club website.
• AMZ TransportessupportingOthersTransportation sponsor with logo displayed on the club website.
• MunditubosupportingOthersCommercial sponsor with logo displayed on the club website.
• Nutrition On The BoxsupportingOthersNutrition sponsor with logo displayed on the club website.
• Sodigras SeixalsupportingOthersCommercial sponsor with logo displayed on the club website.
• Marcos CarsupportingOthersCommercial sponsor with logo displayed on the club website.
• AmorluxsupportingOthersCommercial sponsor with logo displayed on the club website.
• Restaurante Ferro VelhosupportingOthersLocal business sponsor with logo displayed on the club website.
• Era ImobiliáriasupportingOthersReal estate sponsor with logo displayed on the club website.
• Churrasqueira MendonçasupportingOthersLocal business sponsor with logo displayed on the club website.
• Vítor Lança ConstruçõessupportingOthersConstruction company sponsor with logo displayed on the club website.
• AirchavessupportingOthersCommercial sponsor with logo displayed on the club website.
• Shop2AllsupportingOthersCommercial sponsor with logo displayed on the club website.
• Mind SelectionsupportingOthersCommercial sponsor with logo displayed on the club website.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CS Marítimo: Madeiran multi-sport club with football as its anchor sport and a strong academy tradition. Comparable as a regional Portuguese club operating multiple sports and relying on youth development.
• Moreirense FC: Small-town Portuguese football club from the Braga region operating with limited resources in the top tiers. Comparable for similar scale, community-driven model, and reliance on academy development.
• CD Tondela: Small-town Portuguese football club that has competed in the Primeira Liga despite modest market size. Comparable for similar community-anchored model and academy-driven approach.
• CF Os Belenenses: Historic Lisbon-based football club with a multi-sport tradition and strong community identity. Comparable as a heritage Portuguese club operating across multiple sports with a community membership model.
• Vitória FC: Historic Portuguese multi-sport club also based in the Setúbal district. Comparable as a community-rooted club with football at its core, multi-sport operations, and similar struggles operating outside Portugal's elite tier.
• GD Estoril Praia: Portuguese football club that has historically relied on youth academy development and community support in a similar lower-to-mid tier profile, making it a directly comparable operating model.
• Gil Vicente FC: Small-town Portuguese football club competing in the top flight at times despite modest resources. Comparable as a community-anchored club with a heavy reliance on academy output and local sponsorship.
• Académico Viseu FC: Portuguese football club with strong youth development focus and a comparable smaller-city operating profile. Similar in its reliance on academy output and regional community engagement.
• SC Farense: Historic Algarve-based Portuguese football club with a strong community identity. Comparable as a heritage multi-decade club operating in a regional market outside Lisbon and Porto.

Emerging players

• Casa Pia AC: Lisbon-based club with growing football operations and notable youth integration. Comparable as an emerging Portuguese football brand with community roots and academy-driven approach, though newer to elite-tier competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@amoratv1921
• Facebookfacebook.com/amorafutebolclube
• Instagraminstagram.com/amorafc_oficial
• Xx.com/Amorafc_oficial
• LinkedInlinkedin.com/company/amora-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amora Futebol Clube