Bitfari Foundation
Bitfari Foundation is a non-profit DAO operating a decentralized peer-to-peer advertising network built on Bitcoin (via Stacks 2.0), connecting screen operators and advertisers through the FARI token for contextual, privacy-preserving out-of-home and digital ad placement.
- Company typePrivate
- Founded2012
- HeadquartersPittsburgh, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Bitfari Foundation does
Bitfari Foundation operates a decentralized peer-to-peer advertising network built on Stacks 2.0, a Bitcoin scaling layer, with IPFS used for decentralized storage and the SIP-010 standard defining the FARI fungible token. The platform connects physical screens (smart TVs, digital billboards, geo-fenced billboards, AR-projected Picasso billboards) and virtual screens (websites, digital land) through smart contracts, allowing advertisers to book ad space directly and screen operators to monetize underutilized displays. Proprietary mechanisms include Social Oracles for automated content moderation, Programmable Ads using HTML5 variables, an Alter Ego pseudonym identity system, a Disclosure Matrix for privacy-controlled targeting, and an Availability Matrix that enables ad placement across multiple screens in under 10 minutes. Auditing is performed by randomly selected human auditors who earn token rewards in a process Bitfari terms 'visual mining.'
Bitfari Foundation firmographics
Firmographics- Name
- Bitfari Foundation
- Legal name
- Bitfari Foundation
- Website
- https://bitfari.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bitfari Foundation is a non-profit DAO operating a decentralized peer-to-peer advertising network built on Bitcoin (via Stacks 2.0), connecting screen operators and advertisers through the FARI token for contextual, privacy-preserving out-of-home and digital ad placement.
- Ownership category
- akta.pro rank
Bitfari Foundation industry classification
Industry- Product category
- Decentralized Advertising Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
- akta.pro secondary industries
- Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails) (FSAPAIAJ), Oracles, Data Feeds & Attestations (price feeds, randomness, proofs) (FSAPAAAI)
Keywords
Where Bitfari Foundation is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bitfari Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ad Placement Fees: Fees charged to advertisers for booking ad space on screens. Fees calculated based on region, foot traffic, season, ad type, duration, screen size, auditing costs, transaction fees, and network maintenance fees. Advertisers can book specific screens, areas, or countries.
- FARI Token Transaction Fees: Network fees charged in FARI tokens for ad placement, screen registration, digital billboard registration, and governance activities. 50% discount offered when paying with Faris.
- Nominal Pool Arbitrage: The spread between nominal (discount value) and market token prices provides arbitrage opportunities and yield through smart contract-operated dark pools that liquidate the token.
- Auditing and Pre-Auditing: Pre-auditors (5% of campaign budget) verify ads before publication; auditors (5% of campaign budget) verify live ads and screens. Physical screen auditors receive 100 Faris per verification.
- FARI Token Governance: Users with 10+ Faris can participate in governance; 100+ Faris grants VIP status with special prizes and automatic business tips. Token holders vote on network decisions via DAO.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Community Ads - Low-cost peer-to-peer advertising |
| Usage-based | Pay-as-you-go | Agency/Commercial Ads - Professional advertising |
| Transaction based/ take rate | Pay-as-you-go | FARI Token Discount |
| Freemium | Multi-year contract | NGO/Non-profit Advertising |
| Transaction based/ take rate | Pay-as-you-go | Screen Operators |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Bitfari Foundation product offering
Product offeringCore offering
Bitfari Foundation operates a decentralized peer-to-peer advertising network built on Stacks 2.0 (Bitcoin) and IPFS that connects advertisers directly to physical screens, digital billboards, AR billboards, websites, and virtual screens. The platform uses the FARI token for ad placement, screen registration, governance, and rewards, and distributes revenue to screen operators, auditors, and users via a 'visual mining' model rather than retaining profits.
Product overview
Bitfari Foundation offers a decentralized peer-to-peer advertising network built on blockchain technology (Bitcoin via Stacks 2.0). The core product is the Bitfari Network, a platform connecting digital screens, billboards, and mobile users for contextual advertising. The ecosystem includes the Fari Token (FARI) for payments, governance, and discounts; multiple screen types (Smart Screens, Digital Billboards, Geo-Fenced Billboards, Picasso AR Billboards, Website Ads, Virtual Screens); the Bitfari Mobile App for user engagement and auditing; Bitfari Ad Creator for HTML5 ad development; and Auditor/Screen dApps for network operations. The platform enables small businesses and individuals to install screens and earn, advertisers to reach targeted audiences with programmatic ads, and users to earn cryptocurrency for participating.
Differentiator
Problem solved
Functional benefit
Products and services
- Bitfari Network Decentralized peer-to-peer advertising network built on Stacks 2.0/Bitcoin that connects physical screens, billboards, AR billboards, and virtual screens to advertisers via smart contracts and the FARI token, with revenue distributed to screen operators, auditors, and users.
- FARI Token SIP-010 Stacks/Bitcoin-native fungible token used for ad placement fees, screen registration, digital billboard registration, governance voting, and a 50% discount on network fees; 100 million max supply with deflationary mechanics every two years.
- Bitfari Mobile App Smartphone application for consumers to receive personalized contextual ads, audit screens and ads for FARI rewards, participate in promotions, translate city content, and engage in community messaging.
- Bitfari Ad Creator HTML5 ad creation tool for marketers and agencies with pre-approved fonts, vector images, and photos for fast approval, plus Social Oracle moderation for complex ads and sanitization to prevent remote code execution.
- Screen dApp Application for screen operators to manage connected screens, rotate ads and content, choose which apps to include, pause screens, and display their own business ads at no cost while earning FARI.
- Auditor dApp Distributed application for human auditors randomly selected from app users in an area to verify ads, screens, and locations in exchange for a base bounty plus random Visual Mining block rewards.
Quantifiable outcome
- Up to 90% cost savings on advertising compared to traditional methods
- +4 more outcomes
Companies that use Bitfari Foundation
Customer profileSegments6 records
Ideal customer profiles4 records
Bitfari Foundation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature8 records
Bitfari Foundation partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core, supporting and minor.
- Y Combinator Startup SchoolflagshipBitfari was selected for the 2019 Y Combinator Startup School cohort (previously joined as Leslor). This accelerator program provided mentorship, resources, and validation for the project's approach to decentralized advertising.
- WDALAWcoreLegal compliance partnership providing support for Bitfari's legal and regulatory compliance functions. WDALaw assists with DAO incorporation, regulatory navigation, and ongoing compliance requirements.
- LegalZoomsupportingLegal services provider used for DAO incorporation and formation documentation. Assisted with Bitfari DAO registration and organizational structure.
- Dunlap Bennett & Ludwig PLLCsupportingLegal counsel providing additional legal work and intellectual property support for the Bitfari Foundation operations.
- StackswapcoreDecentralized exchange (DEX) where FARI tokens can be traded. Enables token holders to acquire FARI for ad payments, governance participation, and speculation.
- CatamaranswapscoreAtomic swap decentralized exchange supporting FARI token trading. Provides liquidity and trading access for the FARI token ecosystem.
- D'Cent WalletsupportingPopular South Korean wallet that added Stacks support, enabling FARI token storage and transactions. Bitfari is listed among other popular coins on the Stacks Foundation announcement.
- Content Authenticity InitiativesupportingIndustry coalition working to fight misinformation and add verifiable trust to digital content through provenance and attribution solutions. Bitfari participates as a member contributing to open-source development and cross-industry collaboration.
- Association of Strategic MarketingminorTraining and development organization for marketing professionals providing unique up-to-date marketing training through webinars, seminars, and articles. Bitfari maintains membership.
- Latin American Social Marketing AssociationminorNon-profit organization disseminating social marketing research to contribute to problem-solving in Latin America. Operates 100% through volunteer support. Bitfari participates as a member.
- Web Marketing AssociationminorAll-volunteer organization founded in Boston in 1997 running the annual WebAward Competition for website development. Bitfari maintains membership for industry recognition and networking.
- African-American Marketing AssociationminorMembership organization fostering growth and professional development of African-American marketers, creatives, and entrepreneurs. Bitfari participates in this industry community.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Bitfari Foundation competitors and assessment
Company assessmentOthers
- Stacks Foundation: Foundation behind the Stacks 2.0 Bitcoin L2 on which Bitfari is built. Comparable as an ecosystem dependency — Bitfari's smart contracts, tokens, and wallets all inherit from Stacks, so its success is tightly coupled to Stacks adoption and roadmap execution.
Direct peers
- Adshares: Decentralized advertising exchange built on its own blockchain that connects publishers and advertisers directly, eliminating intermediaries. Comparable to Bitfari as a blockchain-native programmatic ad exchange targeting the same disintermediation opportunity in digital advertising.
- Mass Network: Decentralized advertising and content discovery network using a token to reward users and publishers. Comparable to Bitfari in aiming to disrupt the digital ad value chain with tokenized incentives and user-controlled data sharing.
- Theta Network: Decentralized video delivery and content platform with a native token used for advertising, viewer rewards, and governance. Comparable to Bitfari as a token-incentivized content/ad delivery network, though focused on streaming video rather than outdoor and physical screens.
- AdEx Network: Blockchain-based advertising platform on Ethereum/EVM that connects advertisers and publishers through a transparent, fraud-resistant ad exchange. Directly comparable to Bitfari in being a decentralized ad network with a native utility token for payments and governance.
- Basic Attention Token (Brave): Brave Browser and its BAT token form the most prominent blockchain-based ad ecosystem, paying users in tokens for viewing privacy-respecting ads. Highly comparable to Bitfari in using a crypto token to realign incentives between advertisers, users, and publishers in a privacy-first way.
Broad incumbents
- Lamar Advertising Company: One of the largest outdoor advertising operators in North America, managing tens of thousands of billboards and digital displays. Comparable to Bitfari as a scaled OOH inventory owner, though without tokenization or decentralization.
- Outbrain: Leading content discovery and native advertising platform serving major publisher networks. Comparable to Bitfari as a large-scale ad distribution and targeting platform, though focused on online native ads rather than physical screens.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bitfari Foundation social profiles
Digital presenceBitfari Foundation compliance and trust
Trust signalCompliance2 records
Bitfari Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bitfari Foundation leadership team
Management profileNumber of profiles
Profiles1 record
Bitfari Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bitfari Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bitfari Foundation
What does Bitfari Foundation do?
Bitfari Foundation operates a decentralized peer-to-peer advertising network built on Stacks 2.0 (Bitcoin) and IPFS that connects advertisers directly to physical screens, digital billboards, AR billboards, websites, and virtual screens. The platform uses the FARI token for ad placement, screen registration, governance, and rewards, and distributes revenue to screen operators, auditors, and users via a 'visual mining' model rather than retaining profits.
Is Bitfari Foundation a public or private company?
Bitfari Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bitfari Foundation founded?
Bitfari Foundation was founded in 2012. It employs 1 to 10 people.
Where is Bitfari Foundation based?
Bitfari Foundation is headquartered in Pittsburgh, United States, in the North America region.
How does Bitfari Foundation make money?
Five revenue lines are on record. Ad Placement Fees are the primary driver. The others are FARI Token Transaction Fees, nominal Pool Arbitrage, auditing and Pre-Auditing and FARI Token Governance.
Who are Bitfari Foundation's main competitors?
Stacks Foundation is listed as an others. Direct peers are Adshares, Mass Network, Theta Network, AdEx Network and Basic Attention Token (Brave). Broad incumbents are Lamar Advertising Company and Outbrain.
Does Bitfari Foundation have an API?
No public API is recorded for Bitfari Foundation.
What industry is Bitfari Foundation in?
Bitfari Foundation's product category is Decentralized Advertising Platform. Its primary akta.pro industry code is BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms, with a secondary code of FSAPAIAJ, Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails). Its NAICS code is 518 and its SIC code is 6200.