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Web Marketing Association

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uuid00sifzq

Namestring
Web Marketing Association
Legal namestring
Web Marketing Association, Inc.
Websiteurl
webaward.org
Company typeenum
Private
Founded yearint
1997
Descriptiontext

The Web Marketing Association (WMA) is a US-based non-profit professional association founded in 1997 and headquartered in East Boston. The organization operates three annual international award competitions — WebAwards, MobileWebAwards, and the Internet Advertising Competition (IAC) Awards — that recognize excellence in website development, mobile web/application design, and online advertising respectively. WMA evaluates entries across 86+ industries (and 10 advertising formats for IAC) using a panel of volunteer judges who score submissions against seven fixed criteria: design, innovation, content, technology, interactivity, copywriting, and ease of use. All entrants receive scored feedback against industry averages, while winners receive trophies or certificates, dedicated SEO-friendly winner pages, and press release distribution. The organization also operates the Award Winning Agency Database (awadb.com), a directory of recognized agencies.

The underlying technology is a web-based award competition platform comprising three dedicated properties (webaward.org, iacaward.org, mobile-webaward.org) plus a parent site (webmarketingassociation.org), supporting online entry submission via nominator accounts, online judging, winner databases, and subscriber/email capture. The business model is event-driven and transactional: organizations pay entry fees to submit websites or advertising for judging, with ancillary revenue from trophy and certificate orders for winners. WMA is staffed entirely by volunteers under President William Rice, with sponsorship support from partners including PR.com (press distribution), iContact, IRCE, Website Services, and Webmaster Radio. Customer segments are horizontal, spanning website development agencies, digital marketing firms, corporate marketing departments, government agencies, non-profits, and educational institutions across multiple geographies including the US, UK, Canada, Australia, India, and the Philippines.

Short descriptiontext

The Web Marketing Association is a volunteer-staffed non-profit founded in 1997 that operates international annual award competitions — WebAwards, MobileWebAwards, and IAC Awards — recognizing excellence in website development, mobile sites, and online advertising across 86+ industries.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersEast Boston, United States
HQ citystring
East Boston
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
web award competitions, digital marketing recognition, website benchmarking programs, online advertising awards, mobile website awards
Industry2 codes
1Virtual Awards Ceremonies & Competitions (Judging, Voting)
CodeMPAGAOANPrimaryNo
2Awarding Organizations & Credentialing Bodies (Certificates/Diplomas)
CodeEDADAFACPrimaryNo
NAICS code1 code
  • Business Associations813910
SIC code1 code
  • Services-Membership Organizations8600
Product category
Industry Award Programs
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Competition Entry Fees
TypeTransaction Fee
Description

Organizations pay entry fees to submit websites or online advertising for judging in the WebAwards, MobileWebAwards, and IAC Awards competitions. Additional revenue from trophy and certificate orders for winners.

webaward.org
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The Web Marketing Association operates three annual international award competitions (WebAwards, MobileWebAwards, and IAC Awards) in which organizations pay entry fees to submit websites, mobile apps, or online advertising for evaluation by an independent volunteer judging panel. Entrants receive scored feedback across seven criteria, and winners receive recognition including trophies, certificates, dedicated winner pages with SEO benefits, and press release distribution. The organization also maintains an Award Winning Agency Directory to connect businesses with recognized web development and marketing professionals.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Scoring on 7 criteria (0-70 points total) with industry benchmarking against average scores
+1 more record
Product overview1 text field

The Web Marketing Association operates three core award competition programs: WebAwards (website development competition), MobileWebAwards (mobile website/app competition), and IAC Awards (Internet Advertising Competition). The WebAwards competition evaluates websites across 86+ industries against seven criteria: design, innovation, content, technology, interactivity, copywriting, and ease of use. All entrants receive criteria scoring feedback from professional judges. Winners receive recognition including custom trophies or certificates, press release posting, dedicated winner pages for SEO benefits, and marketing opportunities. The organization also maintains an Award Winning Agency Database as a directory service.

Product and service4 records
1WebAwards Competition
CategoryAward Competition
Description

Annual international website development competition that sets industry benchmarks based on seven criteria of a successful website (design, innovation, content, technology, interactivity, copywriting, ease of use), recognizing outstanding websites across 86+ industries through a professional judging panel. Targeted at website development agencies, digital marketing firms, and corporate marketing departments.

2MobileWebAwards Competition
CategoryAward Competition
Description

Annual competition dedicated to recognizing excellence in mobile websites and mobile applications, evaluating entries across design, functionality, and user experience criteria. Targeted at mobile developers and agencies.

3IAC Awards (Internet Advertising Competition)
CategoryAward Competition
Description

Industry-based advertising award competition dedicated exclusively to online advertising, honoring excellence across 86 industries and 10 advertising formats. Targeted at online advertisers and digital ad agencies.

4Award Winning Agency Database
CategoryDirectory Service
Description

Directory database of award-winning agencies connecting businesses with recognized web development and marketing professionals.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
1PR.com
Strategic tierMinorTypeGTM or Marketing Partner
Description

PR.com serves as a distribution channel for Web Marketing Association press releases, including winner announcements and call for entries notifications.

2iContact
Strategic tierMinorTypeGTM or Marketing Partner
Description

Sponsor of the 2026 WebAwards and IAC Awards competitions, providing email marketing services support.

3IRCE
Strategic tierMinorTypeGTM or Marketing Partner
Description

Sponsor of WebAwards competition, supporting the online marketing community.

4Website Services
Strategic tierMinorTypeGTM or Marketing Partner
Description

Sponsor of WebAwards competition.

5Webmaster Radio
Strategic tierMinorTypeGTM or Marketing Partner
Description

Media sponsor of WebAwards competition.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Web Marketing Association

Industry Award Programswebaward.org

The Web Marketing Association is a volunteer-staffed non-profit founded in 1997 that operates international annual award competitions — WebAwards, MobileWebAwards, and IAC Awards — recognizing excellence in website development, mobile sites, and online advertising across 86+ industries.

What Web Marketing Association does

The Web Marketing Association (WMA) is a US-based non-profit professional association founded in 1997 and headquartered in East Boston. The organization operates three annual international award competitions — WebAwards, MobileWebAwards, and the Internet Advertising Competition (IAC) Awards — that recognize excellence in website development, mobile web/application design, and online advertising respectively. WMA evaluates entries across 86+ industries (and 10 advertising formats for IAC) using a panel of volunteer judges who score submissions against seven fixed criteria: design, innovation, content, technology, interactivity, copywriting, and ease of use. All entrants receive scored feedback against industry averages, while winners receive trophies or certificates, dedicated SEO-friendly winner pages, and press release distribution. The organization also operates the Award Winning Agency Database (awadb.com), a directory of recognized agencies.

The underlying technology is a web-based award competition platform comprising three dedicated properties (webaward.org, iacaward.org, mobile-webaward.org) plus a parent site (webmarketingassociation.org), supporting online entry submission via nominator accounts, online judging, winner databases, and subscriber/email capture. The business model is event-driven and transactional: organizations pay entry fees to submit websites or advertising for judging, with ancillary revenue from trophy and certificate orders for winners. WMA is staffed entirely by volunteers under President William Rice, with sponsorship support from partners including PR.com (press distribution), iContact, IRCE, Website Services, and Webmaster Radio. Customer segments are horizontal, spanning website development agencies, digital marketing firms, corporate marketing departments, government agencies, non-profits, and educational institutions across multiple geographies including the US, UK, Canada, Australia, India, and the Philippines.

Web Marketing Association firmographics

Firmographics
Name
Web Marketing Association
Legal name
Web Marketing Association, Inc.
Website
https://webaward.org
Company type
Private
Founded year
1997
Operating status
Operating
Short description
The Web Marketing Association is a volunteer-staffed non-profit founded in 1997 that operates international annual award competitions — WebAwards, MobileWebAwards, and IAC Awards — recognizing excellence in website development, mobile sites, and online advertising across 86+ industries.
Ownership category
akta.pro rank

Where Web Marketing Association is headquartered

Location

Headquarters

HQ city
East Boston
HQ country
United States
HQ region
North America

Markets served

Web Marketing Association business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

  1. Competition Entry Fees: Organizations pay entry fees to submit websites or online advertising for judging in the WebAwards, MobileWebAwards, and IAC Awards competitions. Additional revenue from trophy and certificate orders for winners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Web Marketing Association product offering

Product offering

Core offering

The Web Marketing Association operates three annual international award competitions (WebAwards, MobileWebAwards, and IAC Awards) in which organizations pay entry fees to submit websites, mobile apps, or online advertising for evaluation by an independent volunteer judging panel. Entrants receive scored feedback across seven criteria, and winners receive recognition including trophies, certificates, dedicated winner pages with SEO benefits, and press release distribution. The organization also maintains an Award Winning Agency Directory to connect businesses with recognized web development and marketing professionals.

Product overview

The Web Marketing Association operates three core award competition programs: WebAwards (website development competition), MobileWebAwards (mobile website/app competition), and IAC Awards (Internet Advertising Competition). The WebAwards competition evaluates websites across 86+ industries against seven criteria: design, innovation, content, technology, interactivity, copywriting, and ease of use. All entrants receive criteria scoring feedback from professional judges. Winners receive recognition including custom trophies or certificates, press release posting, dedicated winner pages for SEO benefits, and marketing opportunities. The organization also maintains an Award Winning Agency Database as a directory service.

Differentiator

Problem solved

Functional benefit

Products and services

  • WebAwards Competition Annual international website development competition that sets industry benchmarks based on seven criteria of a successful website (design, innovation, content, technology, interactivity, copywriting, ease of use), recognizing outstanding websites across 86+ industries through a professional judging panel. Targeted at website development agencies, digital marketing firms, and corporate marketing departments.
  • MobileWebAwards Competition Annual competition dedicated to recognizing excellence in mobile websites and mobile applications, evaluating entries across design, functionality, and user experience criteria. Targeted at mobile developers and agencies.
  • IAC Awards (Internet Advertising Competition) Industry-based advertising award competition dedicated exclusively to online advertising, honoring excellence across 86 industries and 10 advertising formats. Targeted at online advertisers and digital ad agencies.
  • Award Winning Agency Database Directory database of award-winning agencies connecting businesses with recognized web development and marketing professionals.

Quantifiable outcome

  • Scoring on 7 criteria (0-70 points total) with industry benchmarking against average scores
  • +1 more outcomes

Companies that use Web Marketing Association

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Web Marketing Association technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Web Marketing Association partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor.

  • PR.comminorGTM or Marketing PartnerPR.com serves as a distribution channel for Web Marketing Association press releases, including winner announcements and call for entries notifications.
  • iContactminorGTM or Marketing PartnerSponsor of the 2026 WebAwards and IAC Awards competitions, providing email marketing services support.
  • IRCEminorGTM or Marketing PartnerSponsor of WebAwards competition, supporting the online marketing community.
  • Website ServicesminorGTM or Marketing PartnerSponsor of WebAwards competition.
  • Webmaster RadiominorGTM or Marketing PartnerMedia sponsor of WebAwards competition.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Web Marketing Association competitors and assessment

Company assessment

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

Web Marketing Association social profiles

Digital presence

Web Marketing Association financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Web Marketing Association leadership team

Management profile

Number of profiles

Profiles1 record

Web Marketing Association funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Web Marketing Association M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web Marketing Association

What does Web Marketing Association do?

The Web Marketing Association operates three annual international award competitions (WebAwards, MobileWebAwards, and IAC Awards) in which organizations pay entry fees to submit websites, mobile apps, or online advertising for evaluation by an independent volunteer judging panel. Entrants receive scored feedback across seven criteria, and winners receive recognition including trophies, certificates, dedicated winner pages with SEO benefits, and press release distribution. The organization also maintains an Award Winning Agency Directory to connect businesses with recognized web development and marketing professionals.

Is Web Marketing Association a public or private company?

Web Marketing Association is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Web Marketing Association founded?

Web Marketing Association was founded in 1997.

Where is Web Marketing Association based?

Web Marketing Association is headquartered in East Boston, United States, in the North America region.

How does Web Marketing Association make money?

One revenue line is on record: competition Entry Fees.

Does Web Marketing Association have an API?

No public API is recorded for Web Marketing Association.

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MinnesotaM State website wins national digital marketing Gold AwardM State received a Gold Award in the 13th annual Education Digital Marketing Awards for its institutional website refresh, a national competition sponsored by the Web Marketing Association that recognizes excellence in digital marketing across college, university and K-12 education. The college's Communications and Marketing Department, along with the Information Technology department, refreshed the public-facing website in 2024 with a modern, student-centered design built on a mobile-first and search-first strategy. The redesign was noted for bold visuals, improved navigation and fully responsive and accessible pages.PR NewswireInMarket Recognized by Digiday, Business Intelligence Group, Web Marketing Association and MarTech Breakthrough for Excellence in Advertising, Marketing and TechnologyInMarket received multiple industry awards from organizations including Digiday, MarTech Breakthrough, and the Web Marketing Association for its real-time advertising and marketing intelligence capabilities. The company highlighted specific successes with clients such as STIHL and Bob's Evans Farms, which earned recognition for integrated ad campaigns utilizing InMarket's Lift Conversation Index tool. These accolades reinforce InMarket's position as a leader in mobile advertising and attribution platforms.GlobeNewswireTNG Creative Wins 2022 Web Marketing Association's WebAward for Best Biotechnology WebsiteTNG Creative won the 2022 Web Marketing Association's WebAward for Best Biotechnology Website for Prolocor's site. The win brings four total awards for the Prolocor website, including an IAC Award and two dotComm Platinum Awards.PR NewswireU.S. Selective Service Registration Awareness Campaign Receives Best Ad AwardThe U.S. Selective Service System (SSS) won the Internet Advertising Competition award from the Web Marketing Association for its public service announcement campaign targeting men aged 18-25 about registration requirements. The campaign includes English and Spanish PSAs developed and produced by Reingold, Inc. of Alexandria, Virginia, designed to inform young men of their legal obligation and the benefits tied to compliance with federal law.Apollo HospitalsApollo Hospitals Website wins Web Marketing Association, USA’s Web Awards in 3 categories !Apollo Hospitals India won three Standard of Excellence WEBAWARD 2009 categories from the Web Marketing Association USA for its website. The awards recognized outstanding achievement in Medical, Healthcare, and Healthcare Provider sectors based on criteria including design, ease of use, and innovation. This recognition highlights the hospital's digital presence standards within the industry.PR NewswireWSI Named Top Agency for Second Consecutive Year by Web Marketing Association and Wins 13 WMA Awards in 2020WSI was named the Top Agency Award by the Web Marketing Association (WMA) for the second consecutive year in 2020, reinforcing its position as a leading global digital marketing provider. The company received 13 WebAwards in 2020, bringing its cumulative total to over 115 WMA Awards since first entering the competition in 2007. WSI, founded in 1995, operates as the world's largest digital marketing franchise network with headquarters in Toronto, Canada.GlobeNewswireOverstock.com’s Shopping App Wins Best Retail Mobile ApplicationOverstock.com won its seventh consecutive MobileWebAward for Best Retail Mobile Application, recognized by the Web Marketing Association. The app features augmented reality on iOS and Android, personalized recommendations, and holiday shopping tools. Ground-shipping cutoff for Christmas delivery is December 17, 2018.PR NewswireTMP Worldwide Receives 11 Awards at Web Marketing Association's 2018 WebAward CompetitionTMP Worldwide won 11 awards at the Web Marketing Association's 2018 WebAward Competition, including eight Employment Standard of Excellence and two Outstanding Website awards. The winning sites primarily leverage TMP's TalentBrew software recruitment marketing platform to enhance employer branding. This recognition highlights the company's effectiveness in using innovative solutions for talent acquisition.GlobeNewswireEquinox Funds Wins Three ‘Best in Show’ IAC Awards From the Web Marketing AssociationEquinox Funds won three IAC awards for its Press Play Series, including Best Financial Services Online Video and Best Investment Integrated Ad Campaign. The Investor Behavior video has over 65,000 views, and the series has amassed 200,000 views on YouTube since late 2016.PR NewswireTMP Worldwide Receives 22 Awards at Web Marketing Association's WebAward 2017 CompetitionTMP Worldwide, a global talent acquisition technology company, announced it won 22 awards at the Web Marketing Association's WebAward 2017 competition, including Food Industry Standard of Excellence, Government Standard of Excellence, and Best Employment Website awards. The majority of winning entries were built using TalentBrew, TMP's recruitment marketing software platform. The recognition highlights the company's strength in leveraging software and innovative employer brand solutions to create personalized candidate experiences.