Flow Yoga

What Flow Yoga does

Flow Yoga is a privately held, women-owned yoga studio chain founded in 2012 and headquartered in Cedar Park, Texas. The company operates six physical studio locations across the Austin metropolitan area — specifically Westgate (South Austin), North Loop, 3rd Eye (South Austin), South Congress, Cedar Park, and Georgetown — with the Westgate location described as one of the largest yoga studios in the country, accommodating up to 90 students in primary rooms. The core product is in-person yoga instruction spanning dozens of class styles including Vinyasa, Flow, Hatha, Yin, Kundalini, Hot, Gentle/Restorative, Flexibility & Mobility, Chair Yoga, and specialty formats, with explicit positioning as a non-intimidating environment for pregnant women, men, seniors, and beginners.

Beyond studio classes, Flow Yoga operates a layered wellness ecosystem. Revenue is generated through recurring unlimited memberships ($30 for 30 days trial plus standard tier; Friends Unlimited group membership at $80/person with scaling group discounts), drop-in classes, 200-hour Yoga Alliance RYT teacher certifications in Kundalini + Meditation and Hatha Yoga, continuing education programs (Yin, Sound Healing, Gong), domestic and international retreats (Wimberley, Reset Retreat, Costa Rica, Tulum, Italy, Bali), private sessions, online live-streaming and on-demand classes, studio rentals, gift cards, and an online retail store. The company is co-owned by Carolina Bolinger (Owner, Head of Programming) and Stephanie Amrite (Co-Owner, Head of Operations), with Josh Bolinger serving as Head of Growth; headcount is reported at 11-50.

The go-to-market motion is community-led and event-driven, anchored by 2,000+ five-star reviews, organic social media presence (Instagram, Facebook, LinkedIn), free community events such as Yoga in the Park and wellness meetups, and large-scale activations including an International Day of Yoga gathering at the Texas Capitol that drew 1,500+ participants. No proprietary technology platform, AI capabilities, or institutional funding are disclosed; the business operates as a founder-led, bootstrapped regional wellness brand with no public financial filings or revenue figures available.

Name

Flow Yoga

Legal name

Flow Yoga

Website

https://flowyogatx.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Flow Yoga is a privately held, women-owned yoga studio chain operating six locations across the Austin, Cedar Park, and Georgetown, Texas metro. It offers in-person and online classes, teacher certifications, and retreats to general wellness seekers, special populations, and aspiring yoga teachers.

Ownership category

akta.pro rank

Product category

Yoga & Wellness Studios

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Hot Yoga & Heated Pilates (HSADACAC), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK), Yoga, Pilates & Studio Wear Retail (CRAMACAE)

Keywords

• Yoga studio services
• Yoga teacher training
• Online yoga classes
• Wellness retreat programs
• Community yoga events

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Yoga Class Memberships: Recurring monthly membership subscriptions providing unlimited access to all studio locations. The standard membership offers unlimited classes across 6 locations for a monthly fee, while the Friends Unlimited tier ($80/person) provides group discounted rates with scaling discounts for larger friend groups.
2. Drop-in Classes: Per-class pricing for non-members attending individual yoga sessions. Classes range from 45 minutes to 75+ minutes across various styles.
3. Yoga Teacher Trainings: Professional certification programs including 200-hour RYT training for Kundalini + Meditation and Hatha Yoga. These multi-day intensive programs provide professional education revenue.
4. Yoga Retreats: Domestic and international retreat experiences including Costa Rica Jungle Getaway, Tulum Yoga Retreat, Italy retreat, Wimberley Retreat, and The Reset Retreat. These premium experiences generate significant per-participant revenue.
5. Specialty Workshops and Events: Single-session events including sound healing training, gong training, breathwork workshops, and community ceremonies that generate additional revenue beyond regular classes.
6. Online Classes: Live streaming and on-demand recorded classes available through the online platform, providing revenue from remote customers who cannot attend in-person sessions.
7. Gift Cards: Gift card sales for studio classes and memberships.
8. Private Yoga Classes: One-on-one personalized yoga instruction sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Flow Yoga is a Cedar Park/Austin-based yoga studio chain founded in 2012 that sells in-person yoga classes at its physical studios as well as online/virtual yoga classes. It additionally offers a yoga teacher training certification program, multi-day wellness retreats, community events, and branded yoga merchandise.

Product overview

Flow Yoga operates as a multi-location yoga studio chain with a comprehensive wellness ecosystem. The core offering consists of in-studio yoga classes at six locations (Cedar Park, Westgate, Georgetown, North Loop, 3rd Eye, and South Congress), supplemented by online live-streaming and on-demand recorded classes. The company offers yoga teacher training certifications (200-hour RYT programs in Kundalini + Meditation and Hatha Yoga), international and domestic wellness retreats (Tulum, Costa Rica, Italy, Bali, Wimberley, Reset Retreat), and community events (cacao ceremonies, sound baths, breathwork workshops). Additional services include private yoga instruction, studio space rentals, a retail store, and gift cards. Membership options include unlimited single-user access and the Friends Unlimited group program with tiered pricing based on group size.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Yoga Classes

Quantifiable outcome

• Thousands of students have called Flow their second home for over a decade
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Y7 Studio: Boutique yoga chain offering hip-hop and vinyasa flow classes in a candlelit, heated format across major US cities. Comparable to Flow as a premium, brand-forward multi-location yoga concept targeting lifestyle-conscious consumers.
• Black Swan Yoga: Texas-based yoga studio chain with multiple Austin locations, community-focused positioning, and donation-based class pricing. Direct geographic overlap with Flow Yoga in Austin and a similar community/multi-location studio model.
• YogaSix: Fast-growing boutique yoga franchise offering a standardized class menu (Y6 Hot, Y6 Restore, etc.) across 200+ studios. Comparable to Flow as a multi-location yoga chain with a community + class membership model.
• CorePower Yoga: Large multi-location US yoga studio chain offering heated and non-heated classes across major metros with a membership model. Directly comparable to Flow Yoga in product (group yoga classes), business model (membership + drop-in), and target customer (wellness-focused adults).
• Modo Yoga: International hot yoga and community-focused studio franchise operating across North America and globally. Comparable to Flow in multi-style class offerings, community positioning, and teacher training programs.

Emerging players

• Peloton: Connected fitness platform offering on-demand and live-streamed yoga, strength, and cycling classes via app and hardware. Comparable to Flow's online live + on-demand offering, representing the digital-native alternative to in-studio attendance.
• Glo: Subscription-based online yoga, Pilates, and meditation platform with thousands of on-demand classes. Directly comparable to Flow's online class stream and a benchmark for digital yoga subscriber economics.

Broad incumbents

• Equinox: Premium national fitness club offering yoga, Pilates, and group classes alongside a broader wellness and lifestyle portfolio. Comparable to Flow as a premium-positioned wellness brand targeting affluent, brand-conscious members.
• Life Time Fitness: National premium health club chain offering yoga group classes as part of a much broader fitness, spa, and wellness portfolio. Comparable as a broad incumbent that competes for the same wellness-seeking consumer wallet, even though yoga is not its core focus.

Regional players

• Castle Hill Fitness: Austin-based independent fitness and wellness club offering yoga, Pilates, and group classes with multiple locations. Direct Austin-metro overlap with Flow Yoga and similar community + wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FlowYoga
• LinkedInlinkedin.com/company/flowyoga
• Instagraminstagram.com/flowyogatx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flow Yoga